Email Copy Chief

07/12/2023

A rule of thumb before sending any email is to ask "is this worth my reader's time?"

06/12/2023

Personalization. Personalization. Personalization.

05/12/2023

What edge are you running towards today?!

04/12/2023

Course Creators... what would you rather do?

A: Keep emailing your list without DNS Records (DKIM, SPF, & DMARC) until 2024, hoping Gmail & Yahoo don't blacklist you as announced.

B: Set your DKIM, SPF, & DMARC in 6 minutes so you stop landing in Spam.

For my B crew, I wrote a book simplifying DKIM, SPF, & DMARC so you can easily set yours.

It's free.

Download it here:

➡️

FREE BOOK: TRIPLE DNS . Gmail & Yahoo intends to blacklist emails without DNS Records in 2024. If DKIM, DMARC, & SPF confuse the heck out of you, in this book you’ll discover how to set yours so you don’t get blacklisted from selling your courses to your email list. Send My Copy

04/12/2023

The top of the funnel is one part that must never go dry.

03/12/2023

There's a faction of marketers that don't use email previews. Others swear by it. Which are you?

03/12/2023

Period!

01/12/2023

There's literally no other platform that replicates the 1-1 touch-point at scale like Email does!

30/11/2023

Email Marketing is a cheat code

29/11/2023

What's your go-to Call-To-Action?

28/11/2023

How much effort do you put into your headline?

28/11/2023

What friction(s) are you capitalizing on or avoiding?

26/11/2023

Every single content you publish must take your reader one step closer to the sale.

25/11/2023

Emails give results in a context. What context are you looking at?

24/11/2023

Never sell out your list. That's the only way they trust you to the end.

23/11/2023

Be intentional with every touch point customers have with your brand as they go down your funnel.

The sale happens long before they see a buy button.

22/11/2023

We strive every day to build customer loyalty