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Lifting a lid on the influencer space; giving emerging creators the tools they need to: negotiate, diversify and build long-term, brand relationships.

24/01/2024

Don’t count out Snapchat just yet! Contrary to popular belief, this platform is far from dead, and our Eloise and Jimbo are here to prove it 📈

Did you know that Snapchat boasts over 265 million daily active users as of 2024? 🌐

Its engagement rates surpass industry averages, with users spending an average of 30 minutes per day on the platform! 🚀

Plus, Snapchat’s AR lenses have been used in over 2 trillion snaps, revolutionising how we interact with content 🤳💫

Snapchat continues to captivate and engage a diverse audience, and we believe it’s here to stay!

22/01/2024

Know your rights! ✍️➡️

Negotiating CLEAR terms ensures your content is used as intended 🤝

Here's a snapshot of what you need to know:

1. Exclusive Rights: Granting exclusive rights means the brand has sole ownership and control over your content. While it may limit your ability to reuse the content, it often comes with higher compensation.

2. Non-Exclusive Rights: Opting for non-exclusive rights allows you to retain ownership of your content, giving you the flexibility to share it across multiple platforms and collaborations. This approach can broaden your reach and maintain a consistent personal brand.

3. Duration Matters: Be mindful of the duration for which the brand can use your content. Is it a one-time use, or can they feature it in future campaigns forever? Clarifying this ensures transparency and protects your long-term brand image.

4. Usage Scope: Clearly define where and how your content will be used. Whether it's on the brand's social media, website, or other marketing materials, specifying the usage scope prevents any unexpected surprises.

Need help in your own negotiations? Let's chat! 💬✨

18/01/2024

Jaycie partnered with Dove on their Self Esteem Project, creating a beautiful & vulnerable video. The content Jaycie shared was key to spreading the campaigns message, generating +46k views, 2.4k likes, with comments including "This is beautiful, thank you for being so vulnerable" & "Love you and everything you do Jaycie! Thank you for being a light on this platform."

☀️ Through 1x Instagram Reel Jaycie generated +62k views & 3k likes for Activia on their 'Gut Summer Ready' campaign. The highly relatable content saw Jayice partnering with Activia on their mission to banish the "summer body" narrative.

💘 Jaycie is on a mission to create a safe space on the internet for self-love & personal growth. With the roll out of Meta's broadcast channels Jaycie has created a highly engaged channel of 11.2k members which they all know as their "little safe place!!"

🚀 Through outstanding consistency, an eye for trends & honesty with her audience not only has Jaycie grown an audience of +344k, she has generated an outstanding engagement rate of +30%.

We can’t wait to see what 2024 brings 🥹💘

#2023

16/01/2024

👻 Jimbo has gained 244k subscribers on Snapchat in just a few months and was selected as part of the exclusive Snapchat Creator Fund in the UK. He generates on average 13m story views and 48.8k hours of total view time per week.

⚡️ In just 1x TikTok for viral video game, Genshin Impact, Jimbo generated 448.2k views and 11.8k likes. This is a video engagement rate of 26.5% (more than double the industry standard)!

We can’t wait to see what 2024 brings 🥹💘

#2023

14/01/2024

Not only has Maisie hit an incredible 50k followers on Instagram, she generates an impressive 8% engagement rate through sharing the reality of motherhood in her early twenties!

🎥 Maisie's authentic 'Day In The Life' vlogs are the perfect format for her to authentically include her brand partners. For example, in just 1x TikTok, Maisie generated 36k views, 2,536 likes, 21 comments, 9 shares and 49 saves for global kitchenware brand, Ninja.

💘 In just 1x IG reel, Maisie generated 39.8k views, 547 likes, 9 comments and 14 saves for Scandi childrenswear brand, Polarn O Pyret.

🤯 Maisie was selected as part of a panel of creators to present and discuss the benefits of TikTok creation for brands by the TikTok & Tesco teams. This was a natural fit for Maisie, generating 691k views, 16k likes and 905 saves for the brand in just 1x organic TikTok mention.

We can’t wait to see what 2024 brings 🥹💘

#2023

11/01/2024

💘 Ellie has been identified as an expert on ADHD and autism, being interviewed on national outlets including ITV's GMB and BBC One.

✍️ Ellie published her first book UNMASKED - which has received high praise and was described as a "gamechanger" by Joshua Fletcher.

🏆 She attended the British Fashion Awards with The Body Shop

🍿 Ellie was selected as one of just a handful of Disney+ ambassadors in the UK for 2023/2024. She has since gone on to create highly engaged and high reach content. For example, her IG reel promoting the Coleen Rooney:The Real Wagatha Christie amassed over 70k views in just 3x days. This is just one example of how Ellie can seamlessly weave educational content around neurodiversity into her branded partnerships, whilst keeping them authentic to both the brands key messaging and her content.

🥥 Ellie can seamlessly integrate any brand into her iconic 'dopamine den' series. In just 1 IG reel decorating her new studio space, Ellie generated 27.6k views, 711 likes, 21 saves and 30 comments for vegan desert brand, Coconut Co.

💅 Ellie worked with mylee nails on their Christmas campaign and generated 40.1k views, 678 likes, 83 comments and 22 shares in just 1x IG reel. That's an impressive ER of 72% - well over industry average.

🗣️ She's also delivered employee workshops to change the narrative on neurodiversity within workplaces across the UK, for the likes of Coca-Cola, Google & LinkedIn, to name a few

We can’t wait to see what 2024 brings 🥹💘

#2023

08/01/2024

🏆 Winning the 'Busy Bee Award' at our 1st birthday, Clouds is the epitome of organisation, productivity & we all wish we could be like her. She manages to respond in minutes, smash out campaigns, create engaging organic content, grow 3 platforms & so much more, all while working a full time corporate job 🤯🥵 Phew! We're exhausted even thinking about that.
👏 Clouds has hit some outstanding mile stones in her creator career in 2023 as a results of her dedication to her audience. As well as hitting 100k & then 150k followers on TikTok, Clouds has quadrupled her following on Instagram to +48k.
🛍️ Through 1 TikTok as a part of Clouds' iconic 'corporate girlie must haves,' series she generated +1.4m views & +44k likes on her first campaign with Amazon.
🌟 From just 1x Instagram Reel, Clouds generated +261k views on her recent campaign with Pro Breeze. Clouds effortlessly integrated the product into her organic style of content resulting in +6.6k likes.

We can’t wait to see what 2024 brings 🥹💘

#2023

06/01/2024

🤯 In 5x TikToks across 6x months, Scarlett generated over 58k views, 3.7k likes, 31 shares & 114 saves for household brand Tesco.

👀 In just 1x TikTok video for Vick's, Scarlett generated 434.2k views, 1.8kk likes, 37 comments, 353 saves & 74 shares.

🛍️ Attended Primark's Mother's Meeting event alongside other mumfluencer creators!

👏 Hit 110k followers!

🕺 Worked with household names! In just 1x TikTok, Scarlett generated 30k views and almost 1k likes for cleaning brand, Domestos.

We can’t wait to see what 2024 brings 🥹💘

#2023

02/01/2024

🗣️ Millie hosted a workplace talk about sobriety for 100 employees at head office!

👯‍♀️ She hosted a Sober Girl Society event at , with non-alcoholic drinks brand Caleno supplying mocktails for the boozeless bar!

👀 In just 1x TikTok video for London-based immersive experience Phantom Peak, Millie generated 1.3m views, 110.7k likes, 1091 comments, 27.5k saves & 5879 shares.

🕺Dry Disco is an alcohol-free day festival and party for sober and sober-curious women. Millie founded Dry Disco alongside fellow creator Steph Elswood and has since held two events at The Ministry of Sound, selling more than 800 tickets!

We can’t wait to see what 2024 brings 🥹💘

#2023

22/12/2023

Get ahead of your content game 👇

Instagram has just revealed Gen Z’s take on trends that will drive global culture in the year ahead 📈

Swipe to see the topics that are predicted to THRIVE, have a think about how you can jump on them, and follow us to level up your socials in 2024… 💘

18/12/2023

WHAT A YEAR 🥹

Building accessable management for ALL creators has been our mission since day 1… and we couldn’t be prouder of the groundbreaking progress we’ve made in 2023!

We’re celebrating…

⚡️ a re-brand from 'tbh community' to 'tbh non-exclusive'
🤳 over 300 creators that have been a part of our ever growing roster
⌚️ the launch of 24/7 unlimited digital support for our creators
🥂 12 events, with expert guests including Millie Gooch, Youtube Shorts, LTK, The ASA & Lou May
🫂 our first irl event, our SOLD OUT Creator Mixer - bringing over 40 creators together in one space with all of team tbh!
🤝 deals with brands including; Garnier, Vinted, The Inkey List, Olay, TikTok, Tinder, & more
💸 the negotiation of 12 month partnerships, campaigns of £10k+ & we've locked paid deals for over 1/3 of our creators
💘 100+ brand opportunities, ranging from paid, gifted & event invites

If 2023 was this good, we can only IMAGINE what 2024 will bring - and we look forward to doing it with YOU 🫶

#2023

11/12/2023

Swipe and save to find out how you can pitch to the right person, and make sure your email doesn’t get left sitting unread in the inbox! 🙅‍♀️

P.S. Check back on Wednesday for some FREE resources to make pitching even easier… 👀

06/12/2023

Threads is still on the rise 📈 and we want you to get a little headstart…

SWIPE for a run-down on everything you need to know about Threads and how to maximise your presence for optimal engagement 🪡

22/07/2023

In light of national Barbie release day we’re introducing you to our exclusive Barbies/Kens 🩷👀

brands you’re going to love this one so make sure you have your laptops and notepads ready to get your notes together ✍️⁣
⁣

07/07/2023

This is how to market yourself to a millennial audience👏

Don’t just sell a product, sell the lifestyle to match🥂💘

Have Whispering Angel got you hooked?

05/07/2023

Introducing Natalie Barnett, GymTok icon❤️‍🔥
 She’s racked up an impressive almost 2 million following on TikTok, but what’s her secret?
 Remaining true to her values👀 Community drives connection, purpose and growth👏🔥

04/07/2023

The Beauty Crop understood the assignment with this brand trip👏

THIS is how to create hype around a new product👀

☑️ flood feeds with beautiful content
☑️ relevant influencers on board
☑️ create fomo to increase demand

We can't get enough of the content and had to share💖

03/07/2023

⭐️CALLING ALL CREATORS⭐️

Are you a content creator that:
🙋‍♀️ lacks support & guidance?
🙋‍♀️ doesn’t feel ready for 360 management?
🙋‍♀️ feels alone in the influencer space?
🙋‍♀️ needs help w/negotiating scary brand deals?

Say hello to your talent management solution: tbh non-exclusive 🫡

Swipe to read everything you need to know about becoming a creator on our non-exclusive roster 💘

Link in bio to join 🤝

30/06/2023

Zoe Sugg has kept her followers hooked for over a decade❤️‍🔥
 And this is her secret…🤫
 We spill the tea behind her winning strategy🔎👀

28/06/2023

Lewis Capaldi is the definition of building a personal brand based off nothing but being yourself😎

And we can’t get enough💙

Here’s why you should be more like Lewis🫶

Authenticity always wins👏

23/06/2023

Immaculate vibes at the launch of Barbie the Album last week💖💕

This is a collaboration with talent that just ✨makes sense✨

There was no one better for the job than Rachel Leary, Queen of glitz, glamour and making us belly laugh.

Huge props to the team behind the campaign and launch 👏

22/06/2023

Stop hindering the success of your influencer campaigns😳

It's simple. You need to track your campaigns to reap the real benefits.

Whether it's focusing on reach, engagement or conversation and lead generation, there's no right or wrong. But it comes down to your brands objectives🤳

Save this for later if it was useful💙

15/06/2023

5 perks of incorporating influencer marketing uncovered🤫
 Incorporating influencer marketing into your brands strategy is a sure fire way to see positive change🔥
 Have we missed any juicy benefits?

ps. Don’t forget to like & save this one for later🫶

08/06/2023

All YOU need to know about the creator economy👇

It’s a $250 billion market, but what does this mean for influencer marketing?💸
 Think, KSI breaking into the music industry, Emma Chamberlain co-hosting the red carpet and Joe Sugg on Strictly.
 And it isn’t slowing down✋
 This is the BEST time to be a creator, or work with them💙

07/06/2023

👏true👏influencers👏use👏their👏voices👏

Introducing Tasha Ghouri, an influencer who’s truly changing the narrative for the deaf community🦻
 From day one she’s done what she can to empower her community, from being the first deaf contestant on the show, to launching her own podcast ‘Superpowers with Tasha.
 She’s the definition of a true influencer, and we can only hope this era continues💙
 Have you been watching the new series? Thoughts so far?👀

06/06/2023

Revealing the secret behind this epic campaign👀

Alix Earle is undoubtedly the queen of TikTok📲

The collaboration world is transforming and we’re entering a more nuanced era🌎

Gone are the days of excessive PR product and hello to the days of thought out direct responses.

Here’s how AirBnb secured a collab with Alix Earle💙

30/05/2023

Join our team as a Content Assistant! 🎥✨

If you’re a social media addict with a passion for influencer marketing, this one is for you 📲🤩 We're hiring a Content Assistant to help us promote our incredible talent from our exclusive and non-exclusive rosters! 🌟💼

Requirements:
💘 Proven experience in content creation and influencer marketing.
💘 Strong writing and communication skills.
💘 Social media savvy and trend-conscious.
💘 Video editing skills and organizational prowess.
💘 Familiarity with tbh's brand and offerings.

If you're ready to make an impact, apply now! 🙌✉️

26/05/2023

Not in Barbie’s world🛼✋

Are you as obsessed with the new Barbie trailer as us?💖

10/03/2023

NEW-IN brand ops for the community this week!!🔥
⁠
Swipe for a snapshot of all the exciting paid, gifted and event opportunities we delivered exclusively to our tbh community members this week (including not one but two x opportunities with TikTok and Go Mate Drinks🔥)
⁠
Featuring:⁠ ⁠
London Nootropics ☕️ • Go Mates (gifted + paid)🫧 • Punchy⚡️• Defacto 🛍️ • TikTok (2 x paid ops) • Breakout Manchester 🎟️

Think you’d be a good match for these brands?👀⁠
Head to the link in our bio and sign up to find out when our community re-opens so we can put YOU forward next!💘

01/02/2023

TBH COMMUNITY BRAND OPS: January edit ❄️
⁠
Swipe for a snapshot of all of the exciting paid, gifted and affiliate brand opportunities we delivered to our tbh community members this month… it was a BIG month 👀
⁠
Featuring:⁠ ⁠
Anthropologie 🌸 | GHD 💆‍♀️ | Outernet 🪩 | JS Health 💊 | AKT 🌱 | HIP POP 🫧 | Flo 🩸| Richmond Theatre 🎭 | ICAEW 💸 | Oh Sew Plush 🧵
⁠
Did you know?👀⁠
Some of our members saw a 70x return of investment in their first month from landing paid brand campaigns via tbh community… and you could too - head to the link in our bio to find out when our community re-opens its doors so we can put YOU forward next time!💘

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PSA: product doesn't pay the bills 👋 Looking for non-exclusive influencer management? Become a member of the tbh community 💖👊

A lil' throwback because my heart is still FULL (and we now have +100 on that total!!)💖

The secret to high conversion 👀

What commission do I take? 🤫💸

Ekin-Su and Davide launching their own TV show? Is this really a surprise 🤷‍♀️

Come and meet my talent with me 👩‍💻☕️

Are you an emerging creator? Listen up 👀

why you don’t *need* a big reach to secure paid deals 💰

Why micro creators are not landing paid brand deals 👀💰

My most asked question EVER 👀

The 3 x hardest things about being a full-time influencer (and why they need more credit...)👩‍💻

The problem with the influencer marketing industry 🤫

I can't believe brands are still doing this 👀🚩🚩🚩

Why you NEED to be using TikTok Shop 💸

When is it time to take on management?👩‍💻

Why I decided to leave my dream 9-5 🤫

Make sure you consider THIS when setting your rates 💸✨

Micro-influencers... I've got you 👀 Want to be non-exclusively managed by tbh talent? Enrol in the tbh community today for a talent management team in your pocket - link in bio 📲

How to monetise your following 101 💸

⚡️UPCOMING TREND ALERT⚡️

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