12/05/2023
Another Friday to learn how to make communication efficient, and, why not, more appealing too. Today we talk about the rhetorical device "allusion".
An allusion is a rhetorical device that writers and speakers use to reference well-known people, places, events, or literary works in their writing/speaking. By doing so, the communicator aims to create a mental connection between the reader and the alluded source, often to evoke an emotional response or to reinforce an argument.
Allusion comes in many forms, from direct to indirect, and from historical to mythological. Some of the most famous examples of allusion in the literature include Shakespeare’s references to Greek mythology in his plays, T.S. Eliot’s use of the biblical story of the Fisher King in “The Waste Land,” and F. Scott Fitzgerald’s allusion to the Greek myth of Icarus in “The Great Gatsby.”
"But how would referencing a Greek god help me become an engaging communicator?". Simple. Allusion allows one to tap into a reader’s existing knowledge and associations. By referencing something familiar, you can create a sense of shared experience and understanding, making the message more persuasive and memorable for the receiver.
Here's the caveat: allusion can also be a tricky device to master. Overuse of allusion can make you sound confused, unclear, or even a bit snobbish, so do not exaggerate the number of allusions you plan to put in your speech or writing. And pick the right ones: the point of this rhetorical device is to create a connection with the audience, so do remember that readers have to be familiar with the referenced source. A good communicator will strike a balance between being too obscure and being too obvious. By referencing well-known people, places, events, or literary works, you can create a sense of shared experience and understanding with your audience.