29/11/2020
Creating your target audience
Facebook recommends setting up the following ad targeting methods with ads manager:
Custom Audiences — You can either upload a data file with a list of your existing customers for Facebook to show your ads to (the easiest way to reach to your existing customers), or you can create a Website Custom Audience comprised of website visitors (so you don’t have to keep uploading new files).
Demographic targeting — This is especially useful if you don’t have an email list or enough website traffic for retargeting with a Custom Audience. Keep in mind, if your demographics are too specific, your audience may be too small to find any results. Too broad and you may end up with a lot of meaningless results.
Detailed targeting — This includes targeting Facebook users based on more than just their demographic information (e.g., interests, social media activity, etc.), which is generally more effective for conversion optimization. Combined with targeting expansion, detailed targeting enables your ads to show to people who fall outside your detailed targeting criteria if Facebook predicts driving conversions more this way.
Cross-border targeting: If your products can be used or shipped globally, there are worldwide and regional targeting options to expand your Facebook ad campaign reach.