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Bite Me Marketing

Stop guessing and start seeing results with Facebook Advertising. Why Facebook™ Advertising?

1. GET RESULTS BY SPENDING LESS! Not anymore.

We offer "Done-For-You" Facebook Marketing to help grow your business and find new customers, or training to bring you up to speed. YOUR CUSTOMERS ARE ON FACEBOOK

Over 1.8 Billion people use Facebook EVERY DAY! For many people, not checking Facebook daily is like not brushing their teeth. This is where your customers are, and this is where you need to be.

2. Up until recently, advertising was a

ll about big budgets! Done properly, Facebook Advertising is inexpensive and can be the most cost-efficient way of increasing sales.

3. PINPOINT ACCURATE TARGETING

Targeting on Facebook is mind-blowingly accurate! We can target your previous customers and your competitors' customers. Don't waste money advertising to the wrong people ever again! For further information visit --> https://www.bitememarketing.co.uk/

12/06/2025

The first time I had to speak in public was to a room full of half-cut holidaymakers 🥴🍻

At 18, my gap year travel buddy bailed last minute, so instead of backpacking, I became a holiday rep in Cyprus.

Full disclosure: I was really crap. And apologies to any tourists who travelled with Olympic Holidays to Protaras in the early 90s.

Every single week I had to get up and give a welcome speech to anywhere between 2 and 60 strangers.

I’ve had:

🧒 Kids screaming
😴 An old man snoring
👊 And a literal fight break out mid-speech

And still, I had to deliver the message. It was a total baptism of fire and I still gag a little when I think of Ouzo. But that 7 months as a rep is where I got my confidence.

So when I landed my advertising job interview at Channel 5 TV and they asked me to present - I was in my element.

Nailed it. Got the job 💥

Even to this day, I still get the wobbles (hi, introvert), but stick me on a stage and I love it.

Because when you’ve had to sell a coach trip to see lacemakers in the Troodos Mountains to a group of hungover Brits while a toddler hurls ketchup-dipped chicken nuggets at your head…

sharing marketing strategies to 100 people is actually quite relaxing. 😅

❓Where and how did you hone your skills???

Thanks to Enfys Maloney for letting me loose on her stage (in the pics)

04/06/2025

Case File #738: Patient K

Patient K came to us with last-minute launch anxiety.

She wanted to run ads, had the content ready, was all fired up and ready to go...

We could've held her hand, mopped her brow, taken her money, pressed a few buttons, and told her it would be OK.

But that's not what we do.

We knew the strategy wouldn't work.

So we rolled up our sleeves, scrubbed in, and got to work turning her twisted funnel into a profit machine before the ads even hit the feed.

It wasn’t neat. It wasn’t perfect.
It was scrappy and FAST.
And full of emails that started with “ok I’ve just had a thought…”

But it worked.

She launched. She sold. She made real money.

🩺 18.2x return on ad spend
🩺 3.3x return on investment (including our fees)

Not bad for a funnel that could’ve flatlined.

If your marketing is feeling shaky - or you're not even sure where the leak is - it's best not to wait until the last minute.

But if you do, I’ll still be here.

Scrubs on. Coffee brewed. Strategy loaded. Funnel M.D. is in session.

Let’s revive your results!

02/06/2025

How Marjolein went from “I Just Need Help With My Messaging” to fully armed and funnel-ready in 30 Days...

⏰ With the clock ticking and just one month until her launch, Marjolein knew something wasn’t right.

Her messaging felt off.
Her landing page didn’t land.
Everything technically worked… but it didn’t click.

She couldn’t quite put her finger on it, but that niggling voice kept saying, “This isn’t ready.”

When you’re that close to your own business, it’s almost impossible to see where things are going sideways.

So what do you do? Panic a delay your launch? Throw spaghetti at the wall and hope for the best? Or call in reinforcements?
(hi 👋)

So...

👉 We jumped on a call
👉 Extracted all that brilliance from her brain
👉 Mapped out the plan
👉 Blitzed her funnel
👉 Reworked her messaging from the ground up
👉 Crafted scroll-stopping ad copy
👉 Designed her ads
👉 Gave her emails a glow-up
🐈 Gave Lola (her cat) a virtual tickle under her chin
🚀 And gave her a launch asset she can now rinse and repeat

No waiting around. No “I’ll get back to you next week.” Pure momentum.

This is what The Profitable Funnel Sprint is all about.

30 days of: My brain + my team + your business + a several virtual mushroom-elixir-infused triple espressos with a shot of hazelnut syrup and a generous glug of get-s**t-done.
..aka the cocktail your funnel’s been thirsting for.

❌ It's not a course. It's not yet another thing for you to learn and implement.

✅ It's high-impact, done-for-you support, built around you.
Fast, focused, and just the right amount of fun.

“Working with Sam Pilling means getting fast outcomes and loads of support. It was really, truly customised and I could feel in every call how committed she is to helping her clients... what came out of it was absolutely brilliant. If I were you, and you’re thinking of working with Sam, I wouldn’t think too long. Even Lola, my cat, really loves Sam.”

Want the same for your business?

Don’t let your funnel sit there leaking leads and burning time and money while you cross your fingers and hope for sales.

Drop me a DM and I’ll send you the deets.

29/05/2025

Last night, I went to see the new Mission Impossible film (and yes, I smuggled in two glasses and a half-bottle prosecco. I mean, what do you take me for, a rookie???).

As I sat there, sipping bubbles and watching Ethan Hunt try to stop a sentient AI from destroying the world, I had a bit of a marketing epiphany.

[Spoiler Alert] Grace (Ethan's new love interest) has literal seconds to trap “The Entity” , an all-powerful rogue AI before it infiltrates and BLOWS UP the world

Your ad? Same thing...

⏰You’ve got 2 seconds to capture attention.
💣 That’s it. No second chances.
🚶🏼‍♀️ Although (in your case) if you fail you've just burnt ad budget and not incinerated the entire human population.

Your mission (should you choose to accept it) is this:

👉Grab the right people by the eyeballs and make them feel something. Fast.

So how do you 'Ethan Hunt' your ad?

1️⃣Lead with a pattern-breaker
Say the thing no one else is saying. Use scroll-stopping visuals. Take a note of the things you stop and watch/read on social and take note of how it got your attention.

2️⃣Speak directly to the pain
What's 'the thing' they can't quite shake? What are they really wanting to achieve or do? You’ve got to show them you get it before they’ll give a damn.

3️⃣Use motion + contrast
In video - Open with movement. In static - Use bold colours, big fonts, and break visual norms. Don’t look “pretty.” Look disruptive.

4️⃣Make them feel seen
Specificity = relatability = “That’s me, where do I sign up ?”

5️⃣End every scroll with a cliffhanger
Even if they don’t click - make them want to. Tease the solution. Leave a loop open. Don’t info-dump. Build intrigue.

Your ads don’t need to explain everything.
They need to start the mission.

And now, I'm just waiting for Ethan to realise I’m the missing piece of his team...
.. as long as he needs someone to strategically infiltrate his funnels (err... that's not a euphemism 😆).

P.S. Send me in, and I’ll turn your ad strategy from "this might work" to "mission accomplished".

P.P.S. Tom’s hair though… thoughts?
I vote silver fox. Let it happen, Tom. You’ve saved the world like 19 times. Let it go, Hunt. Let it go

28/05/2025

My client Maria never thought lead generation could work for her.

Not really. Not consistently. Not without draining cash.

In her words, "All the other ad experts promised a set-and-forget campaign, but it always cost me money."

And then we stepped in.

This is where we did things differently.

Unlike most 'ad experts' or agencies, the first thing we looked at wasn’t the Ads Manager, it was her funnels

(or customer journey if the F word makes you queasy 🤢)

→ We rewrote her funnels.
→ Revamped her visuals.
→ Sharpened her offer.
→ Plugged the leaks.

Three years later, we’re still working together.

We’re that second brain in her business... the team she comes to when she wants to sound out an idea, gut-check if it’s gold or garbage, and then make it bankable.

Because (and here’s the interesting thing with our clients)
they say they want “set and forget”…

But when push comes to shove, that's not REALLY what they want.

These are the bright sparks. The big dreamers.

The ones forever brewing new ideas in the shower and launching programs on a Tuesday because the moon told them to.

They’re the movers, the changemakers, the ones who can’t slow down.

They don’t want “done and dusted” - they want dynamic.
They want to evolve without getting stuck in the weeds.
They want the growth, not the grunt work.

(Which is perfect because I live for the grunt work. Funnel mapping? Offer tweaking? Ad testing? We’re ALL OVER it.)

They bring the fire 🔥 We pour petrol on it

So if you’ve been burnt by “experts” who stopped giving you love as soon as you paid the invoice.

Or if you’re sitting on a brilliant offer, but your funnel’s leaking like a toddler with a juice box.

Let’s fix that.

👉 More leads. Better clients. Less chaos. Click here to book a call and let's make that funnel work for you, not against you

https://bit.ly/BiteMeMarketing

"I’ve invested over £30,000 in ad experts since 2017 but I never saw qualified results until I worked with Sam."
- Maria Tan, Business Coach for Misfits

26/05/2025

It started with a dream… A funnel. A vision. A coaching empire [mwa ha ha ha haaaa... insert evil genius laugh). But somewhere between the tripwire and the Stripe payout, it turned…

MONSTROUS 🤡

(Side note: Yes, I used a clown emoji... go watch Tim Curry's Pennywise and tell me they're not scary!!)

Anyway, back to Frankenfunnel...

Stitched together from freebies, expired advice, and half-dead automations...

Zapped to life by optimism, caffeine, and the final dregs of your launch week sanity.

And now?

⚡️It’s ALIIIIIVE...

and eating your ad spend for breakfast.

And just like any good horror story: You’re the one running (in slow motion), screaming, and tripping over every abandoned landing page or woodland root on the way.

But don’t worry.

I’m not here to judge the monster. I’m here to fix it.

🧠 The Profitable Funnel Sprint:
30 days. My brain. Your business.

We rewire, rebuild, and reanimate that beast into a sales system that actually converts.

No more leads disappearing into the mist.

No more heading into the unknown without a torch (or turning the light switch on... I mean, why don't they ever turn the bloody light switch on in these movies???)

Just sharp messaging, smart strategy, and a customer journey that escorts your dream clients from ‘who’s this?’ to ‘TAKE MY MONEY’ without anyone screaming (except you - with joy).

Your funnel doesn’t have to be terrifying. It just needs to be effective.

Bring me your monster. I’ll bring the magic.

23/05/2025

🏛️ Veni. Vidi. Vici.
They came. They saw. They…
immediately realised their funnel was an absolute hot mess.

Not quite the empire-building vibe they were going for.

If you’ve ever launched with your fingers crossed...
If your strategy’s as shaky as Caesar’s last meeting...
And if your messaging’s murkier than a Roman bath post–orgy (yep, I went there 🫣)...

Then welcome, gladiator.

⚔️I’m strapping on my armour and marching into battle with you.

The Profitable Funnel Sprint
4 weeks. My brain. Your biz.
One mission: to get that funnel fuelling your fortune.

No more wishful thinking.
No more temple sacrifices to the algorithm gods.
Just clear direction, sharpened offers, and profits fit for an emperor.

Because they came, they saw... and then they converted.
(After we fixed their sh*t.)

👑 DM me “SPRINT” to get the funnel glow-up Caesar never had.

16/05/2025

You + Me + 4 weeks of strategic firepower to sort your funnel s**t properly so it prints cash, not chaos.

Drop me a DM for more details

15/05/2025

If you’ve ever thought “I literally can’t do one more bloody thing…”

If you’ve ever found yourself too close to your own business (not able to read the label from inside the jar)...

If you're holding it together with Nespresso pods, enough Post-its to wallpaper a small yurt, and sheer bloody willpower...

THIS IS FOR YOU 👇

You’re doing the delivery
The launches
The copy
The nurture emails
The social content
The client support
The team management
And every damn piece of strategy in between.

And yes, you have support, but let’s be frank...
You still need to oversee every • damn • thing.
If you stop, so does the money.
It’s no wonder you’re second-guessing everything.

Your launch date keeps moving.
Your messaging feels “off.”
You’re wondering if you should just delay.
Or worse → ditch it entirely.

You don’t need another course (you have all the skills you need).
You don’t need more ‘mindset’ (FFS, you teach this s**t).
And you certainly don’t need someone else to micro-manage.

You need someone in the trenches.
Strategic-as-hell. Battle-tested.
Sleeves rolled up.
Shoulder to shoulder. Right there beside you.

The kind of woman who doesn’t flinch when a funnel’s on fire and knows EXACTLY where to aim the extinguisher and the upsell.

👉 Someone who can take your brilliance and turn it into a strategy that sells
👉 Someone who’ll get in the mess with you, sort it out, and help rebuild the bits you’re too close to see clearly
👉 Someone who doesn’t wait to be asked

That’s what THE SPRINT is 🏃🏽‍♀️

A four-week ONE-TO-ONE, high-touch, done-with-you sprint where I dive into your marketing, fix what’s not working, and turn your funnel into a profit machine (with my brain on speed dial the entire way).

This is for you if...

✅ You’re done guessing, tweaking, and midnight Googling “why won’t my funnel convert?”
✅ You’ve got an offer that should be selling but something’s off and you can’t see what
✅ You’re the only one driving the strategy, and your team just waits to be told what to do
✅ You’re stuck in decision fatigue, second-guessing everything from your pricing to your landing page headline
✅ You’ve delayed your next launch because you’re not 100% confident it’ll land (again)
✅ You want someone in the trenches with you not another passive “support” person on mute
✅ You’re ready to move fast, make decisions, and finally get your funnel pulling its weight

TL;DR:

You + Me + 4 weeks of strategic firepower to sort your funnel s**t properly so it prints cash, not chaos.
You get my brain, my strategy, and my full attention until your offer converts like it always should’ve.

✨✨✨✨

DM 'SPRINT' for all the juicy details. Doors are open—but not for long.

14/05/2025

At 6:23am this morning I was WhatsApping Gatsby revision notes from a dog walk. Because that’s what you do when someone you love is worried they'll tank their exam.

Right now, #1 son is sitting his first English Lit A-Level paper, and we’ve basically been living in Gatsby world for the last 48 hours.

Revision in the car.
Flashcards over lunch.
Me, yelling "The green light is a bloody METAPHOR!" across the kitchen.

Why?

Because he’s smart.
He knows the content.
But what he needed was someone to sit beside him, ask the right questions, fill the gaps, and help him believe he was ready to walk into that exam with confidence.

And guess what?
It hit me mid dog-walk (as all my best thoughts do)...

There are so many coaches and course creators sitting in that exact same energy right now.

👉 A launch around the corner.
👉 An offer you believe in.
👉 Pieces mostly in place but you’re second-guessing everything.

Not because you’re lazy. Not because you don’t care.

Because your brain is split 500 ways and you're too close to your business.

You're the one who's done ALL the heavy lifting (even if you have a team).

You're the one juggling funnel tweaks and trying to make time to go for a wee.

You're the one the buck stops with.

And now? You're thinking maybe you should delay… again.

Or pull the plug.

Or settle for “meh” instead of magic.

But what if (like I did for my son) you had someone to sit beside you, map it out, tweak what’s missing, plug the leaks, and get it done?

That’s exactly what the *Fast Pass* is for:

🎯 7 days.
🎯 Funnel fixed.
🎯 Messaging clear.
🎯 Launch-ready confidence.

I'll show up for your business the same way I showed up for my son: all in, wildly invested, and probably voice noting you while walking my dog.

This is for coaches who are done guessing, hoping, and duct-taping things together. Inside this sprint, we optimise your funnel, sharpen your messaging, plug the leaky bits, and align your strategy for where you are right now - so you can start making more money before your next launch.

This is NOT a course. This is NOT a membership.

This is 1-on-1, high-touch, expert eyes (mine), done-with-you collaboration, and full access to my brain on speed dial.

No fluff. No fillers. Just clear, cash-generating focus.

DM me "FAST" if you’ve got something to launch and need it sorted (like, yesterday).

07/05/2025

1️⃣ Never underestimate panic.
2️⃣ Scarcity sells.
3️⃣ I will 100% barter my soul for Charmin Ultra Soft in a crisis.

Remember when toilet paper had a waitlist?

When fully grown adults would brawl over 3-ply like it was spun from unicorn mane?

When the real influencers weren’t on TikTok they were the ones with a garage full of bog roll and a Costco Gold card?

When your smartest life hack was ordering p***s pasta from Lovehoney* because that’s what was left?

*True story: Empty shelves. World gone crazy. Like any resourceful parent in a crisis I served-up “Pasta Bollock-Naise” to my kids with a straight face…

Told them it was a lockdown biology lesson.
Educational. Nutritional. Anatomical.
They never quite looked at spaghetti the same way again 🤣

Anyway, why am I telling this story??? 🤷‍♀️

THAT’S the energy your ads and offer should have.

🔥 Urgency.
🧻 Scarcity.
🚽 Relevance.

If your ads aren’t giving off “buy now or weep later” vibes, they’re just background noise in the scroll.

Here’s how to add real urgency to your ads without sounding like a scammy used-car salesman:

1. TIME-SENSITIVE BONUSES
“Join by Friday and get the bonus training/audio/q&a/thing-you-secretly-already-have.” People hate missing out more than they love getting stuff. Use that.

2. FAST ACTION = SPECIAL TREATMENT
“First 10 get a 1:1 call” or “Early birds get VIP group access.” Limited spots for real reasons beat fake countdown timers.

3. EVENT-BASED DEADLINES
“Doors close Sunday because we kick off Monday.”
Tie the deadline to a real-life event and no one questions it.
4. LET THEM FEEL THE COST OF THE DELAY
“Every week you wait = more leads missed. More sales left on the table.” Remind them what waiting costs, both emotionally and financially.

5. SOCIA PROOF URGENCY
“We’ve helped 87 coaches launch in the last 6 months. Yours could be next.” Not ‘braggy’, just proof that other people aren’t waiting.

Want help crafting campaigns that create that level of ‘shut up and take my money’ energy, without anyone getting rammed with a trolley?

Scarcity, but strategic.
Urgency, but without the B.S.

Drop me a DM and let's talk...

06/05/2025

If you've ever screamed this into the void... or at your agency/into your wine glass... you're not alone.

Your webinar is solid. Your offer is juicy. Your ad budget? Not tiny.

So, why are your leads crap?

Just a bunch of tyre-kickers and time-wasters who've forgotten who you are before they've even hit *submit* on your lead form.

Ready for the sucker punch? 🥊

Bad ads are rarely just bad ads.
Sometimes it’s your funnel.
Sometimes it’s your creative.
Sometimes it's your messaging.
Sometimes it's all of the above.

After running Facebook and Insta ads for 10+ years and having managed millions $£€s in ad budget...

I've put together a no-BS checklist 👇to figure out where your ads might be falling flat and what to check (in order) because “tweak the headline colour” won’t save you if your funnel’s leaking leads like a colander.

Buckle up, we're going in (and the louder you scream, the faster we go)...

STEP 1: CHECK YOUR OFFER
––––––––––––––––––––––––
Tough love: If your offer isn’t a no-brainer, no ad is saving it.

◻ Is the transformation clear, specific, and urgent?
◻ Is it priced right for your audience and the level of trust they have?
◻ Are people actually converting anywhere in your business?

🚩 Red flag: “I promoted this in a bunch of Facebook groups and on my page a few times, but no one bit (let alone bought)." We can use ads to test demand (fastest way, tbh), but it will cost you in actual money (but if time is worth more than money right now, it's an option).

STEP 2: CHECK YOUR FUNNEL
––––––––––––––––––––––––
Before you yell at your ad manager, check what happens after someone clicks.

◻ Does the landing page match the promise in the ad? (Be honest.)
◻ Is the page converting at minimum 20–30% for lead gen?
◻ Are your emails showing up? Do they suck? Do they SELL?
◻ Is anything in the funnel broken? I can't tell you how many times we've checked a funnel before hitting publish on an ad and found the bloody buttons didn’t even work.

🚩 Red flag: “My ad CTR is great but no one’s opting in.” That’s usually an offer or funnel issue and not the ad itself.

STEP 3: CHECK YOUR AUDIENCE (But Not How You Think)
––––––––––––––––––––––––
It’s not 2017. You don’t need to stalk your ideal client’s Spotify playlists to get targeting right anymore.

Thanks to Meta’s suspiciously smart algorithm, broad targeting often outperforms your 28-layer interest stack.

A better approach is to consider...

◻ Are you giving the algorithm enough data to work with?
◻ Are you spending enough daily to exit the “guess and hope” learning phase?
◻ Are your warm audiences actually warm?

🚩 Red flag: High CPM? It’s not a death sentence just a breadcrumb. Could be small audience, high demand... or your ads are just crap.

STEP 4A: CHECK THE VISUAL CREATIVES
––––––––––––––––––––––––
Are you images or videos scroll-stoppingly good?

◻ Does your creative 'hit home' within 0.3 seconds?
◻ Are you using real humans, bold colour, eye-catching imagery, or just another Canva graphic that screams “template #17”
◻ Does it visually signal the pain or the payoff at a glance?

🚩 Red flag: "My CTRs are really low. No one is even stopping and looking at my ad." Pretty often doesn’t convert. Punchy does. If it fits your brand - get weird, get loud, get noticed. Beige doesn’t convert (unless you're Mulberry and it's the 1990s).

STEP 4B: CHECK YOUR COPYWRITING
––––––––––––––––––––––––
Are you sparking curiosity or putting them to sleep?

◻ Are you opening with a hook that makes them go “oof, that’s me”?
◻ Are you teasing transformation, or explaining features like it’s a Haynes manual?
◻ Is your CTA irresistible and clear? (“Learn more” is not a CTA. It’s a polite 'aherm' cough.)

🚩 Red flag: "My CTRs are high, people are clicking on my ad, they're just not clicking through" You've got them intrigued, but the copy doesn't deliver on the promise.

STEP 5: SENSE CHECK THE STRATEGY (yes, you need one)
––––––––––––––––––––––––
OK, gone are the days you needed a PhD in cartography just to sell a bloody workshop. No more needing Google maps and a sherpa to lead you through all the twists and turns.

Remember saying, ‘At this point they've seen the landing page, it’s a full moon, Mercury is in retrograde, and if they also whisper their email into a seashell and sacrifice a goat we can then retarget them with the offer."

The strategy piece is simpler these days, and Meta does a lot of the heavy lifting.

Ask yourself -

◻ What’s your objective? (And don’t say “more clients.” That’s not an ad objective.)
◻ Are you nurturing leads? Or expecting strangers to hand over their card 15 seconds after seeing your face?
◻ Do your campaigns build trust before asking for time or money?
◻ Are you asking too much of your ads? You wouldn’t train a puppy by asking it to sit, stand, roll over, bark, and blow kisses to Simon Cowell all at once.

🚩 Red flag: If you can’t explain your funnel in one sentence to a tipsy friend, it’s not strategy it’s a confusion spiral or an M.C. Escher sketch.

––––––––––––––––––––––––
STILL STUCK?

Hey, I know this is a lot to take in. It might not be you. It might be your strategy. Or your agency. Or that recycled funnel from 2019 that’s giving "pandemic pivot vibes."

(Oh Jesus, if I heard the word "pivot" one more time there would've been bodies under the patio 🤣)

Either way, you don’t have to guess.

We work inside our clients’ businesses (think: funnel whisperers, offer surgeons, ad strategy nerds, creative brain trust).

If you’re done guessing and ready to actually know what’s working (and what’s sabotaging your results) DM me ‘WTF’ and I’ll take a look.

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Our Story

Call us nerds, but we love Facebook Advertising! Over 2.5 billion people use Facebook to connect with businesses and products. They book restaurants, ask questions, shop, look for directions, and ask for recommendations. Having a presence on Facebook these days is just as important as having a website! But we also understand that not everyone has the time or the inclination to ‘do’ Facebook properly. Hey, we’re all busy and no one more than a business owner. So, we’re here to take the strain, give advice, share best practise, and offer a helping hand if that’s what you need.

In a nutshell - your customers are on Facebook and we can help you find them. Our story is your story!

Drop us a line... https://m.me/marketingwithbite