🥔HOT POTATO🥔You have a limited marketing budget, do you spend on PAID ADS or PR? What will get more bang for your buck? 🎥👀
Trying to record video content in your garden office and the pesky pigeons 🐦 are getting it on 👉👌 on your roof! GET A ROOM!
💣Are your ads bombing? Then listen up👂There are 5 digital marketing dominoes that need to fall to make a successful campaign 🁪🀺
❶ COST PER THOUSAND (aka CPM or CPT)
Whilst this isn't the most important or impactful, I like to keep an eye on how much it's costing for your ad to be shown. If the CPM is high it's likely due to your targeting (have you made the targeting too restrictive).
OR... it could be because your ad isn't engaging (so Meta is penalising you with expensive costs).
Which leads me to...
❷ CLICK THROUGH RATE (ALL) (aka CTR)
This is the number of people who are clicking on your ad anywhere (and is often an indicator of whether your hook is strong enough).
❸ LINK CLICK THROUGH RATE (aka Link CTR)
This is the percentage of people who click on the Call To Action (CTA) and go through to your ad's destination (e.g. landing page, lead form). A low Link CTR indicates the ad copy isn't strong enough.
❹ LANDING PAGE VIEWS (aka LPVs)
What percentage of people successfully see your landing page, having clicked your ad? If you have a low percentage then I'm looking at loading times.
❺ CONVERSION RATES
Are people taking action once they've arrived at your website? A low conversion rate might indicate your page isn't compelling, your offer isn't good, or your ad copy isn't congruent with the offer.
Want a free 15 minute audit of your ads to see which domino isn't falling properly? Drop me a DM 👇
When your client loves the ads you created so much - he wants to marry them 🤣
I need to stop being so British, stop being so apologetic, and ask for the sale... and more than once!! #digitaladvertising #facebookads #metaadsexpert #facebookadstips #bitememarketing
Coaches, Trainers & Mentors ❌ Stop telling me Challenges don't work! They work, but only when...
1️⃣ They serve your audience: Is this what your ideal client wants to learn right now? Are they NOT taking action because they're feeling overwhelmed? Challenges are GREAT for people earlier in their journeys who want daily actionable steps they can learn and do. It gives them the opportunity to 'try before they buy', build rapport with you, and have a mini win.
2️⃣ You deliver what you promise (but no more): Give them enough to give them a win, but not so much that they don't take action (or they think they have all the answers and don't need you any more). This is tricky!
3️⃣You have your offer and your sales follow-up ready! Make it easy for them to buy from you - and make them feel like it's a no brainer to buy from you.
And the Ads???
👉Make sure you're focussing on the key benefit - what they'll be able to achieve if they invest time with you. The ad hook has to get them thinking, "OOOhh, I'd love to be able to do this"
Thanks Enfys Maloney for the glowing testimonial
Is this a shortcut to faster sales OR... are you just filling your warm retargeting audiences with tyre kickers, fake accounts and bots?
What do you think? 🤔
More marketing nerdy-ness from me🤓Your ads were doing well so you increase the ad budget.🤨Disaster strikes... prices go up, leads drop off, sales stop altogether. Here are 3 things I'd do to clarify your results back 😬
What it boils down to is this... You're making your potential clients work TOO HARD to understand what you do.
Or (more importantly) what you can do for them.
If the visuals on your ads are not working (video or static) then sense-check the following...
1. Ask yourself - can I simplify this?
2. Does it pass the 3-second text? (do I know in 3 seconds what this ad is about and who it's for?)
3. Am I 'over-jargoning' it? Do my clients REALLY know the terminology I'm using?
Calling out the main pain point (or the main benefit) is often the thing that stops the scroll.
Some of our most effective client ads are the simplest ones!
(Another example - one of the best performing ads I've run for my own business simply said, "At last! Facebook Ads that work."
Stuck with your ads? DM a screenshot and I'll take a look
For ten years I've been telling people not to do this... but has that all changed? 🤓
Here's the dilemma...
Meta wants us to keep our targeting super-broad and allow the 'ad machine' to deliver to the best people at the best times.
But I've also noticed Meta updating 'day-parting' functionality (the times and days your ad will be seen).
So, why are they pushing something they don't want us to use? 🤔
🧪TIME TO EXPERIMENT...
We have a new PR Agency client - and we're running ads to a 'Book A Call' funnel.
The ads are going really well (lower CPLs, higher turn up rates, higher proposal rates, and the sales are now starting to come through).
BUT... their good leads are coming through Monday to Friday. Getting drips and drabs on a Saturday and virtually nothing on a Sunday.
BUT ALSO... their ads are running 7 days a week.
Are we wasting ad budget at the weekend?
Or (if we restrict the ads to Mon to Fri) will it make the weekday leads so much more expensive it negates the weekend saving?
🧫EXPERIMENT RESULTS...
TBH it's too early to say for definite....
BUT... so far so good!
We're matching weekday CPLs - no major hike in costs there.
We're going to give this a but longer and get more data.
Maybe (after more than 10 years of running FB ads) this is changing and it's worth a test!
P.S. This PR AGENCY are amazeballs and getting top-tier coverage at really affordable rates. If you're looking for PR and want a recommendation then drop me a DM and I'll connect you with these guys 😇
What happens when you have the right lead magnet and put it in front of the right audience using the right strategy...
Thanks Henry Olsen Guitar 🥰
Love it when you get voice messages like this... 👂🥳
Sorry • Not Sorry 😂
Over the past month we've been ruffling feathers.
Ruffling feathers on behalf of a client.
Her industry is mostly an 'old boy network' of companies that haven't stayed up to date, don't service their clients as best as they can, and are notoriously difficult to take business from.
Until now... Mwah ha ha ha haaaa [insert your own evil laugh]
Her ads are creating waves, attracting more leads than she ever imagined, AND she's disrupting the status quo*
* And I don't mean double-denim rocker Francis Rossi
Want to shake things up in your industry?
Think you're too niche for ads?
Tried ads before and they didn't work.
Let's talk... it could be one helluva ride!!! 😆
"I've worked with a lot of Facebook Ad professionals and been burnt a million times. I've burnt A LOT of money and, right now, I'm making money, so I'm happy."
Client + 10X ROAS = Very happy Sam 😁
