06/10/2025
A perfect storm of lower prices, booming online retail, and a rapidly expanding middle class has sent Norwegian salmon exports to China surging to record highs — with overall imports expected to climb nearly 40 percent year-on-year, according to the Norwegian Seafood Council's (NSC) representative on the ground in Shanghai.
Norwegian salmon exporters saw an unprecedented surge in shipments to China, with exports up 116 percent year-on-year in August and 71 percent in September, according to the latest figures from the industry body.
The boom has pushed China into fifth place among export destinations by value, overtaking the United States.
Based on second half volume share over the last three years, the NSC's China Director Sigmund Bjørgo predicts that China will import 168,000 metric tons of salmon (from Norway and other producing nations), up from 121,000 metric tons last year.
A combination of factors have influenced this, Bjorgo told IntraFish.
"The Chinese domestic market is growing a lot," said Bjorgo. "By July imports [from all supplying countries] had increased 42 percent," he said.
While the growing middle class is often touted as China's main salmon growth driver, other factors are at play in the Asian consumer giant.