Westminster Communicates

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Westminster Communicates Westminster Communicates is a forum for marketing creatives in and around Maryland to connect, create

We know you'll be asked what you're grateful for approximately 327 times over the next few days, but let's be specific a...
22/11/2023

We know you'll be asked what you're grateful for approximately 327 times over the next few days, but let's be specific about work here. What's something in your business that makes you grateful?

For us, it's obviously every one of you that's come along with us while we transitioned into a supportive community for marketing freelancers. If you're not on our FREE Slack channel yet, fill out the form! lnk.bio/s/732c0

And of course, Happy Thanksgiving!

We made it to November! How did that happen???So today's   question is: What are you excited about this month? Turkey? H...
01/11/2023

We made it to November! How did that happen???

So today's question is: What are you excited about this month? Turkey? Holiday shopping? Football? Snow?

For , it's definitely her family's upcoming trip to Egypt with ! We leave in just 6 days!

Tell us what excites you in the comments!

We're so excited Canva has finally made it possible to resize just one slide at a time! "Magic Switch" for the win. 🙌🙌🙌W...
18/10/2023

We're so excited Canva has finally made it possible to resize just one slide at a time! "Magic Switch" for the win. 🙌🙌🙌

We're also exploring the AI Summaries on Zoom. General consensus is the bullet-pointed action items are great, but you should maybe turn it off before you have an argument with your mom.🫣

OK your turn: what new features or tools should we be checking out?

Two weeks ago, KT World Communications ended up networking while having "stims" put on at the chiropractor. That got us ...
20/09/2023

Two weeks ago, KT World Communications ended up networking while having "stims" put on at the chiropractor. That got us thinking:
1) What's your #1 networking tip?
2) What's the weirdest/most coincidental networking experience you've had?

Do you see September as an end of summer or the start of spooky season? Or both? What are you looking forward to in the ...
08/09/2023

Do you see September as an end of summer or the start of spooky season? Or both? What are you looking forward to in the new season?

06/09/2023
There's been lots of talk about AI and how it's affecting marketing in particular, with people using as a tool in everyt...
23/08/2023

There's been lots of talk about AI and how it's affecting marketing in particular, with people using as a tool in everything from captions to headshots to strategy.

So we want to hear from you: How are you feeling about this take over? Are you exploring the world of AI? How do you use it in your work?

Happy Wednesday! Today's question addresses those little "OMG that makes my life SO MUCH EASIER" function you've discove...
09/08/2023

Happy Wednesday!

Today's question addresses those little "OMG that makes my life SO MUCH EASIER" function you've discovered. Whether it's on Canva, social media, Hootsuite, on your camera, wherever! Heck, give us your best tip for cutting pets' nails if you want (Katie's current foster's murder knives are SO SHARP).

Have at it!👇👇👇 .⁣⁣⁣⁣⁣

Happy  ! Here's a   we can ALL participate in. Whether you've been freelancing for 8 days or 8 years, every day is full ...
26/07/2023

Happy ! Here's a we can ALL participate in. Whether you've been freelancing for 8 days or 8 years, every day is full of lessons, isn't it? We want to hear what you wish you knew when you first started.

As you know, we believe no one should freelance alone. So tell us: what connections, classes, networking groups, etc. ha...
19/07/2023

As you know, we believe no one should freelance alone. So tell us: what connections, classes, networking groups, etc. have you found that have made the biggest positive impact on your business? Make sure you tag them or drop a link if you can!

It's  ! We want to know your social media inspiration accounts. Which accounts do you enjoy following, either because yo...
30/06/2023

It's !

We want to know your social media inspiration accounts. Which accounts do you enjoy following, either because you like their look, you enjoy their content, you learn from them, etc. Make sure you tag them below so we can follow them too!

All right, folks. Let's invent the best Word Processor (or literally just one that works). What do you want to see?
16/06/2023

All right, folks. Let's invent the best Word Processor (or literally just one that works). What do you want to see?

Today, we're launching "WC Wednesdays," weekly focused chats on topics related to freelancing & running a business! We w...
14/06/2023

Today, we're launching "WC Wednesdays," weekly focused chats on topics related to freelancing & running a business!

We want to know: What kinds of business topics do you want to discuss in the future? This can be related to marketing, your niche (even if it's not one we all share!), tools such as Canva, freelancing in general, running a business, etc.

Can't answer the meaning of the universe, but otherwise we want your ideas! Comment below and let us know. :)

[There's even more great discussions happening on our Slack channel! Apply https://bit.ly/3WyiuK4]

When the founders [of Westminster Communicates] met at Carroll Community College in summer 2019, Katie ( KT World Commun...
06/06/2023

When the founders [of Westminster Communicates] met at Carroll Community College in summer 2019, Katie ( KT World Communications) had been freelancing for about a year and Kelly (GoldBear Media) was just embarking on her freelancing journey.

"While we loved the flexibility and variety of freelance work, we found it lonely to work in a silo," Marinello said. "As we started to collaborate more, we launched a Slack workspace to better organize our projects."

The Slack soon became more than just a place to discuss projects.

"We discovered having a space to bounce ideas off of one another, troubleshoot, and collaborate made us both more productive," said Sundsvold.

Now, the two are opening it to all marketing professionals, including web and graphic designers, videographers, writers, content creators, SEO experts, photographers, branding experts, public relations experts, etc.

Katie Marinello (KT World Communications LLC) and Kelly Sundsvold (GoldBear Media) today announce the launch of Westminster Communicates, a free, collaborative forum for marketing creatives in and around Maryland to connect, create, and communicate. When the founders met at Carroll Community ...

Our   is a real hit among the under-5 group! Here’s another one of KT World Communications niblings” (nieces/nephews aka...
20/02/2023

Our is a real hit among the under-5 group! Here’s another one of KT World Communications niblings” (nieces/nephews aka best friends’ kids) modeling our bracelet! We’re told lots of adults ask what it says. 😉 Thanks for getting the word out Elliot and Liz Baca!

Happy February! This month is all about love love love. As small business owners, artists, and personal brands, we know ...
01/02/2023

Happy February! This month is all about love love love. As small business owners, artists, and personal brands, we know you're doing what you love. Let us do what we love for you! Get your free digital audit now.

https://westminstercommunications.com/

For any business, creating awareness around your brand and bringing customers through to the point of purchase is often ...
30/01/2023

For any business, creating awareness around your brand and bringing customers through to the point of purchase is often the single biggest challenge in getting your business going.

As business owners, we know how to close the deal face to face, but the struggle is always how do we create MORE awareness of our company and increase the opportunities for sales.

This problem is often solved through the use of a marketing funnel.
Read more!

Clients are often self-conscious about repeating themselves too much in digital marketing. But here's a secret: there's ...
23/01/2023

Clients are often self-conscious about repeating themselves too much in digital marketing. But here's a secret: there's no such thing! With so much content in our inboxes and on our feeds, there's no guarantee that your message will get through the first, third, or twelfth time! So repurpose with pride--and enjoy the time it frees up as well!

How do you plan your social media? Is it done day-to-day? It can be exhausting coming up with brand new content on a whi...
17/01/2023

How do you plan your social media? Is it done day-to-day? It can be exhausting coming up with brand new content on a whim.

Our new blog post covers all the reason why you need a content calendar.

Check out the link in bio!

Is it really our anniversary? NOBODY KNOWS! Sometime in Januaryof 2020 (or December of 2019?), Kelly & Katie met up at B...
12/01/2023

Is it really our anniversary? NOBODY KNOWS! Sometime in Januaryof 2020 (or December of 2019?), Kelly & Katie met up at Birdie's Café and decided to work together to promote their businesses (not knowing the whole world would soon be online!). They chose the name Westminster Communications. And the rest was digital marketing history!

As an "our anniversary present" to you, click the link in our bio for a FREE digital audit of your company's digital presence!

Thanks for being with us all these years. 💙💙

It's been a hard week. Getting back in the swing of things is always difficult, and then some professional situations ha...
06/01/2023

It's been a hard week. Getting back in the swing of things is always difficult, and then some professional situations have really tried us.

For us, kindness always comes first. We love our clients, our community, and our business. We hope you all have a beautiful weekend.

💙💙💙

PS: If you have a minute, check out Be Kind Sign , one of our favorite local businesses who always reminds us to put kindness first!

Since we're still firmly in the 12 Days of Christmas, we hope you'll let us give you one final update on Carroll  County...
03/01/2023

Since we're still firmly in the 12 Days of Christmas, we hope you'll let us give you one final update on Carroll County Arts Council Festival of Wreaths. Our winner, Maggie K***z, let us know that she used our wreath for Carroll County Health Department's office door competition and won "Prettiest Door!" It really makes struggling through sticking needles through Styrofoam balls worth it. :D

In addition to the wreath, Maggie received a Digital Audit for some of the websites and social media accounts she helps maintain. Digital audits are documents where we take a deep dive into your online presence (website, social outlets, emails, etc.) and make concrete recommendations on how to improve them. There's no obligation and they're absolutely free! Want yours? DM us for more information!

Happy Holidays! Today is the sixth day of Hanukkah, Tuesday was  KT World Communications's birthday, and this weekend we...
23/12/2022

Happy Holidays! Today is the sixth day of Hanukkah, Tuesday was KT World Communications's birthday, and this weekend we will both be celebrating Christmas! These photos are from the Carroll County Chamber of Commerce's holiday party at Antrim 1844 Hotel a few weeks ago.

From our "framily" to yours, have the happiest of holidays!

What are your posts providing to your audience? Education, engagement, advice, inspiration? Every social post you create...
15/12/2022

What are your posts providing to your audience? Education, engagement, advice, inspiration?

Every social post you create should meet one of these needs--and often more than one!

Which type of post do you use the most?

Update on our Festival of Wreaths entry. Our wreath was purchased by our friend & neighbor Maggie K***z! We're thrilled ...
12/12/2022

Update on our Festival of Wreaths entry. Our wreath was purchased by our friend & neighbor Maggie K***z! We're thrilled we were able to support Carroll Arts Center which raised $14,103 from the festival,

In addition to the wreath, Maggie gets a free digital audit! We're excited to dig into the some of the websites and social media she does for organizations she's involved in and provide some easy steps she can take to meet her goals!

Want your own digital audit? Reach out and let's get started!

Happy December! If you've been following our stories in the past month, you've watched us struggle to assemble a wreath ...
02/12/2022

Happy December! If you've been following our stories in the past month, you've watched us struggle to assemble a wreath for Carroll Arts Center 's Festival of Wreaths. 😅

It was an experience to be sure, but we're thrilled to be a part of this tradition's 25th year! Swipe through to see us showing off our proud creation.

You can still bid on our entry (number 100!) or any of the other 112 beautiful wreaths through Sunday, December 4th.
https://handbid.app.link/9NdhgP23pvb

Feeling stuck on content? Try these three simple ideas! They can be done as a reel, a story, a carousel, even a Twitter ...
29/11/2022

Feeling stuck on content? Try these three simple ideas! They can be done as a reel, a story, a carousel, even a Twitter thread. Which will you use this week?

Today is Small Business Saturday. We are passionate about "shop small" and "shop local"! Who are you supporting today? T...
26/11/2022

Today is Small Business Saturday. We are passionate about "shop small" and "shop local"! Who are you supporting today? Tag them in the comments and we'll make sure to show them some love too! ❤️

Wishing you and yours a safe and happy holiday! 🦃💛👪
24/11/2022

Wishing you and yours a safe and happy holiday! 🦃💛👪

Q: Why should I invest in social media marketing?A: Social media creates a direct connection with your audience! It offe...
17/11/2022

Q: Why should I invest in social media marketing?

A: Social media creates a direct connection with your audience! It offers a two-way communication channel, helping your audience feel like they are a part of the brand itself.

There is also the added bonus of being able to get your products directly in front of the people you want to see them with audience targeting, but at the very least it helps to increase awareness of your brand and build your community.

But to make a long story short, investing in social media marketing has such a wide variety of benefits! Want to learn more about how Westminster Communications can help you with your social media marketing? Head over to the link in our bio!

Social media marketing can feel overwhelming, but these five tips are a great way to start! 1. Use the right platforms t...
15/11/2022

Social media marketing can feel overwhelming, but these five tips are a great way to start!

1. Use the right platforms to reach your audience.
Find where your customers are and go there!

2. Create accounts that reflect your brand
Use consistent colors, fonts, tone, and talking points that match up with other marketing assets you have (website, emails, print materials, etc).

3. Post consistently
It's not about how many posts, it's about being consistent! Choose a schedule that works for you.

4. Boost where appropriate
A little budget can go a long way toward growing and keeping your community via paid ads.

5. Engage with your followers
The best way to create community is to keep up a conversation with potential customers. Make sure your conversation is authentic--you don't always have to be selling! They'll remember you for when they need your expertise.

Are you using these strategies? Do you have more to add? Let us know in the comments!

What did you want to be when you grew up?GoldBear Media: An elementary school teacher and a momKT World Communications: ...
10/11/2022

What did you want to be when you grew up?

GoldBear Media: An elementary school teacher and a mom
KT World Communications: A tap dancer and a waitress

Needless to say, we're about 1 for 4 (shoutout to Kelly's kids!), but everything we've done has led us to our dream job: helping brands tell their stories via digital marketing!

So, tell us. What did you want to be? What do you do now?

Happy Monday! What are you looking forward to this week?
07/11/2022

Happy Monday! What are you looking forward to this week?

It's   and also  , so excuse us if we get a little (candy) corny here:Many of our clients are haunted by the need for so...
31/10/2022

It's and also , so excuse us if we get a little (candy) corny here:

Many of our clients are haunted by the need for social media marketing. They've heard the stories--businesses disappearing in the night, nothing but a hook on the door or a 404 error on the website left behind. But how does one start without screaming?

Enter Westminster Communications. Like the sunrise after a night of fleeing chainsaws, we'll be your clear guide out of the darkness and into a safe, effective, and fun way of promoting your business!

So finish your candy, then send us a message!

westminstercommunications.com/contact

Good morning! Here is a baby wearing a pumpkin costume chewing on one of our Westminster Communications bracelets.If tha...
24/10/2022

Good morning! Here is a baby wearing a pumpkin costume chewing on one of our Westminster Communications bracelets.

If that’s not , I don’t know what is!

How would you rank your business' social media? Do you feel confident you're telling your story effectively? Does postin...
19/10/2022

How would you rank your business' social media? Do you feel confident you're telling your story effectively? Does posting consistently fall to the bottom of your "to do" list?

If you answered B-D, let us help you! Our experts will make social media marketing simple, fun, and most importantly--effective!

11/10/2022

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