How Bias is built into marketing & affects your choices
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Hello clever viewers. If you’re like us you clicked on this video to understand other people's biases because it can feel like you’re sharing this world with folks who well... make questionable decisions. Perfect because you’ve just shown signs of blind spot bias or the ability to recognize bias in others more easily than in ourselves. Don’t be upset! Biases get a bad rep but in reality it’s evolutionary and we all have them. It’s wired into our brains and brands use that to inform your buying decisions. Once you’re able to recognize cognitive biases it’ll be easier to ensure your digital wellbeing and that those random Amazon boxes stop piling up already.
There are a lot of different types of biases. Anchoring bias because well it’s based on being over-reliant on the first piece of information we hear. The Bandwagon effect which any sports fan will undoubtedly tell you about. We all want positive outcomes which is why in marketing we focus more on the outcome biases more than the decision making itself. Availability heuristic is if you can quickly recall several points of information you’re more likely to believe it’s right. As we start to see more of what we like online we tend to only seek out information that confirms things we already believed, called confirmation bias. This can lead to our tendency to see patterns in random events called Clustering illusion. The more something stands out the more we irrationally focus on it, which is called Salience. There are not many situations in which risk or harm can be completely eliminated but we tend to create Zero risk biases that lead us right to products. Survivorship bias could help. This is misjudging things by only focussing on surviving examples. Which leads us to Stereotyping. Likely the most widely known bias and can be its own video.
The point is that many biases affect our decisions every day and instead of shouting bandwagon slogans at each other i
The Secrets Behind Political Ads Over Time
During the 2020 presidential election, it seemed like everything was somehow linked to, or overshadowed, by politics. But when campaigns are at their peak we want to know, how did political advertising get to where it is today?
Success in politics has always been about reaching the most people with the most appealing message, and getting them to vote. In the pursuit of this goal, political advertising has always embraced new media, and the adoption of new media by political campaigns has often signalled a shift in the way we consume information. We’re going to be looking at how political advertising adopted TV and brought politics into the home like never before, how digital ads in the early days of the internet were a harbinger of what was to come, and how the age of social media has made us question the very meaning of truth.
We’ve come a long way since Eisenhower’s kind-hearted Tv ads. With the world, and American politics, seemingly in a death spiral many people are looking for hope and a clear way out of this election with a semblance of dignity and change. It’s difficult to know what’s to come, but with everyone more connected, more engaged, and with more access to what’s going on in politics than ever before the question is: What will be the next media shift in political advertising?
Subscribe: bit.ly/3cZsp6l
CHAPTERS:
00:00 Intro
00:14 Televised game changer
02:29 Moving Online
04:27 Social media and grassroots impacts
05:27 Conclusions
Our Social Media: https://www.instagram.com/sponsoredtheseries/
https://www.facebook.com/Swellcontent
https://www.linkedin.com/company/Swellcontent
Our Website:
www.swellcontent.ca
Written by: Jeff Glos
Narrated by: Kareem Hassanien @swellcameraguy
Edited by: Jeff Glos
For copyright matters please contact us at: [email protected]
The Secrets Behind Political Ads Over Time
During the 2020 presidential election, it seemed like everything was somehow linked to, or overshadowed, by politics. But when campaigns are at their peak we want to know, how did political advertising get to where it is today?
Success in politics has always been about reaching the most people with the most appealing message, and getting them to vote. In the pursuit of this goal, political advertising has always embraced new media, and the adoption of new media by political campaigns has often signalled a shift in the way we consume information. We’re going to be looking at how political advertising adopted TV and brought politics into the home like never before, how digital ads in the early days of the internet were a harbinger of what was to come, and how the age of social media has made us question the very meaning of truth.
We’ve come a long way since Eisenhower’s kind-hearted Tv ads. With the world, and American politics, seemingly in a death spiral many people are looking for hope and a clear way out of this election with a semblance of dignity and change. It’s difficult to know what’s to come, but with everyone more connected, more engaged, and with more access to what’s going on in politics than ever before the question is: What will be the next media shift in political advertising?
Subscribe: bit.ly/3cZsp6l
CHAPTERS:
00:00 Intro
00:14 Televised game changer
02:29 Moving Online
04:27 Social media and grassroots impacts
05:27 Conclusions
Our Social Media: https://www.instagram.com/sponsoredtheseries/
https://www.facebook.com/Swellcontent
https://www.linkedin.com/company/Swellcontent
Our Website:
www.swellcontent.ca
Written by: Jeff Glos
Narrated by: Kareem Hassanien @swellcameraguy
Edited by: Jeff Glos
For copyright matters please contact us at: [email protected]
