SponsoredThoughts: Your brain on ads

27/08/2021

US mcommerce will nearly double its share of total retail sales between 2020 and 2025 w/ social commerce, live shopping, and influencer direct selling spurring growth.

16/07/2021

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Hello clever viewers. If you’re like us you clicked on this video to understand other people's biases because it can feel like you’re sharing this world with folks who well... make questionable decisions. Perfect because you’ve just shown signs of blind spot bias or the ability to recognize bias in others more easily than in ourselves. Don’t be upset! Biases get a bad rep but in reality it’s evolutionary and we all have them. It’s wired into our brains and brands use that to inform your buying decisions. Once you’re able to recognize cognitive biases it’ll be easier to ensure your digital wellbeing and that those random Amazon boxes stop piling up already.

There are a lot of different types of biases. Anchoring bias because well it’s based on being over-reliant on the first piece of information we hear. The Bandwagon effect which any sports fan will undoubtedly tell you about. We all want positive outcomes which is why in marketing we focus more on the outcome biases more than the decision making itself. Availability heuristic is if you can quickly recall several points of information you’re more likely to believe it’s right. As we start to see more of what we like online we tend to only seek out information that confirms things we already believed, called confirmation bias. This can lead to our tendency to see patterns in random events called Clustering illusion. The more something stands out the more we irrationally focus on it, which is called Salience. There are not many situations in which risk or harm can be completely eliminated but we tend to create Zero risk biases that lead us right to products. Survivorship bias could help. This is misjudging things by only focussing on surviving examples. Which leads us to Stereotyping. Likely the most widely known bias and can be its own video.

The point is that many biases affect our decisions every day and instead of shouting bandwagon slogans at each other it’s important to understand what is leading folks to make their decisions and be aware of our own biases. It’s not about winning arguments but making sure people are able to make informed decisions, so listen to them where they’re at with empathy, give them the information they need and check in with yourself. Use your dollars wisely to support positive messages and above all let’s take care of each other.

CHAPTERS:
INTRO 00:00
Anchoring bias 00:37
Bandwagon Effect 01:30
Outcome bias 02:04
Availability heuristic 02:25
Confirmation Bias 03:06
Clustering illusion 03:50
Salience 05:00
Zero risk biases 05:36
Survivorship bias 06:30
Stereotyping 07:13
Outro 07:57

Join our groups on Social Media!:
https://www.facebook.com/SponsoredTho...
https://www.linkedin.com/company/Swel...

Our Website:
www.swellcontent.ca

Written by: Kareem Hassanien
Narrated by: Kareem Hassanien
Edited by: Stuart Atkinson

For copyright matters please contact us at: [email protected]

16/07/2021

Subscribe: https://bit.ly/3cZsp6l

Hello clever viewers. If you’re like us you clicked on this video to understand other people's biases because it can feel like you’re sharing this world with folks who well... make questionable decisions. Perfect because you’ve just shown signs of blind spot bias or the ability to recognize bias in others more easily than in ourselves. Don’t be upset! Biases get a bad rep but in reality it’s evolutionary and we all have them. It’s wired into our brains and brands use that to inform your buying decisions. Once you’re able to recognize cognitive biases it’ll be easier to ensure your digital wellbeing and that those random Amazon boxes stop piling up already.

There are a lot of different types of biases. Anchoring bias because well it’s based on being over-reliant on the first piece of information we hear. The Bandwagon effect which any sports fan will undoubtedly tell you about. We all want positive outcomes which is why in marketing we focus more on the outcome biases more than the decision making itself. Availability heuristic is if you can quickly recall several points of information you’re more likely to believe it’s right. As we start to see more of what we like online we tend to only seek out information that confirms things we already believed, called confirmation bias. This can lead to our tendency to see patterns in random events called Clustering illusion. The more something stands out the more we irrationally focus on it, which is called Salience. There are not many situations in which risk or harm can be completely eliminated but we tend to create Zero risk biases that lead us right to products. Survivorship bias could help. This is misjudging things by only focussing on surviving examples. Which leads us to Stereotyping. Likely the most widely known bias and can be its own video.

The point is that many biases affect our decisions every day and instead of shouting bandwagon slogans at each other it’s important to understand what is leading folks to make their decisions and be aware of our own biases. It’s not about winning arguments but making sure people are able to make informed decisions, so listen to them where they’re at with empathy, give them the information they need and check in with yourself. Use your dollars wisely to support positive messages and above all let’s take care of each other.

CHAPTERS:
INTRO 00:00
Anchoring bias 00:37
Bandwagon Effect 01:30
Outcome bias 02:04
Availability heuristic 02:25
Confirmation Bias 03:06
Clustering illusion 03:50
Salience 05:00
Zero risk biases 05:36
Survivorship bias 06:30
Stereotyping 07:13
Outro 07:57

Join our groups on Social Media!:
https://www.facebook.com/SponsoredTho...
https://www.linkedin.com/company/Swel...

Our Website:
www.swellcontent.ca

Written by: Kareem Hassanien
Narrated by: Kareem Hassanien
Edited by: Stuart Atkinson

For copyright matters please contact us at: [email protected]

16/07/2021

Subscribe: https://bit.ly/3cZsp6l

Hello clever viewers. If you’re like us you clicked on this video to understand other people's biases because it can feel like you’re sharing this world with folks who well... make questionable decisions. Perfect because you’ve just shown signs of blind spot bias or the ability to recognize bias in others more easily than in ourselves. Don’t be upset! Biases get a bad rep but in reality it’s evolutionary and we all have them. It’s wired into our brains and brands use that to inform your buying decisions. Once you’re able to recognize cognitive biases it’ll be easier to ensure your digital wellbeing and that those random Amazon boxes stop piling up already.

There are a lot of different types of biases. Anchoring bias because well it’s based on being over-reliant on the first piece of information we hear. The Bandwagon effect which any sports fan will undoubtedly tell you about. We all want positive outcomes which is why in marketing we focus more on the outcome biases more than the decision making itself. Availability heuristic is if you can quickly recall several points of information you’re more likely to believe it’s right. As we start to see more of what we like online we tend to only seek out information that confirms things we already believed, called confirmation bias. This can lead to our tendency to see patterns in random events called Clustering illusion. The more something stands out the more we irrationally focus on it, which is called Salience. There are not many situations in which risk or harm can be completely eliminated but we tend to create Zero risk biases that lead us right to products. Survivorship bias could help. This is misjudging things by only focussing on surviving examples. Which leads us to Stereotyping. Likely the most widely known bias and can be its own video.

The point is that many biases affect our decisions every day and instead of shouting bandwagon slogans at each other it’s important to understand what is leading folks to make their decisions and be aware of our own biases. It’s not about winning arguments but making sure people are able to make informed decisions, so listen to them where they’re at with empathy, give them the information they need and check in with yourself. Use your dollars wisely to support positive messages and above all let’s take care of each other.

CHAPTERS:
INTRO 00:00
Anchoring bias 00:37
Bandwagon Effect 01:30
Outcome bias 02:04
Availability heuristic 02:25
Confirmation Bias 03:06
Clustering illusion 03:50
Salience 05:00
Zero risk biases 05:36
Survivorship bias 06:30
Stereotyping 07:13
Outro 07:57

Join our groups on Social Media!:
https://www.facebook.com/SponsoredTho...
https://www.linkedin.com/company/Swel...

Our Website:
www.swellcontent.ca

Written by: Kareem Hassanien
Narrated by: Kareem Hassanien
Edited by: Stuart Atkinson

For copyright matters please contact us at: [email protected]

Subscribe: https://bit.ly/3cZsp6lHello clever viewers. If you’re like us you clicked on this video to understand other people's biases because it can feel li...

16/06/2021

AI copywriting doesn't seem quite there just yet does it?

09/06/2021

Irrelevant ads hurt ads overall: With digital ads increasing, lack of relevance is driving down engagement. Always recognize your audiences.

07/06/2021

Big tech keeps getting bigger. conceptualizes the expanse of .

Amazon’s top 10 acquisitions by value:
#1 Whole Foods Market Jun 16, 2017 $13.7 billion
#2 Metro-Goldwyn-Mayer May 26, 2021 $8.5 billion
#3 Zoox Jun 26, 2020 $1.2 billion
#4 Zappos Jul 22, 2009 $1.2 billion
#5 Ring Feb 27, 2018 $970 million
#6 PillPack Jun 28, 2018 $839 million
#7 Twitch Aug 25, 2014 $775 million
#8 Kiva Systems Mar 19, 2012 $753 million
#9 Souq Mar 27, 2017 $580 million
#10 Quidsi Nov 8, 2010 $545 million

04/06/2021

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TV is dead! Long live TV’s new golden age! Wait How does my TV work now? The endless rise of streaming services like Netflix, Amazon Prime, Disney +, Hulu and many more are changing the way you engage with the shows you know and love and reshaping the television industry to feed you what you like. It’s a change for the ol box tube which is understandable since most TV’s are neither boxes and don’t use tubes anymore. We break it down in 3 ways: The Switch to Streaming, How Content Bubbles affect you and how nice content is the new norm...and just like that Amazon bought MGM studios so... content is king for the foreseeable future. So why are so many cutting the cord? How has it changed us and are streamers the new cable or something different completely? Why was every Friends and Big Bang Episode made with broad audience appeal in mind?, why are TV shows on streaming services so cinematic and what the heck happened to MTV? Let’s find out.

Sports Television is the next frontier but we’ll save that for another video. As of making this video Disney just snapped up Major League Baseball rights and LaLiga soccer for their ESPN streaming service so keep an eye on this space...literally. For more on how these deals affect you make sure you subscribe to Sponsored Thoughts and if you learnt something give us a like. It really helps us out to help educate folks on the hidden side of marketing so thanks and we’ll see you soon.

Our Social Media:
https://www.facebook.com/Swellcontent
https://www.linkedin.com/company/Swel...

Our Website:
www.swellcontent.ca

Written by: Kareem Hassanien
Narrated by: Kareem Hassanien
Edited by: Stuart Atkinson

For copyright matters please contact us at: [email protected]

CHAPTERS:
Intro 00:00
The Switch to Streaming 00:57
Content Bubbles (and you) 03:10
The New Niche 07:14
Outro 09:14

https://www.youtube.com/watch?v=RavItqgpf7s&ab_channel=SponsoredThoughts

Subscribe: https://bit.ly/3cZsp6lTV is dead! Long live TV’s new golden age! Wait How does my TV work now? The endless rise of streaming services like Netflix...

04/06/2021

Our latest Sponsored Thoughts video just dropped!
Do us a solid: Like & Subscribe! Share your thoughts on the new channel with us!

Subscribe: https://bit.ly/3cZsp6lTV is dead! Long live TV’s new golden age! Wait How does my TV work now? The endless rise of streaming services like Netflix...

06/04/2021

Why do all movie posters look the same? Have you ever been standing with your popcorn and wondering which theatre in the multiplex matches your ticket? Well that's likely because as creative as the movies these posters represent are major studios have a huge financial interest in making sure you actually go see them. Hollywood is still a business people! They focus group just like they would for any other product and posters are designed specifically so you know what to see and what you’re getting. You are for sure going to see blue and orange. Think the Bourne Identity, The Dark Knight, Iron man, Wonder Woman, Blade Runner 2049. Or yellow indie comedies like Little Miss Sunshine. Maybe a big face like the social Network, or a hero standing away from you like every Christopher Nolan film from Batman to Dunkirk.

Marketing a movie is sometimes as or more important than the movie itself. Hollywood is a big business, with global box office revenue reaching a record $42.5 billion in 2019. But this huge figure doesn't mean that all movies are money makers; in fact many movies end up being losing bets. The average cost to produce a major studio movie is around $65 million. But production costs don't cover distribution and marketing, which adds another $35 million or so, on average, bringing the total cost to produce and market a major movie to right about $100 million. With that much skrilla being thrown around studios don’t play.

CHAPTERS:
Intro 00:00
Action: Blue and Orange & Black and White 01:26
Romantic Coms: back to back on white & lady in red 02:40
Dramas: Dark Blues, Silhouettes loners & big block text on a face 04:22
Comedies: Yellow Indie films, Raunchy between the legs posters 07:15
Outro 08:13

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Our Social Media:
https://www.facebook.com/SponsoredTho...
https://www.linkedin.com/company/Swel...

Our Website:
www.swellcontent.ca

Written by: Kareem Hassanien
Narrated by: Kareem Hassanien
Edited by: Iqra Saboor

For copyright matters please contact us at: [email protected]

Why do all movie posters look the same? Have you ever been standing with your popcorn and wondering which theatre in the multiplex matches your ticket? Well ...

02/04/2021

For the past few decades, Zombies have been the default monster that dominates pop culture. Nothing quite appeals to our lil human brains trying to process existential and apocalyptic dread quite like these brainless shamblers. From movies to TV, video games, books, comics and… brands?

Okay, maybe it’s not exactly Night of the Living Dead, but the number of brands that have been Left 4 Dead, only to return 28 Days Later (or longer), will make you realize, maybe we really are living in a Zombieland of brands that could outlive even The Last of Us.

A brand’'s success is often dependent on the moment that it’s in. And if these 5 zombie brands have shown us anything, it’s that there are always opportunities for businesses to adapt and meet that moment. It may mean changing your competitive angle Sodastream, your business model, Marvel, or leaning on nostalgia Jets , for brands, death isn’t necessarily final (ask Apple). What do you think? Any zombie brands we missed that you want to hear more about? Let us know in the comments, and don’t forget to like and subscribe for more Sponsored Thoughts.

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CHAPTERS:
00:00 Intro
00:32 SodaStream
02:11 American Apparel
04:03 Marvel Comics / Marvel Studios
05:53 Apple Computers & Microsoft
08:17 The Winnipeg Jets
10:04 Outro

Our Social Media:
https://www.facebook.com/Swellcontent
https://www.linkedin.com/company/Swel...

Our Website:
www.swellcontent.ca

Written by: Sarah Cody
Narrated by: Kareem Hassanien
Edited by: Stuart Atkinson

For copyright matters please contact us at: [email protected]

For the past few decades, Zombies have been the default monster that dominates pop culture. Nothing quite appeals to our lil human brains trying to process e...

12/03/2021

Why do all movie posters look the same? Have you ever been standing with your popcorn and wondering which theatre in the multiplex matches your ticket? Well ...

05/03/2021

During the 2020 presidential election, it seemed like everything was somehow linked to, or overshadowed, by politics. But when campaigns are at their peak we want to know, how did political advertising get to where it is today?

Success in politics has always been about reaching the most people with the most appealing message, and getting them to vote. In the pursuit of this goal, political advertising has always embraced new media, and the adoption of new media by political campaigns has often signalled a shift in the way we consume information. We’re going to be looking at how political advertising adopted TV and brought politics into the home like never before, how digital ads in the early days of the internet were a harbinger of what was to come, and how the age of social media has made us question the very meaning of truth.

We’ve come a long way since Eisenhower’s kind-hearted Tv ads. With the world, and American politics, seemingly in a death spiral many people are looking for hope and a clear way out of this election with a semblance of dignity and change. It’s difficult to know what’s to come, but with everyone more connected, more engaged, and with more access to what’s going on in politics than ever before the question is: What will be the next media shift in political advertising?

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CHAPTERS:
00:00 Intro
00:14 Televised game changer
02:29 Moving Online
04:27 Social media and grassroots impacts
05:27 Conclusions

Our Social Media: https://www.instagram.com/sponsoredtheseries/
https://www.facebook.com/Swellcontent
https://www.linkedin.com/company/Swellcontent

Our Website:
www.swellcontent.ca

Written by: Jeff Glos
Narrated by: Kareem Hassanien
Edited by: Jeff Glos

For copyright matters please contact us at: [email protected]

15/07/2020

Before the Marvel Cinematic Universe took hold of Hollywood, and before The Dark Knight trilogy made us realize how good superhero films could be, the domain of caped crusaders, masked vigilantes, heroic mutants, and terrifying villains were in the pages of comic books. Just like the Batman movies, superhero comics were big business, and whenever something grips us the way these stories do, a lot of money ends up coming with it. And just like the theatre, comics started to fill up with advertisements.

Ads in American comic books started showing up in the 1940s, and for decades followed a very similar formula. They were targeted directly to the wide eyed imaginative children reading the exploits of their favourite heroes. As such, the ads featured sensational claims, crazy gadgets and gizmos from far off lands, and for just a few dollars and some postage, they could be had by any intrepid reader. They often mimicked the style of the comics who’s pages they were featured in. Exciting illustrations, colourful characters and stories, and sometimes even panels like a comic book, all deliberately manufactured to grab the attention of boys and girls to relieve them of their allowances.

You may be familiar with some: Sea Monkeys: “a family of instant pets, so eager to please, they can even be trained!”. Or X-Ray Specs with their: “Scientific principle really works! You seem to be able to look right through the flesh and see the bone!” You could order “Real live monsters!” that were nothing more than spooky Chia Pets, pots made up to look like monsters that would grow grass “hair”. “The most genuine looking shrunken head ever made! So life-like even the Amazon head hunters would think this is the real thing!”

Ethics in advertising has been an important topic of discussion for a very long time, and most agencies do have a strong ethical standard they adhere to. But ads like the ones you used to see in comic books were a part of why many countries have implemented regulations, strict rules, and even bans on advertising targeted directly to children.
If you liked this look into the weird and wacky world of comic book ads, look out for more episodes of sponsored where we’ll be diving into some interesting advertising history and discussions.

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CHAPTERS:
Intro
The beginning of Comic Book Ads
Crazy Gizmos, False Claims
Truth vs Lies
Ethics & Regulations
Outro

Our Social Media: https://www.instagram.com/sponsoredth...​
https://www.facebook.com/Swellcontent​
https://www.linkedin.com/company/Swel...​

Our Website:
www.swellcontent.ca

Written by: Kareem Hassanien
Narrated by: Kareem Hassanien
Edited by: Jeff Glos

For copyright matters please contact us at: [email protected]