Now the Tactus Media Podcast at tactusmedia.com
Our episode with Jyssica Yelas from Style Opal breaking down social media and influencer marketing is now available in video form via YouTube! Enjoy!
https://lnkd.in/gDy-mvw
Jyssica Yelas is the founder and CEO of Style Opal, a ladies-first social media and communications agency, and the co-founder of Upper Left Ladies, a communi...
"Social Media & Influencer Marketing Unlocked with Jyssica Yelas" on the VidMark Podcast
https://lnkd.in/guRC_CJ
This week we are joined by Jyssica Leilani Yelas from Style Opal diving into how to streamline your processes and . Jyssica is the founder and CEO of Style Opal, a social media and communications agency for purpose-driven brands and entrepeneurs, as well as a community organizer with a love for all things social - on and offline. In this episode we will break down social media mindset and processes, as well as current and future best practices to enhance your social media game!
Business · 2021
E65: Leveraging Employee Advocacy with Jonathan Baldock from Social HP - https://podcasts.apple.com/us/podcast/e65-leveraging-employee-advocacy-jonathan-baldock-from/id1480606375?i=1000518184994
This week we chatted with Jonathan and explored how to maximize your practices utilizing an asset you already have, your workforce. Jonathan works with brands to build strategies to make clients more productive and successful. He has focus in enterprise sales, relationship management, customer first approach,technology, passive recruiting, talent acquisition, employment brand, recruitment media, social media in recruitment and advocacy. Start utilizing your employees today to create long-lasting brand awareness and community engagement.
Show VidMark Podcast, Ep E65: Leveraging Employee Advocacy with Jonathan Baldock from Social HP - Apr 22, 2021
As part of our video throwback series, we are excited to reflect on our conversation with Tom Hering from Benefit Corporations for Good "Our website, it's a long one, it's a mouthful here benefitcorporationsforgood.com. And if you go to the homepage people are able to take what we call our sniff test. It's a free 11 question test that determines whether you are a good fit. You and your business are a good fit for following through with certification through our third-party standard. And so that is a great place to start and of course, we have a blog that has contemporary posts about what this movement is about, the type of businesses that are in it, why some of our businesses have done it, we have these interview format going on with I think we're up to about 10 of the 38 businesses we've certified to date. Why they did it and what's been important to them in terms of their brand, their mission and how it affects all their stakeholders.” Get the full episode on YouTube, Apple podcasts and Spotify." 🎁 ☀️
Another video from our throwback series, excited to be joined by Nedra Rezinas discussing tips on tips and tools for maximizing your business. Here is a pull quote, “I always try to ask what's your business goal? What are you trying to accomplish? That's always what these, you know strategy sessions are about is, you know, and sometimes people aren't even clear on that which is fine. That's why I help them and get them to that point where they're like, oh, yeah. This is what I want to accomplish, which was funny enough is usually never on the website or any other marketing channel is it is in their back pocket so quietly sitting there because they want to be seen in heard and they don't know how to do that and they want to have someone guide them to be able to do that and feel like they can be their true selves and that is what's so amazing about happening right now. People are learning how to be the authentic selves in a way they never have been able to before. And being more authentic and personable and writing email newsletters and doing social media posts and having websites where they actually have real photos in there of them working with their clients.” Tune in to the full episode anywhere you get your podcasts!
Here is a nugget from a very popular marketing book, Building a Storybrand by Donald Miller, “Common question all audiences are asking themselves is, “Can this brand get me what I want?” Are they trustworthy? Are they going to follow through. Having empathy, everyone wants to be seen heard and understood. Can you do that with your brand? And then he talks about something that I think I've often in the past missed the mark on which is people want to see their brands as an equal and not as an authority. Sometimes I look at, you know, I guess it's can get misconstrued by like a guide someone that's helping you along the way. People don't want to be told what to do along the way they want to be helped. They want to feel supported, feel like they have resources and someone that can answer the questions as they're going through something that's challenging. So it's nice to have a guide that's already been there. You know that's been in the trenches has already done the work, but they can help you get there more efficiently and have a better experience along the way.” Tune in for the full episode on the VidMark podcast, anywhere you get your podcasts! 🎙 🔥 🎯
Another one from our throwback series - what a pleasure to have Steven Howsley on the podcast about a year ago! Awesome insights about and more!
“The work that I do on a day-to-day is essentially help companies make more money. And the way I do that is through research, through analytics, through user experience, through driving more traffic to a website and that's ultimately the goal. People want more traffic to a website or they want more conversion. So that's my day to day. How I got into this stuff and we can get little bit more in detail on methodologies and tactics to drive more traffic or convert more traffic… The way that I got into this work is by going to you know going to school, going to college. I was a weird kid where I knew what I wanted to do roughly speaking by the time like I was 13 or 14. I knew I wanted to be in advertising.” Check out the full episode whenever you get your podcasts! On Apple, Spotify and YouTube. 🎤 🎶 🟩
E63: https://www.youtube.com/watch?v=uDlcK8lJTeQ
For the first time ever on the VidMark Podcast we had a return guest, Stefanie Wich-Herrlein from Smile4Travel! In this episode we chat about what has changed since the pandemic, content creation best practices and more! Check out the full episode anywhere you get your podcasts (Apple Podcasts, Spotify and YouTube).
Stefanie is an experienced marketing and communications professional with a passion for travel and a 10-year track record in creating online and social media...
An awesome conversation and interview about a year ago with Arlene Cogen about the impacts of philanthropy for your mental health, legacy and more! This is one episode you don’t want to miss! Here’s a little snippet, “I'm a boomer and my kids are millennials. There's so much hope and potential in Millennials and they're angry at us for what we haven't done. Philanthropy is a great platform to come together and talk about our core values, our purpose in life and how we want to be remembered. If we start to engage our children in these discussions, we open up so much and I'm going to share a story here. My mother had pancreatic cancer about 8-9 years ago and passed away and was some of the most heartfelt difficult discussions I ever had with my mother during this time, but one of the things that I learned from her was to give generously and I wanted to teach that to my children.” Check out the full episode anywhere you get your podcasts! (Apple, Spotify and YouTube) 🎤 🔥 🎉
An awesome throwback to being joined by Giselle Waters (she/her) recorded almost a year ago about why values should be at the forefront of your business. Here is an awesome quote from the recording, “86% of potential customers in America are looking for businesses who are doing more than just making money. They believe they have to do social good as well. There is also a 1.2 trillion dollar opportunity for businesses who make their sustainability credentials clear. It's not even about necessarily like setting an unrealistic goal for yourself. It's really about just showing that your values aligned with the values of your customers, People obviously gravitate towards people that they relate to and so making sure that your business is following through on that is important. I think especially for small businesses we tend to see really humble business owners who don't want to like kind of talk too much about themselves or they feel like it's sort of braggadocious to talk about the impact that they're making, but that's a really important information for your customers to have and not being afraid to connect those values back to your marketing is really important.” Tune into the full episode anywhere you get your podcasts!!
We're doing a throwback series to highlights from past episodes to share some nuggets that can impact your marketing. Excited to be joined by Karen Munro from AccuDirect. A quote from our interview: “My favorite part that I like to focus on is making sure that we get either the mail piece the email or driving the web people onto the website you need to know exactly how to contact the person, have the right mailing address and make sure they're an actual buyer. So the other half that we do is after every campaign we do a match back of those people that bought to see and make sure that those people that we sent to actually purchased."
https://compassdigitalstrategies.com/vidmark
In case you missed the podcast interview with 📈 Barb Davids - SEO Consultant, from Compass Digital Strategies, here is the link to the landing page with some awesome resources specifically designed to enhance your website rankings and brand search-ability. In case you missed the episode, you can find the VidMark recording anywhere you listen to podcasts!
WELCOMEHello VidMark Listeners Resources Hey VidMark Listeners. Below are some helpful resources as it relates to what was talked about on the podcast. Feel free to reach out to me if you have any questions. Keyword Research Local SEO Checklist On Page SEO Checklist Get Found Online Get In Touch
Episode 62 - https://youtu.be/tjQn01xZ1uQ
This week I'm joined by 📈 Barb Davids - SEO Consultant from on search engine optimization solutions to help your brand stand out digitally. Barb is a consultant who provides strategies and services for single-owner businesses to get more traffic and leads. If you've been having a hard time directing your customers and creating a standout website, Barb can help!
SEO consultant strategies and services for single-owner businesses to get more website traffic and more leads.- Barb’s Background- SEO on social, blogs and v...
Episode 61 - https://podcasts.apple.com/us/podcast/e61-solutions-for-digital-world-lucas-pelton-from-mom/id1480606375?i=1000514354800
This week I'm excited to be joined by Lucas Pelton from MOM+POP, Ltd. on different solutions for your business in an ever-changing digital world. MOM+POP, Ltd. “Do business. Better.” are a full-service consulting firm, helping their clients make informed decisions, convert decisions to actions, and implement solutions to deliver sustainable success. If you've been having a hard time navigating the the digital world, this episode will help!
E60: Video Marketing has Evolved with Jacob Christensen from JKC Video
https://lnkd.in/gycpnjp
In this week’s episode we chat with Jacob Christensen from JKC VIDEO on evolving trends in the video marketing space and how you can apply different video marketing tools to your own video content creation. Jacob is an Emmy-nominated and Telly Award winning visual storyteller. In recent years he has served as the creative lead on projects for Microsoft, the University of Washington, and Delta Dental of Washington, among others. This is one episode you won’t want to miss!
E59: Byte Size Content Marketing with Hewitt Pagestecher from Amygdala Media
https://podcasts.apple.com/us/podcast/vidmark-podcast/id1480606375
Join us this week as we explore , it’s importance and how to create content yourself using digital video and audio tools. Hewitt from Amygdala Media creates omnichannel content strategies that engage and inspire audiences. This is one episode you won’t want to miss!
Have you heard of this iconic marketing book from the early 2000's? Purple Cow by Seth Godin a must read book if you are wanting to think outside of the box with your marketing efforts. In this week's episode I break down the different teachings from this book and how they can be applied to your business. Tune in anywhere you get your podcasts!
https://lnkd.in/gd5Q_Gz
Listen to this episode from VidMark Podcast on Spotify. This iconic book about being remarkable or being invisible has stood out as a marketing go-to book for many decades now. In this week’s episode I’ve finally have had a chance to read and review this book. Why I decided to read the book: Rec...
In case you missed yesterday's Thursday morning podcast release, here is a panel discussion, led by Bryan Cargill about practical tips that can be applied to your brand marketing strategy. Thank you Snow Blackwood Byrd and Bernstein for helping support this event, it went so well!
YOUTUBE LINK - https://youtu.be/34BnBGJ8vMM
Welcome to The Future of Marketing Toastmasters panel, also could be known as developing your personal brand in 2021 and beyond. Today we will be discussing ...
Need a break from the snow weather report? This week we interview Elizabeth Case from Yellow Dog Consulting about the impacts that email can make for you and your business! Episode found on Apple Podcasts, Spotify and YouTube!
https://lnkd.in/eNubY35
This is a fun throwback to an awesome episode with Stefanie Wich-Herrlein from Smile4Travel. “When you go to a place, how do you best like to experience the culture? Yeah, most of the time I try to take my time. And of course, I do a lot of research before I go. So, typically I will read a lot about the city or the country before I travel there to be informed and to have a certain level of expectations. I always try to not inform myself too much because I still want to go with the flow and really get inspired on my own and I think nowadays is kind of hard with all the Instagram and blogs and everything out there. If you really want to do some research you find a lot of things online. And of course I'm doing the same. I'm also trying to inspire people but are not only that, I want my blog and the content I create I also try to empower people.” Tune in to listen to the full episode anywhere you get your podcasts!
Excited to have Greg Rochford from Rochford Creative on the podcast this week to chat about the creative process and finding out ways to take your brand to the next level. Tune in for the full episode on either Apple Podcasts, Spotify or YouTube!
https://podcasts.apple.com/us/podcast/vidmark-podcast/id1480606375
In this week's episode we dive into the development of Type Loop, the moving pieces that went into the popular font animation app's inception, maintenance and eventual sale. Tune in for tips on creating your own app, when it makes sense to do so and best practices!
https://anchor.fm/media-marketing-podcast/episodes/E53-Creating-an-App-Brand-with-Mike-Hobizal-epk1sq
Very excited to feature this throwback to when we have professional street and portrait photographer, Nick Mendez Photography on the podcast. Check out his work at https://www.nickmendez.com/photo and listen to the full episode anywhere you get your podcasts! (Apple Podcasts, Spotify, YouTube and more!)
New episode out, decided to have a little fun with this one and do a throw back to the popular series Mad Men. If you haven't had a chance to watch the series, don't listen my podcast and do yourself a favor by binging it right away. Some good nuggets in here that can be applied to your marketing and advertising needs!
E52 - https://podcasts.apple.com/us/podcast/vidmark-podcast/id1480606375
Very excited to share a throw back clip to an interview with Brandy W Henry about the importance of developing your social media presence. "Your audience will let you know what is likes like you said, what is resonating with them. But they're letting you know also when you're coming across most authentically when they sense that's most you and that matters too. They're letting you know that they can tell if you're trying to fake it or you’re trying to be somebody you're not. And that's the kind of nuances that you get and figure out over time, but your analytics tell you. They're not only interested in that information but the way that you said it or the way that you wrote it and the way that your voice was in it. Is what they're telling you was genuine to them." Listen to the full episode anywhere you listen to podcasts!
![E51: Measure What Matters [Book Analysis]http://ow.ly/cPXQ50D5YsFAs we kick off the new year with hopes of resolutions a...](https://img3.medioq.com/696/288/214494516962886.jpg)
E51: Measure What Matters [Book Analysis]
http://ow.ly/cPXQ50D5YsF
As we kick off the new year with hopes of resolutions and goal-setting exercises, join us this week as we dive into John Doerr's book Measure What Matters. This book focuses on the implementation and use of OKRs (Objectives and Key Results) for streamlining strategy and objectives across an organization.
E50: The Many Lessons of Video Production with Sean O’Connor and Kyle Glenn from StoryGorge
http://ow.ly/pOXi50CZXyr
In this week’s episode we explore the powerful element of storytelling through video production. Story Gorge is a vibrant and upcoming visual story production company based in the Columbia River Gorge. Every project holds a strong focus on social or environmental stewardship often leading us to unique and adventurous situations.
E49: Results-Based Marketing with Trent Warren https://podcasts.apple.com/us/podcast/e49-results-driven-marketing-with-trent-warren/id1480606375?i=1000503974257
In this week’s episode we chat with former track athlete, now analytics extraordinaire, Trent Warren has experience as a content marketing coordinator, digital marketing strategist, and paid media specialist. He is well versed in driving conversions and revenue from PPC advertising and increased brand awareness through social media outlets.
E49: Processes are Everything with Adi Klevit from BizSuccessCG
https://lnkd.in/gWKjnvm
Very excited to be joined this week by Adi Klevit from Business Success Consulting Group. It was a lot of fun breaking down the importance of processes and how to approach big challenges. Adi helps businesses scale and grow by implementing efficient business infrastructure processes and systems. Enjoy!
E47: Paid Digital Advertising with Lauren Downey from Found Marketing https://podcasts.apple.com/us/podcast/vidmark-podcast/id1480606375
In this week’s episode we explore and the impacts that can have for your business. Lauren is a digital marketing consultant specializing in paid advertising for lead gen and e-commerce companies. She designs and executes paid media strategies for local, national, and international brands. Enjoy!
Very excited to have Charles Shambry on the VidMark podcast this week! E46: Dealing with Haters & Reaching Goals https://podcasts.apple.com/us/podcast/the-media-marketing-podcast/id1480606375
Charles is a professional speaker and trainer, traveling around the world speaking on subjects such as diversity, civil rights, communications, psychology, leadership and conflict management. In this week’s episode we explore overcoming other’s opinions and clearly identifying the vision we have for ourselves.
Happy Thanksgiving Everyone! Need something in the background while traveling to be with loved ones? Listen to the newest episode - E45: Building a Book Brand with BUCKETS Lemons Nguyen
https://podcasts.apple.com/us/podcast/vidmark-podcast/id1480606375
In this week’s episode we explore the idea and process behind creating a book about Portland basketball hoops, better titled as BUCKETS. I’m joined by the two creators Grant Lemons and Phillip Nguyen. After three years and 350+ hoops photographed later, this book is an ode to the city of Portland culminating in a coffee table book style inspired by your city neighborhood hoops.
E44: YouTube Your Brand with Levenson from Media
https://lnkd.in/guRC_CJ
In this week’s episode we explore channel marketing and how it can help your brand clearly stand out in the market. Ryan is the founder of Kilowatt Media and is a storytelling problem solver with mission driven organizations!
E43: Storytelling & Medical Debt Relief with Walker from For
AVAILABLE ON: https://podcasts.apple.com/us/podcast/the-media-marketing-podcast/id1480606375
Dollar For is a nonprofit organization that, through innovative practices and a community-oriented approach, advocates for families with overwhelming medical expenses. After founder and CEO Jared Walker experienced several family medical emergencies and couldn’t find any organizations to help with the bills these emergencies brought, he started one himself. Dollar For fights for those who find themselves in an all too familiar position these days – stuck with a mountain of debt after a medical emergency.
E42: What Video Says About YOU with Jeany Park, Owner of Tree Swing Video https://podcasts.apple.com/us/podcast/e42-building-video-confidence-jeany-park-from-tree/id1480606375?i=1000497337070
This week we address the fears that can come with video production and how
you can tailor your video marketing efforts during this global pandemic.
Owner of Tree Swing Video, a boutique videography agency specializing in brand videos, testimonial videos, recruiting videos and training videos for small to medium sized businesses.
E41: Video 101 with Erik Croswell https://podcasts.apple.com/us/podcast/e41-video-101-with-erik-croswell-from-bridge-city-media/id1480606375?i=1000496477866
Join me this week as I interview Erik Croswell of Bridge City Media about the fundamentals of video, where the market is going, how to make adjustments during COVID and more! Listen anywhere you listen to podcasts & YouTube!
If you're new to the show, we think our updated intro does a pretty good job of explaining what VidMark can offer you for your video marketing knowledge and inspiration!
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An awesome throwback to being joined by Giselle Waters (she/her) recorded almost a year ago about why values should be at the forefront of your business. Here is an awesome quote from the recording, “86% of potential customers in America are looking for businesses who are doing more than just making money. They believe they have to do social good as well. There is also a 1.2 trillion dollar opportunity for businesses who make their sustainability credentials clear. It's not even about necessarily like setting an unrealistic goal for yourself. It's really about just showing that your values aligned with the values of your customers, People obviously gravitate towards people that they relate to and so making sure that your business is following through on that is important. I think especially for small businesses we tend to see really humble business owners who don't want to like kind of talk too much about themselves or they feel like it's sort of braggadocious to talk about the impact that they're making, but that's a really important information for your customers to have and not being afraid to connect those values back to your marketing is really important.” Tune into the full episode anywhere you get your podcasts!!
This is a fun throwback to an awesome episode with Stefanie Wich-Herrlein from Smile4Travel. “When you go to a place, how do you best like to experience the culture? Yeah, most of the time I try to take my time. And of course, I do a lot of research before I go. So, typically I will read a lot about the city or the country before I travel there to be informed and to have a certain level of expectations. I always try to not inform myself too much because I still want to go with the flow and really get inspired on my own and I think nowadays is kind of hard with all the Instagram and blogs and everything out there. If you really want to do some research you find a lot of things online. And of course I'm doing the same. I'm also trying to inspire people but are not only that, I want my blog and the content I create I also try to empower people.” Tune in to listen to the full episode anywhere you get your podcasts! #throwback #travelstrategy #travelcontent
Very excited to share a throw back clip to an interview with Brandy W Henry about the importance of developing your social media presence. "Your audience will let you know what is likes like you said, what is resonating with them. But they're letting you know also when you're coming across most authentically when they sense that's most you and that matters too. They're letting you know that they can tell if you're trying to fake it or you’re trying to be somebody you're not. And that's the kind of nuances that you get and figure out over time, but your analytics tell you. They're not only interested in that information but the way that you said it or the way that you wrote it and the way that your voice was in it. Is what they're telling you was genuine to them." Listen to the full episode anywhere you listen to podcasts!
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