Neezan creatives is a digital marketing brand. It focuses on running results driven ads for your business to increase your sales and performances.
knowing your buyers information helps improve your marketing because it solves the struggles of advertising to the wrong audience.
in this video,you are going to learn about buyers demographics informations and how you can create one for your business.
One of the many reasons we fail in marketing and sales is trying to get everybody to buy from us.
We don't have a profile for our customers, hence we marketing online and wait for grace to come.
Grace works only if you set things right with hard works.
Yes you need to work hard to succeed.
One of the many things you need to set things right is creating a customer profile that represents your ideal clients/customers.
And because i have you in mind and i feel your pain of trying to make sales without results, am going to be creating contents on how to create your customer profiles to aid you in marketing to the right people and not just anyone.
Try and listen to the Audio visual and waits for more because am here to help you and i wouldn't stop until you succeed.
Let me know if you got value after listening and prepare for the next.
Xoxo
Shareefah yahaya
Your customers don’t care about you, your products, or your services. They care about themselves.
You have to accept this truth as the first step. Most of us feel we have something wonderful and revolutionary to offer people. We really don’t . . . at least not anything more than customers can't probably find elsewhere.
if that’s really true, how do you get customers to pay attention to you, to trust you, to ultimately buy something from you, and to keep coming back for more?
You have to go beyond the features of your product and pitch the benefits to your customers, they are buying from you because of the solutions it will provide them.
The next time you talk to a customer, let it be the benefits of your products and not features. You are selling the solution to their pain and frustration.
HOW TO GET REALISTIC RESULTS WITH FACEBOOK LEAD GENERATION
When you run a paid campaign on Facebook, its ad platform allows you to collect leads. That’s right. You can run a lead generation campaign. The problem is there are so many myths and misconceptions surrounding lead generation on Facebook that you’ll probably fail. I don’t mean that to depress you. I definitely don’t say that to discourage you, but let’s get real here. If you believe in these misconceptions, then chances are you’re just setting yourself up for a let-down.
One of the most powerful myths, that’s very hard to shake, is that straight lead opt-ins can be had for cheap on Facebook. Nothing could be further from the truth. In fact, I see tweets about this for marketers all the time. These are people who know their way around Facebook. These are not people who just tried Facebook or are in any way, shape, or form wet behind ears. These are veterans. All I can see is them complaining, moaning, and groaning that it’s just too expensive.
In fact, one person was saying that in her niche, you basically had to spend $80 just to get a lead. Now, you probably already know that a lead is very different from a sale and that $80 per lead is very expensive.
How do you make things better for yourself if you’re running a Facebook lead generation campaign?
How do you set yourself up in such a way that you don’t end up like these people who’re complaining that generation leads is just too expensive or downright impossible? Well, it’s actually quite easy. Follow the steps belo
FIND COMPETITORS AND FIGURE OUT THEIR FREEBIES
The first thing that you need to do is to like your competitors’ pages and join their groups. This way, you set up your user profile to be targeted by their ads. Find their ads and figure out what they’re using for freebies. What will this tell you? First of all, it will tell you what kind of incentives are available. It also tells you that nine times out of ten, your competitors have tested their campaign.
This means that if you keep seeing the same type of freebie come up again and again, chances are that should be the kind of freebie you should be offering. They’re not doing it for their health. They’re not doing it because they have nothing else better to do. They did not just take some wild stab in the dark to come up with that freebie. The reason why that type of freebie crops up again and again is because people some how, someway get results from that. Stick to that.
**Figure out how they offer the freebie**
You have to understand that to generate a lead on Facebook or any other platform, you give out a freebie in exchange for an e-mail. So, the key here is to figure out how they position the freebie. Are they saying that it saves you money? Are they saying that it’s some sort of secret hack or trick to save time, effort, and money? How exactly do they position it? Pay attention to this because you’re going to copy and optimize what they’re doing. I’m not saying you should copy and paste. I’m saying you should copy and optimize. This is different.
**Run a long-term campaign**
The next step to success is to accept the fact that you’re going to run a long-term campaign. You’re going to run ad, after ad and you’re going to resolve to fail quickly. In other words, you’re going to spend very little money on each ad as you test it out. You figure out the ad that works best and then you optimize it to try to improve its conversion rate. Using an elemental approach, you should be able to identify the ad that works best for you. You keep running these long-term campaigns while focusing on successful ads. These lower your total campaign costs.
**Keep optimizing until you find the best results for the lowest amount of cash**
The bottom line is for you to keep running these ads, focusing on the best converting ones, and then keep optimizing them until you find the best results for the lowest amount of cash. You then scale up your campaign by increasing the amount of money you pay for the ads. This ensures that you get a lot more eyeballs and if your ads are optimized right, your ad will be converting at an optimal rate.
HOW DEMOGRAPHIC USER INTEREST PROFILING REDUCE FACEBOOK AD COST
One of the most common rookie mistakes people make when they try their hand at marketing on Facebook is paying too much per click.They focus on coming up with “the best looking ad”, but they get their interest targeting wrong. They end up paying $0.75 to even $1 or more per ad click.
As you can imagine, this can get really expensive quickly. This is where demographic user interest profiling comes in. You have to figure out the right mix of interest, age, gender, and other demographic data points so you can reach the right people who engage with your ad the most. Facebook will show your ad a certain amount of times and then, it would automatically price your clicks based on an auction model. If it turns out that a lot of the people seeing your ad don’t want to click through, your per click rate goes up. But if it turns out that for every 100 exposures of your ad, a lot of people click through, your ad gets shown more and the per click rate remains low. This is why demographic and user interest targeting are so important.
HOW TO GET DEMOGRAPHIC INFORMATIONS
People who fail with Facebook marketing simply make up demographics. They make educated guesses as to who their target audience members are and they just run with it. These people usually end up with very little results. The better approach would be to build a Facebook fan page, promote it organically, and let it attract a natural amount of organic likes. These are real people. You did not pay for these likes. These people were not forced to like your page. After enough time has passed, you use the page demographics of your user base to launch lookalike audience campaigns to promote your website or promote your link. The key here is to find the most active and engaged demographic. Using your page audience insights will definitely clue you in on which subgroup of users to target the most.
❌❌❌DON'T MAKE THIS MISTAKES❌❌❌
One of the worst mistakes you will ever make for your business is buying fake followers and likes, its a mistakes that can cost your business a lot try all possible means to avoid it.
The reasons are:
You will spend fortune on ads targeting the wrong audience which will lead to low conversion rates.
Your page will lack visibility and hence low engagement rate.
Key Note: Allow your business to attract the right audience and engage them. You can also boost your post to increase reach which can also increase engagement. Use you audience insight to make good business decision, also use for demographic research in running ads.
CAN FACEBOOK REALLY DELIVER E-COMMERCE SALES?
One of the biggest misconceptions about Facebook’s marketing potential turns on whether Facebook can be a good source of traffic that actually buys stuff from online stores.
For every positive story you hear of merchants killing it with Facebook traffic, you’d probably hear dozens more merchants who are frustrated with Facebook. They really cannot make heads or tails of Facebook’s traffic, as far as their e-commerce sales are concerned.
They’re drawing a blank. They just cannot, for the life of them, convert a heavy volume of traffic from the social network into actual buyers of products. The bottom line is that there are many horror stories of low e-commerce conversions. I’m not saying that there are absolutely no conversions at all. Nobody can make that claim. But the problem is, you cannot run a successful online store with a few sales here and there.
You need some sort of stability. You need some sort of increasing or at least, a stable predictable conversion rate. You need some sort of minimum baseline of predictable conversions.The reason why a lot of people have these horror stories is because they focus on the direct sale.
They think that if they post an ad on Facebook selling some sort of products and if they show it to enough eyeballs, that people would buy. That is a common misconception about Facebook and this can get really expensive very quickly. It really can.
This pretty much makes up the bulk of low e-commerce conversion horror stories involving Facebook. They’re all about a direct ad that fails to generate that direct sale.
THE TRUTH ABOUT FACEBOOK E-COMMERCE CONVERSION RATE
Here’s the good news, Facebook can deliver e-commerce sales. However, often times, it’s not in the form that you would like.
Seriously, You have to be more creative. How does this work? Well, Facebook traffic can convert if you retarget. In other words, people who have found your website on their own and who have gone to internal pages might have a Facebook account. The next time they log on into their Facebook account at the same time you’re running a retargeting campaign, your ads will be visible to them. Your ads will remind them to go back to your shopping cart, or to your website. This has been proven to increase ROI.
Facebook can also deliver e-commerce sales through squeeze page marketing. In other words, you use Facebook to recruit people to your mailing list. It’s actually your mailing list that’s doing the heavy-lifting, as far as selling stuff to your list members go.
Another way Facebook can deliver e-commerce results through your business is through a page boost. Basically, you create a page and you target lookalike audiences based on the interest of people who already like your page. Then, you send out content. Using this content, you can profile the interests of the typical high-engagement members of your page. Once you get this very important piece of consumer intelligence, you can then run lookalike audience campaign on Facebook targeting people with those same interests. The idea being: if you know the interest of the person who actually buys from you and you advertise to another person with the exact same set of interests, the chance of that second person buying is much higher than a complete and total stranger.
The bottom line, Yes. Facebook can deliver e-commerce sales, but you have to use its tools the right way. You can’t just go in there, advertise an affiliate link, or a direct link to your Shopify store, or a direct link to your product, and expect a sale. It doesn’t work that way. Sure, you can convert every once in a while, but chances are you’re not going to get the results you’re looking for. You have to use it using the techniques outlined above.
THE SECRET SAUCE BEHIND AD RETARGETING
If you’re reading this post, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology.
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Let me tell you, most of the things you’ve heard are absolutely correct. Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true.
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It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference. Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers. That part is true as well. However, despite all the excitement about ad retargeting technology, there is a secret sauce that you cannot ignore.
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Seriously, If you understand how the secret sauce works, then you would know how to craft together a more effective ad retargeting campaign. On the other hand, if you remain clueless regarding this element, chances are your campaign would probably be hit or miss.
Often times, it’s more of a miss than a hit. What secret sauce am I talking about? Proven interest. That’s right. When people come to your website, they have a proven interest. Ad regarding essentially gives you a tool to bring those people back to your website.
However, here’s the problem. If you’re just going to bring them back to the home page, you’re wasting your time. Real proven interest boils down to internal pages. That’s when you know that this person is serious. That’s when you know that this person actually is engaged enough with your content that they would go to internal pages. I’m not just talking about one main page. I’m talking about secondary pages or other internal pages. In fact, the deeper you get them into your website, the better the results. This means that they have looked through other content, they’ve somehow figured out how everything works, and they’re more likely to convert later on.
This is why if you’re running an ad retargeting campaign, it’s really important to focus on bringing back people who have gone into an internal page and not just the home page.
2 WAYS TO RETARGET
Now that you fully understand that ad retargeting is all about getting people who have gone to an internal page to come back, there are two ways to retarget.
You can remind them to go back to where they left off. Maybe this is a purchase page. Maybe it’s a shopping cart. Maybe it’s some sort of article that goes into a conversion page with one click. Whatever the case may be, you just remind people to go back to your website and they end up where they left off.
The other way you can retarget is to pull them deeper into your website. This is an often neglected strategy when it comes to ad retargeting, but this is actually quite powerful. You have to understand that not anybody’s going to interact with your content the exact same way. Some people will find themselves very deep into your site, others will find themselves in a fairly shallow or common secondary page.
The key here is to pull them deeper from that page, but not necessarily driving them to a sales page. In other words, you’re just going to be pulling them deeper into your content, but not necessarily dumping them into a shopping cart, sales page, or any other type of conversion page. This is how you get better sales. You condition the mind of the visitors so they voluntarily drill deeper into your site until they eventually convert.
MAXIMIZING AD RETARGETING'S RESULTS
How do you take your results to the next level? It’s very simple. Instead of pushing sales with your content retargeting, push your squeeze page. This is the page that recruits people to your mailing list. It will be your mailing list that will do the heavy-lifting of converting that visitor into a buyer. Of course, if you already have people showing up at your shopping cart, then your ad retargeting should focus on bringing them back to the shopping cart. But outside of that, if you’re dealing with people who stop short at content pages, push them to sign up to your squeeze page and let your mailing list convert them eventually.
AN IMPORTANT STEP IN BUILDING A SUCESSFUL BUSINESS
Building a business is a lot like building a house. You could roof, install many things inside, and put down flooring and designs in any order you like...
..but, you'll be wasting your time if you do those things before building a foundation.
What's the foundation of building a business?
No matter if it's online or local, no matter what you sell or what your business model is...
..if you don't start by testing your business idea and getting PROOF that people want what you're selling, then you won't know if it's a valid idea that's worth your time.
You don't want to waste your time trying to build a business around a product that there isn't demand for! That's a recipe for frustration and failure.
I know you're eager. I know you want to start "building" immediately. I know "laying the groundwork" feels like staying at the starting line for way longer than you want to -- because you probably want to be at mile 10 already.
But the "warm-up" exercise of validating your business idea is what will enable you to make it to mile 10, 20, 100, and beyond.
What does it mean to "validate" your business idea?
Well, it starts with market research. Are people asking for the product you want to sell?
Then, you need to clearly define your product -- because you can't test it if what you're selling is vague.
Third, I'd recommend you get out there and talk to people who want a product like yours. Find out WHO they are, WHAT they're really looking for, and WHY they want it, is it a critical need or just wants.
That will determine how you do your marketing
But, until you get to that point... you'll never know for sure.
You'll log countless hours, "working on your business," wondering WHY you aren't making hardly anything.
You'll invest in courses, memberships, and coaching that promises to teach you "how to build your email list," "how to create online course" and even "how to sell" and wonder WHY your business still isn't a success.
Validating your business idea is the foundation for all your future success. It's how you'll...
• figure out, once and for all, if you're on the right track.
• Find out how profitable your idea(s) is/are
• learn how to actually sell your product, based on what works to attract your first customers
• go on to scale to six figures and beyond
Too many entrepreneurs skip this step because they're "too patient" waiting for success to eventually come, and simultaneously too impatient, unwilling to take their time to ensure the validity of their ideas before starting out.
There are many ways to do market reseach. Facebook search engine, Facebook groups, communities, forums, google search engine, google keyword planner, and lots more. Learn how to use this tools to validate your ideas and you will be grateful you did.
Eid Mubarak from Neezan Creative to you 💛💛💛
May Allah accept it from us and makes us witness many to come in health and wealth.
hi guys! welcome to my channel, in this video am going to show you how to create 3d glitter text using pixellab.
Hi guys, welcome to my channel. in this tutorial you are going to learn how to create glitter text effect on pixellab. Stay tuned and don't forget to subscri...
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Design this for Aaishah bint Abibakr Institute
We are your plug for your brand design
Patronize us for your logo, fliers, business card and lots more
We also design for offline purpose.
Ever run a Facebook ad waiting in anticipation for the sales and conversion to roll in and then......
❌ Nothing ? ❌
( Nothing, that is a bad case of virtual whiplash from loading and reloading those ad stats..😔😨😢)
Lovely. Now what ?
👉 Design a fancy ad image ?
👉 Add some super sexy bonuses ?
👉 Sign up for a " learn how to do it in 30 days" program ?
👉 Don't have money to spend on SMM to do it for you ?
👉 Have paid experts but still the same result ?
DON'T get me wrong. All those things are GOOD and can definitely uplevel ads when done right.
But there is one thing that can easily be overlooked in the drive to create something amazing, serve more clients and customers, and sell more products and services.
The good NEWS is ad copy can be fixed - and you don't have to do it alone!😄
I'm selling two eBook courses on that called Facebook ad for beginners and advance Facebook ads, This two courses focuses on Facebook advertising for beginners and experts with step by step guide on how to run an ad from scratch.
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In this eBook courses, you will learn:
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✅ Types of Facebook advertising and their position.
✅ Working with campaigns,ad sets and ads.
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✅ Analyzing results.
✅ Facebook pixel and how to install it
✅ A full example on how to create ads the right way using a brand.
And lots more......
The actual price is N5000 per copy BUT
Am running a discount of 40% for the next 48 hrs. And not only that. ...
You will have access to both books when you order one for the next 48 hrs also. 💃💃💃💃
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A POSTPONED DECISION IS A MISSED OPPORTUNITY.
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