Lab Dru

10/08/2023

Don't let limiting beliefs hold you back from success!

It's time to break free from self-imposed limitations and unlock your full potential.

Join us at Millionaire Mind Intensive Manila on September 9-11, 2023,

and discover the tools and strategies to overcome your fears,

eliminate self-doubt, and embrace the mindset of a winner.

Don't miss out on this life-changing event!

Reserve your spot now: https://millionairemindph.com/Dru

09/08/2023

Transform Your Financial Future with One Decision!

Make a life-changing choice and revolutionize your finances by taking control of your life.

Seeking solutions for financial problems? Stressed about your finances? Regain control and get back on track!

Experience the Millionaire Mind Intensive in Manila LIVE!

Challenge Your Money Beliefs:

Explore empowering mindset shifts that unlock your wealth potential. Let go of limiting beliefs and embrace abundance!

Build Financial Resilience:

Bid farewell to stress and uncertainty. Learn effective strategies to manage your finances and create a plan for limited funds. Take charge of your future!

Secure Your Retirement:

Gain knowledge and tools for a comfortable retirement. Start planning today!

Overcome Financial Difficulties:

Confronting challenges? Gain insights and strategies to overcome obstacles!

Eliminate Barriers to Success:

Identify and eliminate hindrances to achieve your financial goals. Unlock your potential!

Your financial breakthrough awaits at the Millionaire Mind Intensive!

Take this opportunity to:

… Challenge your beliefs and cultivate a new mindset

… Overcome financial challenges with proven strategies

… Create a retirement plan for peace of mind

… Eliminate barriers to success

Join us at the Millionaire Mind Intensive in Manila, happening on September 9-11, 2023 at SMX Convention Center, MOA!

Reserve your seat: https://millionairemindph.com/Dru

Make the decision that will change everything!

18/06/2023

25/04/2023

Feeling like the weight of the 🌍 is on your shoulders? With a little spin, you can have the world in your hands - and help make it a greener, more sustainable place. Join us and spin towards a better future! 🌱💚🌎

24/04/2023

🌍 Sustainable development is not just an idea, it's a necessity! 🌱

We all have a responsibility to take care of our planet, and that's exactly what sustainable development is all about. 🌿 It's a way to create a better world for ourselves and future generations by meeting our needs without compromising the ability of future generations to meet their own. 🌎

Here are some ways we can achieve sustainable development:

🌟 Use renewable energy sources
🌟 Reduce, reuse, and recycle
🌟 Support sustainable agriculture
🌟 Practice mindful consumption
🌟 Promote eco-friendly transportation

By adopting these practices, we can help create a better world and secure a sustainable future. ♻️

Let's work together towards a more sustainable future! 🤝

Drop me a message, and let's talk how we can contribute to a sustainable future👉 https://bit.ly/3FIgU0O

21/04/2023

🌿 It's time to go green! 🌿

Protect the planet and join the green movement. Small actions can make a huge difference for the future of our planet. 🌍

💚 Make eco-friendly choices
💚 Reduce your carbon footprint
💚 Switch to renewable energy
💚 Plant trees and flowers

Let's work together to create a sustainable future for generations to come! 🌱

Leave me a message!📬

20/04/2023

Approach every new beginning with a grateful heart. Embracing gratitude can transform even the toughest challenges into opportunities for growth and positivity.

19/04/2023

🌱📈 Want to grow your green business and make a positive impact on the planet? Look no further! Our social media marketing services are tailored to green and sustainability SMEs who want to reach new audiences and build their brand online.

👀 We specialize in crafting creative and engaging content that resonates with your target audience. From eye-catching graphics to compelling captions, we'll help you tell your story and stand out in a crowded market.

💻 Plus, as a special offer, book our services today and get a free social media audit to see how you can improve your online presence. Let's work together to create a greener future.

25/03/2023

24/03/2023

14/10/2022

Having the ability to make intelligent and informed decisions is one life skill a freelance business owner needs to have. You will need to explore things from all angles🤔.

Here are steps to help you make that tough choice:

Make a list of all the possibilities and options📝 - Firstly, be open-minded about the possibilities and options, and set aside your biases and restrictions. Collect all the information you need to reach an informed decision.

Narrow down your list📑 - Draw connections to the different possibilities you listed, can you identify a theme or something that pops out?

Get someone you trust to give a second opinion - Once you've narrowed down your list get someone you trust to give their views. They may see it from a different angle - be open to the idea.

Use your imagination 🤯- Imagine choosing one of the scenarios in your narrowed-down list, then imagine you didn't choose it.

Ask - Ask yourself these before you make a choice, Who are you making this decision for? Who will be affected by this decision? Do I feel confident with this? Will I regret this?

Sleep on it 😴- This works pretty well with me. When I need to decide on what to do or if I need ideas and could not get past my mental blocks, I tell myself to sleep as the answer usually comes in a dream or upon waking up with a sense of clarity.

Finally, Make that choice - Don't second guess yourself once you've made the choice, you should feel secure from taking the steps above.

Source: https://climb.pcc.edu/blog/are-you-looking-at-things-from-all-angles-7-steps-to-take-when-making-a-tough-decision

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10/10/2022

Why niching down should be important to you?🤔

Identifying your target market to a laser point accuracy instead of being all over the place shooting arrows in a wide field hoping to make a shot🎯 will do wonders for your business.

Finding a niche is crucial to create a steady revenue flow, keeping a loyal customer base, and a focused business.

Here are some of the other benefits of finding your niche:

A niche helps you establish a loyal customer base - A niche will help your customer and those who need your product or services identify you as the go-to business because your offer suits their need.

It minimizes competition - You set yourself apart from the competition who's seeking a mass market.

It reduces marketing costs - you can downsize your marketing efforts because you already know your target market.

It demonstrates expertise - By setting yourself apart from the mass market targeting competition you are establishing yourself as an expert in the field. Being an expert will help you gain trust.

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09/10/2022

Still uncomfortable making those cold cold cold 🥶️emails? here's part 2 of what to do when making those ice-cold emails📨.

3. Beware the dreaded spam filter
The last thing you want is for your email to get flagged as spam by your investor’s Email Service Provider.

Unfortunately, this can often happen with emails that appear too promotional or talk about “great opportunities.”

When crafting your email copy, avoid phrases that scammers and spammers often use, such as:

100% more
Cents on the dollar
Extra income
Financial freedom
Free trial
Pure profit
Risk-free
Promise you
Don’t delete

This is just a short list of many words that can be flagged as spam. So, when in doubt, swap it out.

There are a few other ways you can protect yourself against spam filters:

Keep using your email address. Sending hundreds of emails one day and then not using your address for several days after can look suspicious. Use your email address regularly for purposes aside from sending cold pitches en masse.

Add SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records. These protocols signify that your email address is authentic and help email servers confirm that you are not a spammer.

Verify your investor’s email first. That is, ensure that the email address you send to is legitimate and active. This will help keep your bounce rate low (the percentage of emails that get rejected), which helps maintain your sender reputation.

4. Use these 7 investor-specific tips to perfect your cold email
The tactics we’ve discussed so far apply to most cold emailing.

Here, we’re going to explore seven more tips specific to cold emailing investors.

a. Don’t waste your subject line
Nearly half (47%) of people decide to open an email based on the subject line alone.

It’s the first thing recipients see and your first shot at getting through to an investor.

Avoid bland, ambiguous subject lines like “investment opportunity,” “10 minutes of your time,” or “investment idea.” Email subject lines like these don’t tell your reader why they should open your email. Since these are what every other founder is writing, they will not help you stand out.

Instead, tell your investor exactly who you are and what makes you a valuable investment, for instance:

Subscription-based talent suite with SHRM backing
Airbnb for the event space seeking $200k pre-seed
Biotech startup with 400% YOY growth
b. Get right to the point
Investors hate emails that avoid sharing critical details (like current growth trajectories) but still ask for their attention. They also hate long-winded emails that overshare or beat around the bush.

Finding that happy medium is your key to connecting.

Keep your email short and simple, and share the most critical information. Three key things to bear in mind:

Show them why your startup is a good match
Build a personal connection – explain why you’re emailing them and not other investors
Highlight key figures such as your current revenue and growth, market potential, and what kind of funding you’re seeking
On another note, avoid stuffing your email with links and images. Investors should be able to grab all the info they need from your email rather than dig through 20 links to various market research studies or founder profiles.

c. Ask, don’t sell
This isn’t your chance to pitch. That comes when you secure a meeting with the investor.

“So, my email should ask for a meeting with the investor?” you ask.

Well, no.

Michael Seibel of Y Combinator, one of the biggest startup accelerators around, lists this as one of his top three pet peeves in cold investor emails.

Not saying what you are working on.
Not writing a concise email.
Asking for a meeting upfront

So don’t pitch, and also, don’t ask for a meeting to pitch.

Instead, include your pitch deck (which allows the investor to dive into the details if they’re interested), and ask for specific feedback, for instance:

“I’d love to hear what you think about X.”

Part 3 soon

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08/10/2022

I know, I know "pick your poison" refers to alcohol, but it might as well apply to coffee (remember too much is bad for you). Therefore to keep yourself going without caffeine, here are tips to increase productivity without caffeine (according to Chris Kitzmiller, blog.freelancersunion.org, Increase your productivity–without caffeine) part 2.

Make a list
Making a to-do list is probably the most obvious choice when it comes to time management, but it can also become a laundry list of things you never actually get done.
Lists should never be more than a half sheet of paper in length and have fewer than a dozen to-dos. A list should also be created the morning of or even the night before you intend to do them. Don’t add to the list during the day. Start a new list and schedule it for tomorrow. Keep a healthy balance of quick tasks and longer tasks. Here’s a quick example:
Write blog post about productivity (3 hours)
Email Jack about website (5 min)
Nudge Jill about invoice (5 min)
Lunch (1 hour)
Start monthly email newsletter (1 hour)
Start contact page for project B (1 hour)
Update menu for project C (1 hour)
Update social media calendar (30 min)
Adding an estimate of how long a task will take will help you manage your time while tracking your to-dos. You can even sneak in to-dos that are not really work-related, such as lunch or run an errand. This gives you a break from the serious stuff you need to accomplish and allows you to check more items off the list, which is always a good feeling.

Do the hard stuff first
This is a tough one. We all know what I mean by the “hard stuff.” It’s that project, email or task you’re not looking forward to. If you feel resistance to anything on your to-do list, you need to knock that out first thing.

Mark Twain is quoted as saying:

“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And If it’s your job to eat two frogs, it’s best to eat the biggest one first.”

An entire time management philosophy exists around this principle. The “frog” is the thing you don’t want to do, but need to do. Identify the task you are dreading the most and get it done as soon as you sit down at your desk. Don’t put it off, because the sensation of dread will only compound throughout the day.

A quick hashtag search of (getting things done) will net you a ton of information on the topic of time management.

However you decide to tackle your to-do list, go easy on the caffeine!

How do you keep yourself grinding? Tell me in the comments.
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05/10/2022

03/10/2022

Copywriting 101

This is my Copywriting 101 series, I am a novice😅 myself so let's learn together.

What is copywriting🤔?

Copywriting is one of the most important elements of advertising and marketing. It's the process of writing persuasive words (known as copy) that inspire or motivate people to take a specific action.

When you open a magazine and there's a full-page advertisement selling perfume, the words on that page are the result of copywriting. When you go to a website that prompts you to buy something, the words on that page are the result of copywriting. You can find copies in print, online, and even being read on television or over the radio. Copywriting is almost everywhere you look and listen.

Who is behind copywriting? Behind every piece of copy is a copywriter. Copywriters are individuals who are trained to craft words in a way that will connect with the target audience and move them to do something. Most businesses hire an in-house copywriter or on a contract basis to help them communicate with the world and grow.

It's important that you don't confuse copywriting and copyright. They sound the same but are two very different things. You already know what copywriting is. Copyright is a type of protection provided by the U.S. government that allows you to proclaim authorship for an original piece of work. For example, you could claim original ownership of an audiovisual, musical, architectural, literary, or dramatic creation and it would give you the exclusive right to distribute or publish it.

Definition by Fiverr Guides

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02/10/2022

Let's get Emotional! 😉

Brand loyalty is consequent on emotional connection with customers. And there's nothing more valuable for your business than to be granted that loyalty. So how do you make that connection🤔? Here's how according to experts, as compiled by Emmanuel Egeonu (referralcandy.com, How to Create Emotional Connections with Your Customers - 22 Experts Weigh In)

Tell Authentic Stories

1. Be vulnerable; talk about the real struggles
By Adam Enfroy, AdamEnfroy.com

Brands need to hone in on their own hero's journey and tell a compelling, emotional story that connects with their audience.

On My Story page, I don't brag about professional accomplishments. Instead I go deep into my life's story and speak to the real struggles I faced that got me to where I am today. People crave authenticity, and brands need to tell true, vulnerable, human stories.

2. Find a story people can identify and relate to
By Nikola Baldikov, Brosix

Humans are social creatures, and storytelling is an incredibly effective tool to build emotional connections between people.

We have an urge to feel connected, part of a larger group, and seeing ourselves in someone else’s story allows us to do just that. Businesses who tell an engaging story that people can identify with will go a long way to building strong emotional connections with their customers.

If you can connect with people through the story you tell about your business- from the founding story, to the mission and values, to way you do business- you’ll have them hooked.

3. Create trust and forge real connections with verifiable testimonials
By Tope Longe, Biteable

Video marketing is one of the most effective ways to make an emotional connection with customers. I'd use the example of a testimonial video to illustrate how video marketing can help businesses make an instant emotional connection with their audience.

Anyone can write a blurb praising their product, take a picture of a stranger, and stick them together. Video empowers businesses to take word-of-mouth marketing to the next level.

A video is harder to fake. It shows a real person, willing to associate their face and name with a brand. It creates trust and helps forge a real connection between the viewer, the person in the video, and the company.

To be continued...😉

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01/10/2022

Suddenly you find yourself in the middle of a battlefield⚔️. You're soaking wet in sweat, mud, and blood. Blood from whom you don't know. You're confused and in a state of panic😱; all you wanted to do was find a trench to take cover in and save yourself from all the flying bullets🔫, dodge as many enemies as possible. You hear a whistling noise; you look up, eyes fixed on the object💣 casting a large shadow over your vicinity. You start gasping for air; your body starts jerking; you open your eyes and find yourself frantic and drenched in bed but relieved that it was all just a dream. Sometimes life can feel like fighting a losing battle, with everything coming at you from all directions. Work assignments, bills, kids, you name it. Things can become overwhelming, but you need some semblance of control and not lose your noggin, so here are tips on how to stay focused in stressful situations (tips from Elizabeth Grace Saunders, fastcompanyme.com, How to stay focused when everything feels stressful and overwhelming ):

GET IT ALL OUT ON PAPER
When you’re constantly feeling distracted, the root cause is often anxiety. To figure out what you’re actually concerned about, begin to write out a brain dump of everything on your mind. It could be big things like what will happen to the economy, or it could be day-to-day items like prepping for the busy start of the school year, or figuring out how to declutter the living room. Anything and everything that comes to your mind is fair game to write up.

TAKE ACTION WHERE YOU CAN
Once you’ve got everything written out, circle or highlight where you can take action. Anxiety about situations where you have some measure of control can fuel you to prepare for the future in a healthy way.

Come up with what you can do. Then, add those to your task list or calendar, so that you can consistently progress. Making changes to improve your situation is a healthy and helpful way to use your nervous energy, instead of simply distracting yourself on your phone.

RELEASE WHAT’S OUTSIDE YOURSELF
While there are plenty of situations where we can do something to change the outcome, there are some instances where we don’t have a lot of control. We just need to do our best in the moment and then respond to what happens as it occurs.

This is where practices like meditation, prayer, and journaling play such a critical role for all of us in getting calm, peaceful, centered, and able to focus in uncertain times.

TAKE A BREAK FROM INPUT
The above strategies can’t change large-scale issues in our lives, but they can make us feel more calm, focused, and present. Unfortunately, many times we’re tempted to turn to activities that do the opposite—like scrolling endlessly on our phones. Instead of feeling what we’re feeling, taking action where we can, and releasing what we can’t control, we go in search of information to give us hope or numb us out. Unfortunately, social media typically only makes us more anxious and distracted.

If you’re noticing a pattern of feeling anxious so you check social media and then you leave feeling more distracted than before, take a break from this coping mechanism. These breaks will allow you to regain perspective on all that is still good in the world and to focus on being present to the here and now.

If you struggle in this area and need a little extra help to stay off your phone or distracting websites, you may want to enlist the help of a blocker (like Freedom.to) to disrupt the vicious distraction cycle.

GO INTO EVERY DAY WITH A PLAN
If you’ve done all of the above, you’re doing a good job of increasing your awareness of what not to do, but you’ll still end up distracted and wasting time if you’re not clear on what to do. That’s why I recommend you start every day with a plan. You could make that plan when you wrap up work the day before, prior to bed, or at the start of your workday.

The important thing is you have a plan, so that when you jump into the day, your mind knows where to focus and what you should be doing. And if at any point you start to feel anxious or tempted to get distracted, pause, take a few breaths, go on a walk, journal a bit, or do whatever you need to do to recenter and then come back to the plan.

No matter what is going on in the world, you can choose to stay focused, peaceful, and present in the now. With these strategies you can not only survive, but thrive, and enjoy the journey, come what may.

Have you ever felt overwhelmed? What practical approach have you employed? Tell me about it in the comments.
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30/09/2022

If there was one aspect of sales and marketing I dreaded😰, it was to make cold calls and send out cold emails. It takes considerable effort to make the first move in a conversation because I feared 😨rejection so much. But there was no getting around it. It is an inevitable part of the job. And since I had to do it anyway, I must find the best approach to minimize any guilt😫 of not doing my utmost best in case of rejection.

Here's what to do when making cold emails😊 (cold calls in another post) PART 1:

1. Do your homework first

a. Establish a positive signal that proves your company is ready to grow

b. Determine that your company is a good fit for the investor you’re considering emailing

c. Gather sufficient intel on the recipient to write a personalized email

2. Master how to write a cold email

a. Optimize pre-header text - this is the short preview of your email displayed in inboxes and mobile notifications - Focus on building curiosity and optimize it between 85 - 100 characters

b. Keep it short - Current research demonstrates that between 50 and 125 words are the optimal length for cold emails. But lean on the longer side because you'd want to add more details.

c. Include a clear CTA (call-to-action) - This indicates to your reader what you intend for them to do next.

Tune in for part 2

Source: streak.com

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29/09/2022

Growing up, I was made to believe that since I was good at certain aspects of school🏫, I should take up this or that when I entered university🎒. Not knowing any better, I mindlessly followed - I suppose I cannot fault them either. I was put in a box📦, believing that was all I was. I never explored nor considered any interest or passion I could have had. I was young👶 but slowly realized I was confined and limited.

But let's not dwell in the past, this is not a pity party and there's no time machine for that. I know that it's never too late, so here are key learnings on how to be limitless.

Key #1: Brain Growth. Understand that your brain is a complex organ that continues to grow throughout your life and offers limitless potential.

Key #2: Mindset. Approach learning with a growth mindset. That alone can overcome certain obstacles and enable learning.

Key #3: Struggle. Learning doesn’t take place when things are easy; it requires difficulty. Embrace mistakes as prime learning opportunities.

Key #4: Multiplicity. Learning is not about memorizing facts and procedures. (That includes math!) It requires being creative and approaching the same problem through multiple paths.

Key #5: Flexibility & Depth. Learning is not about speed. Understanding a concept isn’t about being able to do it fast; it’s about being able to engage with the concept in multiple contexts and in a deep way.

Key #6: Collaboration. You cannot do it alone. It is vital to listen to other people’s perspectives and build upon other people’s ideas.

Source: Richard Blankman, hmhco.com, What Does It Mean to Have a Limitless Mind? Blog excerpts from Limitless Mind by Jo Boaler

Do you believe old dogs can still learn new tricks? Comment below.
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28/09/2022

I've always loved coffee☕️. Its roasted nutty aroma in the morning always perks me up. To walk in a coffee shop feels like the day would be glorious. I love mornings that start with a steaming cup of joe, and my day is never complete without it. But when I started freelancing, it seemed that I'd developed a dependency😱on this delightful concoction of a drink to keep on grinding. As they say, too much of anything is poison🤢, so here are some tips to increase productivity without caffeine (according to Chris Kitzmiller, blog.freelancersunion.org, Increase your productivity–without caffeine) part 1.

The Pomodoro Technique
The Pomodoro Technique was created in the 1980s by Francesco Cirillo and remains very popular with productivity gurus. Francesco used a tomato-shaped egg timer in college to stay productive. Pomodoro in Italian means tomato, in case you were wondering.

The philosophy behind the Pomodoro Technique is that our attention span is only good for about 25 minutes. After spending 25 minutes of focus time on a task or several tasks, you are encouraged to give your mind a five-minute break. After four Pomodoros you can enjoy a longer break.

I’ve been using the technique off and on for several years and found it to be very helpful when I’m dealing with tasks or projects that require several hours of focus time. The five-minute break tricks your brain into thinking there is a reward at the end of a 25-minute focus session. I found myself working more diligently on tasks when I knew the timer was going.

Naturally, there’s an app for that. There are also dozens of desktop and browser versions. You can even find a classic tomato-shaped egg timer just like the one Francesco used in the eighties. Out of all the apps I tried, Pomodoro was one of my favorites.

Give yourself micro-rewards
Micro-rewards are a way for you to trick your brain into staying on task knowing a pleasing activity is on the horizon. Let’s say you need to compose a very important email but you’re dreading the act of typing it. When you tell yourself a nice cup of coffee will be waiting for you after you hit send, your brain will be more likely to get the task finished.

The reward system is a powerful function of the brain that promotes activities that make us feel good. Unfortunately, it’s the same system that includes addiction to some unfavorable activities. So be careful what you reward yourself with.

Examples of micro-rewards could include a breath of fresh air, a yoga pose, a cup of coffee, a few minutes on Facebook, pet the dog, or grab a quick snack. It’s important that the rewards are small and inconsequential–meaning they won’t take you away from the desk for long.

How is your relationship with coffee?
Let me know in the comments.
Stay tuned for Part 2, and make sure you like, share, and follow
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