Fridays PSA: Know Your Numbers
#accountingmarketing #accounting #accountant #cpa #bookkeeper #bookkeeping #bookkeepingbusiness #bookkeepingtips #bookkeeperlife #quickbooks #cfo #virtualcfo #accountingreels #proadvisor
#certifiedpublicaccountant #taxpreparer #taxprofessional #taxseason2022 #taxpro #taxtips #taxbusiness #big4accountant #bookkeepermarketing #professionalbookkeeper #hireabookkeeper
Double check that you have these things in place for a profitable ad.
✅Offer
✅Creative featuring people
✅Powerful words like free or guaranteed
You should be advertising a proven offer like tax planning that can bring a lot of money in the door quickly.
Discounting tax prep or monthly bookkeeping services will likely lead to a loss on the front end (meaning on the first sale).
I would recommend staying away from compliance services especially because you will likely not be attracting the right kind of client.
Any images or video you use should featre a person in there. It can be yourself, your team, or even a client. People buy from people.
Us as many powerful words as you can like free or guaranteed. Obviously do not break any sort of laws or regulations but instead of saying book a discovery call, position as a free assessment.
Other words to consider: immediately, simple, select.
#accountingmarketing #accounting #accountant #cpa #bookkeeper #bookkeeping #bookkeepingbusiness #bookkeepingtips #bookkeeperlife #quickbooks #cfo #virtualcfo #accountingreels #proadvisor
#certifiedpublicaccountant #taxpreparer #taxprofessional #taxseason2022 #taxpro #taxtips #taxbusiness #big4accountant #bookkeepermarketing #professionalbookkeeper #hireabookkeeper
Offer is king 👑
This is true but what does that mean specifically for accountants, CPAs, bookkeepers, and tax professionals?
Hint: it's always going to be an advisory service. Sure, you can discount your compliance services but that is a race to a bottom. Think souping up a car versus an oil change.
The easiest service to offer and for clients to see a return from is tax planning. What specific strategies can they PROACTIVELY use to reduce their tax liability.
Not only is this a year round service, it is extremely valuable because a client can save tens of thousands of dollars.
As a "hook," you are ofering a free assessment to see if your prospect can save $15,000 in taxes each and every year.
You can plaster this on your website, advertise it, and even send DMs to prospects in your ICP.
#accountingmarketing #accounting #accountant #cpa #bookkeeper #bookkeeping #bookkeepingbusiness #bookkeepingtips #bookkeeperlife #quickbooks #cfo #virtualcfo #accountingreels #proadvisor
#certifiedpublicaccountant #taxpreparer #taxprofessional #taxseason2022 #taxpro #taxtips #taxbusiness #big4accountant #bookkeepermarketing #professionalbookkeeper #hireabookkeeper #taxplanning
SCREAMS not whispers. 📣
When testing, focus on the stuff that will have the biggest impact
🔥creative (if applicable)
🔥Headline
🔥Copy
🔥Who you're targeting
NOT
🧊button colors
🧊Fonts
🧊fancy graphics
Whispers shouldn't be focused on at all or unless everything else is 100% dialed in.
#accountingmarketing #accounting #accountant #cpa #bookkeeper #bookkeeping #bookkeepingbusiness #bookkeepingtips #bookkeeperlife #quickbooks #cfo #virtualcfo #accountingreels #proadvisor
#certifiedpublicaccountant #taxpreparer #taxprofessional #taxseason2022 #taxpro #taxtips #taxbusiness #big4accountant #bookkeepermarketing #professionalbookkeeper #hireabookkeeper
It may seem obvious, but the higher ticket services will make your marketing go much smoother.
If you make $5000 on your initial sale versus $500, you can spend a lot more to acquire a customer.
That's why I recommend leading with advisory services like tax planning or CFO.
#accountingmarketing #accounting #accountant #cpa #bookkeeper #bookkeeping #bookkeepingbusiness #bookkeepingtips #bookkeeperlife #quickbooks #cfo #virtualcfo #accountingreels #proadvisor
#certifiedpublicaccountant #taxpreparer #taxprofessional #taxseason2022 #taxpro #taxtips #taxbusiness #big4accountant #bookkeepermarketing #professionalbookkeeper #hireabookkeeper
How the best headlines for mailers and magazine ads can help you have better reach for your tax and accounting firm online.
If you have a lot of business clients now but you're still worried about the future, then this post is for you!
So many accountants don't know their numbers!
You have to track
✅the source of your meetings
✅The number of meetings set
✅The number of meetings closed
✅The $ amount closed
✅The service closed
You cannot know where you're headed if you don't know where you're at now.
Marketing metrics and testing for small tax and accounting firms
How much should you know about copywriting as an accountant?
Using the power of storytelling in your marketing to throw fuel on the fire.
✅Tell your story
✅Tell a client's story
✅Get more leads
Your marketing isn't likely working because your prospects don't notice it! Here are some ways to change that:
🔥Eye catching images/video
🔥Copy that speaks to your prospects on an emotional level
This is why I love niching down. It is much easier to focus your efforts and get the response you're looking for.
Best way to think about offers if you're an accounting or tax/bookkeeping firm.
In today's video, I talk about your unique value proposition and how you can find out what it is.
Retargeting is when you advertise to people who have performed a specific action. You can also use information to advertise to people that look like a group of people that perform a specific action.
How do you collect this info?
When is the best time to collect it?
How should an account use email to market to prospects?
In this video, I'll discuss how accountants should approach referral programs.
Running social media. You will likely stand out if you are consistently active! There won't be instant results but is still important for your brand. Watch the video below to learn more.
Online Reviews!
Where should you focus your time? What about negative reviews? When should you ask?
Accounting firm websites. I've seen some outdated sites. I've seen duplicate sites. How should you approach your website?
After my daily learning habit, I talk about if accounting business owners need to master markeing, what should they be focused on?
Hint: it's not more tax prep clients.
