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Radical marketing for firms, fitness, girl dad

18/11/2022

FREE tools to help accountants with their marketing efforts

Most of these tools have premium versions but the free version can fit a lot of marketing needs l.

💰Canva
Great way to quickly put together some creative for your social media posts or online ads.

💰Wix
You can build a website and even make a landing page. That means you can collect visitors info in exchange for a free guide or checklist.

💰Google Sites
Not as robust as Wix but you can create a website in 15 minutes.

💰Pixabay
Need a professional looking picture for your website or ad? You can find free pictures.

💰Facebook ads library
You can use this to get inspiration from ads that other accountants, bookkeepers, or tax pros are running on Facebook. Or even better inspiration from other industries.

14/11/2022

Every industry struggles with this but especially accountants.

✈️ Airplane rides are often uncomfortable ans can be exhausting.

But you gotta fly to get to the destination.🏝️

Nobody cares about a tax plan. That sounds like work.

They care about the money they'll save in taxes.🤑

10/11/2022

I've heard some variations of these myths in the conversations with accountants. 📣

1. Do NOT appeal to everyone. You will appeal to no one.

Maybe you have a niche but how many times have you surveyed them?

This is GOLD and the easiest way to have your ideal client coming to you.🔑

2. Your marketing should be about your ideal client and nothing else.

Certifications are fine, awards are meh, and ultimately the best proof you can have is from client testimonials.

No one cares that you're #1, they just want to know if you can help them with their problem.

3. Bigger doesn't always mean better when it comes to audiences.

A small, raving fan base is much more valuable than a large, lukewarm group of people who aren't even your ideal client.

04/11/2022

Marketing metrics and testing for small tax and accounting firms

03/11/2022

How much should you know about copywriting as an accountant?

02/11/2022

Using the power of storytelling in your marketing to throw fuel on the fire.

✅Tell your story
✅Tell a client's story
✅Get more leads

01/11/2022

Your marketing isn't likely working because your prospects don't notice it! Here are some ways to change that:

🔥Eye catching images/video
🔥Copy that speaks to your prospects on an emotional level

This is why I love niching down. It is much easier to focus your efforts and get the response you're looking for.

31/10/2022

Best way to think about offers if you're an accounting or tax/bookkeeping firm.

29/10/2022

In today's video, I talk about your unique value proposition and how you can find out what it is.

27/10/2022

Retargeting is when you advertise to people who have performed a specific action. You can also use information to advertise to people that look like a group of people that perform a specific action.

How do you collect this info?
When is the best time to collect it?

25/10/2022

How should an account use email to market to prospects?

24/10/2022

In this video, I'll discuss how accountants should approach referral programs.

21/10/2022

Running social media. You will likely stand out if you are consistently active! There won't be instant results but is still important for your brand. Watch the video below to learn more.

20/10/2022

Online Reviews!

Where should you focus your time? What about negative reviews? When should you ask?

19/10/2022

Accounting firm websites. I've seen some outdated sites. I've seen duplicate sites. How should you approach your website?

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