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A creative thinking community focused on digital marketing & creative problem-solving. 🛸 We can help our clients with anything creative-related.

We are opoto - a creative department living a life with an open mindset, letting our creativity deal with daily challenges, trying to provide for the community and a better future. If you are ready to open up your mind, let’s meet at www.opoto.eu

06/03/2024

„opoto“ biuro sieną papuošė dar vienas serfitikatas – „European Business Masters A+“.

Šis įvertinimas patvirtina tvarų verslo augimą bei gebėjimą prisitaikyti prie besikeičiančių rinkos sąlygų ir sėkmingai plėtoti verslą.

Sertifikatas yra prestižinis pripažinimas, suteikiamas tik toms įmonėms, kurios atitinka vieną iš griežčiausių vertinimo kriterijų rinkoje. A klasės lyderėmis sertifikuojamos įmonės, turinčios aukštą kreditingumo lygį savo dydžio kategorijoje ir verslo sektoriuje.

Augame toliau!

29/02/2024

Simonas Liutika tikina, jog skaitmeninė transformacija yra būtina kiekvienam verslui, kuris siekia konkurencinio pranašumo. Visgi, jo teigimu, pokyčiai turi būti prasmingi, o ne „madingi“.

Pranešime spaudai jis aptaria, kodėl skaitmeninė transformacija naudinga įmonėms ir kokių sprendimų visgi reikėtų vengti bei dalinasi asmeniniais pavyzdžiais.

*Pranešimo nuorodą rasite komentaruose.

25/01/2024

When I browse through our store shelves, Oatly, the plant-based milk brand, always grabs my attention. While other brands stick to beige and white cartons with pictures of grains, Oatly went for something different, and it worked – their sales soared in 2020. So, what's the charm behind Oatly?

⚡ Standout Logo: Oatly isn't just about oat milk; it's a lifestyle. Their logo, with a friendly face and an oat grain cleverly in the 'O', shouts, "Welcome to the Oatly family." The bright blue color isn't just cool; it makes Oatly easy to spot in a busy store. It's not just a logo; it's like a badge saying, "I'm part of the oat revolution."

⚡ Smart Packaging: In a world full of flashy designs, Oatly keeps it simple. The mostly white packaging shows off the purity of their oat products. The bold blue writing isn't just a color choice; it's a statement – strong, modern, and hard to miss. But what really grabs attention is Oatly's funny writing like "Wow, No Cow!" It adds a bit of fun to shopping and makes you feel a connection with the brand.

⚡ Eco-Friendly Approach: Oatly isn’t just selling a drink; it's selling a choice. The earthy colors in their visuals hint at their commitment to being eco-friendly. But it's not just for show; Oatly’s packaging is made with materials that are kind to the environment. It's not just good-looking; it’s also doing good. Oatly gets that people today want more than just a product; they want to make eco-friendly choices, and Oatly helps them do that.

⚡ The Oatly Vibe: Oatly's visual branding isn't just about looking good; it's about feeling good. The fun logo, bold packaging, and commitment to being eco-friendly create a story – it's not just about picking a milk, it's about choosing a lifestyle. It’s an invitation to be part of a group that cares about what they eat and its impact on the planet. Oatly's visuals aren’t just for the shelf; they're about standing for something – a fun rebellion, a promise to be eco-friendly, and a celebration of living thoughtfully.

Oatly's visuals aren’t just a marketing trick; they create a vibe that connects with people. By doing something different, Oatly isn’t just a brand; it's a lifestyle – a way of living that clicks with those who want more than just a drink. Oatly is a visual cheer for a fun and thoughtful life.

🖌 Neda Balčiūnaitė, Senior Graphic Designer.

17/01/2024

Effective communication begins with a proper introduction. Over the past three years, the opoto spacecraft has played a crucial role in facilitating this on numerous planets. 🪐

Throughout this period, we've developed 30 brand books designed to assist businesses in implementing cohesive marketing strategies, ultimately enhancing brand awareness. 🛸

www.opoto.eu

10/01/2024

For a Graphic Designer, curating a toolkit that fuels creativity is an art in itself. Beyond such essential tools like Adobe Creative Cloud or Figma, here are three game-changing resources that help bring designs to life!

🛸 Dribbble: Every designer's muse, Dribbble is my daily dose of inspiration. This vibrant community is a treasure trove of diverse design styles, trends, and innovative concepts. Browsing through Dribbble is not just a break but a source of fuel for my creative engine, keeping my ideas fresh and cutting-edge.

🛸 Coolors: Crafting a visually stunning design often starts with the right color palette, and Coolors is my go-to palette generator. Its intuitive interface and the ability to explore, tweak, and refine color schemes make it an essential resource. With Coolors, I can effortlessly infuse my designs with the perfect blend of hues, enhancing their visual impact.

🛸 WhatFont: In the intricate world of typography, WhatFont is my trusty sidekick. This browser extension decodes the mystery behind web fonts, allowing me to identify and experiment with typography seamlessly. Understanding the nuances of fonts enhances the overall aesthetic of my designs, and WhatFont makes this process efficient.

Elevate your design game with this trio of resources!

💻 Neda Balčiūnaitė, Senior Graphic Designer.

04/01/2024

A visit from an opoto spaceship can also boost the influx of other guests to your planet. 🛸

This is precisely what happened to a custom furniture company "Protingi baldai", which managed to triple its website traffic.

Initially, our client lacked a clear visual identity. Their outdated website failed to meet user needs, and their advertisements were stale. Recognizing these challenges, our mission became clear: enhance the brand's visibility in the Vilnius region.

We revamped the brand image, website, and optimized marketing channels. Our social media content efforts yielded impressive results:

⚡ Facebook and Instagram audiences soared by 300%.

⚡ Engagement on both platforms increased by 100%.

⚡ Website visitors tripled in number.

28/11/2023

Sėkmingą internetinę svetainę galima apibrėžti trimis aspektais: ji pritraukia tikslinę auditoriją; nukreipia lankytojus į pagrindinius prekių bei paslaugų pasiūlymus; padeda surinkti kontaktinius duomenis palaikyti ryšį ateityje. 🛸

Tam, kad ji atitiktų šiuos kriterijus, svarbūs pirmieji penki žingsniai, kuriuos rasite skaitmeninio marketingo atmintinėje: https://opoto.lt/

22/11/2023

Building a cool online presence is a bit like throwing a digital party for your business, but sometimes, we hit a few bumps in the road. Imagine your website taking forever to show up, to fix that, just slim down those big-picture files, tidy up the place, and maybe invite a tech-savvy friend (aka a content delivery network) to help speed things up.

Now, think about your website trying to dance on a tiny phone screen – it's like trying to fit your whole closet into a backpack. A little makeover with responsive design is like picking the perfect outfit for any occasion, no matter if it's a big desktop or a small smartphone. If your website is like a confusing maze, visitors might feel like they're playing hide and seek instead of hanging out. Clear things up with simple menus and signs to guide them through the online hangout.

Oh, and don't be that friend who tells the same old stories at every party. Keep your website fresh with regular updates, like swapping out your playlist for new tunes. So, to sum it up – keep it snappy, make it look good on any screen, guide your guests around, and always keep the content party going. Your website is like your business's cool hangout spot – let's make it the place everyone wants to be!

🛸 Edgar Žardin, IT Project Manager.

13/11/2023

This year, Taujėnų dvaras pleasantly surprised Lithuania with an outstanding Halloween festival. The marketing for this event was skillfully managed by the opoto team. 🌑

We crafted a compelling visual identity for the festival, managed communication and advertising on social media, executed advertising campaigns on Google, and leveraged ACM outdoor screens. Notably, our meta ads reached an astounding 19 million people. Additionally, we extended invitations to the media to cover the event.

In just three weeks, over 20,000 visitors flocked to Taujėnai Manor. ✔️

We are delighted with the event's success and look forward to continuing our collaboration.🛸

07/11/2023

The opoto team members created a thousandbanners for the client's Black Friday campaign in just a few days. 🎉

We're eagerly awaiting the results of the advertising.

24/10/2023

At opoto, we specialize in creating and maintaining websites. We're proud to have helped more than 30 happy clients by either improving their existing websites or building new ones from scratch. 🎉

If you think your website needs a boost in functionality or looks, or if you don't have a website yet, we'd love to chat with you. We're skilled in various web development tools and technologies, and we're confident we can find the right solution to meet and surpass your needs.

You're welcome to check out some of our work to see what we can do: https://opoto.eu/creative/

12/10/2023

Introducing Dominykas Kaukėnas, our new team member specializing in motion graphics solutions. 🛸

The opoto team is growing, and with it, the number of happy customers. ✨

09/10/2023

opoto is a creative marketing agency that is on the lookout for a Junior Multimedia Specialist to join our team.

🛸 Job Description:

As a Junior Multimedia Specialist at opoto, you will be responsible for assisting in the creation of multimedia content to support our marketing and communication efforts. This role is ideal for a creative individual who is passionate about multimedia production and is looking to grow their skills in a collaborative and fast-paced environment.

🛸 Key Responsibilities:

✨ Setting up Equipment and Software: Ensure that your computer or mobile device has the necessary software installed and configured.
✨ Screen recording: Start and stop the screen recording at the appropriate times while capturing the intended content. This may involve recording software demonstrations, gameplay, presentations, or any other on-screen activity.
✨ Video Production: Edit, and produce high-quality videos for various platforms, such as social media, websites, and presentations.
✨ Content Creation: Assist in the development of multimedia content, including videos, graphics, animations, and other visuals to promote our products/services and brand identity.BONUS: ( For more advanced candidates )
✨ Graphic Design: Design visually appealing graphics for digital media, including banners, and social media posts.
Animation: Create eye-catching animations and motion graphics to enhance our marketing campaigns and presentations.

🛸 Qualifications:

✨ Student in IT, Multimedia Design, Graphic Design, Film Production, or a related field.
✨ Proficiency in multimedia software, including Adobe Creative Suite (e.g., Photoshop, Illustrator, Premiere Pro, After Effects).
✨ Communication and teamwork skills.
✨ Ability to meet deadlines and manage multiple projects simultaneously.
✨ Portfolio showcasing previous multimedia work is a plus.

🛸 Software:

✨ Virtual server (VMware Wokstation)
✨ Screen recording (OBS)
✨ Editing software (Adobe Premiere / After effects)
✨ Operating systems (Windows / MAC / Linux / iOS / Android)

🛸 Benefits:

✨ Gross salary based on abilities and experience (950 - 1200 Eur/month).
✨ Opportunity to work with a highly talented and passionate team in a creative environment.
✨ Chance to work on diverse and exciting projects for a variety of clients.
✨ Professional development and growth opportunities.

🛸 How to Apply:

Please submit your resume, portfolio, and a cover letter detailing your relevant experience and why you believe you are the perfect fit for this position. We look forward to reviewing your application!
To send a resume, use this e-mail: [email protected]

*Note: Only shortlisted candidates will be contacted.

04/10/2023

One of the most delectable planets that the opoto have visited is Lėkštės studija 🛸

To ensure that as many people as possible are aware of the opportunity to savor delicious food in a luxurious setting, we designed a website for our client. We crafted a design solution and seamlessly integrated it into a WordPress website. Additionally, we set up an email system, optimized menu displays, conducted SEO adjustments, and ensured visibility on social networks and other platforms.

While opoto continues to handle the website's maintenance, why not treat yourself to your favorite dish? 😌

📍 Creative direction: Simonas Liutika
📍 Design: Neda Balčiūnaitė
📍 Web development: Edgar Žardin

03/10/2023

Gera dirbti, kai žiūrime viena kryptimi. 🖤

Tuomet ne tik veiklos rezultatai, bet ir kelias jų link džiugina tiek mus, tiek klientus.

26/09/2023

🛸 Our visited planet: Šypsnio klinika

We've revamped our clients "Šypsnio klinika" website, given them a fresh new look, and launched effective social media ads to attract more clients to the dental clinic.
Our main focus is our Healthy Smile Plan, which we want to highlight.

The number of people achieving healthier smiles is increasing daily!

25/08/2023

Simonas Liutika įsitikinęs, kad video marketingas prekių ženklams atneša labai daug galimybių – pristatyti naujus produktus, papasakoti apie jų teikiamą naudą, pakviesti pirkti bei emociškai įtraukti auditoriją.

„Rinkodaros specialistams neretai tenka susidurti su iššūkiu glaustai pristatyti naujienas, pasiūlymus. Vaizdo medžiaga padeda parodyti kadrus prieš ir po, produktų panaudojimo būdus, pasidalinti atsiliepimais tikrų žmonių lūpomis. O bene didžiausias video turinio pranašumas, lyginant su kitomis marketingo sritimis, – tai itin įtraukiantis būdas atskleisti įmonės vertybes, kurios padeda potencialiems klientams susitapatinti su prekės ženklu ir tapti bendruomenės dalimi“.

Apie tai, kokias galimybes siūlo video marketingas pasidalinome pranešime, nuorodą rasite komentaruose. 👇

21/08/2023

Comments online can significantly impact your sales or business success.

According to a study published by "BrightLocal" in 2021, as many as 82 percent of consumers read online reviews. Before making a purchasing decision, even 97 percent of potential customers take them into account.

Interestingly, it's important for consumers not only to express their dissatisfaction but also to receive a response. According to data from "Convince & Convert," 42 percent of respondents expect a reply to a negative comment within an hour.

If you offer quality products or services, negative reviews are likely not a significant challenge for your business.

However, it's important to know how to respond appropriately. Remember that your responses are not only for the person who left the negative review but also for other potential customers who may come across the conversation. By handling negative reviews professionally and constructively, you can turn a negative experience into a positive one, demonstrating your commitment to addressing issues and satisfying customers.

Firstly, objectively evaluate the feedback you receive and its validity, and refrain from getting defensive. Maintain a respectful tone. If the comment evokes negative emotions, take some time to calm down, but don't delay your response for too long. This shows your attentiveness.

It's crucial to base your responses on facts. If the review points out a mistake made by you or your company, sincerely apologize, show empathy, take responsibility, and offer a practical solution. This way, you can soften the impact and demonstrate that you genuinely care about the customer's experience.

Don't forget to address any additional personal comments or questions, and if necessary, offer to continue the conversation privately to resolve the issue.

🖌 Vaiva Sadauskė, Communications specialist.

18/08/2023

Yesterday we spent a productive day creating a new product introduction strategy for the market. Before presenting new ideas, it’s important to understand the market you’re about to enter.

With the help of our colleague Matas Povilauskas from SALT Sales we discussed the product’s value and possibilities, as well as initial steps we should take, potential challenges, and their solutions.

The opoto spaceship will soon bring new offers to your planets! 🛸 ⚡

31/07/2023

After 25 years of operating with a small group of loyal customers, the dry cleaning company Be dėmių: drabužių valymo paslaugos has made a positive move. By embracing technology and creating an active online platform, they now connect with a larger audience while still providing exceptional customer service. 🛸 🪐

26/07/2023

Susipažinkite su Kajus Ivanauskas ir Neda Juknaite ! 🛸

Kajus ir Neda – visai neseniai prie opoto komandos prisijungę specialistai.

Kol Neda tobulėja socialinių tinklų administravimo srityje, Kajus savo gebėjimus ugdo atlikdamas multimedijos dizaino darbus. 🌌

24/07/2023

The past few months have been incredibly busy for us - we've added as many as 6 new brands to our list of opoto clients. Embracing new challenges has been a delightful experience with our team.

We are thrilled because during this time:

✨ We successfully updated three brands and launched three new websites.

✨ Our creative efforts resulted in creating over a hundred content units, reaching of more than a million users on social networks.

✨ Our commitment to customer satisfaction led us to resolve various issues that concerned our clients, ranging from website improvements to internal business matters.

Another piece of good news is that we have welcomed 2 new members to the opoto team.

19/07/2023

We’re excited to celebrate our 4th birthday! 🎉

Each year, our company has been growing rapidly, and we have many achievements to be proud of. One remarkable accomplishment is that we welcomed five new team members this year.

Working alongside our long-time colleagues, we successfully completed 32 major creative projects. Among these, our "mokomoko" e-shop stands out as an enlightening endeavor. We started from scratch and now take pride in having established a well-known brand with products.

Throughout the years, we’ve gained 10 new regular clients, and an additional 10 consistently turn to us for help and innovative solutions that we enthusiastically provide. While we focus on our clients’ growth, we also prioritize our own. This year, we introduced two new products: e-atvirute.lt and 10k.

Today, as we celebrate our fourth anniversary, we want to share our aspirations for the future. We aim to continue growing alongside our current and future clients, and we embrace every challenge that comes our way with enthusiasm and pleasure. 🍾

12/07/2023

Glow Factory used powerful LED lights to brighten the sky through which the opoto spaceship rocketed to space. 🛸

As our world requires more light, look for it on Glow Factory’s website, which was developed, programmed, animated, and is now maintained and administered by us.

Website: www.glowfactory.art

03/07/2023

Brand purpose refers to the underlying reason for a brand's existence beyond making a profit. It represents the mission, values, and core beliefs that guide a brand's actions. A well-defined brand purpose goes beyond products or services and focuses on making a positive impact on society, people's lives, or the environment. 💫

Using brand purpose effectively can help businesses establish meaningful connections with their customers. Here are a few ways to achieve this:

🔹 Be authentic and transparent, aligning actions with purpose;
🔹 Connect emotionally by addressing issues important to customers;
🔹 Use storytelling to convey purpose and inspire customers;
🔹 Build community, fostering a sense of belonging;
🔹 Align employees with purpose to create genuine connections;
🔹 Regularly assess and evolve your purpose to stay relevant.

Remember that brand purpose is an ongoing journey, and it should evolve as your business grows and societal needs change. 🛸

🖌Viktorija Vasiljeva, Social Media Manager.

28/06/2023

Visai neseniai opoto erdvėlaivis tikslo link paskraidino @[100048407984238:2048:http://xn--buhalters-nib.lt/ / accounting service / company formations] komandą. 🛸

Tas tikslas, kurio link keliavome, – ištransliuoti aiškią žinutę apie siūlomas paslaugas.

Buhalteriai – tikri superherojai, išsprendžiantys daugybę problemų, todėl taip juos ir pavaizdavome. Pasiūlėme idėją, sukūrėme dizainą, animacijas bei jų pritaikymą socialinių tinklų platformoms. ⚡️

Toliau keliaujame atskirai, bet tikimės, jog bekraštėje visatoje dar susidursime.

https://opoto.eu/

19/06/2023

opoto įkūrėjas ir vadovas Simonas Liutika sako, jog renkantis, su kuo bendradarbiauti, reikia skirti laiko atviram pokalbiui. Ne skaičiai pase, o vienodas požiūris į darbo kultūrą ir sutampančios vertybės, yra sėkmingo bendradarbiavimo pamatas.

Pranešime žiniasklaidai Simonas pasidalino asmenine patirtimi, kokie yra dažniausiai pasitaikantys 5 darbo su jaunu vadovu mitai, galintys užkirsti kelią puikioms partnerystėms. 🛸

✨ Kaip papildytumėte šį sąrašą?

13/06/2023

Recognizing the client’s vision for mokomoko , we took the initiative to provide assistance in creating an online store, website, and managing social media channels. With a focus on enhancing the bond between children and their parents, we worked together to bring their idea to life. 🪐🛸

Address

Opening Hours

Monday	08:00 - 18:00
Tuesday	08:00 - 18:00
Wednesday	08:00 - 18:00
Thursday	08:00 - 18:00
Friday	08:00 - 18:00

Telephone

+37065532605

Website

https://opoto.eu/

Alerts

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Videos

Recently, an "opoto" spaceship found a "Lost Astronaut" in space. 💥 As we got to know him better, we announced his story on https://lostastronaut.space/ : We have created a unique website design, enriched by 3D animations and graphic elements. We continue to take care of the page, updating it as needed. ⚡ You can get acquainted here: https://lostastronaut.space/

There's been a lot going on in the world of social media lately—here's you need to know. 🔹 LinkedIn Removes ‘Curious’ Reaction Option on Posts. 🔹 LinkedIn improves newsletter discovery. 🔹 Instagram adds lead forms as a CTA button option on business profiles. 🔹 Twitter rolls out the default TikTok-Style ‘For You’ feed. Is there anything more we should mention? Let us know the latest news in the comments. 🔎

Your Outsourced Creative Department

Critical thinking saves resources. ⏳ Finding the perfect match requires loads of different resources while evaluating technical and soft skills. You know this better than anyone. It’s also quite expensive to hire experts for different creative roles. Here’s an innovative idea: outsource a whole creative department for the price of one employee and focus on what’s important—your business. Our team is made up of experienced professionals excelling in different fields. We can find the best creative solutions tailored for you. Needless to say, we will also execute it. 🛸 Your Outsourced Creative Department. 📧 Let's talk about your possibilities.

Happy Holidays!

Your outsourced creative department wishes you a happy Christmas and new year! 🎄 Dear colleagues and partners, we wish you a happy Christmas, development-encouraging challenges, and creativity in your daily life. 🛸 💙

Personal attention to colleagues, partners, or customers is a tried-and-true method of developing interpersonal relationships, so don’t forget to provide it throughout the holidays as well.🎄 Send your clients an e-card if you still haven’t worked out how to make them happy! This is a new platform where you may send a video greeting, a static welcome, or a combination of the two. Each greeting is unique and developed in accordance with your style guidelines. 💫 For more information (in Lithuanian): https://e-atvirute.lt/

Reducing Cost per Creatives

Listen up, e-commerce media buyers! You can reduce your spending on creatives by iterating. What's the secret formula? Pretty simple: 📍 create one good banner; 📍 change different banner elements; 📍 export tons of iterations; 📍 test different angles. This way, you will save time and money on designers working on new innovative requests. Testing different headlines and angles will help you find the best winners faster. 🔭 Simonas Liutika , Creative Strategist, with a mission to save money on the creative process and increase profit from the results.

opoto: Social Media News

There's been a lot going on in the world of social media lately—here's you need to know. 🛸 📍 Elon Musk is now in charge of Twitter, and almost all of the company's previous leaders have left. 📍 TikTok launches its first in-app shops in the US as part of an expanded e-commerce push. 📍 YouTube's making a big push on in-stream shopping. 📍 Facebook adds a new groups option that enables members to make themselves moderators. Is there anything more we should mention? Let us know the latest news in the comments. 💬

Focused on Solutions

Building up your business requires a lot of challenges, and it gets frustrating when something doesn’t go the “right way”. Have you ever asked yourself if maybe the “wrong way” is actually the better way? ⚡️ The moment you stop worrying and start solving problems, that helps you and your project grow. This way, you start working on more complex “puzzles” and bigger solutions. Why not challenge your business to find new ways to grow? 🛸 📧 Send us a DM to discuss options. 🌎 More about our Solution services: https://opoto.eu/solutions/

There's been a lot going on in social media news recently – here's everything you need to know. 🔮 📍 Facebook is ending its Live Commerce project, which may be a sign that people aren't interested in live shopping in general. 📍 Instagram's CEO says the company will halt the full-screen format test and reduce the number of AI-recommended posts. 📍 LinkedIn’s looking to add a new option to help manage your platform presence, with a native, in-stream scheduling option currently in the works at LinkedIn HQ. 📍 Twitter has started testing the most-wanted social media update of all time: the ability to change a tweet after it has already been sent. Is there anything more we should mention? Let us know the latest news in the comments. 📩

opoto: Creative Services

Brilliant ideas require some time to produce, and we know that very well. However, there are ways to speed up that process. 🛸 We are curious about how your project can evolve, and we want to be a part of that. Our services include: 📍 Brand Identity 📍 Video Production 📍 Social Awareness 📧 Send us a DM to discuss the option. 🌎 More about our Creative services: https://opoto.eu/creative/

This year marks our third birthday. 🎉 Over the past year, we've learnt to grow, increase brand awareness, manage risks, and optimize our processes while never losing sight of what's humane, because a lively, honest conversation allows us to accomplish better and better results and solve emerging challenges. 🛸

Focused on Performance

New e-commerce trends show that simple static banners, selfie videos, and product unpacking videos are the best types of performing content. 🔭 With this in mind, we worked hard to develop a fast creative workflow that lets us deliver high-quality content at a low cost. 🛸 If low costs, fast results, and high ROI are what you’re after, our performance service tier is just for you: www.opoto.eu/performance

Being a Problem Solver in the workplace is crucial to finding success in business. 🛸 A simple 5 step process for problem solving: 📍 Identify the problem. Make sure you understand the situation and clarify the specific problem. 📍 Generate ideas. You must be able to come up with various solutions to a problem. Not all of them will work, but you're not attempting to figure out which ones will and which will not during this phase. 📍 Evaluate ideas. This is where you go through and decide which ideas to pursue and which to discard. 📍 Decide on a solution and try it. Pick an idea for solving the problem and give it a try. 📍 Did it work? Focused on Solutions: https://opoto.eu/solutions/

There has been a lot going on in the world of social media news lately — here's what you need to know. 🪐 📍 TikTok has introduced 10-minute video uploads, rolling out the update to all users. 📍 Reels on Facebook are now available globally. 📍 Instagram is saying goodbye to IGTV, along with in-stream video ads. Have we missed anything? Let us know the latest news in the comments. 📨 Focused on Creative: https://opoto.eu/creative/

The importance of brand values

Brand values play an important role in establishing those deeper connections that turn one-time customers into lifelong brand advocates. Without brand values, there is no foundation. Brands can rapidly find themselves careening into the unknown: who are we, what do we stand for, what differentiates us from everyone else? Just like every ecosystem, we are constantly growing and changing to adapt to the world around us. We rethought our vision and values and came back renewed. 🛸 Let's check our new website: https://opoto.eu/

#opoto_insights: E-commerce Overview in 2021

E-commerce seems unstoppable. The technological development that we witness and the increasing access to online services in the world contribute to the development and popularization of major players in online selling. It has been estimated that generate an estimated USD 9,305,555.56 every minute, in 2021. This amount is notably justified by the gain in popularity of online sales, influenced by the pandemic. The pandemic has effectively pushed more consumers onto the Internet. This growth is such that 9,512,937 visits are generated on online stores, every minute. More information. 👇

opoto tips: B2B Videos

#opoto_tips 🚀 Video marketing has become a popular method of grabbing the potential customer’s attention. However, many marketers still refrain from making explainer videos a key element of their marketing strategy. 🤩 Here is a checklist that tells why organizations should add B2B videos to their marketing initiatives. 👇 📍 Keep the audience interested and engaged. Brands can develop an emotional connection with the viewers and keep them interested throughout their buying journey via video content. Using interactive elements such as animations, GIFs, etc. can be your key to engaging with your customers better and breaking complex information into digestible bits. 📍 Helps Establish brand identity. According to a study, video marketers achieve a 54% increase in brand awareness. 📍 Fuels marketing efforts to create an online presence. Video content can help brands improve their website rankings and achieve marketing efficiency. Explainer videos are an excellent tool to keep visitors hooked to the website for longer and resonate better with the brand. This, in turn, boosts SEO and engagement. 📍 Wins customer loyalty with a concise explanation. The informed user today is always looking for information that is easy to understand and highlights the benefits of purchasing a service/product. Brands can demonstrate complex product functionalities easily to the users via visual play and assure them that they’re here to help.

#opoto_community🎄 We wish you Merry Christmas and Happy New Year! ❤️

#opoto_insights: Instagram Stories

#opoto_insights 🚀 Social Insider conducted research on over 960K Instagram stories in order to understand how trends changed in stories’ performance in 2021. Here are some of the insights they discovered: 📍 Major brands have doubled their Instagram story’s usage in the last year; 📍 Posting up to 5 stories per day ensures a retention rate of over 70%; 📍 Instagram users are more likely to tap forward sooner for image stories; 📍 Instagram users exit faster from video stories, and most of the exits happen within the first two stories; 📍 Image stories slightly outperform video stories in terms of reach 📍 Instagram stories have lower reach rates compared to posts in the feed.

#opoto_tips: Communities

#opoto_tips 🚀 Attracting new users to your community is a tough nut to crack. And keeping them hooked is an even more difficult job. 🤔 To create an online community that hits the bull’s eye by garnering the attention of new audiences and retaining quality members, you need to create strategies that are robust. There are 3 pillars that define close-knit online communities: 📍Community Guidelines Focusing on the emotional and psychological lens of communities, community experts emphasized the fact that user conversations set the tone of an online community. Explaining to users the code of conduct, terms of service, and community guidelines to be followed is very important during the onboarding process. This establishes a sense of responsibility in users and curtails the possibility of conversations going haywire. 📍Collaboration & Influence Influence and collaboration play a key role in fostering a positive culture in the community. Negative feedback and conversation can impact the perception of fellow community users. To avoid this, community managers should be consistent with moderation and engage with their audience on a regular basis. 📍Integrations CRMs and software tools enable you to get a clear understanding of what users want. They also serve as a goldmine of data that you can leverage to improve your services and boost ROI. #communitymanagement #digitalcommunication

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