23/07/2026
Nobody's business died from posting less.
Plenty died from posting noise every day for a year, burning out, and quitting with nothing to show for it except a grid full of "Happy Monday!" posts that got 4 likes each.
Here's the thing nobody tells you: consistency doesn't mean daily. It means showing up with something worth reading, on a schedule your business can actually sustain.
Three posts that say something will always beat thirty that say hello.