05/09/2020
đMarketing funnel
A marketing funnel describes your customerâs journey with you.
From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond.
With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages. By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.
đThe Evolution of the Marketing Funnel
At the end of the 20th century, Elias St. Elmo Lewis created a model highlighting the stages of a customerâs relationship with a business. The âAIDAâ model indicates that every purchase involves:
Awareness: The prospect is aware of their problems and possible solutions for them.
Interest: The prospect shows interest in a group of services or products.
Desire: The prospect begins to evaluate a certain brand.
Action: The prospect decides whether to purchase.