Avishka Laknath - Digital Marketing

Home
Avishka Laknath - Digital Marketing

Hey, thank you for visiting here. I share my thoughts, feedback, reviews, and share my knowledge on Digital Marketing.

Please feel free to share your digital wisdom with me to spread it wide across.

18/04/2024

You might think you don't need social media, but that's not true.

It's crucial for converting leads into customers.

Using social media helps spread your content, reach your audience, and engage with users, which is important for promoting your business online.

However, if you're not sure how to do this, it's better to work with someone who does.

17/04/2024

Never do this mistake!

Hard selling is a sales approach that involves aggressive tactics, often pushing products or services too forcefully on potential customers.

This approach focuses on making the sale at all costs, sometimes overlooking your customer’s needs or comfort.

While it might result in short-term gains, hard selling can damage relationships and tarnish your company’s reputation over time.

Why people do it?

01) Salespeople often face immense pressure to meet sales targets. This urgency can push your team to adopt more aggressive tactics to secure sales quickly.

02) Without proper training in customer relations and ethical sales techniques, your sales team might default to aggressive selling as a seemingly effective method.

03) Sometimes, your team might believe that pushing harder can convince customers to recognize the value of the product, mistaking reluctance for a need for more information or persuasion.

Ending the cycle of hard selling begins with a shift in perspective. It's crucial for management to foster an environment where ethical sales practices are not just encouraged but rewarded.

Set realistic sales targets and provide comprehensive training in customer relations and communication, your company can help your sales teams understand that true sales success is about meeting customer needs, not just pushing products.

16/04/2024

⏺ Today, I'm reflecting on how important it is to see digital marketing as more than just a quick way to get results. It's really a long-term strategy that needs careful thought and planning.

⏺ Just chasing leads might work for a while, but without a good plan, a business could really fall behind in the competitive market. Good digital marketing isn't just about finding new customers. It’s about creating a whole plan that includes building a Brand, engaging with customers, making good content, and looking at the data to see what’s working.

⏺ By putting together a strong digital marketing strategy, a business can really strengthen its presence online, keep customers coming back, and grow steadily over time.

⏺ It's crucial to keep in mind that digital marketing keeps changing and we need to keep up with it. This means always being ready to adapt and improve.

15/04/2024

Imagine you own a coffee shop with a decent local following. You want to launch variants into your menu. Here’s how cross-promotion could work for you:

✅ Instagram / Reels / TikTok - You may post photos or below 30-seconds short videos of the new products in appealing settings and use hashtags to reach coffee enthusiasts. You can mention the location of your coffee shop along with few landmarks if your customers want to follow along.

✅ Facebook - You share a video of your baristas explaining the benefits of new additions to your menu and run a poll asking followers how they liked it, or what more to add to your menu.

✅ X / Facebook: You tweet links to articles about the importance of sustainability in the coffee industry, using engaging captions to spark conversation.

✅ YouTube / Shorts - You upload a documentary-style videos showing the journey of your cafe, your menu, what you do, yur day-to-day work, your team etc.

✅ LinkedIn - You post an article about the business benefits of going green in the coffee industry and engage with other business owners in the comments.

Here, each platform targets specific aspects of your campaign, helping to build a diverse and engaged audience while promoting your new product line effectively across different user bases.

01/12/2023

Who should own the strategy?

This is a question I've had for many years.

Many organizations expect this from the agency, while some do it internally.

But what's the correct approach? It depends, but I mostly believe it should come internally.

You know your business more than anyone else. You understand what resonates with your clients better than anyone else.

My perspective is that the brand should own the strategy, ex*****on, and everything else. Get support from an agency to improve and execute.

What do you think?

28/11/2023

Recently, I gave time blocking a shot, hoping it would bring some extra order to my already somewhat organised life. The idea was simple: divide my day into specific time slots, each dedicated to a particular task or set of tasks.

Sounds great, right?

Well, it was a bit of a mixed bag for me. Here's the lowdown.

⏰ Time blocking did help me sort out my day better. I could see my top priorities at a glance and zoom in on them. But here’s the twist - I got so focused that I felt like I wasn’t doing as much as before. Like, I was nailing the big stuff, but the little things? They just slipped through the cracks.

🏇 Racing Against the Clock – even my meal and break times were scheduled! This had me rushing through the day.

‼️ Stress Alert - The pressure of jumping from one task to another without missing a beat got real. Even a minute over, and I'd start stressing out.

This whole time blocking experiment taught me something important.

✅ Balance is key in managing time.

It's not just about bulldozing through big tasks; the small stuff and those unexpected hiccups matter too.

What I really need is a plan that's both structured and flexible – something that lets me adapt on the go.

So, what’s the takeaway? 🫴

Understanding my own work style better and getting a clearer picture of what makes me tick productivity-wise. It’s all about finding that personal sweet spot in managing time, and this was a step closer to that.
....

[Hey, this is Avishka. "Diary of a Digital Marketer" is a NEW content series I thought of writing on Internet. This includes sharing noteworthy lessons, experiences, achievements of my life with you. If you are interested, let's be friends. 🤝]

27/11/2023

Hi everyone, 👋

I’ve been working on some ideas about using social media for marketing, especially when we don't have a big budget to spend. It's something a lot of us deal with, right? So, I put together a few thoughts and tips on how to make the most of what we have.

It’s all about picking the right places to post, making our messages clear and interesting, and spending our budget wisely.

I think these small steps can really help, whether you're running a shop in Kandy, a startup in Colombo, or just trying to get the word out about what you do.

Would love to hear what you think or if you have any other ideas to share. Let’s help each other grow! 🌱

22/11/2023

When we are inspired, we're more likely to think outside the box and come up with new and innovative ideas. We're also more likely to put our heart and soul into our work, which results in content that is engaging and authentic.

But where do we find inspiration?

It can come from anywhere, from a conversation with a friend, to a walk in nature, to a piece of art. The important thing is to be open to new experiences and to allow yourself to be inspired by the world around you.

Once you've found your inspiration, don't be afraid to use it in your digital strategy. Create content that is inspiring to your audience, and develop strategies that are truly innovative.

19/11/2023

Being true to yourself is the best way to connect with others. I strive to share my genuine thoughts, experiences, and personality on this platform.

My goal is to foster real relationships, not curate some polished online persona. So you'll get the real me here - quirks and all!

I believe that authenticity and transparency enable deeper human connection.

That's what social media should be about.

18/11/2023

Let's move beyond simply capturing attention to creating content that truly impacts our customers' lives.

When we make marketing that inspires, educates, and empowers, we build meaningful relationships that go beyond transactions.

The most powerful brands know they're selling more than just products - they're selling visions of a better life.

It's time to think beyond clicks and create marketing that matters.

15/11/2023

Imagine you and your friends are at the playground. Your friends really want to go down the big, tall slide, but you're a little scared to do it. When you see your first friend go down the slide, you feel a little better about doing it too, but you're still not sure.

Then you see your second friend go down the slide and they look like they're having fun. Now you really want to join in! When your third friend goes down the slide, you decide to do it too since it seems like everyone else is doing it.

This is called the "Bandwagon Effect" - when you feel like you should do something because you see a lot of other people doing it. It's like hopping on a bandwagon when it starts rolling by. Seeing your friends go down the slide made you more likely to do it too.

The bandwagon effect happens a lot. People are more likely to do something if they think "everyone else is doing this, so I should too!"

Does this help explain why you might feel like doing something when you see others doing it too? Let me know if you have any other questions!

( Join my WhatsApp Channel for more interesting facts about Digital Marketing
https://whatsapp.com/channel/0029VaCCyEI60eBbuQoJl71I )

14/11/2023

The digital marketing landscape is ever-changing. Attend workshops, webinars, and courses to keep your skills and knowledge up-to-date.

13/11/2023

Let's say you have two ice cream trucks parked right next to each other.

If the first truck doesn't have your favorite flavor or takes too long to serve, you can quickly move to the second truck for your ice cream.

Similarly, in digital marketing, if you doesn't provide what the customer is looking for, they can easily switch to your competitor, just like opting for a different ice cream truck!

( Join my WhatsApp Channel for more interesting facts about Digital Marketing
https://whatsapp.com/channel/0029VaCCyEI60eBbuQoJl71I )

08/11/2023

Let's pretend you have 5 cookies. If I said I would give you 1 more cookie, you might be happy about getting an extra cookie. But if I said I was going to take 1 of your cookies away, you would probably be really upset about losing a cookie.

Even though it's the same - either gaining 1 cookie or losing 1 cookie - losing something feels worse than gaining something.

Losing something makes you feel sad and angry. Gaining something makes you feel happy, but not as strongly happy as losing something makes you feel upset.

This is called Loss Aversion.

People don't like to lose the stuff they have. So if someone is trying to convince you to do something, they might say "If you don't do this, you'll lose something or miss out on something."

That feels more worrying and gets your attention more than if they said "If you do this, you'll gain something."

Does this help explain why losing something feels worse than gaining something, even if it's the same thing? Let me know if you have any other questions!

( Join my WhatsApp Channel for more interesting facts about Digital Marketing. Link in Bio )

07/11/2023

Keep an eye on what people are saying about your brand online. Address any negative feedback promptly and professionally.

06/11/2023

Imagine digital marketing is like a toy race car. Now, think of your organization's culture as the speed at which you push that car.

If you push the car slowly, the car will move slowly. If you push it fast, the car will zoom ahead.

So, the way everyone at your organization play and work together decides how fast or slow the toy car (digital marketing) will go!

( Join my WhatsApp Channel for more intersting facts about Digital Marketing
https://whatsapp.com/channel/0029VaCCyEI60eBbuQoJl71I )

04/11/2023

You might sometimes think of marketing as “the Art of selling products”

But many people are surprised when they hear that selling is not the most important part of marketing.

Selling is only the tip of the marketing iceberg.

03/11/2023

I've been diving deep into what makes leaders not just good but great. What I've surfaced with is something I think we've all felt but maybe haven't put into words.

Have you ever been part of a team where you felt like just another cog in the machine? Yep, I've been there. But as a leader, the last thing I want is for my team to feel that way. So I went on a little quest to figure out how to keep that spark alive in my team at Blue Whale Media.

Here's what I've learned.

(i) Show your passion and let it be contagious. If I'm not excited about what we're doing, how can I expect my team to be?

(ii) Giving my team the room to make choices and own their projects. Trust is the real MVP here.

(iii) Sharing the 'why' behind what we do binds us together. We're all in on the secret sauce of our success.

(iv) Encouraging my crew to push past the 'that's how we've always done it' and embrace the 'what if we try...?'

(v) Listening is leading! Getting to know the person behind the position makes every success that much sweeter.

Still on my journey here and these are fresh off the press from my own playbook. If they work for me, I’m hopeful they might resonate with you too.

I'm keen to hear your thoughts.

Cheers to leading with heart and hustle,
Avishka 🐋

02/11/2023

Google processes over 8.5 billion searches every day. It has steadily increased YOY since 1998. In fact, Google makes up 78% of all online search behaviour today.

01/11/2023

Imagine you're in school, and you have two classmates: Jamie and Alex.

Jamie always shares their snacks with you, tells funny jokes, and helps you with your homework. Alex, on the other hand, doesn't talk much and keeps to themselves.

One day, both Jamie and Alex bring a toy to school and offer to sell it. Even if the toys are similar, you might prefer to buy from Jamie because you like Jamie more and feel closer to them. You trust Jamie because of all the good times you've shared.

In the world of shopping and business, this idea is called "liking."

Brands and companies should try to be like Jamie. When you like a brand, you're more likely to buy from them, just like you'd rather buy a toy from Jamie than Alex.

So, when businesses and brands are friendly, relatable, and show they understand us, we feel a connection. And because of that connection or "liking," we're more likely to choose them over others.

( Join my WhatsApp Channel for more interesting facts about Digital Marketing
https://whatsapp.com/channel/0029VaCCyEI60eBbuQoJl71I )

31/10/2023

Encourage your followers to create content about your brand. This not only provides you with content but also increases trust and credibility.

30/10/2023

Imagine you make yummy cookies. Instead of just trying to get anyone to buy your cookies, think about who would really love them. Maybe kids would get super excited about cookies with rainbow sprinkles! Or maybe teenagers would think cool chocolate chip cookies are awesome.

So don't just try to sell your plain cookies to anyone. Think about who your customers could be and what they would want. Make your cookies perfect for them!

Come up with fun, yummy cookie ideas for different customers. Like cookies with candy in them for little kids. Or healthy oatmeal cookies for mothers. That's finding products for your customers.

It's all about making your products just right for who you want to buy them.

Don't try to sell something if it's not great for that customer. Make it perfect for them instead!

28/10/2023

"Everyone" is not your customer

25/10/2023

Ever felt the rush to grab the last piece of candy at a party before it's gone?

Imagine you're at a birthday party, and there's a big bowl of your favorite candy. Everyone at the party loves this candy. But there's a twist: the bowl only gets filled once, and after that, there won't be any more candy.

Now, the party host tells all the kids, "This is the only candy we have! Once it's gone, there won't be any more." Hearing this, you and the other kids rush to the bowl to grab as much candy as you can because you don't want to miss out.

In digital marketing, it's like when you're browsing an online store, and you see a message that says, "Last chance to buy this special edition t-shirt!" or "Only 3 dresses left in this color!" These messages make people want to buy things quickly because they don't want to miss out on something unique or special.

Just like the rush to get the candy at the party, telling people online that there's only a "little bit of something left makes" them want to get it before someone else does. And that's how the idea of "scarcity" helps businesses sell more things on the internet!

( Join my WhatsApp Channel for more interesting facts about Digital Marketing
https://whatsapp.com/channel/0029VaCCyEI60eBbuQoJl71I )

24/10/2023

What do you want to achieve with social media marketing? Are you looking to increase brand awareness, drive traffic to your website, or generate leads?

Having clear goals will help you determine the right strategies and tactics to use.

23/10/2023

This quote implies that content is powerless without social media's far reach to disseminate it.

And social media lacks meaning without strong content to share.

To be truly effective in digital marketing, you need both impactful content and social media distribution working hand-in-hand.

The two complement each other and create an exponential impact together.

20/10/2023

It's easy to believe we can fight against time - working longer hours, cramming more into each day, obsessively pursuing productivity.

But resisting the natural ebb and flow of time is unwise.

Just as the tides roll in and out, we all experience periods of intense work and periods of rest.

Pushing endlessly against our human limitations leads to burnout.

Instead, we can make peace with time by creating a healthy work-life balance.

This means setting boundaries and learning when to disconnect and recharge.

Time outside of work spent with loved ones or enjoying hobbies nurtures us.

Taking breaks ensures we have the energy to do our best work when it's time.

No one ever regretted making time for joy and relationships.

But many wish they had slowed down and savored each moment.

Refusing to surrender to time's relentless march will only exhaust us.

14/10/2023

Have you ever been told you're "just not good" at something? Maybe it's math, singing, sports, or even a certain aspect of your job.

This idea that we're inherently good or bad at something is deeply rooted in what psychologist Carol Dweck calls a "fixed mindset."

But what if I told you that with the right attitude, you could cultivate talents and abilities you never knew you had?

This is the essence of a "growth mindset" – the belief that abilities can be developed through dedication and hard work.

With a growth mindset, you embrace challenges, persist in the face of setbacks, see effort as the path to mastery, and learn from criticism.

It's about understanding that your potential isn't predetermined. You have the power to shape it.

So, next time you think you can't do something, ask yourself: "Can't I? Or have I just not tried in the right way yet?"

Embrace the journey of growth, and be amazed at where it takes you.

Address

Telephone

+94766767579

Website

http://www.avishkalaknath.com/

Alerts

Be the first to know and let us send you an email when Avishka Laknath - Digital Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Avishka Laknath - Digital Marketing:

Videos

Agree?

Make your consumers interested about your products!

පටන් ගන්න. යන ගමන් ඉගෙන ගන්න.

Do Facebook Ads Still Work in 2023? - Part II👉 This is why Facebook ads are still worth it. 👈 #digitalmarketing

Unlock the secret to a powerful presentation with Guy Kawasaki's renowned 10-20-30 rule. It's simple: Use just 10 slides, keep it to 20 minutes, and ensure a minimum of 30 point font. By following this formula, you're positioning your pitch to outshine 95% of others out there. Ready to make an impact? Start with the 10-20-30 rule!#AvishkaDigital #Pitch #BusinessPitch #Pitch

Ever wondered the difference between Marketing and Advertising? Let's break it down! Think of Marketing as a big umbrella. And Advertising? It's just one piece of that umbrella. Advertising is about spreading the message. Think commercials, billboards, and those ads you scroll past on your feed. Marketing, on the other hand, is the full game plan. From research and strategy to branding and audience targeting. So remember: All advertising is marketing, but not all marketing is advertising. Now you're in the know! #MarketingVsAdvertising

Here are 3 things you can do if you are really struggling managing your time.

The pursuit of simplicity in business is a journey towards understanding, clarity, and effectiveness. It's about finding the simplest way to deliver value to your customers, to operate your processes, and to make your decisions. It's a journey worth taking. #avishka #simplicity #minimalist

Listen to this!

I interviewed few people over the last couple of days for an Internship position we had in my company. This is an interesting scenario I encountered. One candidate already doing an internship and he wants to do another one. 2 full time internships. I asked why. He said he is really good at time management and prioritising tasks. Here’s why I told this candidate it’s a very bad idea.

Don't make these 3 mistakes when you are talking to a potential customer.

Here are 03 things you need to know about YouTube Marketing!

What ChatGPT means for marketing?

Every time someone clicks on your website, ad, or email, it means that they are interested in what you have to offer. It is your job to make sure that you take advantage of this opportunity and convert them into a customer.

Here are 3 powerful tips on why are Instagram Stories are important! #instagram #instagramreels

Creativity is not an option in digital marketing, it is a requirement. This is because the digital marketing landscape is constantly changing and evolving.

Captions can help people with hearing impairments understand your content, and they can also help people who are watching your videos in noisy environments. Additionally, captions can improve comprehension and engagement, which can enhance the overall viewing experience.

The real key to making your account thrive is being able to switch things up and go with the flow! 🌊 You know, it's all about adapting and evolving with the ever-changing trends and what our lovely followers are into. 🔄

😉

ChatGPT vs Bard. Who's going to win?

Digital marketing is affordable! Why?

Shortcuts

Address
Telephone
Alerts
Contact The Business
Videos
Claim ownership or report listing
Want your business to be the top-listed Media Company?

Country:

City: