Koteqmuu Social By Samithapaidads

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Koteqmuu Social By Samithapaidads

Koteqmuu Social is the social media marketing agency with the marketing answers. As a team, our #1 goal is to help you find your voice in the noise. See less

Our creative team is constantly on the lookout for the ways we can provide the best service and results to businesses around the globe We’re a team dedicated to creating solutions that businesses need to grow their brand online through organic social media marketing, social paid advertising, influencer marketing, community management, social listening, and more. We’re the experienced answer when i

t comes to the art of analyzing and creating deep and lasting relationships between a brand and its audience online.

19/01/2025

ගොඩක් Msg Campaign Run කරන Business වලට එන ලොකු ප්‍රශ්නයක් තමයි කලින් වගේ Msg ආවට Sales වලට Convert වෙන්නෙ නැති එක. මේකට බලපාන හේතු ගොඩක් වගේම කරන්න පුලුවන් දේවල් ටිකකුත් තියෙනවා. Platform එක පැත්තෙන් ගන්න පුලුවන් Solutions වගේම marketing side එකෙන් කරගන්න පුලුවන් Implementations. හැබැයි ඔයා ඔයාගේ Ads වල Perform measure කරන Main Metric එක CPR (Cost per result) නම් ඒකෙන් එහාට ගිහින් ඔයාට එන Leads quality එක Measure කරගන්න පුලුවන් විදියේ Analytical Data ටිකකට Move වෙන්න වෙනවා. මොකද Cost Per Msg කියන එක හැම business එකකටම එකම විදියට හැම Stage එකකම Measure වෙන්නෙ නැති නිසා. හරි මේ ටික බලන්න කලින් කොහොමද මේ Msg Campaign වැඩ කරන්නේ කියලා දැනගෙන ඉන්න එක වටිනවා.

How Algorithm Works For MSG Campaigns:
Ads Setup කරද්දි ඔයාලා Campaign Obejctive විදියට Msg Select කරාම අපිට මෙයාලා Promise වෙන්නේ Msg මිසක් Sales නෙවෙයි. එතකොට මෙයාලා වැඩිපුර එහෙම Business එක්ක Messaging Platform Engage වෙන Audience වලට Ad එක Optimize කරලා results අරන් දෙනවා. එතකොට ඔයාලට හිතන්න පුලුවන් Sales Objective එක විදියට දාලා Conversion Location එක විදියට Msg Apps දැම්මම sales වැඩිපුර එන්න පුලුවන් කියලා එකක්. ඔව් වෙන්න පුලුවන් හැබැයි Sales Objective එකේ Mechanism එක එහෙම නෙවෙයි. Sales Objective එකෙන් Optimize වෙන්නේ වැඩිපුර website එක්ක interaction එක තියෙන audience වලට එතකොට ඔයා target කරන Market එක ඒ ඇතුලේ behave වෙනවද කියන එක ගැන ඔයාට understand එකක් තියෙන්න ඕනේ. හැබැයි Campaign Insights වල results revenue based metric වලින් පෙන්නන නිසා ඒකෙන් msg ගැන direct measurerable decision එකක් ගන්න එක නම් වැරදියි. අනෙක මේ Sales Ads වල Msg Option එකක් විදියට දීලා තියෙන්නේ Ad level එකේ creative වල CTA එකක් විදියට Use කරලා Web Interaction එකකට කලින් msg app එකකට interact වෙන audience වලට reach කරන්න. ගොඩක් වෙලාවට මේක Effective වෙන්නේ Catalog Ads Type එකේ Ads වලට.

How do we identify that ads are misleading?
-Ads වල මේ Issue එකට Solution හොයන්න කලින් අපේ Campaign එකේ results miss lead වෙන එක වැඩි වෙන අවස්තාව අදුර ගන්න ඕනේ. මේකේ වැඩිපුරම වෙන අවුල තමා Mistake actions on ads ඒ කියන්නේ User දන්නෙත් නෑ එහෙම Ads එකකට Msg එකක් දැම්මද කියලා. ඒක වැඩිපුරම වෙන්නේ අපේ Ads view කරන්න User try කරද්දි Msg එකක් generate වෙන එක. Example එකක් විදියට ලොකු social media experience එකක් නැති ages වලින් එන මේ වගේ ads enagement එතකොට campaign එකත් එහෙම audience වලටම reach වෙන්න බලනවා. අනෙක් දේ තමා target audience එකෙන් පිට ඉන්න effordable නැති Audience වලට campaign reach වෙන එක. මේක ගොඩක් වෙලාවට වෙන්නේ අපි campaign එක ඇතුලේ audience එකට Purchase එකක් කරන්න ගන්න ඕන action වලට influence වෙන Information දෙන්නෙ නැති එක. උදාහරණයක් විදියට ඔයා sell කරන Product එකේ Price එක Bear කරන්න බැරි Audience වලින් price එක අහන්න inqure කරද්දි වැඩිපුර එහෙම අයට Campaign එක reach වෙන එක. ඊට අමතරව ඔයාගේ targeting issues නිසාත් creatives වල කලින් වගේ Misleading angles pitch වෙන නිසාත් ඕක වෙන්න පුලුවන්.

Solutions:
-Narrow Audiences and Narrow Actions: ඔයාලට miss lead වෙන audience එකේ age,geo and targeting segments change කරලා campaign එක control කරන්න පුලුවන්. ඒ වගේම ඔයාට campaign එකේ learning එකේ තියෙනවා නම් Fb Messenger Leads වලට වඩා whatsapp inqury වල results හොදයි කියලා CTA Whatsapp විතරක් තියන්න පුලුවන්.

-Address With Right Msg: මේක නම් තනිකරම creatives planning ඔයාට ඕන කරන audience එකේ action එක influence වෙන creatives වලින් campaign එක run කරන්න

-Stay with your data: ඔයා ඔයාගෙ Market data වගේම sales funnel data එක්ක ඉන්න තරමටම ඔයාට ඔයාගේ campaign වල issue එකට අදාලව curator කරගන්න පුලුවන්.

ඔය සරලම වගේම වැඩිපුර වෙන දේවල් ටික. මේක හැම Business එකකටම applicable වෙන්නෙ නැති වෙන්න පුලුවන්. හොදම දේ ඔයාගේ Ideal Problem එක හොයා ගන්න එකයි ඒකට ගන්න පුලුවන් Solutions Test කරන එකයි තමා!!!!!
For More Info: WhatsApp +94777831489

04/01/2025

This is officially my favorite meme of the year.

It’s funny because it’s incredible true. As marketers we often want sales even when we say we want awareness.

That’s never going to change but my advice for marketers is this…

▶️ If you truly want awarensss, design everything about your campaigns for that goal. When it comes to influencer marketing this includes the talent you pick, the way you brief them and how you track their performance

▶️ If you truly wants sales, do the same as the above but with conversion as your sole focus

▶️ If you want full funnel that’s certainly an option. Just recognize that it won’t perform as well in driving awareness as an awareness campaign or as well at converting as a conversion campaign. And that’s okay because you are aiming for performance across the entire funnel.

Bottom line - be honest about what you are trying to achieve and design with that end goal in mind.

02/01/2025

Does Your Business Really Need a Website? Let’s Find Out! 🌟

Hey friends,
If you're running your business on social media and making sales, you might be wondering: "Do I really need a website?"

Let’s break it down together:

👉 Are your customers asking for more?
Things like detailed product info, easier payment options, or even a way to browse everything in one place. If yes, a website could make their life easier (and yours too!).

👉 Feeling stuck managing everything?
Getting too many DMs or struggling to track inquiries? A website could handle these tasks with features like product catalogs and order tracking.

👉 Ready to grow bigger?
Thinking of reaching more customers, expanding your product range, or even going global? A website can give you the platform to scale.

👉 What about your competition?
Take a quick look at similar businesses. Are they running smooth websites while you're still juggling social media?

Here’s the thing: A website doesn’t mean ditching social media. It’s about having a home base for your brand, while social media keeps driving the buzz.

💬 What’s your take? Are you considering a website for your business? Let’s chat in the comments!

31/12/2024

Cheers to a brand new year! 🎉 Wishing you a 2025 filled with bold ideas, breakthrough campaigns, and unmatched success for your business growth. Let’s make this the year your digital advertising dreams take flight! 🚀

24/12/2024

Do you know you can export Google ads bid simulation data into a Google sheet and save hours?

💡 Pro tip for Google Ads Bid Smilulator: The Bid Simulator is powerful, but it requires a bit of mental math before adjusting your bids. Calculating additional revenue or profits manually can be challenging, especially when managing multiple campaigns.

But here's the game-changer: Export Bid Simulator data into a Google Sheet and unlock unlimited possibilities! 🚀

✨ What you can achieve:
✅ Calculate additional profits by adjusting suggested bids.
✅ Integrate with Looker Studio dashboards for dynamic visualizations.
✅ Add custom calculations like COGS or shipping costs per campaign.
✅ Track GM1 (Gross Margin 1) instead of revenue for real profit insights.
✅ Compare simulation data across campaigns or calculate total additional revenue at a glance.
✅ Record historical data and measure the accuracy of simulations over time.
📊 With the right approach, you can turn Bid Simulator data into actionable insights for smarter decision-making. The possibilities are endless! 🔥

PM/DM me for the scrips and the Google sheet template.

23/12/2024

75% of Online Clothing Stores Are Struggling With Online Sales – Here's Why:

Too often, e-commerce stores rely on ineffective strategies that hurt their long-term growth. Let’s break it down:

1) Focusing only on sales campaigns without building a strong brand presence.

2)Allocating insufficient ad budgets, making it hard to compete with industry leaders.

3)Neglecting data collection for analyzing and improving funnel performance.

4)Skipping remarketing campaigns to re-engage existing customers.

5)Failing to adapt to consumer behavior changes (both online and offline).

6)Lacking robust customer relationship strategies to nurture loyalty and repeat purchases.

7)Avoiding tests that identify what works and what doesn’t.

8)Ignoring advanced ad formats like social commerce (catalog ads and shopping ads).

-What’s the solution?

Changing your Meta advertiser alone won’t fix these challenges. Success demands a holistic approach:

*Strategically aligning brand-building with sales objectives.

Using data-driven optimizations for every stage of the funnel.

*Understand your audience and tailor strategies to their evolving needs.

-If you're struggling with your Meta paid ads strategy, it’s time to rethink and optimize.

Need expert guidance?
Visit my website at www.samithapaidads.com to see how I can help your campaigns bounce back and thrive.

14/12/2024

𝐋𝐞𝐨𝐧𝐚𝐫𝐝𝐨 𝐃𝐢𝐂𝐚𝐩𝐫𝐢𝐨: “Sell me this pen.”
𝐓𝐨𝐦 𝐟𝐫𝐨𝐦 𝐒𝐎𝐌: “Do you need this pen?”
𝐋𝐞𝐨𝐧𝐚𝐫𝐝𝐨 𝐃𝐢𝐂𝐚𝐩𝐫𝐢𝐨: “No.”
𝐓𝐨𝐦 𝐟𝐫𝐨𝐦 𝐒𝐎𝐌: “Then I won’t waste my time.”

You can’t manufacture demand.

That’s why 𝐜𝐨𝐥𝐝 𝐜𝐚𝐥𝐥𝐢𝐧𝐠 𝐢𝐬 𝐝𝐞𝐚𝐝.

If you’re like me, you might just feel sorry for those poor souls getting rejected 50+ times a day.

They’re rejected because people now have all the information they need at their fingertips—and they want to make their own buying decisions, on their terms.

The key to marketing is understanding the 95:5 rule.

95% of your market isn’t ready to buy now; only 5% are actively in-market.[*Thank you, John Dawes, for your invaluable work.*]

So, what’s the solution?

Brand.

Position your firm as the trusted choice before clients even start looking.

Effective marketing drives future sales by shaping future buying decisions.

You create awareness, so clients turn to you when their need arises.

13/12/2024

I was reading a report from HubSpot where 1,500+ social media marketers took part in the survey

Came across these stats and it is interesting because in my experience:

> The best time to post on LinkedIn is definitely 10 AM - 4 PM

> On YouTube , the posting time doesn't really matter in a long run

What stands out for you? I am genuinely curios because this is very interesting topic and there will be a lot of exceptions and can even vary from region to region

Free report link: https://lnkd.in/eXfacwzg

13/12/2024

We are excited to celebrate our 3rd anniversary with you♥️🫶🏼.

Thank you everyone who believed us in this journey!!!

12/12/2024

Hello to everyone who just wrapped up BF and is diving into Cyber Monday!

As PPCers, we know this is one of the most intense weeks of the year. I hope you’ve crushed sales records and left your clients thrilled. 🎉

But here is the real win, take a moment to breathe, reflect, and be thankful—not just for the works but for the journey.

Now, a little advice for anyone feeling burned out or frustrated watching others grow rapidly or achieve big milestones. Don’t focus on overnight transformations. Instead, focus on continuous improvement.

We often see people on LinkedIn sharing their big wins, but do we really know their full story? Have we seen the years of effort behind those achievements?

Instead of being overwhelmed by the “big picture,” aim for just 1% improvement every day. It might not feel like much today, but over time, it’s transformational. Take a look at James Clear’s graph below: a 1% daily improvement compounds into a huge gap between those who consistently improve and those who don’t.

Here are three simple ways to embrace continuous improvement:

01. Do more of what already works. Master the fundamentals—whether it’s in Google Ads or your life. Small tweaks to what’s working make a big difference.

02. Focus on avoiding mistakes rather than doing more. Before chasing big wins, cut out the downsides. For example, if working out daily feels hard, aim to miss fewer workouts instead of over-committing.

03. Measure backward, not forward. Base your progress on what’s already happened, not what you wish would happen. Slept an average of 5 hours last week? This week, aim for 6.

Remember, growth isn’t about doing it all at once—it’s about showing up consistently. Take care of yourself, stay grounded, and keep improving. You’re building something incredible, one small step at a time. 💪

Source: Linkedin: Supun C SenarathSupun C Senarath
PPC Strategist | 🚀 Google Ads Expert

11/12/2024

True growth doesn’t come easy.
It comes from challenge:

It’s tempting to stick with what’s comfortable.
But comfort doesn’t build strength...it keeps you still.

The moments that test you are the ones that help you grow.

Challenges aren’t obstacles; they’re opportunities in disguise.

Here’s how to embrace growth through challenge:

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1. Reframe Challenges as Opportunities
- Instead of asking “Why me?” ask, “What can I learn?”
- Growth starts with shifting your perspective.

2. Step Outside Your Comfort Zone
- Great things rarely happen in the safe zone.
- Take one small step today that feels uncomfortable.

3. Reflect on Your Progress
- Look back at past challenges you’ve overcome.
- Remind yourself of your strength and resilience.

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For leaders:
Guide your team through challenges by showing them what’s possible on the other side.

For achievers:
Your greatest successes often follow your biggest struggles.

Keep going.

You’re closer than you think.

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The takeaway:
Growth and comfort don’t coexist.
When you embrace challenges, you unlock your true potential.

What’s one challenge that helped you grow?
Let’s discuss in the comments.

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10/12/2024

Exact 'Content Strategy' I use to bring Leads w/ SEO 🔥

(+5 Content types for each funnel stage)

Save this framework for the future
And REPOST to help others ♻️

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PS: Is your website reaching its full potential?

DM me 'Content Strategy' and let's build a funnel for you that brings clients and revenue, not just clicks.

Follow for more SEO frameworks!

Source: Linkedin: Faisal Iltaf

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08/12/2024

The story of “Hamaki Mosquito Nets”- Weaving a Web of Success
Hamaki Mosquito Nets has been a household name, shielding families with their durable, high-quality mosquito nets. But even the best products need a little extra buzz to thrive. Hamaki set out to level up its ad strategy, boost sales, and engage more meaningfully with its audience,all while keeping costs in check.

The problem

Hamaki had a solid foundation but faced a challenge many businesses know too well. Their campaigns were running, but they were not running efficiently. High ad spend and a modest conversion rate meant there was untapped potential waiting to be unlocked.

Old Campaign Insights

Ad Spend: $1,000
Monthly Sales: 500
Revenue: $3,300
Messages Received: 2,857
Message Conversion Rate: 17.5%
The numbers were good but we knew they could be great.

The Strategy

We transformed Hamaki’s approach by crafting a strategy that was as focused as a mosquito on a summer night. Here's how
Sharpened Targeting: Used audience insights to zoom in on the customers who were most likely to click buy now.
Clearer Communication: Simplified the messaging to make it engaging, direct, and action-driven.

Efficient Ad Spend: Shifted focus to the channels delivering the highest returns, ensuring every dollar worked harder.

This strategy was not just about ads. It was about building a story that resonated with Hamaki’s customers.

The Results

Our fine-tuned campaign yielded outstanding results:

New Campaign Insights

Ad Spend: Trimmed by 10% to $900
Monthly Sales: Soared by 30% to 650
Revenue: Skyrocketed by 120%, reaching $7,260
Messages Received: Reduced to 2,000 (because better targeting meant fewer unnecessary queries!)

Message Conversion Rate: Climbed to a buzzing 32.5%

The Impact

Cost Efficiency at Its Best

Hamaki spent less but earned more, showing that success is not about working harder but working smarter.

Converting Curiosity into Sales

The improved message conversion rate was proof that the right words, shown to the right people, could transform interest into action.

Revenue on the Rise

A jaw-dropping 120% revenue increase gave Hamaki the momentum to dream bigger and aim higher.

19/11/2024

Why Simply "Going Live" with Your Website Isn’t Enough to Drive Business

Many businesses believe that launching a website is the ultimate milestone for their online success. However, it’s essential to understand that just having your site live on the internet doesn’t guarantee results.

Here’s the reality: When a potential customer visits your site, they are looking for specific information. If they can’t find it easily or the navigation feels complicated, they’ll leave without taking the desired action.

To avoid this, your website must offer:
1️⃣ A Seamless User Experience (UX): From intuitive navigation to a clear call-to-action, your website must guide users effortlessly through their journey.

2️⃣ Accurate Data Tracking: Beyond great design, you need reliable data to make informed decisions. Proper conversion tracking is crucial for measuring your website’s performance and optimizing campaigns.

This means your developer should be skilled in implementing tracking tools like event tracking, pixel integrations, and analytics setups. Without this, you risk incomplete or inaccurate data, leading to ineffective marketing efforts and lost opportunities.

Remember, your website isn’t just a digital storefront—it’s a tool for growth. Invest in UX and data-driven strategies to ensure it delivers real results!

27/10/2024

When UGC Turns a Mistake into Marketing: The PickMe "Tested HI" IncidentRecently, PickMe faced an unexpected wave of user engagement after a test notification, "Tested HI," was accidentally pushed out to the app. As you can imagine, the online response was instant. Social media users turned the error into a trending topic, creating memes and sparking discussions about the notification.The Unexpected Outcome:While this was unintended, the surge of user-generated content (UGC) became a unique viral moment. Memes, comments, and trolls poured in, taking PickMe into the social spotlight. Coincidentally, a LinkedIn post about a Senior Associate vacancy from PickMe saw its engagement nearly double during this period—fueled, no doubt, by the heightened brand awareness.Is This Viral Marketing?For audiences without a tech background, it seemed like an intentional, tongue-in-cheek campaign. This incident reminds us that viral moments don’t always come from high-budget campaigns. Sometimes, a simple misstep turns into an opportunity for UGC-led visibility.The UGC Strategy:PickMe leaned into the UGC moment without defensiveness, letting users enjoy the lighthearted trolling. This showed PickMe’s audience that the brand could laugh at itself—a critical step in turning a “mistake” into a story of authenticity and relatability.Key Takeaway:Mistakes happen, and when they do, the right UGC approach can transform them into brand-building opportunities. Brands that encourage and harness user reactions are often those that resonate the most in today’s digital landscape.I’d love to hear from others on this—have you seen or been part of a similar experience? How would you approach a moment like this?

19/10/2024

Is YouTube Ads important to include in your digital campaign mix? Yes, I believe it is.

Here's an example: we ran a YouTube campaign for Prime Lands to promote their latest apartment project, YOLO. It received over 2 million views. The main goal of this campaign was to build awareness, and it succeeded.

While this campaign had a short-term objective, YouTube allows you to run both long-term and goal-specific campaigns.

YouTube Ads are cost-effective and a great way to keep your brand top of mind for customers.

YouTube Ads will definitely get more competitive and expensive in the future.

So, is it too late to start advertising on YouTube?

Not at all! This is why YouTube Ads should be part of your digital marketing strategy.

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