30/05/2024
♦️Competitor Analysis එකක් කරන්නේ කොහොමද ?
Competitor Analysis, business එකේ growth එකට සහ success එකට වඩාත්ම වැදගත් විගණනයක්. මෙය, ඔබේ business එකේ strengths සහ weaknesses හඳුනාගැනීමට සහ competition එකට වඩා හොඳ strategies develop කරන්න උදව් කරයි. Competitor Analysis එකක් effectively කරන්න පහත පියවර අනුගමනය කරන්න.
📌1. Competitors හඳුනාගන්න
Competitor Analysis එකේ පළමු පියවර, ඔබේ primary සහ secondary competitors හඳුනාගැනීමයි.
▪️Primary Competitors: ඔබේ products සහ services වලට සෘජුවම ප්රතිසපාදකයන් ලෙස කටයුතු කරන businesses.
▪️ Secondary Competitors: සෘජුව products සහ services වලට නොව indirect competition එකක් කරන businesses.
📌2. Competitors පර්යේෂණය කරන්න
Competitors පිළිබඳ detail විස්තර ලබාගැනීමට, ඔවුන්ගේ website, social media platforms, customer reviews, සහ press releases වැනි sources විමසන්න.
▪️Website සහ Online Presence: Competitors ලාගේ websites එකේ features, design, content, and SEO strategies analyze කරන්න.
▪️Social Media: Competitors ලාගේ social media activity, follower count, engagement metrics, and type of content evaluate කරන්න.
▪️Customer Reviews: Competitors ලාගේ products/services ගැන customer feedback analysis කරන්න.
▪️Press Releases සහ News: Competitors ලාගේ recent developments, new product launches, partnerships, සහ other strategic moves study කරන්න.
📌3. SWOT Analysis කරන්න
SWOT Analysis එකක් conduct කිරීමෙන් Competitors ලාගේ Strengths, Weaknesses, Opportunities, සහ Threats හඳුනාගත හැකිය.
▪️Strengths: Competitors ලාගේ market position, unique selling propositions (USPs), and core competencies.
▪️Weaknesses: Competitors ලාගේ limitations, customer complaints, and areas where they lack.
▪️Opportunities: Market trends, technological advancements, and unmet customer needs identify කිරීම.
▪️Threats: Market competition, regulatory changes, and economic conditions හඳුනාගැනීම.
📌4. Product Comparison කරන්න
Competitors ලාගේ products සහ services ඔබේ ones සමඟ compare කරන්න. මෙයට features, pricing, quality, customer support, and after-sales service evaluation කිරීම ඇතුළත් වේ.
▪️Features: Competitors ලාගේ products/services වල features and benefits comparison කරන්න.
▪️Pricing: Competitors ලාගේ pricing strategies, discounts, and offers analyze කරන්න.
▪️Quality: Products/services quality, customer satisfaction levels, and defect rates compare කරන්න.
▪️Customer Support: Competitors ලාගේ customer service channels, response times, and support quality evaluate කරන්න.
📌5. Marketing Strategies Analyze කරන්න
Competitors ලාගේ marketing strategies, campaigns, and promotional activities study කරන්න.
▪️Advertising Channels: Competitors ලා use කරන advertising platforms (TV, radio, digital, print) and their effectiveness analyze කරන්න.
▪️Marketing Messages: Competitors ලා use කරන key messages, taglines, and value propositions examine කරන්න.
▪️Promotional Activities: Competitors ලා engage වන promotional activities, events, and sponsorships evaluate කරන්න.
📌6. Sales Performance Assess කරන්න
Competitors ලාගේ sales performance, market share, and growth rate analyze කරන්න.
▪️Market Share: Competitors ලාගේ market share trends and their impacts on your business වැනි දේවල් evaluate කරන්න.
▪️Growth Rate: Competitors ලාගේ revenue growth rate, sales volume, and customer acquisition rate assess කරන්න.
▪️Sales Channels: Competitors ලා use කරන sales channels (online, retail, distributors) and their effectiveness analyze කරන්න.
📌7. Competitor Profiles Develop කරන්න
Competitor Analysis එකේ findings summarize කරලා detailed competitor profiles develop කරන්න. මෙය, එක් එක් competitor එකේ key strengths, weaknesses, strategies, and market position capture කිරීමේදී helpful වනවා.
📌8. Strategies Adapt කරන්න
Competitor Analysis findings මත, ඔබේ business strategies refine කරන්න. මෙය, market opportunities exploit කරන්න, threats minimize කරන්න, සහ competitive advantage maintain කරන්න උදව් කරයි.
Effective competitor analysis මගින් ඔබේ business එකේ success එක achieve කිරීමට සහ long-term growth maintain කිරීමට key factor එකක් බවට පත් වෙනවා.
Upulakshie Kodithuwakku / Upulakshie シ