16/12/2022
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).
The importance of keyword research in SEO
Keyword research provides valuable insight into the questions, problems, and solutions your target audience is searching for. This analysis should be the basis of your SEO efforts, helping inform your content and organic strategies. Targeting the right keywords with effective research is the first step to successful SEO.
Driving organic traffic that is representative of your ideal customer is achieved by optimizing your website and creating content for the right keywords. Some of those people will be ready to convert because keyword research improved your website rankings for their searches, and your site best suited their needs, which encouraged them to click through.