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What is search engine optimization?Search engine optimization is the science of improving a website to increase its visi...
16/12/2022

What is search engine optimization?
Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business.

Keyword research is the process by which you research popular search terms people type into search engines like Google, ...
16/12/2022

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).

The importance of keyword research in SEO

Keyword research provides valuable insight into the questions, problems, and solutions your target audience is searching for. This analysis should be the basis of your SEO efforts, helping inform your content and organic strategies. Targeting the right keywords with effective research is the first step to successful SEO.

Driving organic traffic that is representative of your ideal customer is achieved by optimizing your website and creating content for the right keywords. Some of those people will be ready to convert because keyword research improved your website rankings for their searches, and your site best suited their needs, which encouraged them to click through.

How has social media marketing changed?A brand can no longer cross-post generic content across all of their social media...
16/12/2022

How has social media marketing changed?
A brand can no longer cross-post generic content across all of their social media channels and expect it to produce results. Furthermore, social media content cannot be blatant advertisements – consumers are immune to this type of marketing.

You need to stand out and be memorable on social media. Today, a results-driven social media marketing strategy must include the following:

Campaigns on the platforms where your target consumers’ attention is present
Highly creative content specifically created for each platform
Unique ways to encourage UGC (user-generated content)
Let’s dive into a half-dozen ways that new-age social media is changing and what you need to focus on to drive the best results for your business or brand.

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