And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. Great! So where should you start? And is there an easy blueprint to follow? From creating our Facebook Business Page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips and hav
e enjoyed figuring out the best way to create and manage our page here at Buffer. I’d love to share with you how the process has worked so far from start until now! Since things continue to change regularly with Facebook and its algorithm, consider this A to Z guide as a great jumping-off point for creating a Facebook Business Page and growing your audience. Start here, test what works for your individual business and brand, and make changes as you learn. It's virtually impossible to scroll through your Facebook feed without seeing a single advert. And I'm betting you're often tempted to click through and learn more. This in itself should illustrate the reach and the power of Facebook ads. They are the ultimate tool for reaching a wide, but more targeted, audience on a budget because they can be done so cost-effectively.
