Scale Digital Marketing

22/01/2022

Our first interactive online workshop.

More info soon!

Sign up to our newsletter to be the first to know the deets. Link in bio.

17/01/2022

What are your go-to awareness metrics?

13/01/2022

link in bio 📈

12/01/2022

We’d love to know some of your dos and don’ts when it comes to Reels!

08/01/2022

The metaverse will become a significant component of successful brand strategies. With the development of an immersive ecosystem, retailers will have new ways to increase brand loyalty and engage with their (future) customers by delivering a unique experience. Here are seven companies that are employing novel and highly innovative ways to connect with their customers. By being first to the metaverse, these companies show how marketing can be fun and engaging.

Source: The Digital Speaker

05/01/2022

We’ll explain all the details in this week’s reels!

31/12/2021

29/12/2021

And here’s ’s last social trend for 2022!

27/12/2021

It’s not too late to have a successful strategy for 2022!

24/12/2021

You can now listen to our xmas playlist on !

22/12/2021

20/12/2021

You can help us choose the next businesses we help!

Link in bio.

17/12/2021

It really do be like that sometimes 🤭

15/12/2021

Trend 3/5 🚨

For more details, check out tomorrow’s Reels!

14/12/2021

A non-fungible token trader reportedly sold a highly sought-after NFT for $3,000 rather than $300,000 due to a "fat-finger" error… 🤭

13/12/2021

MEA Markets awarded us “Best Digital Marketing Agency 2021.”

I’m so proud of what we have accomplished in such a short period of time during a global pandemic and a collapsing economy.

I’m grateful for our clients’ trust and every single person who’s put any kind of effort while working or interning at Scale.

We have so many exciting projects for 2022! - Fady Touma, CEO

08/12/2021

Stay tuned for a detailed explanation of Trend 2 on our Reels 🔥

06/12/2021

Link in bio to read the full interview!

04/12/2021

🤫🤫🤫

01/12/2021

2022’s biggest social media trends—PART ONE 🚨

Tips:

1. Stop thinking about your followers as your community. Assuming that a passive following is equal to an engaged, thriving, and loyal community does the power of social media a disservice. Instead, seek out online communities that are active and engaged around interests relevant to your product category. If you make dishware, talk to home cooks. If you service cars, find auto clubs. By using creators to tap into these circles where you're not well known and adding value there, you'll reach new
audiences, build cultural relevance, and learn more about your customers.

2. Support the growth of content creators in earnest. Not only should you be listening to what people are saying within the online communities you're targeting- you should be actively supporting the content creators who are making those communities flourish. This goes beyond handing out freebies and swag (although those are nice too).
Build trust by investing in your creator partners, taking the lead in distributing their content, and actively amplifying their content on your channels. If people within the community see you as an active partner in supporting
the creators they admire, they'll be more likely to trust that you have their best interests at heart too. Then it's just up to you to deliver.

source:

29/11/2021

According to Avinash Kaushik, author and digital marketing evangelist at Google, amplification is “the rate at which your followers take your content and share it through their networks.”

Basically, the higher your amplification rate, the more willing your followers are to associate themselves with your brand.

26/11/2021

Both are important tho 🚨

22/11/2021

As improbable as it sounds, we still hope for a better Lebanon… 🇱🇧

16/11/2021

Bounce rate lets you measure your social media traffic—and, in turn, ROI—against other sources of traffic (e.g., traffic from a Facebook post vs. traffic from an organic Google search).

If your social media bounce rate is lower than that of other sources, it’s proof that your social media campaigns are targeting the right audience—and, in turn, driving high-value traffic.

12/11/2021

Kicking off the weekend with Sybelle, our graphic designer!
She’s been with us for the past 2 months.

10/11/2021

We’re worth it… We promise 😉

08/11/2021

CSAT is short for ‘customer satisfaction’ and is a key performance indicator that tracks how satisfied customers are with your organisation’s products and/or services.

CSAT is measured by one or more variation of this question (swipe) that usually appears at the end of a customer feedback survey.

CSAT targets a ‘here and now’ reaction to a specific interaction, product or event, but it is limited when it comes to measuring a customer’s ongoing relationship with a company.

CSAT can also use multiple questions to focus on specific parts of the customer experience, e.g. ‘How would you rate your overall satisfaction with the telephone service you received /helpfulness of assistant/delivery?’.

CSAT, like NPS, is just a measure of customer experience. It’s what you do with the scores to drive and improve it that really counts. CSAT (and NPS) scores should be supplemented with further qualitative research to understand the drivers behind the scores so you can take action to improve key areas.

05/11/2021

Meet Maryam, our new Digital Marketing Intern:

A quote that inspires me “Once you understand the fundamental elements of what you have to work with, a universe of possibility opens up. It forces you to look past what you think you know about something—in this case a piece of folded paper.” - Ross Symons, an origami artist.

Here are 2 truths and a lie. Can you spot the lie?

1. I own a small business.
2. I love and practice gymnastics and archery.
3. I drink a cup of coffee every day.

03/11/2021

All you’ve gotta do is book a free digital marketing consultation before the 30th of November!

01/11/2021

New week, new social media metric!

When a follower likes or favorites one of your posts, they’re acknowledging that it’s valuable to them. Knowing what percentage of your audience finds value in the things you post can—and should—inform your content moving forward.