Walkinto Korea

16/01/2025

Popular ice fishing festival opens in Gangwon Province
The festival, set to run through Feb. 2, opened in the remote mountain town in Gangwon Province, located just 25 kilometers south of the inter-Korean border and about 90 km northeast of Seoul.
In the festival, participants try to catch "sancheoneo," a species of mountain trout, through holes cut in the surface of a vast frozen river, as well as take part in barehanded fishing, sledding and other events.
As early as 8:30 a.m. last Saturday, the frozen Hwacheon stream was crowded with hundreds of visitors clad in thick winter jumpers who gathered to catch the sancheoneo. The visitors carefully lowered their rods into the ice holes, with some of them soon erupting in cheers as they reeled in the rod with freshly caught trout.
#화청군 #산천어축제 #2025얼음나라화천산천어축제
#워크인투코리아 #해외홍보 #도시마케팅 #글로벌마케팅
출처 : - Your Glocal Partner(http://www.walkintokorea.com)

HWACHEON, South Korea, Jan. 13, 2025 /PRNewswire/ -- The 2025 Hwacheon Sancheoneo Ice Festival, one of South Korea\'s most popular winter events, kicked off last Saturday in the northeastern county...

10/01/2025

Hello, my name is DIVIJA GUPTA, and I am currently a student at Sol-Bridge International School of Business in Daejeon, South Korea. Originally from INDIA, I came to Korea to pursue my passion for business and immerse myself in a global, multicultural learning environment.

Starting My Journey

My story begins with a dream to study in a globally connected environment that fosters innovation and multicultural collaboration. Sol-Bridge, with its mission to prepare business leaders for the Asian Century, was the perfect fit. The institution’s emphasis on global perspectives and its diverse student body appealed to my desire to grow as both a professional and an individual.
When I arrived in Korea, I was greeted by a country that seamlessly blends tradition and modernity. From the towering skyscrapers to the serene temples, Korea’s unique duality immediately captured my heart. However, as a foreigner, stepping into this new environment was both exciting and intimidating.

Friendship and Growth

One of the highlights of my time in Korea has been building meaningful friendships. Whether it’s studying together, exploring new places, or simply sharing laughs over a cup of coffee, spending time with my friends has made my journey here even more special. They’ve not only helped me adapt to life in Korea but also enriched my experience with their diverse perspectives.
Outside of academics, I love discovering Korea’s beautiful landscapes, trying traditional dishes like bibimbap and tteokbokki, and participating in cultural events such as Chuseok and Lunar New Year celebrations.
My journey in Korea has been one of personal growth, adaptability, and exploration. I am excited about the opportunities ahead and look forward to contributing to a more interconnected and inclusive world.

Living in Korea as a Foreigner

Living in Korea has been a journey of discovery. The country’s efficient infrastructure, from its high-speed trains to its digital payment systems, makes daily life convenient. At the same time, Korea’s rich history and traditions provide countless opportunities for exploration.
Weekends often find me exploring Korea’s many attractions. From the bustling streets of Seoul and the historic charm of Gyeongju to the serene beauty of Jeju Island, each place offers a unique experience. Festivals like Chuseok (Korean Thanksgiving) and Lunar New Year have allowed me to witness the warmth of Korean family traditions, often celebrated with delicious food and heartfelt gatherings.
Korean cuisine deserves a special mention. From spicy tteokbokki and savory bibimbap to comforting bowls of kimchi jjigae, the flavors of Korea are as diverse as its culture. Initially, the spice levels were a challenge, but over time, I’ve grown to appreciate the depth and variety of Korean food.
Socially, the kindness and hospitality of Korean people have left a lasting impression on me. While making friends as a foreigner can be daunting, I’ve found that genuine interest in their culture and openness to learning go a long way.

Learning Through Diversity

Interacting with classmates from different countries has been one of the best parts of my experience at Sol-Bridge. Each person brings their own unique background, culture, and way of thinking, which has made every discussion and project more interesting. I’ve learned so much from hearing different opinions and ideas that challenge my own views, and it’s helped me see global issues in a new way.
Through these experiences, I’ve also learned how to communicate better. Everyone has different ways of working and communicating. Some people prefer getting straight to the point, while others like to build relationships first. By working with so many different people, I’ve learned to be flexible in how I communicate and how to listen carefully to understand what others need. This has made me better at solving problems with people from all walks of life.
Building friendships and working together on projects has helped create a strong sense of community. Even though we come from different backgrounds, we all share similar goals, and that has made working together really enjoyable. Whether we’re studying, sharing ideas, or just hanging out, these moments have helped me form lasting friendships. These connections will not only be a great memory but also something I can rely on in the future, especially in my career.

----DIVIJA GUPTA

10/01/2025

**Evaluation of My Internship Experience at WalkintoKorea**

During my time as an intern at WalkintoKorea, I had the opportunity to learn and grow in a professional setting. My experience was valuable in many ways, and I would like to share my thoughts.

**1. Learning Opportunities**

I was able to develop practical skills related to marketing and communication, which I hadn’t fully explored before. I worked on tasks such as promoting the company to new audiences, creating content, and supporting the team with various projects. This hands-on experience allowed me to apply my knowledge and learn new things every day.

**2. Work Environment**

The work environment at WalkintoKorea was positive and supportive. The team was friendly, and I felt comfortable asking questions and seeking help when needed. Everyone was open to new ideas, which made it easy to contribute to different projects.

**3. Personal Growth**

This internship helped me build confidence in my abilities. I improved my communication skills and learned how to manage my time more effectively. I also gained a deeper understanding of how companies operate, which will be helpful for my future career.

**4. Challenges**

There were some challenges, especially when dealing with tight deadlines or new tasks that required quick learning. However, these challenges pushed me to adapt and improve my problem-solving skills.

Overall, my internship at WalkintoKorea was a rewarding experience. I learned a lot, grew both personally and professionally, and enjoyed being part of a great team. I am grateful for the opportunity and look forward to applying what I’ve learned in the future.

----DIVIJA GUPTA

10/01/2025

WALK IN TO KOREA
Walk in to Korea is a company dedicated to promoting South Korea's vibrant culture, tourism, and business opportunities to a global audience. The company serves as a bridge between Korea and the world, offering customized travel experiences, cultural exchange programs, and business consultancy services.

Experience as an Intern at Walk in to Korea
Interning at Walk in to Korea is an enriching and dynamic opportunity that offers hands-on experience in promoting South Korean culture and tourism to a global audience. As an intern, I likely involved in a variety of tasks, including:
Content Creation: Crafting engaging content for social media, blogs, and promotional materials to highlight Korea's cultural heritage, travel destinations, and business opportunities.
Marketing and Outreach: Supporting marketing campaigns, managing online platforms, and collaborating with international partners to expand the company's reach.
Research and Analysis: Conducting market research on tourism trends, analyzing competitors, and identifying new opportunities for growth.
Administrative Support: Handling communications, organizing schedules, and ensuring smooth operations within the team.

Key Takeaways:
Professional Growth: Gain valuable skills in marketing, event management, and cross-cultural communication.
Cultural Insight: Deepen your understanding of Korean culture, language, and traditions.
Networking Opportunities: Build connections with industry professionals, tourists, and cultural enthusiasts.
Hands-On Learning: Work on real projects that have a tangible impact on the company’s goals.
An internship at Walk in to Korea is an excellent platform for those passionate about tourism, cultural exchange, and international relations, providing a unique chance to contribute to and learn from a globally connected organization.

BY
KAMALPREET KAUR

10/01/2025

Introduction About Myself

My name is Kamalpreet Kaur, and I’m currently living as a student in Daejeon, South Korea. It’s been a fascinating experience, full of surprises, challenges, and countless moments of growth. I am studying masters at Sol bridge international school of business. Life as a student at Sol Bridge International School of Business in Daejeon is an exciting and rewarding experience. The school has a truly global environment, with students from over 60 countries and classes taught entirely in English.

Settling in Daejeon
The people in Daejeon are friendly and accommodating, though the city’s quieter vibe compared to Seoul means interactions feel more personal. I’ve met people who are genuinely curious about my culture and willing to share theirs.

Food and Daily Life
Daejeon’s food scene offers a rich blend of traditional Korean cuisine and modern flavors, making it a delightful destination for food lovers. One of the city’s iconic culinary landmarks is Sungsimdang Bakery, famous for its 튀김소보로 (fried soboro bread) and 팥빵 (red bean bread), attracting both locals and visitors.

The Foreigner Experience
As a foreigner, there are moments of feeling out of place. Social norms, such as when to bow or how to properly address someone, can take time to understand. Even simple things like throwing out the trash are guided by strict rules for recycling, which I had to learn quickly. However, these challenges are opportunities to grow. Every misunderstanding turn into a chance to laugh at myself and learn something new. The expat community in Daejeon has also been a great support system, with meetups and language exchange events making it easier to connect with others in similar situations.

Why Daejeon Feels Like Home
What makes Daejeon special is its balance. It’s not as fast-paced as Seoul, nor as laid-back as some coastal cities. It feels just right. The people are kind, the city is clean and safe, and there’s always something new to explore—whether it’s a hidden restaurant, a quiet hiking trail, or a quirky festival.

BY
KAMALPREET KAUR

08/01/2025

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08/01/2025

Introducing "Walk to Korea" to the Indian market

Introducing "Walk to Korea" to the Indian market requires a comprehensive strategy that addresses both local companies and the broader community. Here's a structured approach to facilitate this introduction:
1)Market Research and Understanding the Indian Traveler
Demographic and preferences: Identify key segments interested in Korean tourism, such as young professionals, cultural enthusiasts, and families. Understanding their preferences will help tailor your offerings effectively.
Travel Behavior: Recognize that Indian travelers often plan trips 1 to 3 months in advance and may book flights and accommodations closer to the departure date. They value cultural experiences, shopping, and quality family time during their travels.

2)Establishing a Local Presence
Local partnership: Collaborate with established Indian travel agencies and tour operators to leverage their market knowledge and customer base. This approach can help navigate sales channels, distribution, and marketing practices effectively.
Representative office: Consider setting up a liaison or representative office in key Indian cities to facilitate networking, explore market opportunities, and promote your services directly.

3)Tailoring Services to Indian Travelers
Customized packs: Develop tour packages that cater to Indian travelers' interests, such as cultural tours, shopping experiences, and family-friendly activities.
Culinary references: Acknowledge dietary preferences by including vegetarian meal options and, when possible, access to Indian cuisine during tours.

4)Marketing and Promotion Strategies
Digital Presence: Establish a strong online presence through a user-friendly website and active social media engagement. Highlight unique Korean experiences and customer testimonials to build credibility.
Influencer Collaborations: Partner with Indian travel influencers and bloggers to reach a wider audience and build trust within the community.
Participation in Travel Expos: Attend travel fairs and exhibitions in India to showcase your offerings and connect directly with potential customers and partners.

5)Leveraging Cultural Connections
Korean Cultural Events: Organize events such as K-pop concerts, Korean food festivals, or cultural workshops in collaboration with local organizations to generate interest in Korean tourism.
Engagement with Korean Communities: Collaborate with Korean cultural centers and associations in India to promote your services and build a network within the community.

6)Building Trust and Credibility
Testimonials and Reviews: Showcase positive experiences of Indian travelers who have used your services to build trust among potential customers.
Transparent Communication: Provide clear information about your services, pricing, and policies to ensure transparency and build confidence among clients.

7)Compliance and Legal Considerations
Regulatory Adherence: Ensure compliance with Indian regulations related to foreign companies operating in the travel sector. This includes understanding the Foreign Direct Investment (FDI) policies and obtaining necessary licenses.
Intellectual Property Protection: Safeguard your brand and services by understanding and adhering to intellectual property laws in India.

8)Monitoring and Adaptation
Feedback Mechanisms: Implement systems to gather feedback from customers and partners to continuously improve your services.
Market Trends Analysis: Stay informed about emerging trends in the Indian travel market to adapt your offerings and marketing strategies accordingly.

By following this structured approach, "Walk to Korea" can effectively introduce its services to Indian companies and the local community, fostering successful business relationships and customer engagement.

KAMALPREET KAUR

08/01/2025

# **Proposal to WalkintoKorea for Collaboration on My Business Venture**

# **1. Introduction**
This proposal outlines a plan for a collaborative business initiative with WalkintoKorea to create a unique venture that promotes Korea's culture, tourism, and lifestyle. The proposed business aligns with WalkintoKorea’s mission of showcasing Korea to the world, while offering fresh, innovative products and services designed to captivate international and local audiences.

# **2. About the Proposed Business**
The core idea of my business is to establish a **[“Korean Cultural Experience Platform,” “Curated Travel Packages”]** that bridges cultural gaps and provides memorable experiences for customers.

# Key Offerings:
- **Immersive Experiences:** Curated tours, cultural workshops, or events such as traditional cooking classes, K-pop experiences, or language lessons.
- **Digital Content Creation:** Blogs, videos, and interactive media focused on Korea’s unique offerings, leveraging WalkintoKorea’s existing brand recognition.
- **E-Commerce Platform:** An online store offering authentic Korean products, including souvenirs, skincare, and traditional goods.

# **3. Why Partner with WalkintoKorea?**
WalkintoKorea’s extensive knowledge, audience base, and established reputation make it an ideal partner. By combining my entrepreneurial vision with WalkintoKorea’s resources, we can achieve the following:
- **Expand Audience Reach:** Tap into WalkintoKorea’s international following.
- **Leverage Expertise:** Utilize WalkintoKorea’s insights and network for authentic content and services.
- **Mutual Growth:** Develop new revenue streams that benefit both parties.

# **4. Proposed Collaboration Model**
# Roles and Contributions:
- **WalkintoKorea:**
- Provide branding support and leverage its existing audience base.
- Share insights and connections with local tourism boards, businesses, and cultural organizations.
- Co-promote offerings via its media channels.

- **My Role:**
- Develop and manage the business model and operations.
- Create and execute digital content strategies and marketing campaigns.
- Build partnerships with third-party vendors, influencers, and local businesses.

# Partnership Terms:
We can establish a mutually agreed revenue-sharing model or equity-based partnership. This ensures both parties benefit from the venture’s success while keeping risks balanced.

# **5. Business Objectives**
1. **Cultural Promotion:** Highlight the richness of Korean traditions and modern attractions to global audiences.
2. **Customer Engagement:** Provide meaningful and memorable experiences that connect people to Korea’s culture.
3. **Revenue Generation:** Build a sustainable business model that generates profits through diversified revenue streams.

# **6. Financial Plan and Revenue Streams**
# Revenue Sources:
- Service sales (e.g., tours, workshops, event tickets).
- Content monetization (e.g., sponsored content, affiliate marketing).
- Product sales via the e-commerce platform.
- Advertising partnerships and sponsorships.

# Financial Projections (Year 1):
- **Investment Required:** Approx. $[75,000].
- **Projected Revenue:** $[147,000]
- **Break-even Timeline:** Within 6-12 months of launch, depending on initial market response.

# **7. Marketing Strategy**
# Channels:
- Social media campaigns (Instagram, YouTube, TikTok).
- Collaboration with influencers in the K-culture niche.
- SEO-optimized content to drive organic traffic.
- WalkintoKorea’s established media and content platforms.

# Key Tactics:
- Launch teaser campaigns highlighting unique offerings.
- Use storytelling to connect audiences to Korea’s culture.
- Leverage user-generated content to build trust and authenticity.

# **8. Implementation Plan**
- **Phase 1 (Month 1-3):** Finalize business model, develop partnerships, and create initial offerings.
- **Phase 2 (Month 4-6):** Launch website, begin marketing campaigns, and offer pilot services.
- **Phase 3 (Month 7-12):** Expand offerings, optimize operations, and scale marketing efforts.

# **9. Benefits to WalkintoKorea**
- Expanded content and service portfolio.
- Enhanced brand visibility and market pe*******on.
- New revenue streams with minimal operational burden.
- Strengthened position as a leader in Korean cultural promotion.

# **10. Conclusion**
This collaboration between my business and WalkintoKorea offers an exciting opportunity to create something impactful. Together, we can provide unique experiences, promote Korean culture globally, and achieve mutual success. I am enthusiastic about exploring this partnership and am open to discussing the next steps to bring this vision to life.



----DIVIJA GUPTA

07/01/2025

"Living in Korea as a Foreigner: Embracing the Charm and Overcoming the Challenges"

# # # **Good Points**

# 1. **Technological Advancements**
South Korea is a global leader in technology. The internet speed is among the fastest in the world, and innovations in tech and everyday conveniences, like cashless payments and app-based services, make life easier for residents.

# 2. **Healthcare System**
Korea's healthcare system is affordable and efficient. Foreigners with proper documentation can access high-quality medical services at a fraction of the cost compared to many other countries.

# 3. **Public Etiquette**
Korean society values cleanliness and order. Public spaces, like subways and parks, are well-maintained, and there’s a general respect for shared environments.

# 4. **Nature and Outdoor Activities**
Despite its urban density, Korea has plenty of natural beauty. Hiking is a popular pastime, with well-marked trails in mountains like Bukhansan and Jirisan. The beaches in places like Busan or Jeju Island offer relaxing getaways.

# 5. **Nightlife and Entertainment**
Korea’s nightlife is vibrant and diverse, from karaoke (noraebang) rooms to late-night shopping districts like Dongdaemun. The K-pop and drama scene also provides unique entertainment options for fans.

---

# # # **Bad points**

# 1. **Weather Extremes**
Korea experiences four distinct seasons, which can be extreme. Winters are bitterly cold, especially in northern areas, and summers are hot and humid, with monsoon rains adding to the discomfort.

# 2. **Beauty Standards**
Korea has high societal expectations around appearance. This can feel overwhelming for some foreigners, as the beauty culture often extends to workplaces and social interactions.

# 3. **Limited Personal Space**
In crowded urban areas, especially Seoul, personal space can feel limited. From packed subway rides to bustling streets, the density of people can be overwhelming.

# 4. **Discrimination and Stereotypes**
Although attitudes are improving, some foreigners might face subtle (or overt) forms of discrimination, especially in housing, employment, or social interactions. Stereotypes about foreigners can sometimes lead to misunderstandings.

# 5. **Cost of Living in Urban Areas**
While some aspects of life in Korea are affordable, living in cities like Seoul can be expensive, especially when it comes to housing, international groceries, or private education for children.

---

# **Balancing the Good and the Bad**

Living in Korea as a foreigner is a multifaceted experience, and whether the good outweighs the bad often depends on personal adaptability and perspective. By approaching the experience with an open mind, it’s possible to enjoy the best that Korea has to offer while managing its challenges effectively.

----DIVIJA GUPTA

07/01/2025

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07/01/2025

Life in Korea as a foreigner is a blend of exciting opportunities and unique challenges.
Good Points
1. Excellent Infrastructure
South Korea boasts a highly efficient transportation system, including high-speed trains, subways, and buses.
Reliable internet and tech-savvy services make life convenient.
2. Rich Culture and History
Korea offers a blend of traditional and modern experiences, from ancient palaces and temples to vibrant cities like Seoul and Busan.
Festivals like Chuseok and Lunar New Year provide unique cultural immersion opportunities.
3. Safety and Low Crime Rate
Korea is one of the safest countries in the world, with low rates of violent crime.
Cities are safe to explore even late at night.
4. Delicious Food
Korean cuisine is flavorful and diverse, offering everything from street food like tteokbokki to fine dining experiences.
Many restaurants operate 24/7, adding to the convenience.
5. Healthcare
Korea has an advanced and affordable healthcare system.
Foreigners with residency can access high-quality medical care at reasonable costs.

Bad Points
1. Language Barrier
While English signage and speakers are common in major cities, outside urban areas, communication can be challenging without basic Korean skills.
2. Cultural Differences
Adapting to hierarchical social norms, indirect communication styles, and expectations around politeness can be difficult for some.
Work culture can be intense, with long hours and high expectations.
3.Vibrant Expat Communities
Major cities have thriving expat communities, making it easier to find support networks and meet people from around the world.
English-speaking social groups and events are common.
4. Job Opportunities
Korea offers numerous opportunities, particularly in teaching English, IT, and research fields.
Competitive salaries and benefits, such as housing allowances, are often provided.

KAMALPREET KAUR

07/01/2025

Daejeon, often called the Silicon Valley of South Korea, is a prominent technological hub renowned for its contributions to science, research, and innovation. At the heart of its innovation ecosystem is Daedeok Innopolis, a premier R&D cluster housing over 30 government-funded research institutes and more than 1,500 private tech companies specializing in areas like ICT, biotechnology, nanotechnology, aerospace, and renewable energy. The city is home to prestigious institutions such as KAIST (Korea Advanced Institute of Science and Technology) and ETRI (Electronics and Telecommunications Research Institute), which are at the forefront of advancements in AI, robotics, and telecommunications. Daejeon also leads South Korea’s space exploration efforts through the Korea Aerospace Research Institute (KARI). Supported by substantial government funding and incentives, the city fosters
collaboration between academia, industry, and startups, driving innovation and entrepreneurship. With its dynamic ecosystem of global partnerships, cutting-edge research, and a vibrant startup culture, Daejeon plays a pivotal role in positioning South Korea as a global leader in technology and innovation.

KAMALPREET KAUR

07/01/2025

Jungang Market in Daejeon is one of the largest and most vibrant traditional markets in the city, offering a rich cultural and culinary experience. Located in the heart of Daejeon, it has been a hub of local commerce for decades, attracting both residents and tourists with its wide variety of goods and lively atmosphere.

The market is a maze of stalls and shops selling everything from fresh produce, seafood, and meats to clothing, household items, and traditional Korean specialties. It is particularly famous for its delicious street food, including dishes like hotteok (sweet pancakes), tteokbokki (spicy rice cakes), and jeon (savory pancakes). Visitors can also find regional delicacies and locally produced goods, offering a taste of Daejeon's culinary heritage.

Jungang Market is not just a place to shop but also a cultural experience. Its bustling alleys and friendly vendors create an authentic snapshot of Korean market life. The market is easily accessible via public transportation and is located near other attractions, making it a must-visit destination for anyone exploring Daejeon.

KAMALPREET KAUR

07/01/2025

The Expo Bridge in Daejeon is an iconic landmark constructed for the Daejeon Expo '93, symbolizing the city's focus on science and technology. Its unique design features two large asymmetrical arches, painted red and blue, representing harmony and balance. These arches are illuminated at night, creating a stunning display that reflects beautifully on the waters of the Gapcheon River. The bridge, now a pedestrian walkway, connects Expo Science Park to nearby attractions like Hanbit Tower and the Daejeon Convention Center. Surrounded by walking and cycling paths along the river, it offers a serene atmosphere, especially popular during the evening when the illuminated arches transform the area into a captivating visual experience. The Expo Bridge stands as a testament to Daejeon’s innovative spirit and continues to be a favorite spot for locals and visitors alike.

Kamalpreet Kaur

07/01/2025

Daejeon is one of South Korea's major cities, located in the central part of the country. It's known for its rich history, advanced technology, and vibrant cultural scene. Here’s an overview of Daejeon:

Key Highlights:
Science and Technology Hub:

Often referred to as "Asia's Silicon Valley," Daejeon is home to Daedeok Innopolis, a research and development cluster housing numerous research institutes, universities, and high-tech companies.
Institutions like the Korea Advanced Institute of Science and Technology (KAIST) and the Electronics and Telecommunications Research Institute (ETRI) are based here.
Transportation:

A central transportation hub with high-speed train (KTX) connections to Seoul, Busan, and other major cities.
Its location makes it a key crossroads of South Korea.
Cultural and Natural Attractions:

Expo Science Park: A legacy of the 1993 Daejeon Expo, it highlights the city’s commitment to innovation.
Yuseong Hot Springs: A popular spot for relaxation and wellness.
Gyeryongsan National Park: Offers scenic hiking trails and Buddhist temples.
Daejeon Museum of Art: Showcases contemporary and traditional Korean art.
Education:

Besides KAIST, the city is home to Chungnam National University and other prestigious institutions, fostering a vibrant academic community.
Food:

Known for local delicacies such as kalbi-tang (short rib soup), bibimbap, and Daejeon-style Korean BBQ.
The city's traditional markets, such as Daejeon Jungang Market, are great places to explore local flavors.
Events:

Daejeon hosts a variety of events, including science festivals, traditional Korean cultural performances, and international conferences.