08/07/2022
Fozia Endrias is a sustainable clothing and accessories brand based in Addis Ababa, Ethiopia. Passion, enthusiasm, and the drive to create new things out of the existing materials, was the driving force that led to the establishment of the brand. Fozia Endrias Hussen, a young fashion designer, founded this brand in November, 2016. Professionally, Fozia is an architect, and this has always played a great role in her thinking and has shaped the way she looks at her surroundings. She studies her surroundings, sourcing, fabrics and keeps her eyes and heart open to learn from everything. That way, she has learnt about the beauty of cotton; natural fabrics in the Ethiopian traditional clothes. She believes that the traditional clothes that people wear occasionally now were the day-to-day outfits of ancient times with a bit of different touches. Fozia brand is environment conscious; it creates and promotes sustainable fashion. The brand believes that sustainability is more of a humanity issue and strives to push the idea of giving thought to whatever we do as humans. Fozia brand perceives fashion as an art. Their designs represent and reflect on Ethiopian, and African culture in general. Fozia brand has participated in many fashion shows across the African continent. In 2016 November, they participated in fashion Design show in Next Fashion Design School. In 2017, they showcased their designs in the Netherlands Embassy in Ethiopia. In 2017 they participated in still mode fashion competition in Seychelles. In December 2020, she participated in the 4th African Mosaique Fashion Festival, Legetafo, Ethiopia.
Fozia Endrias is a sustainable clothing and accessories brand based in Addis Ababa, Ethiopia. We have highlighted some of the design pieces created by Fozia Endrias brand.