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Paragon Collective

Paragon Collective – a boutique Online Media Agency combining Traditional, Digital AND Creative to provide a comprehensive approach to marketing.
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06/10/2023

Disrupt The Market - Do and say what no one else says. Find what makes you different and do it REALLY well.
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There are enough same, same, so, so, watered down ppl out there. Give me the top-shelf whiskey version of you. 🥃

05/10/2023

Phoarrr! A Throwback for you all on this fine, fine Thursday. This was my first-ever brand photoshoot with the very talented in 2018!!

Yep, Tobes and I have been working together for over FIVE years now, and I honestly think he's an even bigger legend now than I did back then. The guy has an impeccable vibe!

The fact that 5 years on, I'm still getting use out of these photos for my business should be proof enough that investing in professional images for your brand is 1-milli % worth it 💸

Haven't got profesh images? Stop messin' around. 📸

Need recommendations? Here's a few of my favs!
Tell em' I sent ya. It won't get you a discount or anything.
But it makes me look good 😉

I also had some gorgeous images come across my desk last week by who's worth a look!

04/10/2023

While ChatGPT is designed to generate 'human-like' content, it's still just a machine learning model.
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It doesn't have emotions, consciousness, or personal experiences. Thank God, coz who wants to deal with all that 😉
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However, with the right prompts and feedback, it can generate text that resembles 'human' writing and cut your workload in half!
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SWIPE for some ways to get GPT soundin' less robotic and a whole lot more like YOU in just a few extra prompts!

29/09/2023

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24/09/2023

Mr & Mrs 23.09.23 ✨

13/09/2023

BRB ! Getting Married 👰🏽‍♀️I’ll be a little less available over the next 10 days!

See you all again when I’m a Mrs!

26/08/2023

... COMING SOON ... 🕯️
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Hazel St. creates a range of stunning conscious candles. Their dedication to safe, animal-free, and environmentally responsible practices is reflected in their commitment to maintaining sustainable production and using well-crafted materials.
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Poured in Perth, Western Australia and born from a love of sustainability, wellness and self-care. Hazel St. scents are sure to bring a sense of stillness to your life's busy moments.
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I've been burning these babies for a few months now and can't get enough. Lost In Paradise is a fav! 🌿
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Visit and follow along to watch when this one goes live! ✨

20/08/2023

Now I’ve addressed where I’m not (the office) it’s probably time to show you all where I AM! 🌾
This, is my back yard! 😍

My partner Mitch and I purchased our second home, this gorgeous property in Little Mulgrave in December last year.

I share a lot of our progress and lifestyle living here on my personal account but I’d love to share bits of it here as well as it’s a huge part of our life. Literally if I’m not working or with our kids, I’m usually on a mower somewhere 😅

It was a big lifestyle change for us but we are so SO happy with our decision to move here.

I’ll happily answer any questions if anyone has any ❤️⬇️

17/08/2023

THANK YOU! ❤️ 😭The comments and support on my post earlier this week were overwhelming.

Previous clients, current clients, friends, followers - people I’ve never even met! Leaving me the most amazing comments.

I felt proud, of what I’ve created. Proud, of the community I’ve built here. I pretty much disappeared from this account for months and this is how you all show up for me when I return!

Amazing! All of you! ❤️ These are just a few of my favs.

15/08/2023

I had to learn some pretty hard business lessons in the last year. I went from a new office fit-out and three staff. To pregnant with my second baby, working alone again, with ten months left on a commercial lease 💸

Nothing builds resilience like paying $3k a month for an office you're not even working from 🤪

And do you want to know the biggest takeaways for me?

- None of it feels like failure. 😊 It hurt my bank account but not my self-esteem or my reputation. 💪🏼
- I make more profit working from my spare room. 😂💰
- The flashy office doesn't mean s**t and is no correlation to business or personal growth.
- I will never sign a commercial lease again 😅

So THIS - is my office. This is where I work. 👩🏽‍💻

Sometimes with a baby on my desk in a bouncer.
Often in active wear.
Always focused and obsessed with my business and the work I do.

And that's on being transparent, authentic and living by your brand & personal values 😘

11/08/2023

SOCIAL MEDIA MANAGEMENT 📲Client:
SMM was my OG service offering and something that still brings me a great deal of joy. It’s a demanding job, and it’s often under valued. But I believe it’s one of the most important and effective mediums for conveying an image and/or voice for your business. No matter the size.

If Social Media isn’t something you have time to do yourself, outsourcing it to someone who can do it for you, faster than you and possibly better than you… Is a pretty solid biz investment! 💰

10/06/2023

Just hit publish on this fresh new website for SH Metal Roofing. Adam came to us wanting a professional, functional and easy to maintain website for his Roofing business and we think we delivered 😉

Go check it out and give them a follow!

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www.shmetalroofing.com.au

Need a website update or something brand new?
I’m now booking for July & August with limited spots available! 📆

02/05/2023

The whole nine yards for 🌼The Weeping Wattle is a new online florist based in Goldsborough Valley. Karen creates gorgeous weekly and custom arrangements. 💐 They also deliver from Aloomba to Palm Cove!!

🔗 theweepingwattle.com.au

Here's a breakdown of what we helped them with. ⬇️

✨ Domain Registration
✨ Custom Email Set Up
✨ Social Media Set Up - Instagram & Facebook
✨ Website Template Customisation - Showit - Audrey
✨ Ordering System and Custom Forms - Moonclerk
✨ Payment Systems Set Up - Square
✨ System Integration to make sure they all talk!
✨ 1:1 Consulting & Handover Training

We are now taking clients for June - If you'd like to kick things off before the new financial year either DM or shoot an email to [email protected]

10/04/2023

If you haven’t seen on heard about the gorgeous new Elvi the Salon located in the heart of Edge Hill, you must have been walking around blind ! 🧡We went live with this beautiful Custom Website we’ve been working on for Elvi last week and I must say, I’m obsessed!

In addition to her Custom Built Site, we’ve also assisted the lovely owner, Miss Darna-Lee with:

- Domain Registration
- Email Set Up
- Showit Account Set Up & Basic SEO
- Google My Business

Next up! 1:1 Training so she can manage the website herself if she wants to - no gate keeping around here!

As well as Some Social Media Strategy to really streamline the process and get everything working together. 📲

Need help with any of the above?
📧 [email protected] or fill in the contact form on our website. www.paragoncollective.com.au

We’re currently taking bookings for June/July 2023 💻

05/04/2023

Oh Baby! It’s Mat Leave Time! 👶🏽🌸Well, kinda! As much Mat Leave as a self employed Mumma gets! But from Thursday (6/4/2023) until EOFY I’ll only be working with current clients.

I have opened the Waitlist for July for all future social media management and website design opportunities.

If you have already been in touch about your project over the coming months, this post doesn’t apply to you! ❤️

I’ll still be around! Just slowing my workload down a little for a few months this time to really enjoy the newborn bubble after working my little toooooshie off when I had Nix.

I knew I wanted and needed a slower experience this time ‘round.

If you would like to jump on the Waitlist or have any questions about current projects please email me
[email protected]

30/03/2023

Epic Fact for your Friday! 💥This week we've finished THREE websites! YEP, THREE!
Not a bad effort for 36 weeks pregnant If I do say so myself 😉

First off was this gorgeous new site for Bridgewater Builders Cairns - We've been working with Peter and the Bridgewater Team for over six years now, and heading their recent rebrand and also the rebuild of their website was a total honour.

You can check it out at bridgewaterbuilders.com.au

30/03/2023

Making sales on your website can be challenging, but there are several steps you can take to increase your chances of success:Optimize your website for conversions: Make sure your website is user-friendly, easy to navigate, and optimized for mobile devices. Use clear and compelling product descriptions, high-quality images, and customer reviews to showcase your products.

Offer multiple payment options: Make sure you offer multiple payment options, including credit cards, PayPal, and other online payment methods. This will make it easier for customers to complete their purchases.

Use social proof: Incorporate social proof elements on your website, such as customer reviews and testimonials, to build trust and credibility with potential buyers.

Offer promotions and discounts: Offer promotions and discounts to encourage customers to make a purchase. For example, you could offer a discount code for first-time buyers or offer free shipping for orders over a certain amount.

Use email marketing: Build an email list and use email marketing to promote your products and offers to your subscribers. This is an effective way to reach out to potential buyers and keep existing customers engaged.

Optimize your checkout process: Make sure your checkout process is streamlined and easy to use. Eliminate any unnecessary steps, and provide clear instructions to customers throughout the process.

Provide excellent customer service: Offer excellent customer service to build trust and loyalty with your customers. Respond to customer inquiries promptly and provide helpful and informative responses. This will help to build a positive reputation for your brand and encourage repeat business.

02/03/2023

There are several reasons why a business or individual may want to hire a social media manager, let's run through a few of my favs though. 📲↓Expertise: A social media manager has the necessary skills and knowledge to implement effective social media strategies that can help your business grow online.

Time-saving: Managing social media accounts can be time-consuming, especially for businesses that are already stretched thin. *cough* sound familiar *cough*
Hiring a social media manager allows you and the business to focus on other important tasks.

Consistency: A social media manager can ensure that the business's social media accounts are regularly updated with fresh content, which can help keep the audience engaged and interested in the brand.

Creativity: A social media manager can bring fresh ideas and creative solutions. Helping your brand stand out in a crowded online marketplace.

Swipe ➡️ through to see the process and how to get started or visit the link in our bio for more info on our packages.

01/03/2023

Want to know the fastest way to make sales online? 👩🏽‍💻🛒

💰 Make sure your website is user-friendly, easy to navigate, and optimized for mobile devices.

💰 Use clear and compelling product descriptions, high-quality images, and customer reviews to showcase your products!

💰 Lastly, make sure your sales funnels are set up and on point and cha-ching...

Sit back and wait, preferably with a wine in hand. 😉🍷

27/02/2023

6 Ways To Boost Your Engagement On Insta 📲↓

✨ Post consistently: Create a posting schedule and stick to it. You can use Instagram's built-in analytics to determine the best time to post, based on when your followers are most active.

✨ Use hashtags: Hashtags are a great way to get your content in front of new people. Use relevant hashtags to increase visibility and reach. Instagram allows up to 30 hashtags per post, but it's best to use a mix of popular and niche hashtags.

✨ Engage with your followers: Engage with people by responding to comments ALL and direct messages. This will help build a community around your brand and show your followers that you value their input and you're genuine about creating conversation.

✨ Use Instagram Stories: Instagram Stories are a great way to share behind-the-scenes content and give your followers a glimpse into your brand's (and your own) personality. Use interactive features like polls, quizzes, and questions to encourage engagement.

✨ Collaborate with other accounts: Collaborating with other accounts in your niche can help expose your brand to a new audience. Look for accounts with a similar target audience and reach out to see if they would be interested in collaborating on a project or content.

✨ Run a contest or giveaway: Running a contest or giveaway is a great way to boost engagement and attract new followers. Ask your followers to like, comment, and share your post to enter the contest, and offer a prize that is relevant to your brand. Just make sure you follow Instagram's guidelines for running a promotion and watch out for scams/fake accounts!

For more tips, updates and inside info make sure you jump on our mailing list! 📧

26/02/2023

Nothing makes me as proud as seeing our templates come to life ✨
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Congrats to who launched their new website this week using our Audrey Template.
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We are especially impressed at your use of video throughout to give the site some zing and extra movement.
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Go for a sneaky stalk and check out the magic you can create using a template while making it your very own.

25/02/2023

Why one of our Website Templates may be the perfect fit 👇🏼
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✨ Cost-effective: Our Website templates are cheaper than hiring us to create a custom website from scratch. This is particularly useful for you if you're a small business or individual with a limited budget who wants a professional-looking website without spending a lot of money.
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✨ Time-saving: Our Website templates are pre-designed and pre-built, which means that you don't need to spend time creating a design from scratch or building the website's functionality. This can save you a significant amount of time and effort, allowing you to focus on other aspects of your business.
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✨ Ease of use: Our Website templates are designed with user experience in mind, making it easy for anyone to customize the website to their specific needs. Our templates come with a drag-and-drop interface that allows you to easily add or remove elements, change colours and fonts, and update images.
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✨ Mobile responsive: Our website templates are mobile-responsive, which means that your website will automatically adjust to the size of the device it is being viewed on. This is important because more and more people are using their mobile devices to browse the internet, and having a mobile-responsive website is essential for providing a great customer experience.
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Overall, using a website template can save you time and money, while still providing a professional-looking website that is easy to use and mobile-responsive.
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To browse our templates visit the link in our bio or www.paragoncollective.com.au/shop

23/02/2023

I said I'd get you a comparison and here it is! 👇🏼

Showit and Shopify are two popular website-building platforms, but they have different focuses and capabilities.

Showit is a website builder that allows users to create custom, responsive websites without needing to know how to code. It's particularly well-suited for creatives, and service-based businesses, who want to showcase their work and build a strong visual brand. Showit offers a drag-and-drop interface that allows you to easily customize your website's design, and it also integrates with WordPress for blogging capabilities. Like I've often said - the best of both worlds!

Shopify, on the other hand, is an all-in-one e-commerce platform that enables users to create online stores and sell products. Shopify offers a range of features, including website design templates, payment processing, inventory management, and marketing tools. It is designed to make it easy for entrepreneurs and businesses to create and manage their online stores without needing to know how to code or handle technical details.

While both platforms have some overlap in terms of website-building capabilities, Showit is more focused on creating visually compelling websites, while Shopify is geared towards businesses looking to sell products online.

Which platform is best for you and your business will depend on your specific needs and goals. If you need help working out which platform is best for you drop me a message. 📧

16/02/2023

SURPRISE! 🛒🛍️

I recently became a Shopify Partner! Meaning we can now offer you the best of both worlds! Beautiful easy to use and budget friendly Showit Websites AND Stunning, Top Line E-commerce Sites as well!

While showit and shopify work beautifully together, the current way to use them seamlessly together means it’s more suited if you sell digital products or 10ish products in your store!

But what about my bigger e-commerce biz’ babes (and guys!) out there!

I wanted to make sure we were catering to you as well and the logical solution was to offer full Shopify sites as well as Showit Sites.

Over the next few days I’ll highlight the difference between the two. Why I love them both and help you decide on the best option for you! ✨

13/02/2023

The perfect site for those in the health and wellness industry. Think therapists, trainers, nutritionists, yoga instructors and coaches. ✨

𝗔𝗱𝗱𝗶𝘀𝗼𝗻 confidently stands out in a crowd. With a fresh take on typography and thoughtful features designed to convert, this Showit Website Template is engaging, and professional keeping user experience front of mind.

31/01/2023

Isn’t it funny how sometimes you end up back where you started! But better! ✨

I was cleaning up some tagged posts today (highly recommend you do this now and then too!) and I found this photo from June 2019!

Working from home with Nix around 7-8 weeks old just chillin’ behind me.

I know I’ve built something alot of ppl dream of.

The ability to work from home (or anywhere) with my babies around me. The ability to control my own income and financial freedom and the ability to decide who, when and what I work on (within reason)

It’s certainly not lost on me just how ‘lucky’ I am! ❤️

If you’re self employed too, what’s your fav part about it? ⬇️

28/01/2023

✨ Meet Nova ✨

Perfect for PT’s, health industry experts or any lover of the minimalist aesthetic! She also comes ready to go with blog features built in! ✅

Simply update her to your branding, insert your copy and change up the images! DONE!

Website live in a weekend 👌🏽

Shop Nova Now Online
Or drop me a DM with any questions.

25/01/2023

It’s been so nice to be back holding 1:1 trainings and consults with people again. Now that I’m back working from home, it’s refreshing to get out and chat with small biz owners (aka, other adults 😉)

I currently only take 2-3, consults a month and the topic of convo is totally up to you.
Earlier this week, I caught up with someone to chat all things small biz start up and helped her register her domain name and set up an email on the spot. I left her with 2-3 action items for her to complete before we catch up again, making things less overwhelming and ‘bite size’ - the perfect way to tackle the long list that comes with start up.

Last weeks 1:1 was all about social media, specifically Instagram and planning/scheduling content.

What will next weeks be? What could use use a 1:1 for? Shoot me a DM and let’s lock something in.

Address

Opening Hours

Monday	09:00 - 17:00
Wednesday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+61488133133

Website

https://msha.ke/paragoncollective

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Videos

Did not expect the #dancingskeleton to be having a little boogie on my desk. 🙊💃🏽 Some tiktok trends are too fun not to share. 😂

Pssst. Have you seen ADDISON yet? 💚 If not, she’s hanging with her besties, Audrey, Wilson, Harley and Lauren - now live on our new website! You can even view a live demo, so you can try before you buy! 💻 If you’re not sure which Template is the best fit for you and your biz don’t be scared to reach out! If learning or doing another thing is holding you back, don’t stress! We can customise a template for you for a fraction of the price of a Custom Build! 🔥 The aim of the game, is to see you shine online!

@sharethedignityaustralia works to make a real, on-the-ground difference in the lives of women and girls experiencing homelessness, fleeing domestic violence or doing it tough. They distribute sanitary items to those in need and work to end period poverty here in Australia. #ItsInTheBag is Share the Dignity's annual event where they encourage everyday Australians to put together bags filled with essential items, to donate to someone in need for Christmas. The bags are dropped off at Bunnings and are distributed to 3,000 Australian charities that have registered with Share the Dignity. These charities then hand out the donated bags to people in need for Christmas. For 2021, collections points for bag donations will be open at every Bunnings store across Australia from 19 to 28 November. For more info on what to include in a bag, how to donate or even how to sponsor a bag head to https://www.sharethedignity.org.au/itsinthebag

✨AUDREY✨ A soft, colourful, and elegant design for the free-spirited biz owner. With this customisable Showit template, you’ll have everything you need to proudly display your events, wedding or service based business.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ COMING SOON! 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Showit is a drag-and-drop website platform that provides total creative freedom over the layout and design of your website, all without a single line of code.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want to be the first to know about our new templates? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio 📧

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Stick to what you know and let Paragon PA help with the rest!

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Hi! Thanks For Stopping By.

I’m Rachel – Owner, Creator, Do-er behind Paragon Collective. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Paragon Collective (previously Paragon PA) was founded in 2018 after a long-ish career in Banking and Management and a shorter career in Media. I saw a gap in the Cairns market for someone who could assist with Administrative Services but also understood Sales, Marketing and people. Someone who wanted to work with you, as part of your team and treat your business as their own, but I knew a lot of business owners couldn’t afford to hire a Marketing Manager in house.

Our focus is to provide personalised service based on building quality client relationships. Paragon Collective is not a marketing agency and I’m not a receptionist. We offer Freelance Marketing and Creative services. Meaning you get all the benefits of an in house marketing team – without the leave, super and commitments associated with having staff. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We offer a comprehensive yet simplistic approach to Marketing your Business. Paragon Collective has now helped over 30 local business owners in Cairns with everything from Social Media Management, Website Development, Graphic Design, Digital Marketing, TV, Print, Radio, Creative and more.

We cater for business owners looking for a smarter solution to their Social Media and Marketing needs. With an expanding team, there has never been a better time to get in touch for a Free 30 Minute Consult.