Morph Communications Network

02/08/2023

First Ever AI Radio Debut

https://www.nbcnews.com/now/video/portland-debuts-first-ai-radio-disc-jockey-189343813858?fbclid=IwAR3mDdMl16H6DnWZGMW7RraffgaUA4qsOL6bNvreGi6qVYDyLoV-dFhfbpI

The first AI-generated radio DJ, "AI Ashley," has launched in Portland. It's generated by RadioGPT and originates from the voice of a real disc jockey. NBC News' Noah Pransky talks to the content director and DJ at Live 95.5 about how it will impact jobs and how creative it can be.

26/02/2023

Futuri Launches RadioGPT™, The World’s First AI-Driven Localized Radio Content

10/01/2023

Gen Z is Watching Both Professional TV, Non-TV Content.

HOROWITZ: GEN Z WATCHING BOTH PROFESSIONAL TV, NON-TV CONTENT Posted by: [email protected] Categories: program directors • tv content • tv programming • Tv stations Tags: Gen z • Gen zers • Horowitz • tv content • tv programming • tv stations 06 Jan 0 Older Gen Zers watch more profe...

04/12/2019

Branding101:: When music is closely associated with your brand, always think twice before changing it!
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03/12/2019

Commercials 101 :: Sound goes deep, very Fast! We see things very consciously but hear mainly unconsciously & Companies could easily use their over-spending on SIGHT to fill the gap at sound. Smart produced radio commercials can achieve a lot of effect!
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29/11/2019

You never go wrong when you focus on Listener benefits. Return On Investment is Amazing! 😉
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27/11/2019

Should radio stations just offer music and short breaks or do they need personalities that have something to say about interesting topics and give the station its character? It’s a no brainer! Engaging personalities with interesting content is more important than music!
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26/11/2019

Putting your audience first (not your station or ego) is one of the keys to engaging listeners!
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25/11/2019

Always........ convince people rationally and touch them emotionally!! It’s a fact! You never go wrong with this...
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22/11/2019

Radio Presenters 101 :: Change your mindset! Being on radio, connect/build relationships w the listeners. Personality radio is doing a SHOW instead of a SHIFT!
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21/11/2019

Your IMAGE should reflect the rest of your IMAGING!
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13/11/2019

People turn around on the doorstep or dont go near a shop at all when it has inappropriate music/terrible acoustics. It happens subconsciously!
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12/11/2019

Look at how P1 listeners behave. In a PPM world, your P1 listeners are making you. Your sound processing, imaging package, music flow, songs, jocks e.t.c make sure they enjoy everything!
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11/11/2019

: Is it lively or bubbly or laid back and professional; masculine or feminine; aggressive or empathetic; the voice is so significant!
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07/11/2019

Music scheduling 101:: Implement your music strategy without any shortcuts! 70% of a stations success comes from the music. You can have a great breakfast show/drive time/on-air talent/production but at the end of the day, most listeners come to you because of the music. Whatever you can do to make your music log sit beautifully in a sequence that sits within the strategy & to go extra mile with it, it's worth doing!
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06/11/2019

When a message reaches our senses, we can see, hear, feel, smell & taste. Our senses cannot be taken separately; they influence each other!
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04/11/2019

Station imaging needs to respect your music flow and has to sound very exciting/bigger than life; like the 20th Century fox jingle in front of a movie!
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01/11/2019

Standout imaging 101:: Which elements of your radio production determine your on-air sound?
Your station imaging should match your radio market, target audience, strategic positioning & brand values!
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Key Element no. 9) Mix

If you have a Top 40 station(CHR), your promos may include lots of music edits, sound effects, and voice processing. In other words, the final mix should create a unique and recognizable sound that fits your format!

How do you use them (imaging elements) to let your station imaging enhance your brand positioning?
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31/10/2019

Standout imaging 101 :: Which elements of your radio production determine your on-air sound? How do you use them to let your station imaging enhance your brand positioning?
Your station imaging should match your radio market, target audience, strategic positioning & brand values!
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Today we look at Key Element no. 8)Music

How you use production music has great influence on your brand image! Do you have a memorable logo melody integrated in each/every imaging element.
Sonic logos enhance brand recall. You may want to include your sound logo in every musical piece of station imaging.
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30/10/2019

Standout imaging 101:: Which elements of your radio production determine your on-air sound? How do you use them to let your station imaging enhance your brand positioning?
Your station imaging should match your radio market, target audience, strategic positioning & brand values!
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Today we look at Key Element no. 7) FX

Which sound effect category is our favorite one? If e.g your CHR station is competing with an aggressive-sounding CHR that has a stronger position than you, you'd want to be different. Create a unique image by using your FX library in a different way than others do.
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29/10/2019

Stand out imaging 101:: Which elements of your radio production determine your on-air sound?
Your station imaging should match your radio market, target audience, strategic positioning & brand values!
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Key Element no. 6) Voiceovers

Choose your voiceover(s) carefully! Not only your choice of words but your tone of voice. Your voice talent has a tremendous impact on your station image depending on gender, personality, attitude, energy, sound, tone, mood, diction e.t.c there's a reason why many brands attach themselves to a celebrity who's heard and seen in all of their campaigns! Listeners feel that real people(sounding like them) are more credible than voice artists(sounding like sales people). So make sure you add listener testimonials to your productions!

How do you use them (imaging elements) to let your station imaging enhance your brand positioning?
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28/10/2019

Stand out imaging 101:: For the past one week, we have been studying the elements of radio production that determine your on-air sound. Your station imaging should match your radio market, target audience, strategic positioning & brand values!

Today we look at Key Element no. 5) Vocals

If all stations in town have sung jingles, you may want to go for V/O-based idents( or a hybrid of both sung & VoiceOver inserts). The vocal production can make a real difference aswell. You can create vocal variety by opting either a full choir or solo voice, or a mix of both - the same goes for male&female singers. Branded intros are a great way to "own" the greatest hits on your playlists & enhance your program flow!

How do you use them (imaging elements) to let your station imaging enhance your brand positioning?
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25/10/2019

Stand out imaging 101:: Which elements of your radio production determine your on-air sound?

Your station imaging should match your radio market, target audience, strategic positioning & brand values!
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Key Element no. 4) Usage

Running the board tight or loose; making segues fast or slow; cutting off elements radical or smooth. - these are essential factors that determine how you come across! How your presenters are actually using the jingle package/other elements is so important. In any radio market and audience demographic , research shows that listeners don't like sudden interruptions or content change; see how you can improve the way you use station imaging to optimize your program flow!
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***Conclusion
Establish your own stationality in on-air sound and do what hasn't been done before!
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24/10/2019

Stand Out Imaging 101 :: Key Element 3) Color

If your radio station had a color, what would it be?

Define your color code for your station and use it as a reference for everything you do on air( and off air) use it as the dominant one in your visuals!
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Tomorrow we look at the fourth key element.
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11/10/2019

Standout imaging 101:: Which elements of your radio production determine your on-air sound? How do you use them to let your station imaging enhance your brand positioning?

Your station imaging should match your radio market, target audience, strategic positioning & brand values!
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Today we look at Key Element no. 2) Audio Processing

Two sorts: individual elements (During production) and total signal(before transmission). It's essential to mix & master your station imaging not only sounds great in production studio. It's adviced to leave some dynamic range when mastering your production elements so your end processor will have enough room to work, achieving more by doing less!

Tomorrow we look at the third key element.
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10/10/2019

Standout imaging 101:: Which elements of your radio production determine your on-air sound? How do you use them to let your station imaging enhance your brand positioning?
Your station imaging should match your radio market, target audience, strategic positioning & brand values!
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Today we look at Key Element no. 1) Copy

What kind of wordings do you use for your positioning? What kind of styles do you use in your copywriting? If you are a family-friendly AC, your message will be different from that of CHR. What works in any market, demographic & format is a human approach! Facts tell; stories sell! Apply story telling techniques to relate to listeners and create mental pictures when writing copy.
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Tomorrow we look at the second key element.
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09/10/2019

09/10/2019

Radio Stations 101:: Make sure the listeners are engaged 24/7. Great Music, Imaging, Presenters etc... And definitely will get back Return On Investment!
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08/10/2019

Station imaging needs to respect your music flow and has to sound very exciting/bigger than life; like the 20th Century fox jingle in front of a movie!
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07/10/2019