Excellence Social Media Management

13/04/2022

I used to struggle with comparing my content to others HARD! It used to keep me up some nights.

Everything was wrong with my content…all my posts were getting low engagement and getting website traffic and new clients….psh!

It was nonexistent!

As if I wasn’t feeling bummed that the content I spent hours on wasn’t performing…

Seeing others get results I was hoping for made me feel even frustrated.

Not because I wasn’t happy for them. Their success met it could happen for me, too.

It was frustrating that it wasn’t happening!

One thing I’ve learned after making business content for almost a year and a half now, is that this is a growing process.

You have to be patient and stick with it….through the low engagement and missed goals.

It’s cool to feel frustrated, but don’t let that make you give up.

Stay focused. It will definitely pay off!

Drop a 🌷 if you’re in the growing process.

12/04/2022

It’s time to make content again…

What feelings come over you? Happiness, dread…annoyance?

How you feel while you make content does effect the quality of content you make.

If you hate it…you’ll rush through making content or not give it your best effort.

And that’s not the impression you want to give your community🙅🏽‍♀️

You have to find enjoyment in making content.

Four things that will defiantly make the process more enjoyable:

1) Having a strategy that fits your business.

2) Make content when you can take your time with it.

3) Not taking your content so serious that you don’t allow your creativity to flow.

4) Not comparing yourself to other business owners.

Is making content enjoyable for you??

06/04/2022

It’s the beginning of a new month and a new quarter.

It is a perfect time to do a pulse check on your content….

You’re posting on IG for a reason…maybe to build brand awareness, get website traffic, etc etc! But how well is your content hitting those goals?

If you don’t know, then it’s time to do an audit and check those analytics!

The burning question is how often should you run an audit??

Personally, I like to audit my content at the end of each month.

That gives my content a good window of time for my content to yield some kinda results.

How often do you audit your content?

05/04/2022

How did Quarter 1 go for y’all? Are you feeling like 🥇or like 😵‍💫.

I feel like being in business, you have your ebbs and flows.

You feel like you have everything together one week and then the next…you’re like…what the entire hell??

Personally, I’m getting comfortable with that reality now and not letting it throw off my focus.

Quarter 1 has taught me never be afraid of adjusting…that’s goes for business and plain ol’ life!

What did Quarter 1 teach you?

06/03/2022

If you’re anything like me, I never worry about me.

I worry about everyone and everything else.

And then wonder why I felt like crap all the time. I wasn’t taking care of myself.

Can you relate? It’s so easy to forget you when you have so much on your plate.

Let this be your reminder that you need to take care of, too.

So, what are you doing for you today?

03/03/2022

Don’t you want to know??

We are fully in the era of social media marketing.

People aren’t pulling out Yellowbooks and picking a number to call for a service.

They aren’t not responding to basic ads with stock photos anymore…

They are coming to Instagram.

What people…your ideal clients…are looking for is to build a relationship with you!

They want to see you, your life, your business journey…

They want to be able to talk with you…

That’s why this platform is so powerful!

When you’re strategic and consistent…you build relationships with your ideal clients.

When they’re ready for their transformation…they will work with you because of the relationship you’ve built with them.

I know you’re thinking…”Okay. But how am I supposed to keep up with my Instagram when I have other priorities?”

The thing is you don’t have to keep up with it…

You don’t have to worry about:
✔️Creating an effective strategy that aligns with your business goals.

✔️Thinking of content strategies that attract your ideal clients.

✔️Create and schedule your client week after week.

✔️Quickly answer comments and comment and like the content of your ideal clients.

That’s my job as your IG manager…

I’m now accepting new clients! Click the link in my bio to apply!

02/03/2022

And we’re back at it again!

Chassity from and I are going live to have another FUN mommy conversation!

Tomorrow’s topic: Four tip management tips for moms…because we are always striving to get it all done, right 💪🏾

See y’all at 4pm!

02/03/2022

Having a hard time thinking of content ideas that will flaunt your expertise?

I got you!

These are my favorite 5 go-to topics that will never fail you out here.

1. Answering an FAQ: you know those questions your clients ask allll the time…yeah, put that in a post.

2. Updates in your niche: your ideal client cannot keep up with all the happenings in your niche. Do them a favor and tell them what’s new!

3. Give a helpful tip….who doesn’t love those??

4. Sharing a client transformation or experience is a BIGGIE!

Truth be told…no one likes being the guinea pig, so when you can SHOW your receipts of how you helped someone….🙌🏾🙌🏾 ayeee!

It makes your ideal clients feel much more comfortable working with you!

Sidebar: Make sure you’re ALWAYS collecting those reviews!

5. Share your expert experience. Let your ideal client know that their GOOGLE searches will never surpass the amount of expert experience you have 👌🏾.

Some things you only learn through experience and that’s why your experience is valuable!

Share those nuggets of knowledge you’ve learned 👌🏾.

01/03/2022

[A Must-Read Caption Below 👇🏾]

It’s the law of reciprocity….give and you shall receive.

❤️Tough love moment…DO NOT think you’re going to attract your ideal client on Instagram without giving them something that they need first.

You have to meet a need first…

Before I make content for a client…we take a deep dive into learning about her ideal clients.

We get down to the itty gritty of her ideal clients’ pain points and the transformation they want…

The space between pain points and the transformation is where the content gold mine is!

So let me ask you…what’s one thing you can share with your ideal client that will get them one step closer to their transformation?

23/02/2022

Who can relate? 🙋🏽‍♀️

How many hours do you want to work in your business?

My goal is to work no more than 30 hours each week in my business. And I want to spend those hours doing things I actually enjoy doing…

I want to have more time to relax.

I want more time to spend with the people I love.

I want more time to practice cooking, so I can be a superb at home chef👩🏾‍🍳.

02/02/2022

There’s no doubt you use IG grow your business! IG is thee platform where you can

🧲 Attract your ideal clients

🍃Grow a close relationship with them

💰 Convert your followers into new clients

But that doesn’t happen by chance.

You have to be strategic!

Be clear on why you’re posting on IG!

Don’t focus on having millions of followers…unless you need millions of followers to meet your business goals (I doubt you do)…

Instead connect your IG goals with your monthly/annual business goals.

For example: how many new clients do you need each month to meet your revenue goals?

Once you’re clear on your goals, focus on what kind of content you your ideal client would eat up if he/she came across it!

Then, get comfortable with showing up authentically! That’s how you’ll stand out on IG.

Finally, decide how often you can show up and stick to it! If you can only post 4 times a week or twice a day, cool!

What matters is you’re consistent 👌🏾

Tell me in the comments which question is the hardest for you to answer right now?

Question 1, 2, 3, or 4??

31/01/2022

A good strategy is a money maker! That ain’t no secret…

What I’ve found is a lot of business owners don’t consider a strategy for Instagram.

You gotta take Instagram seriously….

Just like you have a strategy for other parts of your business…the same is true for the content you’re posting on IG.

You’re posting on IG for a reason…what is it?? Let me know in the comments!

19/01/2022

So, I came across this pretty lady’s IG a few months ago.

Since Chassity from and I are both moms and business owners, we hit it off instantly!

What I love about her is she really has a heart for help busy moms balance it all!

I am SUPER excited to go live with her to talk about how we balance business and motherhood tomorrow at 4pm.

I’m so excited to see y’all there❤️.

19/01/2022

A lot of things about IG marketing are interconnected…you can’t have one without the other.

That’s so true with valuable content and engagement…

You can engage with your people’s, but if you don’t have great content where they can engage with you back….then we have a problem.

On the flip side…you can have BOMB content, but if you never engage with your community…you see my point.

To be clear, let me break down what I mean by engagement.Engagement means:

❤️Liking a post

🗣Leaving a comment

✈️ Sharing a post

Don’t expect your community to like , comment, and share your content when you’re not willing to do the same for them.

It’s a 2-way street.

Now, I totally understand that you’re a busy business owner serving clients and it’s difficult to keep up with everything Instagram.

I got the perfect tip for you:

Pick a 30 minute block where you can watch stories, like and/or comment on posts. 👌🏾

I like to engage with my community first thing in the morning while I’m drinking my coffee…which is why y’all get comments from me at 6am 😂.

What’s the best time for you to engage with your community?

10/01/2022

📢📢 This is your authenticity test!

Look at your content.

Would you really say or do that?

Does your content reflect your real tone of voice?

If the answer is ‘yes’…carry on and post it👌🏾

If the answer is ‘no’…don’t post it because it’s not the real you.

I’ve said it once and I’ll say it a thousand times more, there’s a silent pressure to be a certain way on this platform.

But, don’t fall into the trap. If you’re funny, add humor to your content.

If you’re more serious, stay serious.

The right people will appreciate who you are!

31/12/2021

It’s not keeping up with all the trends or being extra flashy that will grow your IG full of people that want to support your business

It’s you…showing up as the real, 100% authentic self.

At the end of the day, you are different. Use that to your advantage all 2022 🙌🏾.

Just felt like someone needed that reminder…was it you?

16/12/2021

Community comes out of relationship…emphasis on RELATE!

Think about all the people you have relationships with now…you can relate to them somehow.

Y’all like the same things, have the same views, had similar experiences…

It’s no difference when you’re building your community on IG.

They’ll come for your expertise, but they’ll stay if they can relate to you.

Here are some ideas you can use to connect with your community emotionally:

1) Post an encouraging message that you know your community could use.

2) Talk about personal experiences (that you’re comfortable with sharing, of course)or personal journeys you are going through now.

3) Make light fun of things that are frustrating (Reels are perfect for this one 👌🏾)

4) Share your values and viewpoints

Speaking of values…I would love to know what do you personally value in the comments ❤️!

10/12/2021

If you not smiling like this while you’re on IG…you doing it wrong.

I have a ball every time I get on here because I stay talking to my IG besties 💕.

I literally talk to some ladies at least once a week in my comments and/or DMs. (Y’all know who you are ❤️)

Sidebar: I love talking! So, if you’ve been wanting to talk with me, please don’t be shy. My D.Ms are always open to y’all.

They own a business just like me…but we’re not spewing out our sales pitch to each other.

We’re talking about our weekend, our families, our views about business, and encouraging each other….

That’s what Instagram is for…to build connections with people 🔗.

My goal is to build a community of service-based mamas (and you’re more than welcomed here even if you’re not a mom 💓) where we can learn from and support each other.

In the comments:

1) Share your name
2) Your favorite holiday movie
3) What you do
4) One expert tip you’re willing to share

Hey y’all, I’m Tia. 👋🏾 my favorite holiday movie is a toss up between The Grinch (Jim Carey version. I don’t care for the most recent version 🙅🏽‍♀️) and The Polar Express.

I’m an IG marketer. A tip I have is focus on growing a community, not just followers.

08/12/2021

The time!

Truth is to do this IG thing well you need T-I-M-E, y’all.

Every week, I’m

👩🏽‍💻 analyzing my clients’ data. I’m looking at what posts performed well, if the best posting times have shifted, etc.

👩🏽‍💻 Crafting graphics. I’m careful when picking my words and images.

One wrong word or image can throw off the messaging I need to get across for my clients.

👩🏽‍💻 Writing captions that make people want to engage with the content.

Again, I have to be intentional with my words AND write as my client would.

What we don’t need is her community noticing the style of her writing has changed.

That’s just for standard feed posts, y’all.

We’re not even talking about IG stories, planning and editing reels, or Lives.

Or the time needed to engage with your community.

IG is a huge time commitment!

Question is: how well have you been managing it yourself?

05/12/2021

When I was a teacher, I could not stand horrible work-life balance.

The workload was non-stop! I always was thinking about something related to work…

I could be playing with Jordan and be like “awe man, I forgot to do…”

Be laughing with my sisters and brother and be thinking “awe, am I prepared for this task on Monday?”

It was like work had become a cancer that took over a lot of my time and thoughts, even when I was off.

That was no quality of life to me.

When you pour so much into the work you do…when can you pause your work life and just live your real life?

Play with your kids without worrying about a deadline?

Get your nails done without having to be on a business call?

Have a moment where you can just be…no distractions.

You don’t live in that level of freedom by default when you become a business owner.

But, you do have the choice to create it.

05/12/2021

01/12/2021

Y’all is it really December? Wow….

Earlier this week, I was in a masterclass. In the class, we reviewed our Instagram goals.

I want to hear your’s. At the start of the year, what goals did you want to achieve with your IG?

Did you reach them or are you close?

27/11/2021

I’ve been talking about the foundations of an Instagram that not only attracts your ideal clients,

but also converts them into clients for your business for a minute because I want to make sure you get it deep, deep in your spirit!

If your Instagram isn’t converting your community into clients,

it is often because there is an issue with your messaging, the type of content you make, and/or your focus is off.

When’s the last time you audited your IG??

Let’s do one of your November content:

I’ve listed five questions to help you with your audit.

Give yourself a point each time you can answer a question with a “yes”.

Here we go:

❓Is your content focused around your target audience and how you can help?

❓Are you using a variety of content types? Content types are photos, graphics, lives/IGTV, Reels, and carousels.

❓ Is the primary focus of your content to educate, entertain, and encourage your community?

If all those check out:

❓Are you showing up consistently? That doesn’t always mean posting 5 times a day, everyday.

What it does mean is this: have you committed yourself to a posting a set amount of times each week?

That could be once during the weekday or once everyday…

❓Are you being patient as your IG community grows to know, like, and trust you?

Out of 5 points, how many did you get?

27/11/2021

Anytime I’m with my family, I’m guilty of really living in the moment.

I love every moment of it….especially now that we’re not kids anymore.

I have a new appreciation for the time we can spend together….it’s priceless.

Shoot, time period…is priceless.

No matter how we spend our time, we’ll never get it back.

So my motto is to spend as much time as I can doing whatever brings me joy and fulfillment.

What gives you joy and fulfillment?

25/11/2021

Resting and spending time with the people you love is not a luxury, it’s a necessity.

You can’t do your best work when you’re feeling overwhelmed and isolated…

Take a break and enjoy your holiday today, girl ❤️.

What are your plans for today?
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