Flow Socially (2025)

31/12/2024

And this is just the biz side of things! I made a personal edition of this post too and wowieee we have had a year. 🙌

Here’s some of the other accomplishments I’m celebrating in my business: ⬇️

🌊 Didn’t put pressure on myself to do more, create more, or “sell” my services

🌊 Didn’t feel like I had to post everyday or even every week

🌊 Started collabing with an IG biz friend and doing a monthly live - something that would have been WAY outside the comfy zone before

🌊 Did product photography and UGC shoots

🌊 Put myself and my clients first

🌊 Got better at saying no.

🌊 Let go of a really ideal client because I just didn’t have the capacity.

🌊 Traveled out of the country for three weeks and took lots of time off.

🌊 Learned what it’s like to have the freedom lifestyle I created my business for.

It’s funny how life works sometimes isn’t it? This year is by far the LEAST I’ve shown up here yet it’s been my best year in business. 👀

I’d love to create space to show up here more in the new year, but I’m not really one for New Year’s resolutions or any of that so I’m just going to keep doing what feels right and doing my best! 🩵

Cheers to the year that is ahead of us! 🥂

05/02/2024

We all seem to have this fear of being repetitive with what we share on socials, but I can promise you that no one is going to remember that you shared the same thing last week, last month, three months ago, or even the other day...

If you're not repurposing your content, most of your audience is probably not seeing it. 👀

And sharing the same content in multiple different formats is the best way to maximize reach and visibility for that piece of content. You're giving it a longer lifespan and getting it in front of more eyes.

This could look like sharing the same content in a reel, then in a carousel post, then on stories, then in a feed post with a long caption. You could easily share every piece of content in 4 or 5 different ways...

Share the same information in every way possible if you want more of your people to see it because not everyone in your audience is seeing every piece of content that you share.

If you want a bigger return on the time and energy you are putting into your content, don't be afraid to share it time and time again. ✨

⬇️ Comment below if this resonates and follow along .socially for more social media guidance. 🩵

29/01/2024

This is NOT the end all be all.

Some of you REALLY need to hear this... 👇

And not just hear it but put it into practice!

Your socials should NOT be the only piece of your marketing funnel.

Because when someone finds you on social media, where are you leading them?

What does their path along the journey to working with you look like?

You MUST consider this in the way that you show up here, and you need to have somewhere to lead your people.

Now let's not overcomplicate this... 😅

Here are some places you could lead your audience from your socials: ⤵️

→ To a call scheduler
→ To your email list
→ To your blog or podcast (long-form content)
→ To your website
→ To fill out a form
→ To a sales/landing page
→ To a different platform

Social media is the beginning of the road. It's where your people find you and connect with you, but you have to keep them moving forward if you want them to take the right turns.

What road are you sending your people down when they connect with you here? 🩵

25/01/2024

This is the year that you realize once and for all… 👇

You are wearing too many hats.

And the truth is - they are weighing you down.

The way to having more is sometimes by doing less.

Scaling your business doesn’t come from doing all the things. It comes from finding the right people to do the things for you, freeing up your time to do what YOU are good at.   If you’re wearing the social media manager hat and you don’t actually LOVE being on social media, creating content, and strategizing to maximize visibility for your brand, it’s time for you to take that hat off.

One of the most impactful things I hear from EVERY single one of my clients when we start working together is something like: ⬇️

“It feels so good to have this content going up and not even have to worry about it.”

And they get to feel this way because they finally decided to stop wearing all the hats and pass them over to the right people.

What hats are you wearing that are weighing you down?

15/01/2024

Your’e sitting on a gold mine of content. ✨

The truth is, you have LOADS of stellar content at your fingertips, but the problem is, you’re looking somewhere else for it. 👀

You keep trying to create something out of nothing, instead of being inspired by the GOLD you already have.

Your best content lies in the conversations.

The conversations you are having with: ⬇️

• Your Clients
• Your biz besties
• Your Coaches and Mentors
• YOURSELF

If you really payed attention to the conversations you are having you would find an endless well of content that never runs dry.

And this is really the good stuff - the thought leadership, the stories, the unpopular opinions, the perspectives, the truths.

You have access to it all. ✨

So let this be a nudge for you to look at what is already there - pay attention to the conversations you are having, and watch your content creation become WAY easier.

You don’t need to keep reinventing the wheel, you need to learn how to share the wisdom that is already within you. 🩵

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📌 SAVE these questions and write them down to ask your potential SMM or service provider! ⤵️ In this month’s Dynamic Discussion we talked all about how you can find the perfect fit when seeking out support! We cover: 👇 🚩Red flags to look out for in a potential service provider ✨ Tuning in to your gut feelings and intuition! ❓Questions to ask to ensure they are the right fit! (Write these down!) • What does your content creation process look like? • How will you make the content sound/feel aligned to my brand? • How involved do I need to be and what do you need from me? • What makes you different and unique from other service providers? • What kind of businesses have you worked with previously and can you provide examples of your work? • What is your mindset and beliefs around social media and how it can be used for businesses? Let us know in the comments what questions you would add here stay tuned for next month’s live in just TWO WEEKS! ✨ On our next Dynamic Discussion (Friday May 10th! 🗓️) We’re talking about trusting the process and practicing patients as an entrepreneur. 🩵 Follow @santina_rigano_lesch & @flow.socially to tune in! . . . #socialmediastrategist #socialmediamanagement #instagrammanager #organicmarketing #instagraminsights #growyourbrand #growyourbusinessonline #womanceomindset #ceomindset

Overthinking your content is killing your creativity. 🫣 This is why it takes you hours to create one post. This is why you’re not seeing the results you want This is why social media feels so hard And it’s also why showing up here feels so exhausting… But the good news is that it doesn’t have to be this way. So when are you going to let it be easy? When are you going to let your ideas and your creativity flow through your content? 🌊 . . . . . #wellpreneur #wellnessbusiness #wellnessbrand #wellnessentrepreneur #wellnessproducts #wellnessproduct #naturalskincareproduct #socialmediamarketing #contentideas #contentstrategist #socialmediamarketingstrategy #contentcreationtips #contentcreationideas

You might be surprised to hear this coming from a social media manager but… ⬇️ I’m not here for the algorithm. I’m not trying to please the algorithm. I don’t care about the algorithm. Why? Because I don’t control it and it changes in the blink of an eye. 🩵 I’m here for helping you share what you really believe in with the world. 🩵 I’m here for being bold and standing out. 🩵 I’m here for finding other entrepreneurs that align with what I stand for. 🩵 I’m here for helping other women in business share what they stand for. And I’m here to have fun doing it. 🌊 Follow along @flow.socially if you’re with me. ✨ . . . #michiganbusiness #socialmediamanagers #socialmediastrategy #socialmediamarketing #marketingforcreatives #womenceo #ceowomen #contentmarketingstrategy #contentcreationstrategy #womenofimpact #bossbabemovement #womenwholead #coacheswhocare #boldbraveyou #visionarywomen #hustlewithheart #fueledwithheart #healthandwellbeing #sheeo #shemeansbusiness