Working with partners whose work changes lives makes every day worth it; Today DKT EA and Saracen Marketing Group formalized our partnership to provide strategy, media and full creative services across the portfolio of brands in East Africa
“I have been thoroughly impressed by the quality of work and the passion and commitment of the team. The work presented to date is creative and compelling. I can’t wait to see the campaign launch and the impact it will have on condom and contraceptive use Kenya, Uganda and Tanzania!”
Mary Aikenhead, Regional Director, East Africa DKT said during the contract signing.
“Our goal is always to foster deep connections between consumers and the brands we represent, and the work DKT is doing is crucial to East African youth, and we intend to be a part of this noble venture well into the future”
Lenny Nganga CEO of Saracen Marketing Group remarked at the close of the ceremony
Welcome DKT to the Saracen Marketing Group Family #PassionForTheCraft
Taking pride in what we do is part of our culture at Saracen Marketing Group, hear from Stephanie Maloba on the Pink Power campaign by Kotex #PassionForTheCraft
Some are sisters, some are mothers, all are friends. Our friends. Today we celebrate the growth you bring to, in all the rooms you step in.
#IWD2024 #SaracenMarketingGroup
We, Saracen OMD, are extremely proud to be a Kenyan agency affiliated with the prestigious Omnicom Media Group Network. We are delighted to share the exciting news that Omnicom Media Group has been recognized as the Most Creative Company of the Year at the esteemed #CannesLions2023 event. This remarkable achievement reaffirms our agency network's commitment to delivering exceptional creativity and innovation.
We would like to extend our heartfelt congratulations to DDB and BBDO Worldwide, which secured the first and third positions, respectively, in the Creative Network of the Year category. Additionally, we applaud PHD for their outstanding performance, securing a top-two position in the Media Network of the Year category.
The recognition bestowed upon us by Cannes Lions, a global benchmark for excellence, further validates Omnicom's promise of creative excellence. We would like to express our gratitude to our talented professionals across the globe and extend our appreciation to our clients for their invaluable partnership in bringing forth groundbreaking work.
We invite you to read more about this remarkable accomplishment at bit.ly/OmnicomCannes2023. Together, we celebrate the success and look forward to continued excellence within the award-winning Omnicom Media Group Network.
The latest episode of Omni Digest is available now!
This week, Chrissie Hanson, CEO of OMD USA, chats to Tabitha Anderson, MD of Omni Product Development at Annalect, about the role of Workflow.
Discover some of the learnings of its development, plus the innovations and game-changing features that have seen the platform evolve. Tabitha then shares her thoughts on managing Workflows across multiple agencies, plus her vision for the future of the application.
To watch the full episode or to receive future Omni Digest episodes, sign up here: https://lnkd.in/e5HKRrAP.
#Omni #OmniDigest #Innovation
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Mercedes Benz has appointed Omncom Media Group to build its global integrated agency of the future, in a new partnership powered by ‘Team X’.
This partnership will span expertise across the entire spectrum of Communication and Marketing - from performance, content development to media playout and success measurement.
As OMD Worldwide CEO Florian Adamski told Adweek, "With the complete consolidation into Omnicom, it changes the way that we will be able to measure success. Instead of evaluating metrics like brand engagement or brand awareness, it can more concretely judge success based on volumes of sold car units. This is totally going to change the narrative."
To find out more about the new agency model, click the link below
https://cstu.io/ce2980
#MercedesBenz #Omnicom #Transformation
omd_worldwide_242793833_159662989678711_8452400509098201368_n
Mercedes Benz has appointed Omncom Media Group to build its global integrated agency of the future, in a new partnership powered by ‘Team X’.
This partnership will span expertise across the entire spectrum of Communication and Marketing - from performance, content development to media playout and success measurement.
As OMD Worldwide CEO Florian Adamski told Adweek, "With the complete consolidation into Omnicom, it changes the way that we will be able to measure success. Instead of evaluating metrics like brand engagement or brand awareness, it can more concretely judge success based on volumes of sold car units. This is totally going to change the narrative."
To find out more about the new agency model, click the link below
https://cstu.io/ce2980
#MercedesBenz #Omnicom #Transformation
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We are beyond thrilled to share that our Nigerian team has not only scooped up Gold at this year’s M&M Global Awards but also made history as the first Nigerian team to ever win Gold at the competition!
mediaReach OMD picked up Gold for its passionate and uplifting ‘Study from Home’ campaign with Kellogg's. The campaign successfully set out to make sure Nigerian children had access to schooling in a first-of-its-kind partnership; a virtual learning programme for school children via TV and radio.
A huge congratulations to all those involved in this historic win, check out the campaign below. To find out more about the OMD wins from the ceremony, click here: https://cstu.io/881ddd
Festival of Media #awards #oneomd
linkedin-video (6)
We are beyond thrilled to share that our Nigerian team has not only scooped up Gold at this year’s M&M Global Awards but also made history as the first Nigerian team to ever win Gold at the competition!
mediaReach OMD picked up Gold for its passionate and uplifting ‘Study from Home’ campaign with Kellogg's. The campaign successfully set out to make sure Nigerian children had access to schooling in a first-of-its-kind partnership; a virtual learning programme for school children via TV and radio.
A huge congratulations to all those involved in this historic win, check out the campaign below. To find out more about the OMD wins from the ceremony, click here: https://cstu.io/881ddd
Festival of Media #awards #oneomd
linkedin-video (6)
We are beyond thrilled to share that our Nigerian team has not only scooped up Gold at this year’s M&M Global Awards but also made history as the first Nigerian team to ever win Gold at the competition!
mediaReach OMD picked up Gold for its passionate and uplifting ‘Study from Home’ campaign with Kellogg's. The campaign successfully set out to make sure Nigerian children had access to schooling in a first-of-its-kind partnership; a virtual learning programme for school children via TV and radio.
A huge congratulations to all those involved in this historic win, check out the campaign below. To find out more about the OMD wins from the ceremony, click here: https://cstu.io/881ddd
Festival of Media #awards #oneomd
linkedin-video (4)
Over the last year, marketers have been challenged with understanding the fundamental changes in consumer behaviours and priorities. The brands and marketers who have seen success are the ones that have put consumers at the very heart of communications and made them the priority.
In ‘The Why Behind The Buy’ documentary, listen to experts from some of the world’s leading brands as they discuss the importance of a consumer-centric ecosystem. Click the link in the comments to stream the full documentary at Cannes Lions International Festival of Creativity.
#commerce #consumerbehavior #futureofcommerce
linkedin-video (4)
Over the last year, marketers have been challenged with understanding the fundamental changes in consumer behaviours and priorities. The brands and marketers who have seen success are the ones that have put consumers at the very heart of communications and made them the priority.
In ‘The Why Behind The Buy’ documentary, listen to experts from some of the world’s leading brands as they discuss the importance of a consumer-centric ecosystem. Click the link in the comments to stream the full documentary at Cannes Lions International Festival of Creativity.
#commerce #consumerbehavior #futureofcommerce
linkedin-video (4)
Over the last year, marketers have been challenged with understanding the fundamental changes in consumer behaviours and priorities. The brands and marketers who have seen success are the ones that have put consumers at the very heart of communications and made them the priority.
In ‘The Why Behind The Buy’ documentary, listen to experts from some of the world’s leading brands as they discuss the importance of a consumer-centric ecosystem. Click the link in the comments to stream the full documentary at Cannes Lions International Festival of Creativity.
#commerce #consumerbehavior #futureofcommerce
Last week, OMD España presented the ‘Hack Entertainment’ webinar, exploring the transition from interrupting to interesting content and looking at how brands can integrate the growing entertainment sector.
Here, Cristina Barranco, Managing Director OMD Espana, describes the impact of COVID-19 on the entertainment industry and the subsequent change in audience consumption habits.
To watch the full webinar featuring leading industry names from Twitch, Framestore and ATRESMEDIA,
( Though in Spanish, content has subtitles so that you can understand)
click here: https://zcu.io/cdYA
#webinar #entertainment #contentmarketing
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The future of AR is now. As in, right now. 2020 is poised to be the year AR/VR will have a significant impact on marketing and client business. To help illuminate the competitive advantage AR/VR is already providing, Tom Emrich, AR/VR industry expert, enthusiast and VP of Product at 8th Wall, presented 20 Augmented Reality Trends and how these help us give our clients a competitive advantage.
Stay ahead of the eight ball with Tom’s AR trends on beauty, experiential, the workplace, gaming industries and more at https://buff.ly/2V6fPJO.
#BetterDecisionsFaster #augmentedreality #virtualreality
Empathy in Cannes 2019 OMD
Empathy in Cannes 2019
OMD Worldwide’s Chief Strategy Officer, Chrissie Hanson, welcomes us to Cannes Lions International Festival of Creativity 2019, and explains how and why OMD is exploring the overaching themes of the festival through an Empathy lens this year.
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That moment when your client tries to move to another agency. Courtesy of @coconutkenya. #agencylife
#Word from our Group CEO, @Lenny Nganga. #OmnicomPredictsEA,
We will walk the journey of digital transformation; it's inevitable.
