Have a deep understanding of the foundational principles of social media and digital marketing. The Social Media Marketing Manager will share, engage and grow our audience with the ultimate goal to attract and convert new drivers and customers.
• We Create, implement, and manage social media and digital campaigns and day-to-day activities.
• Being the voice of the Company in social networking site
s such as industry social media, Facebook, Twitter, Instagram, and more.
• Run an effective and efficient marketing program, including the marketing calendar, contractors, and overall tasks related to the marketing strategy.
• Monitoring effective benchmarks for measuring the impact of social media advertising campaigns
• Analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results
• Work closely with the Driver Recruiting and Sales Departments to create the advertising campaigns
• Manage the department budget and optimization
• Stay up to date on trucking and logistics industry ever-changing news
• Manage consistency across all digital marketing channels, including the Company's website
