DO YOU HAVE A BRAND GUIDELINE FOR YOUR BUSINESS?If you dont listen to thisโฆFor your brand to have consistency, and become tangible, you need to have a guide to show how elements of your brand work together and communicate to your audience..We will talk in detail about branding elements, phsycology, tone and voiceโฆ..But to have you started, download the free guide we have made for you and learn how a brand guideline works.Use the link in BIO or DM us and we will send it to youโฆ
There 3 main goals of having an online Marketing strategy1. Brand Awareness2. Lead Generation3. Conversion.However, a mistake we do is trying to achieve these goals at the same time. Unfortunately, its difficult and you most of the time confuse your audience.Let your strategy focus on one goal at a time. It can be weekly, monthly or quaterly.The best results are when you have a funnel as the foundation of your marketing, because you can track progress and ROITo learn more about this and how to set it up for your business, USE THE LINK IN BIO or BELOW and join our newsletterYou can also DM me the word CLUB and ill help you joinSee you there!
THE MAGIC HAPPENS WHEN YOU DO THIS!Understand your audienceThere are two levels of leads that you must we aware of as a business:-๐พ Marketing Qualified Leads (MQL)๐พ Sales Qualified Leads (SQL)A marketing qualified Lead is one who is ready and interested to get material from you, either educational, informative or entertaining.Their hope is to understand their problem/opportunity better to be able to solve it. Disclaimer, they are not ready to buy yet!A sales qualified lead (could be a marketing qualified lead nurtured to be sales qualified) are ready to make a sales decision. The content you offer them are discounts, offers, testimonials and success stories. This is where the sales team takes over and their work is to close them.So, the leads you have in your business, are they MQL or SQLFor more in depth content on lead generation, use the link in BIO and join our newsletter ๐๐ผ๐๐ผ๐๐ผ๐๐ผ
For us to get the best results on a marketing campaign for your business, we have to work in collaboration.You understand the business, we know how to implement the strategies.You will thank us later!
YOUR ONLINE MARKETING STRATEGY HAS TO CHANGEDO IT RIGHT!We cannot use traditional marketing methods on online platforms. They 90% of the time fails. Itโs like having new wine on old wine skin. It will ๐ฅ burstTo have the most of your online marketing strategy, this is what you need to consider:- 1. UNDERSTAND YOUR AUDIENCEKnow who you are reaching out to, their problem and their buyers journey. How they consume content to try solve their problem and how they make decision2. SPIKE INTERESTGive them information that they really need to solve their problem. It can be in form of a guide, ebook, webinar or even a free consultation call. With this, you get their contacts that you will use for the next stage3. VALUE VALUE VALUENow that you have their contacts, with their permission, bless them with so much value in form of email sequences to build up on what you started. In this stage you could hop on a call with them just to educate them and let them give you feedback on how they are benefiting.For 4 and 5 follow us!
Make your customers part of your business. Keep them in loop of what is happening in your business.You can do this by using content like:-1. Behind the scenes2. A day in the life3. What you are upto4. Update of a mile stone
One of the challenges we had while growing our business was to get information on how to use online marketing strategies to grow our business.This is information you could not get in class in any university and so we had to learn by doing it.We know this is a challenge to most businesses. If you donโt know how to market your business, there could be a problem of lead generation and sales, and thatโs trouble.So we are releasing weekly content on our platforms to help you create smart marketing strategies for your business and grow your salesโฆ Follow us on all social platforms and also use the link in BIO ๐๐ผ๐๐ผto get more info
Here are 4 reasons why User Generated Content is so POWERFUL!First and foremost, UGC is authentic. When potential customers see real people endorsing a product or service, they are more likely to trust and connect with the brand.Encouraging users to share their content related to your brand creates a sense of community and involvement. This boosts brand loyalty as users feel valued and heard.Instead of investing heavily in content creation, businesses can leverage the creativity of their customers. This leads to a diverse range of content, from reviews and testimonials to user-generated videos, saving both time and money.Social media platforms thrive on sharing, and when users share UGC, it exposes the brand to a broader audience.
If you want to succeed in winning clients, from your marketing strategy, you have to focus on adding value to your audience first.Long gone are the days where brands โforcedโ products and services to their audience.Todayโs audience are informed, have access and have a choice before making a purchaseThis is where digital Marketing wins against traditional marketingโฆDo you want to try it for your business?
How to Beat Your Competitor in this internet Era!
#marketing #sales #digitalmarketing #businessgrowth
WHICH SOCIAL MEDIA PLATFORMS SHOULD YOU BE ON AS A BUSINESS? #marketing #digitalmarketing #businessgrowth
