Around Akiba

Since the 1980s, Akihabara has transformed into an “Otaku mecca” in the minds of millions. Built boards of the latest anime dot the skyline. On an average day, maids hand out flyers trying to charm customers into their cafes. This is the “Akiba,” many imagine that represents “Cool Japan” and Japanese subculture. In reality, Japanese subcultures are not concentrated in Akihabara but rather disperse

d throughout Japan, online, and increasingly the world. Originally, Around Akiba wanted to open Akiba, the physical the location, to the world. Yet considering the ever-changing, and ever-shifting nature of Japanese pop culture and subcultures, Around Akiba does not merely view Akiba as the physical location of Akihabara, Tokyo. Rather, Akiba represents the diffusion and fusion of Japan Pop and love.