LYF Magazine

LYF Magazine LYF, founded in 2009 by Cristina Frasca is considered the Bible among eyewear publications. LYF Magazine, for Eyewear and Design Passionate.
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Each issue has a different theme on which the magazine is based, from the cover, the photo shoots, the pages curated by the most famous designers. LYF, created and published by Cristina Frasca, is the acronym of French Les Yeux Fertiles (English: Fertile Eyes), symbol of a sensible, active outlook, and of the exuberant and generous aspects of life that reveal themselves in the multiplicity of t

he artistic creations. LYF Magazine is a journey, a workshop always evolving, a confident way to communicate for different personalities aiming to compare and narrate, bringing forth their individual inner poetry.

26/09/2024

Ecstasy in your room“You do not need to leave your room.Remain sitting at your tableand listen. Do not even listen,simply wait, be quiet, stilland solitary. ...

26/09/2024

Ecstasy in your room

“You do not need
to leave your room.
Remain sitting at your table
and listen. Do not even listen,
simply wait, be quiet, still
and solitary. The world will
freely offer itself to you
to be unmasked, it has no choice,
it will roll in ecstasy
at your feet.”

- Franz Kafka

Photographer: Cesare Medri
Art Director: Monica Alesina
Creative Director / Publisher / Editor in Chief: Cristina Frasca
Eyewear consultant: Dante Caretti
Stylist: Simone Folli
Fashion Assistants: Nadia Mistri, Melissa Scafficchia
Make-up: Topolino@Freelancer
Hair Stylist: Roberto Pagnini@Freelancer
Video and Social Media: Giulio Incatasciato
Model: Beatrice Brusco

LYF ‘AWE’ SHORT FILM
08/11/2023

LYF ‘AWE’ SHORT FILM

AWE"THE UNIVERSE IS NOT IN A STEADY STATE;THERE'S AN ONGOING CREATIVE PRINCIPLE IN NATURE, WHICH IS DRIVING THINGS ONWARDS." - RUPERT SHELDRAKE.PHOTOGRAPHER:...

07/09/2023
LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio PazChrome HeartsWe offered you a version...
11/04/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz
Chrome Hearts
We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio PazWe offered you a version of ‘the unex...
05/04/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz
We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz‘Welcome to the Evolution! This embod...
03/04/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz
‘Welcome to the Evolution! This embodies what the unexpected means to me: the familiar becoming unfamiliar in new and exciting way’. - Akoni Eyewear
We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz’Unexpected is something you can’t pu...
29/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

’Unexpected is something you can’t put into words or it would certainly be trivially expected’. - Kuboraum

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz‘Everything I do is unexpected and th...
27/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz
‘Everything I do is unexpected and this collection is some of my most unexpected work. Expectation is the enemy of Creativity’. - Bugatti Eyewear
We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz'The unexpected makes the future.’ - ...
22/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

'The unexpected makes the future.’ - Nirvan Javan

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz’- I always expect …- what?- the unex...
20/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

’- I always expect …
- what?
- the unexpected!’ - Caroline Abram

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz’The last three years have taught us ...
15/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

’The last three years have taught us to expect the unexpected. To embrace change. To learn to live with what makes us uncomfortable’. - Blake Kuwahara

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz’Predictability is boring!’ - l.a. Ey...
13/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

’Predictability is boring!’ - l.a. Eyeworks

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz‘Unexpected is when design faithfully...
08/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

‘Unexpected is when design faithfully captures the Maison’s iconic creative ethos and brand heritage while the materials, craftsmanship, and made in Japan quality elevate the collection above those from the other major fashion brands’. - Balmain Eyewear.

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz‘Accepting the unexpected, is accepti...
06/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

‘Accepting the unexpected, is accepting the freedom of life’. - Götti

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz‘We set the benchmark of what will be...
01/03/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

‘We set the benchmark of what will be expected by creating the unexpected’ - LINDBERG

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio PazUnexpected is the desire that no long...
27/02/2023

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz

Unexpected is the desire that no longer waits’. - OSCAR MAMOOI

We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting,
involving some of our designer friends in their own interpretation of the subject.
LYF Unexpected was an exciting challenge for us, I hope it will be for you, too.

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Ecstasy in your room “You do not need to leave your room. Remain sitting at your table and listen. Do not even listen, simply wait, be quiet, still and solitary. The world will freely offer itself to you to be unmasked, it has no choice, it will roll in ecstasy at your feet.” - Franz Kafka Photographer: Cesare Medri Art Director: Monica Alesina Creative Director / Publisher / Editor in Chief: Cristina Frasca Eyewear consultant: Dante Caretti Stylist: Simone Folli Fashion Assistants: Nadia Mistri, Melissa Scafficchia Make-up: Topolino@Freelancer Hair Stylist: Roberto Pagnini@Freelancer Video and Social Media: Giulio Incatasciato Model: Beatrice Brusco

LYF ‘Estasi’ Awaits You! See you at Silmo 2024! Hall 7 - Booth VP024

DEDICATED TO ALL OUR FANTASTIC SUPPORTERS: AKONI GROUP, BEVEL, BLACKFIN, BLAKE KUWAHARA, BUGATTI EYEWEAR, BYWP, CAROLINE ABRAM, CAZAL, CHROME HEARTS, DESIGN SHOWER, DITA, ETNIA BARCELONA, FACE A FACE, FRANK CUSTOM, GERNOT LINDNER, GÖTTI, HOFFMANN NATURAL EYEWEAR, IRONIC ICONIC, KIO YAMATO, KLENZE & BAUM, KUBORAUM, L.A. EYEWORKS, LINDBERG, MASUNAGA, MATSUDA, MOREL, NIRVAN JAVAN, OSCAR MAMOOI, RIGARDS, TALLA EYEWEAR, TAVAT #lyfmagazine #lesyeuxfertiles #LYFLOVE #lovecomesinmanyforms #hotofthepress @cristina.frasca.lyf #newissue #opticalshop #eyewearfashion #sunglassesfashion #occhialidavista #eyewear #occhialidasole #ottici #luxuryeyewear #otticiprofessionisti #independentdesigner #independenteyewear #designer #photography #artlover #magazinedesign

“Love comes in many forms…”"The most wonderful of feelings that moves everything in this universe has been praised in all its forms. LYF 'Love comes in many forms' doesn't talk about just one kind of love, because naturally there isn't only one, it doesn't declaim it using excessively explicit images and immortal sentences, I realize now that it doesn't really talk about it, it only hints at it, in a subtle, refined, intimate way, leaving the readers the ability to grasp it on the basis of their own sensitivity, their own culture, their own 'emotional education’. It's seductive how this feeling everyone talks about remains absolutely mysterious, elusive. - Cristina Frasca#lyfmagazine #lesyeuxfertiles #LYFLOVE #lovecomesinmanyforms #hotofthepress @cristina.frasca.lyf #newissue #opticalshop #eyewearfashion #sunglassesfashion #occhialidavista #eyewear #occhialidasole #ottici #luxuryeyewear #otticiprofessionisti #independentdesigner #independenteyewear #designer #photography #artlover #magazinedesign #artcontemporain ⁠#painting #ai #aiart #sculpture #illustration #artlover #portrait #magazinedesign #dorothycircusgallery #photographer

“Love comes in many forms…”We are waiting for you at Mido!LAB ACADEMY - HALL 2 - BOOTH AY01……..#lyfmagazine #lesyeuxfertiles #LYFLOVE #lovecomesinmanyforms #hotofthepress @cristina.frasca.lyf #newissue #opticalshop #eyewearfashion #sunglassesfashion #occhialidavista #MIDO2024 #midoexhibition #midoeyewear #eyewearexhibition #eyewear #occhialidasole #ottici #luxuryeyewear #otticiprofessionisti #independentdesigner #independenteyewear #designer #photography #artlover #magazinedesign #artcontemporain ⁠#painting

IN AWE WE TRUST. Come to discover the new LYF issue. You’ll be in AWE! Silmo Paris 2023 - Hall 7 - VP 13. 29 September - 2 October. #lyfmagazine #lesyeuxfertiles #lyfunexpected #AWE #hotofthepress #lesyeuxfertiles @cristina.frasca.lyf #silmoparis #silmoparis2023 #newissue #newissuecover #vanguard #independentdesigner #independenteyewear #opticalshop #eyewearfashion #optician #ai #aiart #sunglasseslover #sunglassesfashion #eyewearblogger #occhialidavista #fashionsunglasses #accessories #ottica #eyewearshop #opticalstore #newcover #covermagazine #eyewearexhibition

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz . We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting, involving some of our designer friends in their own interpretation of the subject. LYF Unexpected was an exciting challenge for us, I hope it will be for you, too. . . . #lyfmagazine #lyfunexpected @cristina.frasca.lyf #newissue #oscarmamooi #lindberg #gottieyewear #balmaineyewear #akonieyewear #laeyeworks #blakekuwahara #carolineabram #nirvanjavan #BUGATTIEyewear #kuboraum #anneetvalentin #chromeheartseyewear #independentdesigner #eyewearfashion #eyewearshop

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz . Chrome Hearts . We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting, involving some of our designer friends in their own interpretation of the subject. LYF Unexpected was an exciting challenge for us, I hope it will be for you, too. . . . #lyfmagazine #lesyeuxfertiles #lyfunexpected #unexpected @cristina.frasca.lyf #chromeheartsofficial #chromeheartseyewear #chromeheartsglasses #newissue #topolino_makeup #EmilioCavallini #jacketBabylon #Babylon #mirror #throughthemirror #mirrorreflection #newissuecover #vanguard #independentdesigner #independenteyewear #opticalshop #eyewearfashion #fashionsunglasses #japancraft #luxuryeyewear #iconicbrand #iconiceyewear #iconicluxury

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz . We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting, involving some of our designer friends in their own interpretation of the subject. LYF Unexpected was an exciting challenge for us, I hope it will be for you, too. . . . #lyfmagazine #lesyeuxfertiles #lyfunexpected #unexpected #lesyeuxfertiles @cristina.frasca.lyf #anneetvalentin #anneetvalentineyewear #anneetvalentinstudio #alessandrovigilante #newissue #topolino_makeup #newissuecover #vanguard #independentdesigner #Ukrainianmodel #redhead #redhair #independenteyewear #opticalshop #eyewearfashion #optician #sunglasseslover #sunglassesfashion #eyewearblogger #occhialidavista #fashionsunglasses #accessories #ottica #eyewearshop

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz . ‘Welcome to the Evolution! This embodies what the unexpected means to me: the familiar becoming unfamiliar in new and exciting way’. - Akoni Eyewear . We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting, involving some of our designer friends in their own interpretation of the subject. LYF Unexpected was an exciting challenge for us, I hope it will be for you, too. . . . #lyfmagazine #lesyeuxfertiles #lyfunexpected #unexpected #lesyeuxfertiles @cristina.frasca.lyf #akonigroup #akoni #akonieyewear #NikiSignoretti #newissue #topolino_makeup #newissuecover #vanguard #metalglasses #blackmodel #grapes #whitejacket #independentdesigner #independenteyewear #opticalshop #eyewearfashion #optician #sunglasseslover #sunglassesfashion #eyewearblogger #occhialidavista #fashionsunglasses #accessories #ottica #eyewearshop

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz . ’Unexpected is something you can’t put into words or it would certainly be trivially expected’. - Kuboraum . We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting, involving some of our designer friends in their own interpretation of the subject. LYF Unexpected was an exciting challenge for us, I hope it will be for you, too. . . . #lyfmagazine #lesyeuxfertiles #lyfunexpected #unexpected #lesyeuxfertiles @cristina.frasca.lyf #kuboraum #kuboraumeyewear #kuboraumberlin #Babylon #newissue #newissuecover #vanguard #independentdesigner #independenteyewear #opticalshop #eyewearfashion #optician #squareglasses #braids #asianmodel #sunglasseslover #sunglassesfashion #eyewearblogger #occhialidavista #fashionsunglasses #accessories #ottica #eyewearshop #opticalstore

LYF UNEXPECTED - 'And I see life in you, the miracle, the unexpected' - Octavio Paz . ‘Everything I do is unexpected and this collection is some of my most unexpected work. Expectation is the enemy of Creativity’. - Bugatti Eyewear . We offered you a version of ‘the unexpected’ in the 13 shots of our amazing shooting, involving some of our designer friends in their own interpretation of the subject. LYF Unexpected was an exciting challenge for us, I hope it will be for you, too. . . . #lyfmagazine #lesyeuxfertiles #lyfunexpected #unexpected #lesyeuxfertiles @cristina.frasca.lyf #BUGATTI #BUGATTIEyewear #BUGATTILifestyle #larrysands #alessandrovigilante #myriljewels #myril #newissue #topolino_makeup #newissuecover #vanguard #independentdesigner #Ukrainianmodel #clawsjewelry #independenteyewear #opticalshop #redhead #redhair #sunglassesfashion #eyewearblogger #blackbodysuit #glove #fashionsunglasses #metalglove #sexygloves #eyewearshop

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