Tangoo

30/08/2024

Marketers face the challenge of balancing extensive data with privacy and evolving regulations. Google’s extension of third-party cookies offers a short-term solution but raises future strategy questions.

At Tangoo, we believe that innovative solutions must prioritize user privacy. Our strategies, which don't rely on third-party cookies, have proven highly effective for targeted programmatic campaigns. Leveraging advanced technologies for measurement and attribution, our tech stack is integrated with Google Privacy Sandbox to ensure effective advertising while maintaining privacy.

Utilizing first-party data, universal IDs, and contextual targeting, we implement cookieless, performance-oriented strategies that resonate with today’s privacy-conscious consumers. This approach not only complies with evolving regulations but also enhances meaningful customer connections.

Interested in applying these solutions to your business? Contact us to learn more and schedule a meeting with one of our experts: https://www.tangoomedia.com/

27/08/2024

Découvrez les nouvelles du digital adv avec Tangoo à Paris!

Notre équipe, Daniela Tiriticco, Mirela Berisha et Giorgia Diodoro, seront là pour représenter Tangoo et pour discuter les innovations sur lesquelles nous sommes en train de travailler.

Pourquoi notre participation est spéciale? Car nous avons bcp de mises à jour à partager, qui peuvent élever vos stratégies adv, entre lesquelles:
💡 Les bannières interactives pour captiver l’attention des utilisateurs de manière efficace
🔊 Les derniers canaux médiatiques pour aider votre entreprise à se démarquer de la concurrence
🎯 Des solutions de données de première partie pour améliorer votre ciblage et targetisation

Si vous souhaitez en savoir plus, vous pouver demander un rendez-vous avec Daniela, Mirela ou Giorgia pendant l'événement.

À bientôt Paris!
____________________________

Our team members Daniela Tiriticco, Mirela Berisha and Giorgia Diodoro will be there representing Tangoo and ready to talk about some of the exciting innovations we’ve been working on.

What makes our participation special? We have updates to share that can level up your advertising strategies, including:
💡 Interactive banners that captivate users’ attention in a completely new and effective way.
🔊 The latest media channels that can help your business stand out from the competition.
🎯 First-party data solutions to enhance your targeting like never before.

If you're curious to learn more, don’t miss the chance to book a meeting with Daniela, Mirela or Giorgia during the event.

We can’t wait to dive into the details with you!

Awin

02/08/2024

We’re proud to announce our sponsorship of eTail East in Boston, happening from August 12-15!

Marino Gualano, Daniela Tiriticco, and Davide Ricco will be there, representing Tangoo at one of the premier events in the retail industry. Are you ready to sip a cocktail or enjoy a glass of wine with them? They’re eager to connect with you to network, strategize, and discuss the biggest challenges and opportunities in the market.

We have new interactive formats to show you, designed to maximize engagement with your target audience. Additionally, we can discuss the essential media channels for your strategy and demonstrate how we’ve developed effective approaches that are delivering outstanding results for our clients.

📩 Contact Marino, Daniela, and Davide directly via private message or through the event’s dedicated app to reserve your slot.

See you at eTail East in Boston!

26/07/2024

Now more than ever, major companies are investing in CTV as a leading advertising channel and adopting ad-supported business models. This positions CTV as an increasingly crucial platform for advertising. Consequently, these changes are attracting a growing number of advertisers eager to incorporate CTV into their campaign plans.

Previously, the limited availability of premium CTV inventory for programmatic purchase was a challenge for advertisers. However, the emergence of Free Ad-Supported Streaming TV (FAST) services—offering free access to pre-programmed video channels in exchange for ads during scheduled breaks—has made premium inventory more accessible. This development has resulted in more efficient programmatic buying and more favorable CPMs.

What was once considered a risky investment is now viewed as a lucrative opportunity for broadcasters and brands. It is clear that CTV presents a versatile platform capable of redefining TV advertising.

The era of CTV has undeniably arrived. Companies should seize this opportunity to reach their audiences effectively and profitably. Interested? Contact us to learn how to leverage this channel.

25/07/2024

How to attract qualified individuals? How to develop the right skills? How to retain talent in the company? These are the questions every brand must ask when delving into skills and talent in the digital marketing sector.

In our latest article in the Tangoo Confidential column on Engage, Luke Judge addresses these key topics, reflecting on how to balance human and technological capabilities and the role of AI in this context.

Curious? Read the article:

Ormai è sotto gli occhi di tutti: l'industria del digital advertising sta attraversando una trasformazione radicale, anche grazie al ruolo e all’impatto dell'Artificial...

22/07/2024

This summer didn’t just bring sunshine – it brought big news to Tangoo: our new office in Milan! The Tangooers of Milan have packed their bags and moved to the Porta Venezia neighborhood, bringing their signature positive vibes right into the office!

We’ve designed it to be a space where comfort meets creativity, where our team’s workday is filled with joy and wellness. We’ve got areas to think, spaces to relax, and rooms to unleash our inner genius. Because at Tangoo, we know that happiness equals awesome work.

In this new space, we’re more ready than ever to turn ideas into reality!

Il nuovo ufficio è stato progettato per offrire un ambiente di lavoro ottimale

19/07/2024

Tangoo is excited to announce our upcoming online event: “Shaping the Future of Programmatic Display Advertising”. Join us on July 31st as we explore the evolution of programmatic display advertising, the future of the industry, how AI and technology are reshaping it, and more 🎉

🕒 Time: 3pm CEST | 2pm BST | 9am EST

Here are some of our top industry experts who will be speaking:
- Mary Keane-Dawson, Chair of BIMA
- Gianluca Armando, Director of Brand and Creative Partnerships at Expedia Group
- Marino Gualano, Founder & International Business Development Director of tangoo
- Sophie T., Programmatic Partnerships at Rakuten Viber
- Luke Judge, Non-Executive Director at tangoo
- Arta Pllana, Senior Graphic Designer at tangoo
- Matteo Ferrario, Delivery Coordinator at tangoo
- Daniela Tiriticco, Head of Affiliates at tangoo
- Riccardo Morabito, Customer Success Lead at tangoo

More speakers are to be announced soon!

This is a FREE event, and we can't wait to see you there. Don't miss out on this opportunity to learn from industry leaders and stay ahead of the curve.

Sign up now below on LinkedIn or on our website to secure your FREE spot - https://lnkd.in/e7tbtaP3

18/07/2024

According to a report by the IAB, campaigns that integrate digital and traditional media see a 60% increase in brand awareness and a 33% boost in purchase intent compared to those relying on a single channel.

Integrating online and offline advertising strategies is now essential for brands aiming to effectively promote their products and reach their target audience. In a world where consumers navigate a complex digital landscape while still interacting with physical touchpoints, a cohesive advertising strategy is a must. Aligning online and offline tactics creates a unified and immersive experience that truly resonates with your audience.

Online advertising offers unmatched targeting capabilities, data-driven insights, and real-time performance measurement. When online and offline campaigns are seamlessly aligned, they create a powerhouse of communication, delivering emotional impact and tangible engagement to amplify your message and leave a lasting impression.

So, are you already merging online and offline advertising? Ready to chat about it? Contact us!

12/07/2024

With the 2024 Olympic Games in Paris just around the corner, brands globally are gearing up to seize this unparalleled opportunity (slide to see what we've planned for our clients for the Olympics).

But the Olympics are just one example of how you can harness the immense potential of global sporting events through strategic digital advertising. Here’s why it’s worth it:
🎯 Reach a Vast, Engaged Audience: Global sporting events attract millions of viewers, offering your brand a unique chance to shine. With a tailored media mix, your ads can captivate this audience across the most effective channels.
🌟 Boost Brand Awareness and Engagement: By aligning your brand with the excitement of a major event, you elevate your visibility. Interactive and memorable ads help build strong emotional connections and foster brand loyalty.

What’s the next worldwide event you want to leverage to propel your brand? Let us know!

09/07/2024

Did you know that consumers are 70% more likely to make a purchase after seeing an ad? This shows just how important it is to create the right visual impact. Choosing the right formats is key, but without appealing creativity, you're not getting the most out of your advertising budget.

Optimizing your ad creative is crucial for driving engagement, conversions, and business growth. Slide to check out these must-know tips to level up your ad game!

Trust us, by following these strategies, you can create ad creatives that capture attention and drive results. Our amazing creative team is here to help—get in touch with us to learn more: bit.ly/49AMFFZ

05/07/2024

While some see a problem in every solution, we see opportunities in every challenge. The deprecation of third-party cookies (TPCD) is no exception!

After delving into the details of the TPCD journey and its impact on your business (catch up on our previous posts if you missed them!), today we're exploring the key solutions that will help you navigate a cookieless future and address the challenges ahead. Want to learn more? Stay tuned for our upcoming posts and contact us to discuss further: bit.ly/49AMFFZ

02/07/2024

Have you checked out our latest Tangoo Confidential article on Engage? If not, you’re missing out! We’re diving into one media channel that’s a must-have for your strategy: DOOH (and yes, it’s even better with programmatic - pDOOH).

Don’t miss this article where we spill the beans on market numbers, break down the differences between traditional and programmatic buying, highlight the key metrics, and show you the amazing results you can achieve.

Got your attention? Curious to know more? Dive in and give it a read!

Nel digital advertising, coinvolgere e mantenere l'attenzione dell'audience è, ora più che mai, una sfida

01/07/2024

Today, we’re here to unveil what it truly means to infuse Tangoo’s spirit into an event. From engaging gadgets and networking opportunities to inspiring speeches, laughter, and exceptional teamwork, every element reflects our commitment and, especially, our passion.

That’s why the results we achieve make us proud every time and remind us of just how much fun we have doing what we love.

28/06/2024

Welcoming summer, the Tangoo way!

Sea, sand, sun, and a cocktail! This is how our team in Pescara has decided to welcome summer. Not bad, right? It's one of the perks of having an office just a stone's throw from the beach!
Our Pescara team took a well-deserved break to enjoy the beautiful coastal scenery and recharge their batteries. It's amazing what a little sunshine and fresh sea breeze can do for creativity and team spirit. Now they're ready to dive into the summer season and the initiatives it brings, with fresh ideas and a sunny outlook for all our projects.

26/06/2024

Daniela Tiriticco and Giovanni D'Alessandro have just returned from New York after two incredibly productive days at iPX. But you know what? They never stop! They are ready to head off again for another event organized by impact.com: iPX London!

They'll be switching from an American to a British accent to attend this annual gathering of key players in the partnership economy. This event is a fantastic opportunity to network, discover, build relationships, and exchange ideas for business growth.

If you'd like to take a moment to discuss these topics with them over an espresso or a drink (and even at the photo booth), feel free to contact them directly via the dedicated app.

See you in London!

25/06/2024

Alright, now things are getting really interesting!

After discussing the journey of third-party cookie deprecation so far, it’s time to dive into the heart of the matter: what impact will a cookieless future have on your business? To find out, keep scrolling through the post.

If you have any questions, feel free to reach out—we can chat about them together!

24/06/2024

Our Founder & International Business Development Director, Marino Gualano, recently sat down with Media Key for an insightful interview. He shared Tangoo's journey of growth and the outcomes we achieved in 2023. Marino also discussed how our advanced digital strategy continues to drive positive results and outlined our ambitious plans for the future, focusing on investments, innovation, and leveraging AI.

For more details on the interview, click here 👇

Key People: Interview with Marino Gualano,Founder&International Business Development Director Tangoo. https://www.tangoomedia.com/

13/06/2024

Only a few days remain until iPX New York takes center stage! Daniela Tiriticco and Giovanni D'Alessandro are ready to share insights, forge connections, and foster collaborations during this event organized by impact.com

If you're eager to connect with them and delve into discussions on enhancing your brand's visibility, cultivating trust and engagement with your audience, and leveraging the power of inventive creative strategies to captivate new audiences, simply drop an email to Daniela or Giovanni to secure your dedicated time slot:
📧 Daniela: [email protected]
📧 Giovanni: [email protected]

New York, brace yourself – here we come!

12/06/2024

Third-party cookie deprecation - it's a topic on everyone's lips, and it's widely acknowledged that it's looming closer (even though Google has once again pushed back the date). But what will its actual impact be, and what are the repercussions? Most importantly, what alternatives exist?

At Tangoo, we've been preparing to tackle this issue. So, let's start with the basics - what's the journey been like thus far, and where do we currently stand? Swipe to find out more!

Don't miss our upcoming sessions where we'll dive even deeper into this subject. And if you're eager to discuss it comprehensively and have your questions answered, schedule a meeting with us!

10/06/2024

The retail landscape is rapidly evolving, driven by the expectations of digital-native consumers. Millennials and Gen Z, in particular, seamlessly navigate between various platforms, expecting a top-tier shopping experience at every turn.

As boundaries between digital, physical, virtual, and social realms blur, it's imperative for retailers to adapt. When today's consumers shop, they want to immerse themselves in memorable experiences.
Augmented reality, virtual reality, and video with purchasing options are becoming essential tools in captivating and engaging this tech-savvy audience. Retailers must rethink their strategies to meet these evolving demands.

Being ready to capture the new generation of customers requires the right strategy combined with tools able to impact and create a lasting impression. If you want to know how to do that, contact us!

07/06/2024

Two days in London to attend one of the main retail events. Sounds good, right? That's why Marino Gualano and Riccardo Morabito will be participating in eTail™ London on June 25th and 26th.

The power of artificial intelligence and future technologies, hyper-personalized customer experiences through data, peer-to-peer conversations, and valuable connections: this is what will characterize our participation.

If you will be attending the event and are interested in networking with them, feel free to contact them via email to schedule a meeting:
Marino: [email protected]
Riccardo: [email protected]

See you in London!

06/06/2024

The call of iPX 2024 New York, organized by impact.com, is ringing loud and clear, and Tangoo is answering! We couldn't miss out on this event organized by impact.com, that's why Daniela Tiriticco and Giovanni D'Alessandro are bustling about, getting ready to fly to the Big Apple for two days filled with the unleashing of partnership power.

Do you already have topics in mind that you'd like to discuss with them? Some suggestions include strategies for boosting brand awareness, fostering trust and engagement with your brand, exploring the increasingly influential role of innovative creative formats, and devising effective methods to reach and engage with new audiences.

If you'd like to connect and engage with them, drop an email to Daniela or Giovanni to secure your dedicated time slot:
📧 Daniela: [email protected]
📧 Giovanni: [email protected]

New York, here we come!

05/06/2024

To be a Tangooer, you have to be a little weird - standardized just isn't our thing. Each member of our team is a unique blend of quirky, nerdy, and a tad eccentric. But you know what? We're united by a shared spirit, and that's what makes us awesome!

The best part? The moments we share together. They're extra special because of the bond that unites us. Curious to see what we mean? Check out this video!

04/06/2024

In a couple of weeks, Claudia Mammarella and Giorgia Diodoro are heading to Bologna to participate in the WMF - We Make Future event!
We Make Future is the premier event for innovation and news in digital marketing in Italy. Over three days of conferences, workshops, exhibitions, and networking, they will have the opportunity to dive deep into the future of digital innovation.

Among the topics the event will cover are the evolutions and benefits of AI, particularly in improving campaign performance and enhancing customer experience, how creativity and artificial intelligence can support brand marketing strategies, and advanced ad copy techniques, with a focus on sentiment analysis, to increase return on ad spend (ROAS).

Stay tuned because they'll have a lot of updates and insights!

31/05/2024

How quickly can you grab the customer's attention? It takes 74 minutes, revealing that it's not as quick as it may seem.

Making a lasting impression on customers in today's competitive advertising arena is tough. With the constant flood of messages, standing out and being remembered is a real challenge. People's attention towards ads fluctuates, and timing is crucial. So, focusing on attention metrics in your strategy can help your message get noticed.

Identifying the moments and methods wherein the conversion between exposure and memory is highest leads to delivering an advertising message capable of being remembered by the target audience and converting them into customers.

Have I caught your attention? If I've achieved my goal, I can explain how to reach yours. Let's chat!

29/05/2024

Ever wondered about Gamification? Well, you should because data shows it can boost customer engagement by +48%.

Intrigued? Swipe to learn more!

27/05/2024

On Wednesday we had the pleasure of sponsoring Awin ThinkTank UK in London, a very important event for affiliate marketing.

We had the chance to meet many clients, agencies, and partners in person - from morning coffee to the 5 pm beer - to expand existing collaborations and explore new ones.
It was great to present our new features for campaign customizations which are already showing great results for our clients. The interest we received in our new products, and having our own dedicated space for meetings, made for a successful event and gave us inspiration and new ideas for future events.

It was certainly a very productive day, full of discussions, positive energy and satisfaction. Thanks to everyone who stopped by, we're ready to turn the inspiration and conversations into actions!

23/05/2024

Here are some highlights from last week when Tangoo's leadership team visited our colleagues in Prishtina.

We had productive discussions with Adrian Silenieks and Justin Campbell from our partner SalesSource, about our exciting projects for the second half of the year. We discussed strategies, new markets, international expansion, and marketing plans. Brainstorming and sharing ideas were our daily bread, and the team spirit was greatly strengthened.

Between meetings, we enjoyed plenty of laughter, dinners, and quality time together—something we're known for. It's always wonderful to connect with the team, as it leads to inspiring conversations and special moments.

22/05/2024

The countdown is over! Tomorrow marks the start of Awin ThinkTank UK!

London awaits Daniela Tiriticco, Mensur Berisha, and Giorgia Diodoro. They're primed and pumped to engage with you on a day dedicated to affiliate networking, performance trends, and data insights. We've secured our own exclusive space, so swing by to connect and arrange a meeting to forge new partnerships and strengthen existing ones.

Reach out to Daniela, Mensur, or Giorgia directly on Swapcard to secure your dedicated time slot.

You can also visit our page on the app: bit.ly/44KADs2

See you tomorrow in London!

16/05/2024

Just one week left until Awin ThinkTank UK, organized by Awin Global, begins!

As we are sponsoring the event, Daniela Tiriticco, Mensur Berisha, and Giorgia Diodoro will represent Tangoo and are are ready to fly to London to meet you there.
If you're attending, let's seize the opportunity to discuss upcoming trends and proactive measures we can take to adapt to the accelerating changes driven by AI and the transition to a cookieless environment. We're ready to welcome you in our dedicated space and delve into one of these topics

Feel free to reach out directly to Daniela, Mensur, or Giorgia on Swapcard to schedule your meeting or visit Tangoo's dedicated page: https://bit.ly/44KADs2

London, get ready for us!