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Google Digital Marketing
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. Brand consistency is very important for a successful social media presence. The most recognizable companies in the world do a very good job at keeping their branding consistent across all platforms. Coca-Cola, for example, uses mostly red in their posts, which makes them stand out from other brands. Social Media platforms are highly visual. It is important to create a well-branded page to ensure that your audience is able to recognize it quickly and easily. And the reason for ensuring you have brand presence on your page is that consumers want to buy from companies they know and trust – and a consistent brand is often viewed as a more dependable brand.
