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There is something new in Meta ad delivery system. It is now first try to find the right audience for the ads instead of...
24/04/2024

There is something new in Meta ad delivery system.

It is now first try to find the right audience for the ads instead of just directly making them live.

We used to schedule the new campaign always to keep some time gap between making it live and ad publishing just to exactly make meta learn about it.

Now they are doing it officially with "Preparing".

Seems they messed something along the way - the performace was dropped significantly on some ad accounts.

Hopefully it will recover soon...

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