My Brandbook - For ICT Industries

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My Brandbook - For ICT Industries KDMPL, an ISO 9001:2008 certified organization, is positioned as a premier IT Publication house. We h

The Brand Book, the Bible of the Indian ICT industry (critical component to achieving success), takes into account the massive impact technology has on the consumer’s behaviour by taking recourse to aggressive market surveys to understand the buyer’s behaviour. I would like to extend my heart-felt thanks to all those who voted and especially to those who participated online via the social media pl

atform and gave their feedback on the survey. The listing in the Brand Book is considered on the parameters which are based on high recall value, brand awareness, brand image and perception, brand performance and brand association.

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