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29/12/2021

Best Tools to run a successful Google search ad:
1. Google Keyword Planner
2. Ubersuggest
3. Soovle
4. Keywords Everywhere
5. Ads wrapper tool

⛏ Each of the above tools can be used to search for keywords except for the last one.

⚡️ Ads wrapper tool - This is not a keyword tool, but a really handy tool when running any type of Google campaign.

⚒ With the help of this tool, you can generate the same keywords with different match types.

Insert all your keywords and click "wrap"
It automatically generates all the different combinations of match types for the keywords inserted.

27/12/2021

📰 Does your business have a content marketing strategy?

No, then here is a guide to frame the best content marketing strategy for your business to accelerate growth and drive sales through content marketing.

Steps:
1. Know your goals
2. Establish your KPI’s (Key performance index)
3. Know your audience
4. Assess your content position
5. Find best content channels
6. Decide on the type of content
7. Measure results

The steps are ordered wise and do NOT miss any step, as each and every step is interconnected.

🏮 It is important to have patience when following this strategy as you may not see quick results as when you see running ads.

👧 But definitely, you will acquire a few lifetime customers. Patience is the key.

25/12/2021

Types of Google ads:

🙋 Looking to start google ads for your company here is a quick guide on various ad types available for Google ads?

✊ It is important to choose the right objective for your google ads and equally important to choose the right ad type as well.

The ad types available to Google ads are:
1. Search ads
2. Display ads
3. Video ads
4. App install ads
5. Shopping ads
6. Discovery ads

23/12/2021

✍️ What do you say when you sell?

😕 Do you say?
This product has so much battery
This has this
This has that
(blah… blah…)

😕This is the wrong way of selling. Instead, boost your sales by adopting this way of selling. Sell the benefits of your product.

👁 Instead of saying “This has so much battery life”
Say - You will never run out of battery

Notice the difference that is why choose your words wisely both while writing and speaking.

19/12/2021

❓ Heard of Social Search Optimization?

Well, all of us are very well aware of Search Engine Optimization, but now the trend is Social Search Optimization.

What is it?
🔝It is the ability of raking your profile on top of the search results.

🙋‍♀️ It is a completely organic way of ranking your social media profile.

📈 Ranking on social media is a lot easier than ranking a website. As presently the social media platforms do not depend on a lot of factors to rank a social media profile.

17/12/2021

Do not tell this: This is the very audit we do even for our clients. Follow this 7 step SEO audit and we are sure you will see your rankings skyrocket. We have done it for a ton of our clients and this never disappoints.

15/12/2021

Are you using email marketing in your campaign?

13/12/2021

Do you plan to include programmatic buying in your marketing strategy?

11/12/2021

How to improve your quality score?🧐

09/12/2021

What is in it for me? Want to succeed in your business?🤔

07/12/2021

👥 Selling is a term which has been around since ages now. But marketing the term originated just one century ago.

📖 As dictionaries did not have any word like marketing until the 1900's.

😁 They say marketing just makes selling easy.

⌛ For a long time, marketing was considered to be a part of sales team.

🏫 But now we can see a significant change where companies are allotting a separate budget just for marketing and not including them in selling.

📈 This is the rise of marketing.

🤑 Make your marketing so wonderful that people would actually pay for it.

05/12/2021

Are you using the right hashtags?

#️⃣ Hashtags if not used rightly do not produce any results.

📶 Hashtags expand your reach and help you find your ideal audience. The best hashtag strategy is to use mix of different types of hashtags.

How should you use hashtags?

1️⃣ First find hashtags which have high search volume – 100,000 to few millions. Now pick the most relevant for your company.

2️⃣ Second find hashtags which have medium search volume – 10,000 to 100,000. And pick the most relevant.

Lastly find low volume hashtags – below 10,000 and pick (the same story).

👤 (Pro tip) use branded hashtags and make sure to use them in every post.

If you are service oriented company then, use #{servicename} services (example: ).

Make sure to group different hashtags and test them and find the best that are suited for you.

How do find the search volume? Just search in the Instagram search bar ( ) and observe the volume.

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+917021320533

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http://www.nibodhsolutions.com/

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