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"Empowering businesses through strategic digital marketing solutions 🚀 | Turning clicks into customers 💼 | Let's boost your online presence together! 💻✨ "

24/05/2024

10 Essential Skills for Digital Marketers Soft skills are skills related to how you work. These are skills many people possess without really thinking about them.

Here are 10 soft skills that are the most important ones from my experience. 1.Curiosity 2.Tenacity 3.Willingness to Learn And Listen 4.Adaptability 5.Ability to Multitask 6.Empathy 7.Taking Your Own Ego out of the picture 8.Strong Work Ethic 9.Honesty And transparency 10.Being Able to Say " i Don't know"

24/05/2024

Microsoft Launches Import Tool For Google Ads Performance Max. Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.

Microsoft is launching the import capability for Performance Max campaigns that use a Merchant Center. Microsoft will import the campaigns as Smart Shopping Campaigns and Local Inventory Ads. Microsoft Advertising Performance Max Import Mapping
Google Ads Performance Max to Microsoft Smart Shopping Campaigns works like this:

Campaign: Campaign settings will be imported as-is from Performance Max campaigns to Smart Shopping Campaigns.
Ad group name: Asset group names will be mapped to ad group names; however, text and image assets won’t be imported.
Product group: Listing groups from Performance Max campaigns will be mapped as-is to the product groups in Smart Shopping Campaigns/Local Inventory Ad campaigns.
Product ads: Product ads will be autogenerated, consistent with today’s experience.

22/05/2024

How To Get More Followers On Instagram: 10 Tips To Try
As one of the most popular social media networks in the world, Instagram is a crucial component of any digital marketing strategy.

Building an engaged community of followers on Instagram can go a long way in increasing awareness for your brand, establishing trust with consumers, and ultimately, boosting your bottom line. Search Engine Journal - SEO, Search Marketing News and Tutorials
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How To Get More Followers On Instagram: 24 Tips To Try
Learn how to get more Instagram followers without having to pay by following our 24 tried-and-tested tips that work.

Shelley Walsh
SEJ STAFF
Shelley Walsh
March 8, 2024
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How To Get More Followers On Instagram: 22 Tips To Try

As one of the most popular social media networks in the world, Instagram is a crucial component of any digital marketing strategy.

Building an engaged community of followers on Instagram can go a long way in increasing awareness for your brand, establishing trust with consumers, and ultimately, boosting your bottom line.

But garnering followers on Instagram is easier said than done. And no – buying followers isn’t a great idea.

If you’re looking to gain more Instagram followers, but don’t know where to start, you’ve come to the right place.

In this article, we’ll uncover 24 strategies to significantly increase your Instagram following by leveraging the right tools, tactics, and trends for maximum impact.

10 Tips To Get More Instagram Followers
1.
Develop A Dynamic Content Strategy And Editorial Calendar
2.
Define Your Target Audience
3.
Prioritize High-Quality Content
4.
Create Instagram Reels And Video Content
5.
Embrace Instagram’s Latest Features
6.
Leverage Instagram Analytics For Deeper Insights
7.
Use Instagram Stories
8.
Focus On Instagram SEO For Discoverability
9.
Optimize Your Profile
10.
Experiment With Collaborative Posts

22/05/2024

Social Media In 2024: YouTube & Facebook On Top HIGHLIGHTS 1: YouTube and Facebook remain the most popular social media platforms.
2: TikTok usage has grown substantially in the past year.
3: Younger adults use TikTok, Snapchat, and Instagram more than older adults Approximately 50% of U.S. adults use Instagram. Other platforms like Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat have usage rates ranging from 27% to 35% of U.S. adults.

This year’s survey was the first to ask about BeReal, a newer photo-sharing app with a usage rate of just 3% among U.S. adults.
Demographic Differences In Social Media Use
The Pew Research Center study revealed demographic differences in social media platform usage.:

Instagram: More popular among Hispanic and Asian adults, women, and those with some college education.
TikTok: Higher usage rates among Hispanic adults and women.
LinkedIn: Most popular among Americans with higher educational attainment.
Twitter (now “X”): Usage correlates with higher household incomes.
Pinterest: Significantly more popular among women.
WhatsApp: More frequently used by Hispanic and Asian adults.

The percentage of U.S. adults who use TikTok has increased from 21% in 2021 to 33% currently. This growth rate for TikTok exceeds the more modest or stagnant growth rates observed for other social media platforms over the same period.

22/05/2024

How To Test Your Website Speed
Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times.

In my experience, page load times are one of the most consistent technical errors web developers and web admins make, especially over mobile devices.

The first step to resolving page speed errors is understanding how websites load and identifying the most critical metrics, which lead to faster load times. Most tools will typically ignore caching, but other tools like WordPress allow you to test page speeds with caching enabled

22/05/2024

How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick.

You can save time and understand an entire topic in seconds instead of hours.

In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance them even further.

But before we jump into the prompts, I want to emphasize that you shouldn’t replace keyword research tools or disregard traditional keyword research methods. ChatGPT is a large language model trained with massive amounts of data to accurately predict what word will come next in a sentence. However, it does not know how to do keyword research yet.

Instead, think of ChatGPT as having an expert on any topic armed with the information if you ask it the right question.

22/05/2024

Google Helpfulness Signals Might Change – Why It’s Not Enough
There are two important takeaways:

1:There is no longer a single system for helpfulness. It’s now a collection of signals within the core ranking algorithm.
2:The signals are page-level but there are site-wide signals that can impact the overall rankings.

21/05/2024

How To Become A Social Media Manager
Social media has transformed the business world and opened up new career paths in the social media field.

There are more opportunities than ever to explore fresh and exciting careers, and understanding what is required to pursue your desired career is essential.

How Do I Become A Social Media Manager?
Becoming a social media manager requires many diverse skills and abilities, and you need to ace plenty of things to help you with this. Here are some of the key elements that are involved in becoming a social media manager:

Define your services.
Build your manager skills.
Establish an online presence.
Build up a portfolio of clients.
Look at what positions are available.
Expand your knowledge and skill set.
Learn about the best social media marketing tools.
Get better qualified (postgrad, degree, course, etc.).
Gain experience via entry-level roles before moving up

21/05/2024

Meta Brings Transparency To Electoral & Political Ads
With the midterm elections upon us, consumers in the United States (and around the world) are calling upon social platforms for transparency.

Combating misinformation sharing is an uphill battle.

Meta (formerly Facebook) responded to consumer concerns with an announcement of updates to its ad transparency tools.

Jeff King, VP of Business Integrity at Meta, introduced new measures for better ad transparency to the following tools:

Facebook Open Research and Transparency (FORT) tool
Facebook Ad Library
Specifically, the ad types that will be affected include:

1: Social issues
2: Electoral
3: Political

21/05/2024

How Can Voice Search Benefit Your SEO?
Google Assistant. Siri. Alexa. Cortana.

You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things.

One of those things is to help users find answers to questions; basically, whatever someone would normally turn to a search engine for, voice assistants can find the resource and read it aloud.

Today, it’s nothing new to say that voice search presents phenomenal SEO opportunities for businesses.

And the numbers hold this up, too:

1: In the United States, 40.2% of people use voice search.
2: 71% of people prefer using voice search to physically typing out a search online
3: According to Google, 27% of the global online population uses voice search on mobile.
4: 58% of people have used voice search to find information about local businesses

21/05/2024

Google Announces 5 Changes Coming To Mobile Search
Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query.

In the coming months, Google is upgrading the mobile search bar with features that will help users find more relevant results. 1. Google Search Shortcuts
There are many ways to search Google beyond typing in a text query.

You can find products by uploading screenshots, translate text with Google Lens, or even find songs by humming into the microphone. 2. Results In The Search Bar
Google is making finding things in mobile search even faster by displaying links to results in the search bar.

Now, on the Google app for iOS, all the advanced methods of searching Google will be more apparent with tappable shortcuts

21/05/2024

Web Design Practices That Frustrate SEO Pros
Search engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements.

That visually stunning website masterpiece could possibly be an equally stunning page load nightmare.

SEO professionals that look at web design as part of their role are valuable. They understand how certain web design practices interfere with the user experience.
: UX that is not designed for conversions.
: Restricting human experience design by ignoring accessibility.
: Not designing for a specific target market
When the user experience is less than ideal, the page will not perform as expected in search engine results. Meeting search engine criteria in today’s digital environment is never a once-and-done exercise.

21/05/2024

7 Tips For Better Local SEO Reporting
One area many agencies lack overall, especially in local SEO, is reporting.

Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more foot traffic in their doors.

So by simplifying our approach and focusing on reporting only highly relevant data, agencies can better serve local businesses and build stronger relationships.

Here are seven tips to improve your local SEO reporting and serve your local clients : Set clear goals : Use a single reporting period : Segment reports into different sections :Tell a story

21/05/2024

How To Buy An Online Business It’s no secret that the grind of startup culture can be difficult for many young entrepreneurs to overcome.

Perhaps the biggest challenge for any entrepreneur within the startup world is acquiring financing for your project.

While it may seem more costly to purchase an existing business, it can be more financially advantageous and help you escape debt quicker.

Additionally, purchasing an existing business is a great way for people to get involved in entrepreneurship without the stress of creating a unique or creative idea.

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