Mad over Marketing (M.O.M)

08/12/2023

You enter a text prompt and you get a freakin’ music video in a matter of seconds - Enter OnePlus AI Music Studio!

06/12/2023

Center Fresh India is encouraging the audience to embrace their individuality... and flaunt it! With 60+ face tattoo looks, the brand's unique Digital Tattoo Studio is a fun and 'fresh' way to connect with the younger audience.

04/12/2023

An OOH activation that both grabbed attention and piqued curiosity!

Shapoorji Pallonji Real Estate used a flowing red dress detail on their billboard for Wildernest at SP Kingstown.

It made heads turn in Pune, and got passerbys excited about what their latest project was all about.

02/12/2023

This festive season, Perfectly Yours celebrated with the couples who chose to have their weddings at their property! The brand planned a special surprise to ensure a truly memorable first Diwali for the newlyweds.

02/12/2023

Bajaj Allianz General Insurance and Bajaj Allianz Life unveiled the official marathon jersey for the 4th edition of Bajaj Allianz Pune Half Marathon 2023 in a larger-than-life way on their Head Office building in Pune! An on-trend activation in line with the brand's goal of always supporting a healthy lifestyle.

Last date to register – 3rd December, 2023
Register now on – www.baphm.com

30/11/2023

Foundit India took over LinkedIn, with their employees announcing new job titles! But they weren’t moving companies – just adjusting timelines!

This was the brand's unique way of sparking conversations about their proposition and to launch their new solution which aims to revolutionize recruitment in a way that stitches loopholes, expedites hiring processes, and brings precision into play.

You can check out Foundit India to know more.

30/11/2023

To unveil the launch of their new athleisure collection, XYXX’ s latest brand film captures the essence of hustling and embracing the desire to live better by choosing and wearing better.

27/11/2023

In a stirring campaign, Spotify celebrated the real maestros of music: the artists. On a mission to give artists a platform and to honour the music-making process, Spotify launched powerful videos and OOH activations which made heads turn.

27/11/2023

From music and dance to art and contests, Polycab India Limited pulled off a series of interesting activations to rally support for Team India this World Cup season.

27/11/2023

As the world obsesses over AI, Cadbury 5 Star offered a quirky new take for people: Do Nothing. The brand even started a ‘Nothing University’ to help people master the skill of ‘doing nothing’!

27/11/2023

With relatable insights, compelling storylines and great ex*****on, Manipal Hospitals brought their 'Take Care Of Yourself' proposition to life in a refreshing way.

https://mad-over-marketing.com/manipal-hospitals-take-care-of-yourself/

When it comes to healthcare, brands often adopt a one-way mode of communication; often the core message is about the latest equipment, facilities, technology, etc.  As medicine continues to ev…

25/11/2023

Amazon mini TV pulled off a unique launch for its latest sports drama ‘Slum Golf’, centered around the slums of Mumbai. Innovative, impactful, and true to the spirit of the show itself.

25/11/2023

Oberoi Realty is making a splash with their first-ever project in Thane: ‘Forestville’. The brand's campaign around it is anchored on flaunting their USP and bringing alive their proposition with creativity.

24/11/2023

IndoAsian unveiled ‘EOC UTSAV’- a Diwali campaign that revolved around sustainability and cleanliness. In the vibrant electrical markets of Delhi and Kanpur, innovative vending machines were installed. Participants had the opportunity to deposit their waste, receive a sustainable gift, and contribute to a cleaner environment. This initiative marked a powerful step towards merging festive joy with a profound commitment to eco-friendly practices.

23/11/2023

Organic Harvest launched their first-ever makeup line, made with certified organic ingredients that bring to life the brand’s objective: clean, sustainable, and ethical beauty.

The brand believes our skin deserves the best of beauty, and they are emphasizing their commitment to this philosophy with a fresh new brand film featuring Nimrat Kaur.

21/11/2023

This World Cup, INDIE by IndusInd Bank got featured in a unique way during an ICC Men’s World Cup match. How? A few cricket fans, their love for Indie and a whole lot of creativity!

18/11/2023

Sunfeast Dark Fantasy is making fantasies come true with their latest campaign, .

Imagine this: You, sharing screen space with Shah Rukh Khan in your very own ad. Over half a million folks have already jumped on this and five of these ads will be showcased on TV!

You can try it out here: https://bit.ly/3QGUJNd

17/11/2023

JBL stormed airports with a 3D Anamorphic screen showcasing its Active Noise Cancellation (ANC) Headphones.

Have you come across it yet?

17/11/2023

John Jacobs Eyewear put the spotlight on the wearers, and not just the glasses in a striking campaign that celebrates the core ethos of the brand – seeing and ‘Being Seen’.

https://mad-over-marketing.com/john-jacobs-celebrates-all-those-relatable-emotional-experiences-that-make-us-human/

The essence of the modern-day human experience is unpredictability. As people encounter the inevitable ebbs and flows, new perspectives from those who share a similar zest for life elevate these in…

17/11/2023

Ever seen a battle where both sides supported the same team? OREO and Vicks India had two very different approaches but were united by one main goal: to extend their support our team… and they did it with a whole lot of banter!

16/11/2023

Croma gave a fun twist to the idea of gifting by positioning electronics and gadgets as the go-to gifts in a campaign called : . Not only did it pique user interest, but made the gift giving season a lot more memorable.

16/11/2023

FITPASS brings a new normal in the world of fitness & wellness with a series of real and relatable brand films. The short films highlight the brand’s offerings to ensure inclusive, economical, and flexible fitness solutions for every individual... and does so in a super witty & smart way!

16/11/2023

HDFC Bank Festive Treats launched XpressWay to add to the festivities this time of the year. With a plethora of banking products and services accessible in a snap, all with a seamless, fully digital, do-it-yourself way, the brand seeks to delight the audience with this smart solution.

Agency - Puretech Digital

16/11/2023

Keeping in tune with the COLORS TV’s legacy of spreading awareness with their shows around relevant themes, they’re back with another show, Doree, which creates conversations about an all too important issue.

A powerful campaign to educate people and inspire positive change.

15/11/2023

🔊 on for the Thums Up . A bot equipped with toofani stats, and the voice, wit and charm of Shah Rukh Khan. On a mission to destroy all doubt about team India and convert every doubter into a believer this World Cup. Are you a doubter or a believer?

14/11/2023

Coca-Cola created a unique AI tool using OpenAI’s DALL-E and GPT-4 models that helped people create personalized Diwali wish cards.

A combination of creativity and technology to create real magic!

14/11/2023

Alpenliebe India partnered with Mirchi Plus to gift a special 'Dil Milane Wali' Diwali to everyone who celebrated the festival away from home. A truly wholesome campaign!

Mirchi Delhi

13/11/2023

Pears asked influencers from diverse backgrounds to share their ‘glow’ secrets for a true celebration of natural beauty…as well as our cultures, customs, and languages this Diwali!

13/11/2023

Diwali is special for so many reasons. Many of us are reunited with our loved ones. Many of us take a pause and spend more quality time at home. Many of us forget calories and indulge! It’s a time for traditions, togetherness and total celebration.

It is exactly these sentiments that make it a powerful occasion for brands to connect with their audiences this time of the year.

Here’s our pick of the best Diwali campaigns of 2023.

Diwali is special for so many reasons. Many of us are reunited with our loved ones. Many of us take a pause and spend more quality time at home. Many of us forget calories and indulge! It’s a…

11/11/2023

Diwali season is synonymous with the gifting season, and is making sure the festivities are as grand as ever this year! The brand took over the newest on block Grand Hyatt Gurgaon to introduce their thoughtfully curated hampers in a truly ‘larger than life’ way.

11/11/2023

Diwali shopping is so much more than .. just shopping! With a wholesome campaign that embodies the ‘vocal for local’ spirit, ZEE is celebrating all the heartwarming stories and anecdotes that unfold when people choose to shop locally.

11/11/2023

With the spirit of Diwali and the cheers of cricket coming together, festivities have doubled. Nest-In - A Tata Steel Construction Solution celebrates both in their film! The film reinforces the brand's commitment to housing emotions, dreams, and aspirations, beyond mere structures.

10/11/2023

A superhero dadu, an adorable grandson and a heart-warming Diwali homecoming.

Tynor pitches itself as the support every hero needs to become a superhero!

10/11/2023

Three missing RJs, a frantic search mission and an adventurous reveal - BIG FM and Gulf Oil teamed up to find a quirky way to show that the Gulf SUV Engine Oil ensures the smoothest ride!

92.7 BIG FM Gulf Oil

10/11/2023

As India gears up for Muhurat Trading on this auspicious day, there’s a lot to look back and celebrate : from welcoming world leaders to our home, to leaving our footprint on the moon, to breath-taking economic success!

This is Motilal Oswal’s ode to a year that has established us in the big leagues!

cc: Motilal Oswal Financial Services Ltd

10/11/2023

This festive season, Reliance General Insurance is celebrating all those SMEs who's tireless efforts and presence ensures that our festivities come alive in full pomp and show. A heartfelt tribute by the brand to protect these heroes today, and every day.

10/11/2023

In a land that celebrates unity in diversity, Diwali has seen different forms and kinds of celebrations. This year, KreditBee is celebrating this unique spirit of festivities.
With a touching brand film, KreditBee conveyed its commitment to inclusivity and to meeting each customer’s financial needs, no matter how diverse or challenging they may be.

09/11/2023

Festivals evoke a myriad of different emotions, and Asian Paints is capturing each mood with a corresponding colour this festive season.

A campaign that uses tech-led innovation to truly create a feel-good emotion and positive vibe.

09/11/2023

JioCinema is bringing The Peacock Hub’s wide variety of blockbusters, sitcoms, and films to India, and the launch is as clever as it gets. With witty films and creative use of CGI, the brand generated recall in a truly unique way.