30/01/2024
Meet Peach Fuzz 13-1023, the Pantone Color of the Year 2024 🍑🖌️
Why Was Peach Fuzz 13-1023 selected to be the Pantone Color of the Year 2024?
At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future.
We are reminded that a vital part of living a full life is having good health, stamina, and strength to enjoy it. That in a world which often emphasizes productivity and external achievements, it is critical we recognize the importance of fostering our inner selves and find moments of respite, creativity, and human connection amid the hustle and bustle of modern life.
As we navigate the present and build toward a new world, we are reevaluating what is important. Reframing how we want to live, we are expressing ourselves with greater intentionality and consideration.
Recalibrating our priorities to align with our internal values, we are focusing on health and wellbeing, both mental and physical, and cherishing what’s special — the warmth and comfort of spending time with friends and family, or simply taking a moment of time to ourselves.
With that in mind, we wanted to turn to a color that could focus on the importance of community and coming together with others.
The color we selected to be our Pantone Color of the Year 2024 needed to express our desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savor a moment of quiet time alone.
It needed to be a color whose warm and welcoming embrace conveyed a message of compassion and empathy. One that was nurturing and whose cozy sensibility brought people together and elicited a feeling of tactility. One that reflected our feeling for days that seemed simpler but at the same time has been rephrased to display a more contemporary ambiance. One whose gentle lightness and airy presence lifts us into the future.
✨Image & Text 👉🏾 ©
