EMM

29/12/2024

Get ahead of the curve with WPP’s expert insights on the future of marketing.

WPP on 2025. Marketing trends for the year ahead. Expert insights from WPP, Google, TikTok, Amazon Ads, Roblox, NVIDIA and Microsoft.

22/12/2024

How Advertisers Can Fight Ad Fraud

Panelists from Human, The Trade Desk, and LinkedIn reveal their tips

22/12/2024

Why news consumers are a goldmine for advertisers

Learn how targeting engaged news consumers boosts ad performance, CTRs and ROI while enhancing brand credibility in trusted environments.

20/12/2024

Marketers have a new audience to worry about — large language models

Tech firms are creating new ways to understand how large language models perceive their brands.

20/12/2024

OpenAI Makes ChatGPT Search Free To All, Challenging Google

OpenAI has made ChatGPT search available to all and its mobile and desktop apps available to all logged-in users. The update includes many new features including faster browser speeds and real-time video and screen-sharing.

19/12/2024

Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It

How the brain accepts and processes G*I in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors are not taken into consideration.

19/12/2024

It’s important to know what LLMs are saying about your brand – here’s how

LLMs play a major role in many buyers’ shopping experiences. John Dawson at Jellyfish explains how to understand what different models say about your brand.

19/12/2024

Guide for the perplexed – Google is no longer the best search engine

Seek and ye shall find

13/12/2024

Domains: The Rise Of A Powerful Asset Class https://www.forbes.com/sites/darpanmunjal/2024/12/11/domains-the-rise-of-a-new-asset-class/ hattip

Domains offer strategic investment opportunities for those willing to learn the ropes.

13/12/2024

Short form is king. Just make sure your creative (and strategy) is up to scratch

Do you know your Reels from your Shorts from your Spotlight? Jeffrey Kloezeman of VaynerMedia EMEA says a lot has changed in social media (thanks, TikTok) – and for the first time, creative drives its own reach.

13/12/2024

AI influencers are here – but will they ever replace humans?

Leaps and bounds have been made in content-creation capabilities thanks to AI. But, photo-realistic or not, Stéphane Allard of YKONE explains why AI influencers might struggle to live up to their human counterparts.

12/12/2024

The year the memes took over reality – and marketing followed

Subcultures aren’t niche anymore -- they’re the culture. And for marketers, that changes everything.

12/12/2024

The advantages of digital branding for emerging companies - The State of Advertising and Digital Media Marketing

The whirlwind of change sweeping through advertising and digital marketing today presents a dizzying array of options that can be challenging even for established brands to stay on top of. AI, machine learning and data privacy issues are upending many standard brand-building practices and forcing ma...

12/12/2024

WordPress SEO Guide: Boost Your Site’s Visibility

Learn essential WordPress SEO strategies to improve rankings, increase traffic, and optimize your site for better visibility.

09/12/2024

It's 2024, how important is an EMD [exact match domain] for SEO? SEO experts please chime in.

09/12/2024

People are lazy and a better product should be one that allows you to be more lazy, not less.

06/12/2024

GoDaddy CEO Aman Bhutani on the enduring power of the website

And he wants GoDaddy’s AI tools to make it for you.

06/12/2024

Excellent primer on DNS - Understanding the System Design of DNS: The Backbone of the Internet

The Domain Name System (DNS) is a critical yet often misunderstood component of the internet. It’s the system that translates…