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The Giggle․com Domain Sale: A Lesson in Digital Strategy and Brand Investment
01/02/2025

The Giggle․com Domain Sale: A Lesson in Digital Strategy and Brand Investment

SPACESHIP.COM - UNBEATABLE $4.98 Dot Com Domain Registrations In the ever-evolving landscape of e-commerce, the importance of a strong online presence cannot be overstated. One crucial element of this presence is a...

India's consumer market to become world's second largest by 2030: Report
01/02/2025

India's consumer market to become world's second largest by 2030: Report

India's consumer market is set to grow by 46 per cent by 2030, driven by rising incomes, a young workforce, and urbanization. Consumer spending is projected to reach USD 4.3 trillion, supported by an expanding middle class, increased discretionary spending, and the growth of dual-income households.

Half a billion dollars down the drain -
18/01/2025

Half a billion dollars down the drain -

The website and app shutdown comes weeks after Dunzo’s co-founder and CEO Kabeer Biswas handed in his resignation to join Flipkart.

What will design look like in 2025?
17/01/2025

What will design look like in 2025?

Leaders speculate on how the industry will shape the coming year, giving rise to existential thoughts on design’s enduring power to connect on a human level, as well as growing customer and client expectations for the industry to reimagine and rebuild the world, all set against a backdrop of chall...

Sociable: Will Meta’s revised approach to moderation impact its ad business?
17/01/2025

Sociable: Will Meta’s revised approach to moderation impact its ad business?

Meta loosened its rules around what users can write in posts. How will that play out for brand safety and ad sales?

GenAI and the Future of Marketing
16/01/2025

GenAI and the Future of Marketing

These wider GenAI developments, as well as the birth of GPT-5, will completely transform the way that digital marketing is produced in 2025 and beyond

Content Mills Don‘t Work — Here’s Why
16/01/2025

Content Mills Don‘t Work — Here’s Why

Learn how content mills operate, their pitfalls, and smarter ways to approach content creation.

Learn how you can overcome the three key challenges of YouTube content.  - Why I Recommend My Clients To Expand From SEO...
15/01/2025

Learn how you can overcome the three key challenges of YouTube content. - Why I Recommend My Clients To Expand From SEO To YouTube

Learn how you can overcome the three key challenges of YouTube content.

Laced․com: A $250,000 Investment in Digital Real Estate
12/01/2025

Laced․com: A $250,000 Investment in Digital Real Estate

2025 - Dot Com Discount Registration In the competitive domain industry, premium domain names remain a powerful asset for businesses aiming to establish credibility, enhance brand recognition, and drive growth. A prime...

The Role of Curation in Building Trust in Digital Advertising
09/01/2025

The Role of Curation in Building Trust in Digital Advertising

_Editorial 3 days ago The Role of Curation in Building Trust in Digital Advertising by Advertising Week 0 By Stephen Cutbill, SVP Europe, Yieldmo Curation this. Curation that. Everyone is so focused on curation packages that they’re missing the core issue: this isn’t a new concept. Its resurgenc...

Rewriting Retail: A look at India's business revolution in 2024
09/01/2025

Rewriting Retail: A look at India's business revolution in 2024

India Retail Revolution: The Indian business landscape is evolving towards convenience and sustainability by 2025. Quick commerce is expanding, hyper-personalization through AI is growing, and sustainable practices are becoming essential. Augmented reality will enhance digital shopping experiences.....

AI And Voice Queries Challenging Search Traffic
08/01/2025

AI And Voice Queries Challenging Search Traffic

How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search doesn't drive traffic?

Building brands: Bold, thoughtful, and unapologetically authentic
08/01/2025

Building brands: Bold, thoughtful, and unapologetically authentic

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

Influencer Marketing Will Be Anything but Stagnant in 2025
07/01/2025

Influencer Marketing Will Be Anything but Stagnant in 2025

4 industry predictions as the TikTok deadline approaches.

Google: AI Kills SEO On Path To Artificial Superintelligence
07/01/2025

Google: AI Kills SEO On Path To Artificial Superintelligence

Artificial intelligence will replace the need for search engine optimization in 2025. Wait, what?

The biggest players to be impacted may be Google and Meta who, according to adtech veteran - Will the decision to block ...
06/01/2025

The biggest players to be impacted may be Google and Meta who, according to adtech veteran - Will the decision to block net neutrality rules in the US constrict digital advertising?

An appeals court’s decision this week to strike down landmark Federal Communications Commission rules regulating internet providers could cause a ripple effect in adland.

Net neutrality eviscerated by appeals court ruling
04/01/2025

Net neutrality eviscerated by appeals court ruling

Trump’s former FCC chair took a victory lap.

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