Storyboard18

26/10/2023

Discover how AI can supercharge your marketing efforts! Get ready to unlock the secrets of AI in marketing with Suvrat Bhooshan, at the Visionaries by Storyboard18 on October 27th. Explore the limitless possibilities of AI in marketing and learn how to harness its potential for your business.
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25/10/2023

Delve into the inspiring journey and gain insights into igniting innovation in the ever-evolving world of start-ups. Here’s a unique opportunity to engage in a thought-provoking conversation with none other than Sanjeev Bikhchandani, for a captivating event, "Visionaries by Storyboard18." Don't miss this chance to learn from one of India's most celebrated entrepreneurs and visionaries.

Kohler India Johnnie Walker Integral Ad Science Gan.ai



CNBC-TV18 moneycontrol.com Forbes India Network18

23/10/2023

The marketing landscape is undergoing a transformative shift, and at the helm of this evolution are industry Visionaries.

With ground-breaking strategies and campaigns, these Visionaries are at the forefront of innovation.

Stay tuned to unravel the remarkable narratives and strategies that have propelled marketing to new heights, guided by the trailblazers of our era.

Meet us at the convergence of cutting-edge ideas and visionary leaders who are powering transformation keeping in mind the new bottom-line of People, Planet, Profits.

Nestlé India, Kohler India , Integral Ad Science



CNBC-TV18 , moneycontrol.com , Forbes India, CNN Network 18, Network18

23/10/2023

Explore the strategies, inspirations, and success stories that are transforming the marketing industry, and know from the pioneers how they think differently and redefine the rules of how brands are built. Join the special conversation with industry leaders. Stay Tuned!

Diageo India , Kohler India and Integral Ad Science



CNBC-TV18 , moneycontrol.com , Forbes India , CNN Network 18, Network18

10/10/2023

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that's related to the transmission of consent and consumer choice signals, writes our columnist

10/10/2023

What's key is the consistency of delivering on objectives of brands and business, not just for a short time

10/10/2023

07/10/2023

COMING UP AT 10 PM |

Catch Delshad Irani in a conversation with Amit Doshi of Britannia, Harshil Karia of Schbang & Subramanyeswar of MullenLowe Lintas Group about Britannia pioneering a new ecosystem structure in the emerging models of agency-client partnerships

Storyboard18

07/10/2023

03/10/2023

Web3 marketers and growth professionals must craft innovative playbooks and techniques to engage users within the Web3 ecosystem.

01/10/2023

30/09/2023

30/09/2023

27/09/2023

And the winners are....

Rabi Sankar Saha & Raktim Nag from Kolkata.

First Runner-Up: Aniruddha Dutta & Francis Rodrigues

Second Runner-Up: Aditya Morarka & Purvabh Surana

Here's the grand final episode ⬇️

https://www.youtube.com/watch?v=U3stT1TGJ6g

Cadbury Dairy Milk | AJIOlife | India Wants To Know

27/09/2023

The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising's greatest innings

27/09/2023

Digital advertising is at the crossroads in fixing the ownership for "the device" that collects consumer data

27/09/2023

The Visionaries initiative recognises leading lights who have transformed our approach to media, marketing and advertising

23/09/2023

Truecaller's Alan Mamedi on New Brand Identity, ACKO India's Ashish Mishra & Leo Burnett India's Rajdeepak Das on new health insurance campaign, Essence Mediacom's Navin Khemka on becoming the top media agency.

Watch Storyboard18 Sat @ 8:30 am & Sun @ 11:30 am

23/09/2023

23/09/2023

23/09/2023

21/09/2023

Join Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy, for Brand Blitz Quiz’s finale with Sai Ganesh.

We will be live tomorrow 6:30 pm onwards on CNBC-TV18’s YouTube channel.

https://www.youtube.com/watch?v=U3stT1TGJ6g

Cadbury Dairy Milk | AJIOlife

21/09/2023

Over 600 brand enthusiasts from 80 cities in the country participated in Brand Blitz quiz, India’s First Business Panel Quiz Show by Storyboard18.

For the finale, we have advertising legend, Piyush Pandey, Chairman Global Creative and Executive Chairman India, Ogilvy as the chief panelist.

Join the live stream on 22nd September 6:30 pm onwards on CNBC-TV18’s YouTube channel.

🔗 https://www.youtube.com/live/U3stT1TGJ6g?si=6SX-AvehCz9sM9pc

21/09/2023

For the finale, we have advertising legend, Piyush Pandey, Chairman Global Creative and Executive Chairman India, as the chief panelist.

Do join our live stream on CNBC-TV18’s YouTube channel on 22nd September, Friday, from 6:30 pm.

Storyboard18

20/09/2023

Over 600 brand enthusiasts from 80 cities in the country participated in Brand Blitz Quiz, India’s First Business Panel Quiz Show by Storyboard18.

In the last five weeks, we saw some incredible quizzing and discovered lots of fun-facts and unheard stories from our power-packed panelists.

For the finale, we have advertising legend, Piyush Pandey, Chairman Global Creative and Executive Chairman India, Ogilvy as the chief panelist.

Do join our live stream on CNBC-TV18’s YouTube channel on 22nd September, Friday, from 6:30 pm.

🔗 https://youtube.com/live/U3stT1TGJ6g

Cadbury Dairy Milk | AJIOlife | India Wants To Know | Sai Ganesh | Delshad Irani | Priyanka Nair

19/09/2023

Fast fashion retailer H&M is all set to sell second-hand clothes at its Regent Street flagship store in UK from October — offering items that are “ready to be loved again.” This marks the second H&M store to introduce a collection of second-hand clothing, following the launch in Barcelona earlier this year.

Additionally, H&M also has a presence in the second-hand market with online offerings available in Sweden and Germany. Zara recently launched its online second-hand service in France, having trialled it in Britain since November last year.

This is just one of the many 'green initiatives' that global fast fashion has taken.

But why are fast-fashion brands getting so proactive?

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18/09/2023

Cricket advertising isn't just for the big players; it's accessible and effective for brands of all sizes. With the right strategy, cricket can be a winning formula for any brand's marketing playbook.

By Sai Narayan, Policybazaar.com

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

18/09/2023

While AdTech is about inventories, MarTech is always about identities. And the twain never met; not sure it will, even though the industry is calling out for its integration, writes our columnist Gowthaman Ragothaman.

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

18/09/2023

Arjit Sachdeva, co-founder of VDO.AI , a global advertising technology innovator, talks to Storyboard18's Indrani B. on trends to watch for in the advertising industry during the ICC Men’s Cricket World Cup (the one-day international tournament that India will host from October 5 to November 19) and the role of connected TV (CTV, where users stream content from the internet) during marquee events.

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

18/09/2023

In a chat with Storyboard18's Tasmayee Laha Roy , Taranjeet Singh, managing director, enterprise, APAC, Criteo, talks about how retailers have increasingly taken on the role of media owners, exploring and experimenting to scale up and create an ecosystem that supports seamless customer journeys across touchpoints. He also talks about the company’s plans for expanding support in India, trends in retail media and much more.

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

17/09/2023

The West Regional Final round of Brand Blitz Quiz is today!

Join us at 4 pm on ’s YouTube channel.

Sai Ganesh will joined by Roshan Abbas.

https://www.youtube.com/watch?v=IAIG8iLB-c0

Cadbury Dairy Milk | AJIOlife | India Wants To Know

17/09/2023

In the book 'Trailblazer', the author Mark Benioff spills success secrets for the world of business, shares a message for business owners, highlights his encounter with Mata Amritanandamayi and a lot more.

Reeta Ramamurthy Gupta reviews

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

17/09/2023

Neeral Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.

By Priyanka Nair

IPG Mediabrands India | IPG Mediabrands | Lodestar UM

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

17/09/2023

The next few months will be tricky for many brands and marketers. The holiday sale season will kick off next month with Halloween, followed by Black Friday and Cyber Monday 2023. The challenge will be to create buzz leading up to the event with the help of the right influencers.

By affable.ai .ai

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

17/09/2023

With a big responsibility in hand, Aastha Bhasin, category lead, Kurkure, PepsiCo India, manages her duties with ease and yet finds time to make her weekends meaningful and rich.

In this week's Weekender CMO column, Storyboard18 connected with Bhasin and she took us through her favourite influencers, her take on hustle culture, the work and life hack she swears by, and a lot more.

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Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

17/09/2023

Srinivasan Swamy, executive chairman, RK Swamy Hansa Group, feels advertising is a changemaker because it helps shape the mindset and the habits of people, and is therefore a force for societal good.

By Kashmeera Sambamurthy

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.

16/09/2023

The West Regional Final round of Brand Blitz Quiz is tomorrow!

Join us at 4 pm on CNBC-TV18's YouTube channel.

Sai Ganesh will joined by Roshan Abbas.

https://www.youtube.com/live/IAIG8iLB-c0?si=grjjVPteuI486gA6

Cadbury Dairy Milk | AJIOlife

15/09/2023

Reports have suggested that WhatsApp is going to show ads in chat screens. The Meta-owned messaging app however has denied it.

Read and watch Storyboard18 on Moneycontrol, CNBC-TV18 and Forbes India.