Campaign Asia-Pacific

21/11/2023

Google Cloud brings Serene Sia onboard as Singapore country director. Sia joins Google Cloud following regional leadership roles at Autodesk, Oracle, Salesforce, and SAP.

All the latest moves and wins from IPG Mediabrands, Trip.com, Seek, Sling & Stone, Social Aviator and more.

21/11/2023

The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.

The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.

21/11/2023

As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.

https://ow.ly/x7Na50Q9JZS

As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.

21/11/2023

Accor has expanded its partnership with Accenture Song globally after more than four years of working together.

Accor has expanded its partnership with Accenture Song globally after more than four years of working together.

21/11/2023

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

20/11/2023

4 days to enter | The entry deadline for Campaign’s 𝗖𝗵𝗶𝗻𝗮 𝗔-𝗟𝗶𝘀𝘁 𝗔𝘄𝗮𝗿𝗱𝘀 is fast approaching on 𝟮𝟯 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿! 𝗘𝗻𝘁𝗲𝗿 𝗻𝗼𝘄: https://bit.ly/3Qyqb1n.

Don't miss out on the chance to spotlight industry leaders who showcase profound marketing expertise, exceptional abilities, and an unwavering passion to elevate the field. All entries will be judged by industry experts from Douyin, HP, Mars Wrigley China and PepsiCo.

The winners will be revealed at the Campaign China Summit on 5 December in Shanghai. There's no cost to enter; enter today or nominate someone you believe deserves industry-wide recognition. Learn more: https://bit.ly/49qHgSj.

20/11/2023

Faced with shrinking budgets as well as an abundance of options, CMOs face the challenge of making the most appropriate allocations at a time when everything appears to be a priority.

https://ow.ly/b38Y50Q9gtM

Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.

17/11/2023

IPG Mediabrands appoints Paul Waller as CIO for in APAC. As the brand's inaugural chief investment officer, Waller will spearhead investment excellence and performance across the group of agencies. He will report directly to Leigh Terry, CEO of IPG Mediabrands for APAC. https://buff.ly/3sDcK77

17/11/2023

Empowerment through awareness: Lessons from two campaigns. How do you like your fill of 'purpose'? Served graphic or packed with entertainment? Either way, has you covered. https://buff.ly/47hDjO6

17/11/2023

suspends advertising on X (Twitter) after ads appear next to N**i posts. has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-N**i content.
https://buff.ly/3SEd8Nk

17/11/2023

and 's earnings boosted by growth in generative AI advertising innovations: Chinese tech giants Alibaba and Tencent both report strong growth across the ad sectors, after integrating generative AI in their solutions for advertisers.
https://buff.ly/3G8zWgs

17/11/2023

While generative AI is nascent, the time to experiment is now in order to take advantage of the technology in the future. Adopting AI will lead to “total enterprise reinvention,” from R&D to talent, commerce, sales, service, and marketing.

https://ow.ly/erAO50Q8ByC

Reshaping the future of the industry and boosting human potential.

17/11/2023

How exactly is used in APAC marketing? Please take our Campaign Asia-Pacific is teaming up with to understand how marketers and agency professionals are applying AI in their work now and plan to in future. Answer our 10-minute survey to receive the full report. https://buff.ly/46iAyL9

17/11/2023

Graham Drew on dreams, Cannes Lions and 'The Best Job in the World'. In a candid conversation, Grey's award-winning creative talks about his unconventional path to advertising, unforgettable work adventures, aspirations and motivations.
https://buff.ly/3SL2PqF

16/11/2023

From breaking the walls and shattering the glass ceilings, to building from scratch, and leading with heart, Kelly Pon has proved herself to be a true unicorn of the industry.

For breaking the walls and shattering the glass ceilings, for building from scratch, and leading with heart, Pon has proved herself to be a true unicorn of the industry.

16/11/2023

Only 19 days left | Join 100+ senior marketers at the 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗖𝗵𝗶𝗻𝗮 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟯 on 5 December to explore the infinite opportunities for outbound growth in China! 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 to secure your ticket: https://bit.ly/3QxD8bN.

Hear from our speakers:

- Alicia E, Global Marketing Insights Lead, HP
- Bassam Qureshi, Integrated Marketing Experiences (IMX) Director, Coca-Cola Greater China & Mongolia
- Charlene Ree, Founder and CEO, EternityX Marketing Technology
- Eva Huang, Chief Marketing and Communications Officer, AXA TIANPING P&C Insurance Company
- Jessica Xu, Director of Corporate Communication, Uniplan China
- Kramer Wang, Head of Partner Sales, Microsoft Advertising, China
- Ken Wong, Chief Brand & Commercial Officer, Greater China, Accor Group
- Willard Wang, Partner, Jingtian & Gongcheng
- and more

Check out the full agenda: https://bit.ly/3FMsxmR

16/11/2023

Appointments and account win updates from Havas Host, Ogilvy, The Hallway, SenateSHJ, VCCP, HP, Ascott, and Bastion Reputation, and more in our weekly column.

Havas Host, Ogilvy, The Hallway, SenateSHJ, VCCP, HP, Ascott, and Bastion Reputation, make news in our weekly collection of people moves and account news.

16/11/2023

With TikTok's impending exit from Nepal, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya.

The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for…

16/11/2023

Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.

TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.

16/11/2023

Several senior leaders from GroupM agencies like Mindshare and Wavemaker have recently departed.

Senior leaders from GroupM agencies like Mindshare and Wavemaker have recently departed, Campaign understands.

16/11/2023

EXCLUSIVE: Murakami quit EssenceMediacom last week after a six-year stint to lead VaynerMedia's expansion in Japan.

https://buff.ly/3QEa94Y

15/11/2023

While harder to recognise, unconscious bias is just as pervasive as other types of discrimination — and it's something we all grapple with.

https://ow.ly/vZk350Q7L0Y

EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.

15/11/2023

Deftly balancing two roles, Kat Gomez-Limchoc has been instrumental in PGP’s exponential growth, its happy culture, and consistent creative recognition.

Deftly balancing two roles, Limchoc has been instrumental in PGP’s exponential growth, its happy culture, and consistent creative recognition.

14/11/2023

To further strengthen its client offerings, SenateSHJ has announced its new leadership team and key appointments, including Maree Wilson, promoted to managing partner of New Zealand, and Darren Behar to group chief growth officer.

SenateSHJ, VCCP, HP, Ascott, and Bastion Reputation, make news in our weekly collection of people moves and account news.

14/11/2023

The prospects for long-term outcomes—like mitigation of burnout—aren’t straightforward. But if can help cope with the stress and fatigue of taking over boring, repetitive, and energy-draining tasks it's a big win, writes Alex Dalman, VCCP's managing partner.

14/11/2023

Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October. With YouGov.

Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.

14/11/2023

Upon linking their Meta accounts with Amazon, users will be able to shop selected ads directly from the platforms and check-out using their Amazon accounts without having to change apps.

14/11/2023

10 days left | Don’t miss out on Campaign’s 1st edition of 𝗖𝗵𝗶𝗻𝗮 𝗔-𝗟𝗶𝘀𝘁 𝗔𝘄𝗮𝗿𝗱𝘀 where we shed light on China’s most senior and influential brand marketers! This is a golden opportunity to celebrate industry leaders who showcase profound marketing expertise, exceptional abilities, and an unwavering passion to elevate the field. The entry deadline is 𝟮𝟯 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿, and there’s no entry fee required, enter now: https://bit.ly/3Qyqb1n.

The list will be judged and curated by Campaign Asia-Pacific's network of Asia and China based industry heavyweights. They are:

- Lilly Yip, Chief Marketing Officer APAC, PepsiCo
- Leon Liu, Head of Industry Marketing and Communication, Douyin
- Siew Ting Foo, Global Chief Brand Officer and Head of Insights, HP
- Jeline Wan, Marketing VP, Mars Wrigley China
- and more

Learn more about the awards: https://bit.ly/49qHgSj

14/11/2023

In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.

In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy,…

13/11/2023

New week, new people moves and account wins: Kick-start your week with the latest developments in the world of marcomms, including updates from Jaywing, Bastion Reputation, Thinkerbell, and more.
https://buff.ly/3QUYdwV

13/11/2023

2023: Campaigns that dazzle. A handpicked list of the region's Diwali campaigns to add a touch of sparkle and joy at this time of the year. https://buff.ly/3QCLk9d

13/11/2023

Obsessed: Tapping into the power of in . Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.https://buff.ly/40CL7I3

13/11/2023

Six things performance marketers need to know about . A bigger economy than Germany, but a shrinking population makes Japan a unique market – but one full of opportunities. https://buff.ly/3ucWKsT

13/11/2023

The game: Carefully-guarded craftsmanship or scarcity-driven marketing gimmick? With a market valuation of over US$218 billion in 2023, Hermès has managed to rise above the tidal wave of uncertainty sweeping across luxury brands. So, what's their secret to success? Industry experts weigh in. https://buff.ly/49zTecs

13/11/2023

ICYMI: .XYZ has been reimagined as We Are Social Singapore's specialist arm, centred around future tech-enabled creativity.

https://www.campaignasia.com/article/we-are-social-singapore-unveils-revamped-innovation-and-future-tech-arm-xyz/491888

At Campaign Game Changers, We Are Social Singapore debuts its revamped innovation arm, .XYZ, with a refreshed proposition.

13/11/2023

#2023 Jocelyn Tse With her forward-thinking approach and resistance to accepting the status quo, Tse has consistently implemented transformative initiatives that have positively impacted company growth at UM.
https://buff.ly/47NtxDB

10/11/2023

Shedding light on India's triumph in lunar darkness this Design Bridge and Partners celebrates Diwali by crafting a commemorative poster recognising the historic Chandrayaan-3 south pole moon landing. https://buff.ly/3srue6f

10/11/2023

Festive advertising: In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising. https://buff.ly/40AaaeQ

10/11/2023

60% of Hongkongers & Singaporeans distrust claims made by companies regarding ESG activities. Distrust in claims about activities is deeply embedded among Hongkongers & Singaporeans, as public expectations for authenticity remains high.https://buff.ly/468nYy3

10/11/2023

2023: From KOLs to trust, the changing dynamics of consumer choices. Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty. https://buff.ly/3syThnV