30/04/2023
As of my knowledge cutoff in 2021, Google Ads, formerly known as Google AdWords, is a popular advertising platform used by businesses to promote their products and services on Google's search engine and other websites in the Google Display Network.
One of the most significant changes to Google Ads in recent years was the removal of the right-hand side ads from Google's search engine results pages (SERPs) in 2016. This meant that the top four ads and the bottom three ads are the only ads displayed on the search engine results page.
Another notable development in Google Ads was the increased emphasis on automation and machine learning, with features such as Smart Bidding and Smart Campaigns becoming more prominent in recent years. These features use Google's advanced algorithms to optimize ad performance and make it easier for businesses to run effective ad campaigns.
Again, if there are any specific news or topics related to Google Ads that you would like to know more about, I would be happy to try to help you with that.
