Vichithram Design

09/11/2023

Is your brand utilising every touch point to build brand recall?

Serving Drip Irrigation Solutions to farmers for 37 years now, Flow Tech reached out to us to build brand awareness through packaging.
agency

17/09/2023

In the ever-evolving landscape of modern business, a potent and age-old tool that can captivate audiences, inspire action, and fuel exponential growth: storytelling.
At Vichithram’s Storyco workshop, we learned that the art of weaving narratives isn't confined to ancient campfires; it's an indispensable asset that businesses can harness to forge deeper connections with clients, customers, and stakeholders alike. A workshop that helped us to imagine a world where data-driven insights are transformed into relatable, compelling tales - a world where the essence of a brand resonates with authenticity through stories, driving not just transactions, but relationships.

The Story Co your invaluable wisdom in the realm of storytelling has been an enriching experience for us in enhancing our skill set and enabling us to apply our newfound prowess to elevate our services

Here are some of the snippets from this intellectually profound workshop ✨

14/09/2023

Why must Packaging be Functional?
Unboxing our awesome gifts is like the best thing ever! But hey, let's be real, if it's wrapped up with a gazillion layers of tape, it can get pretty darn frustrating. Similarly,a good packaging needs to be functionally efficient so that the customer doesn’t face any sort of challenge while using the product. It needs to be well crafted to facilitate easy handling, opening, resealing while also protecting the product efficiently. Packaging of Ayur Blends ensures that the natural goodness of the products remains intact and is easy to use thereby enhancing the overall user experience.

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13/09/2023

Why must Packaging be Memorable?
Creating memories is the primary essence of human life and when packaging becomes a part of it, a deeper bond is formed with the brand’s audience. The interconnectedness and loyalty for the brand is maintained which are the core aspects for any brand identity. Being memorable sets us apart from the competitors and promotes recall value . With Ayur Blends, the natural essence and goodness of it is captured through packaging which gets to be a part of the audience’s nostalgic moments.

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12/09/2023

Why must Packaging be Eye-catching?
Packaging isn't just a pretty face, it's a captivating storyteller!
Ayur Blends's enchanting designs, brimming with colours and creativity, are nature's way of saying, "Pick me up and explore the goodness within!
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10/09/2023

Ay! say yes to the name that strengthens your brand story and vision ❤️

07/09/2023

A logo is a single set of well-organized pixels that defines your brand and acts as a visual anchor for your audience. As designers, we hold the logo designing process very dear to us, and here’s our most revered collection -the Logofolio of all the brands we have worked with that reflects their true identity.

30/08/2023

A truly inspiring journey unfolded as we collaborated with Manasum. Rebranding Manasum with its true essence of comfort, safety, and joyful vigour, we walked hand in hand to create something extraordinary—a vibrant, transformed brand. Together, like a butterfly emerging from a cocoon, Manasum blossomed before our eyes. We celebrate this amazing journey and wish Team Manasum continued success! 🦋

05/06/2023

Building with nature for a greener future, Samashtti Architects has a credible portfolio to its name with constructions ranging from residential projects to multi-storey buildings in both public & private sectors.

Supporting their aim of leading the way with sustainability, we designed their new logo by doing away with distracting elements to streamline their identity and move forward with a minimal and elegant minimal logo that reflects their vision of creating spaces that are in sync with the ever-evolving environment.

Rebranding requires holding a focused eye and not straying too far away from the previous chapter in your brand story. Imagine your friend just showing up with a completely different haircut out of the blue. Well, it’s the same with your brand! Each stage brings with it new developments that need to be properly communicated to your audience so that they know you are still the same, just better at it! 😉

28/04/2023

MINDSET MATTERS.

When we connect the dots backwards to how our vichithram community has grown and come to be, THESE! these core mindset values has been the guiding star for US.

13/04/2023

RIP to every Architect/ Developer and every interested visitor on our website who searches for Karika and reaches out to us for their range of acoustic materials.

P.S. We are joking. We graciously share the client's contact as you find our page, hit on contact and then call/ mail us! Psst, another reason to sign us up 😉

09/03/2023

It's showtime!
Here is our first print ad published in the BANG2022 Event Book 📣
BNI is the world’s leading business referral organization building trusted and long-lasting relationships with quality business professionals. As a proud BNI member, we are a part of an exclusive network that supports us to grow consistently. We are proud to be the vendor sponsor for BANG2022’s Event Book Design & Layout for BANG, BNI Bangalore’s Member’s Day.

At Vichithram, we empower brands to grow and succeed, supporting them to lead the way with our services.

Live your potential.
Lead the way with Vichithram today 🏁

09/03/2023

WILD ZONE AHEAD!

We often come across brand stories that change the world but behind wild success stories is some roaring brainstorming that leads to the birth of wild concepts. Wild at heart, untamed and free, we created this powerful brand story for Wild Spirit, a clothing brand that settles for no less than the sun! Do you have your wild success story yet?

24/02/2023

Rebranding is well-known to be a recharging tool for growing a company’s business. When you go for a rebrand, it is not only about changing the way you appeal to your audience but also how honest your appeal appears to them.

When we met Anya, we saw them as a luxury brand. With their premium quality fabrics, and other remarkable strengths like variety and customisation, what we recognised was an opportunity to tell their brand story of cultural heritage in a more real and authentic manner, one that could position them as an elegant brand holding treasure in each fold. As part of their rebranding, we redesigned their logo to communicate their promise of effortless luxury. We also worked on their social media, packaging and brand collateral to enhance their customer experience as a premium satisfied shopping experience.

Empowering your brand with its existing benefits, rebranding your business can help your brand create a powerful impact with how you choose to convey your core messaging.

11/02/2023

Tell us what archetype your favourite brand falls under! Bonus points for guessing ours 😉

08/02/2023

Apart from being attractive and communicative, your packaging designs need to be clever and functional. For example, have a look at the packaging designs we did for Kothai, a milk and dairy company based in Tamil Nadu which uses traditional methods to prepare pure milk organic products. Through the project brief we received from them, we explored and determined the various preferences of their target audience and decided on the native girl to be the human mascot in all packaging communications.

For a brand like Kothai, not only will it create a unique brand personality but will also convince the customers to form a retention and trust that could lead the brand to be recognised as staple for all kinds of milk-based products.

Once you notice it, we are sure you'll fall in love with the details! The breezy palm trees, the happy and satisfied cow, all combine to make the brand belong to the customers it is selling to.

01/02/2023

The five-step process of empathising, defining, ideating, prototyping and testing is well-known in business for creating many household names we hear today. But let’s look deeper and talk about the problem in the first place.

In an insightful article in the Design Leadership Notebook, Dennis Hambeukers says, “One can also see the three things that design is as operational ( beauty), tactical (problem solving) and strategic (question finding)” and mentions how we are never trained properly for problem finding. When you look at it, it’s indeed very interesting to “find the problem behind the problem, the questions that need answers”.

Juggle up the curiosities in your head, create space for understanding which one works as the best solution for the end-user. Explore. Check the feasibility, and keep testing!

26/01/2023

CLARITY. TRANSPARENCY

Right from the beginning, 2 Prism Consulting provided us with a clear picture of how they wanted to be seen.

Have a look at how we changed their brand identity and built for them a powerful website and profile.

Watch how the brand typography and colours make you feel secure with the brand.

A truly winning partnership no doubt 🤝✨

26/01/2023

Today, as we proudly celebrate the 74th Republic Day of India, we hope you hold your heads high and honour the glory of this beautiful day that made us an Independent Republic. Jai Hind! 🇮🇳

17/01/2023

17/01/2023

Change is a constant and we all know it. But is it about creating a change that changes it all or is it also about retaining your brand voice? Well, it depends. Before understanding why you need a brand refresh, you need to rewind and find an answer to why the world needs your brand in the first place. We take it from there. We study your brand and create symbolic changes to protect your brand's voice and lead it towards a rebranding success.

Have a look at how we rebranded the logo for Jain Farms, you can see how the tree in the new logoform embodies their essence of nature and beauty better, and how the logotype does justice to their legacy.

Trust us with clear autonomy over creation and see your brand grow as envisioned.

19/12/2022

"You can overcome anything, if and only if you love something enough."
— Lionel Messi

This is everything. Thank You Argentina ❤️

17/12/2022

Chance at redemption...but alas 💔