Mohit Batham

Mohit Batham Marketing & Branding Strategist for Founders & CEOs!

09/08/2024

How to Master Compelling Copy in 7 Simple Ways

(these secrets will transform your content game)

The key to copywriting is making your audience 𝘧𝘦𝘦𝘭.

Emotions are the driving force behind decisions.

Without this connection, your words are just words.

But it's not just about feelings.

You need to craft your copy with strategy.

Here's how:

-Use verbs, not adjectives.
-Speak to your audience's emotions.
-Use "power words" that spark curiosity and urgency.
-Include a "Why". People need a reason to believe you.

Now, here's what not to do:

-Focus on value, not discounts.
-Don’t sweat the small stuff. It costs you.
-Don’t rely on adjectives. Verbs create dynamic copy.
-Don’t be afraid to embrace your devilish side.

Effective copywriting is about balance.

Use what works, but don’t overdo it.

Stay consistent, but keep it fresh.

Remember, powerful copy doesn’t just inform.

—it persuades.

Keep your message clear and your audience engaged.

PS: What's your favorite copywriting tip?

(this was written 100% with AI and not edited)

05/06/2024

The world is filled with 2 different types of people.

1. The Action Takers

▸Proof of Change: They have seen their efforts lead to positive outcomes.
▸Focus on Control: They identify what they can control and act on it.
▸Ownership: They take responsibility for their actions and outcomes.
▸Active Shapers: They continuously work to improve their situation.

2. The Fixed Mindset Group

▸Belief in Lack of Control: They think their outcomes are beyond their influence.
▸Avoidance of Proof: They avoid actions that could prove their belief wrong.
▸Self-Sabotage: They set unrealistic goals, ensuring failure.
▸Reinforced Beliefs: Failure reinforces their belief that change is impossible.
▸Avoiding Responsibility: They justify their inaction and maintain the status quo.

Which Group Do You Belong To?

Maybe you started in the second group but have transitioned to the first.

15,000 followers! 🎉 I can't express enough gratitude to each and every one of you for joining us on this incredible jour...
04/04/2024

15,000 followers! 🎉 I can't express enough gratitude to each and every one of you for joining us on this incredible journey.

To celebrate this milestone, I want to share 15 lessons we've learned along the way, with each lesson symbolising a step in our shared journey, growing just as our community has. 🚀

⦿Start.
⦿Listen carefully.
⦿Stay genuinely curious.
⦿Consistency beats intensity.
⦿Embrace every single failure.
⦿Community over competition, always.
⦿Authenticity wins hearts, not just likes.
⦿Feedback is gold; mine it with grace.
⦿Patience is key; growth takes time.
⦿Creativity thrives on risk, so dare greatly.
⦿Unity in diversity, bridging worlds with ideas.
⦿Every interaction is a chance to make an impact.
⦿Gratitude turns what we have into enough, and more.
⦿In giving we receive; in teaching, we learn.
⦿Behind every milestone is a community to thank; here's to you!

Thank you for being an integral part of my journey. ✨

I can tell you 10...Seeing my clients win. F*ck yeah.Client 1 - Booked 7 meetings in their first week using our DM syste...
27/03/2024

I can tell you 10...

Seeing my clients win. F*ck yeah.

Client 1 - Booked 7 meetings in their first week using our DM system

Client 2 - Booking 16 meetings a week on average after 2 months in the program

Client 3 - Closed a deal even before running their first lead gen campaign

Client 4 - Booked 5 meetings in 7 days using our DM Loom strategy

Client 5 - Closed a new client at 6am in the morning in the DMs lol

Client 6 - Booked 8 meetings and I only found out from someone else

Client 7 - Closed $6k their first month whilst working a FT job

Client 8 - Cut content creation time in half using our content system

Client 9 - Declined a $120k job offer as they have so much sales momentum

Client 10 - Booked 4 meetings off a single post using our new post template

Because here's the thing

I don't care about your impressions
These don't pay the bills

What I care about is
Money entering your account...

That's the real outcome we all want
Not 36 notifications in your inbox.

PS - Want $ instead of followers?

I might be able to help

20/02/2024

This is how I’ll spend $10K on Google ads.

DTC brands only.

Presuming the brand has multiple products:

Step:1 Create a standard shopping campaign for the hero product (25% of ad spend)
Step: 2 Create a standard shopping campaign for the highest value product (max.2) (25% of ad spend)
Step: 3 Create a Performance Max campaign for the other best selling products. (25% of ad spend)
Step: 4 Create a brand campaign (10% of ad spend)
Step:5 Create a remarketing campaign (15% of ad spend)

That’s it.

Don’t complicate this.

How do you like to structure your Google ads?

25/10/2022

2. Results = Focusing on results and outcomes rather than focusing on obstacles.

If you are making more with what you have you should add these two blocks your way...

If you don't you should definitely add them.

10/10/2022

9 Copywriting Books You Won't Miss Reading...

1. Made To Stick - Chip Heath and Dan Heath
2. One Sentence Persuasion - Blair Warren
3. Dazzling Dialogue - James Scott Bell
4. Ogilvy On Advertising - David Ogilvy
5. On Writing Well - William Zinsser
6. The Adweek Copywriting Handbook - Joseph Sugarman
7. How To Write A Good Advertisement - Victor O Schwab
8. Great Leads - Michael Masterson
9. Unlock It - Dan Lok

The purpose of this books is to give you clarity on the path towards becoming master of copywriting...

That's all for now.

Mohit Batham - Digital Marketing Specialist

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