10/03/2023
Concepts and Social Media for
CRIMSON DREAMS
A tea party - the last summer winds blow in your hair; scoops of ice-cream stacked on top of each other; pristine white terrace fences; and cold green blades of grass in the summer. You sway and dance and sing and sigh, relentlessly and fearlessly reveling in the joy of looking your future in the eyes. It smells like lemons, violets, and champagne. The air is thick with secrets, gossip, and quiet jealousy.
Set against a backdrop of a palette that is soothing and unexpectedly serene, one that speaks of catharsis and transformation. Pale shades of coral, veiled rose, and broken whites create a seemingly delicate vision, strengthened by the minimal yet strong use of gilded patterns.
Hints of sheer textiles add relief, with strategic solids bringing pause within this visually powerful collection.
The collection is a window into a world that isn't tainted by pessimism. Taking forward the brand's affinity for silhouette play, the collection comes together around strong, structured, airy shapes, with elements that are a projection of soft femininity. Given the volatile, grim reality of the world we live in today, it delivers a message of liberation, seeking to move forward with its focus on change and renewal.