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At The Daily Marketing, we are here to make marketing simple. We believe there is a different yet simplified way of doing marketing.

We deliver optimistic and diverse storytelling, experiences of marketing through our content.

18/06/2021

In a highly competitive market where innovation is upscaling in every possible manner from bringing new technology to a new business model in the market, companies also look forward to bring some innovation in their product portfolio in certain forms be it advertisement, packaging, branding etc. This is what Unilever the market leader in Fast moving consumer goods is planning to bring packaging innovation in its entire global toothpaste portfolio by the year 2025.

Author- Ayushi Goenka
Design - Jibin Abraham

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08/06/2021

Design is not just what it looks like and feels like. Design is how it works - Steve Jobs

Design Thinking is a human eccentric process where we try to understand the user’s need, challenge assumptions , redefine problems in order to create and generate solutions that are both meaningful and useful.

Author - Ayushi Goenka
Design - Jibin Abraham

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02/06/2021

Kudos to Dunzo!

Since January 2021, Dunzo has witnessed a growth of 350 per cent in medicine orders. Between March’21 to May’21, Dunzo has facilitated the delivery of over 20,000 orders to hospitals. This, coupled with the delivery of home-cooked meals, oximeters, and other medical aid has led to an exponential growth of 204 per cent in Dunzo’s pick up and drop orders. Delivering millions of orders through its B2B logistics service, Dunzo’s B2B (business-to-business) vertical has also grown 2x working with volunteers, NGOs, and other organizations, to deliver essentials to those affected in the community.

Author & Design - Shreya Mishra

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27/05/2021

When we go to or purchase products online, we tend to search for new flavours and variants of different brand and that is one such factor that sets brands to apply some branding strategy that identifies the specific needs of customers and help them choose products which they are looking for in the shelf. One such strategy which brands usually apply to help organisation to launch a product in new categories is the line extension which has always shown a tremendous growth by actually helping to attract more sales over the years.

Let’s get a closer look at what is a line extension and how brands have evolved using such strategy?

Author - Ayushi Goenka
Design - Jibin Abraham

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18/05/2021

Have you ever wondered how do businesses operating in a home country make presence in a host country .

This is where companies look for ways to internationalize their business by choosing and defining the different ways to enter foreign market.

Swipe to read more about the six different modes of entering a foreign market

Author- Ayushi Goenka
Design - Jibin Abraham

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10/05/2021

When do you last remember watching a series/movies on an platform and thinking, “Oh that’s a familiar product!” or saw a sale that featured clothing brands and accessories used by a certain character on the show?
This isn’t something very new, of course, with origins being traced back to a 1919 movie.

Associated with the characters and embedded well into the storyline, product placement seems to work well because it strengthens the connection that the viewer has with the brand - thus increasing the recall and awareness, both.

Swipe to read more about product placement on OTT platforms. How many of these did you notice?

Author- Shefali Soni
Design - Sakshi Goyal

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06/05/2021

Will jio disrupt the market?

In the market where other competitors are still to think what will be their next move, Jio has made a strategic move and is leaving behind every other companies and is on its way of doing a brand extension by launching it's first ever laptop.

Author - Ayushi Goenka
Design- Jibin Abraham

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26/04/2021

Did you know what the presence of certain high-end stores can increase price of houses in the surrounding areas?

This started with Starbucks in the US, causing for the phenomenon to be called ‘Starbucks effect.’ With Starbucks’ extensive expansion and vision of being present in every block, this of course is great news for a lot of homeowners.

Swipe to read more about the Starbucks effect.

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25/04/2021

Buyer Persona is like an outline of different types of ideal customers for a business. It is about getting a clear picture of the targeted audience. Once a business understands what people are looking for, when they look for a product or service, the business creates strategies, promotional activities and cater to their need.

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24/04/2021

Brand personality is a framework that helps a company or organization shape the way people feel about its product, service, or mission. Customers are more likely to purchase a brand if its personality is similar to their own.

There are five main types of brand personalities with common traits:

Excitement: carefree, spirited, and youthful
Sincerity: kindness, thoughtfulness, and an orientation toward family values
Ruggedness: rough, tough, outdoorsy, and athletic
Competence: successful, accomplished and influential, highlighted by leadership
Sophistication: elegant, prestigious, and sometimes even pretentious

Check out this interesting post to know which company falls under which personality trait.

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23/04/2021

ERROR ERROR ERROR‼️

The Manipur forest department Thursday wrote a letter to Nestlé over a “factual error” on the wrapper of one of its chocolate brands.

According to the department, the food and beverage giant has on the wrapper of its chocolate brand, KitKat, wrongly written the location of Keibul Lamjao National Park as Meghalaya. The park is located at Moirang in Manipur.

To know about the whole story, Swipe Left. ◀️◀️◀️

Author & Design - Shreya Mishra

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22/04/2021

Rebel Foods was founded in 2011 by Jaydeep Barman and Kallol Banerjee as a physical restaurant chain with online ordering facility. It launched its first cloud kitchen in 2015 and became a cloud kitchen-only business in 2016.
Check out this post to know more about the company and its brands.

Comment below if you have tried it all.😉

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17/04/2021

Who is going to be the ecommerce giant of India?

We know this is a question that everyone has in mind…

Is Mukesh Ambani going to storm into Indian E-commerce industry with his Jio mart, just like the way he did with Jio in telecom industry.?

Or Is it going to be Amazon the global ecommerce giant, who will be ruling Indian e-commerce sector?

But one thing we all are clear with is that ecommerce sector is going to boom in coming days and India with the second largest populated country in the world is going to be a market to lookout for.

The point that needs to be looked upon here is that how this e-commerce sector is going to contribute to dipping job markets in India.?

Now two big companies in India have decided to join hands together and solve the Job problem in India at the same time getting ready to cater to future surge in demand.

Swipe right>>> to know more about the collaboration between these two companies.

Do you think this collaboration is going to be successful.?

Let us know in the comment section below…!

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16/04/2021

Dunzo presents Indian Precaution League where it is smartly depicting the social norms which we all need to follow during these days of Pandemic.

Author & Design - Shreya Mishra

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15/04/2021

When it comes to most billionaire ranking in the world, India ranks 3rd on the list behind China and US. According to recent list from , Indian billionaire list rose to 140 from 102 with combined wealth of $596 billion.

Here is the list of top ten richest people in India according to Forbes list.

Author - Abin John

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14/04/2021

ka gunda nahi…!!

Unicorns’ ka gunda hu mein…!!

We all got to see how Rahul Dravid broke the internet recently after appearing in ad triggering a hilarious meme fest.

From Zomato to Parle G brands anchored on to CRED and Rahul Dravid’s big moment on social media marketing.

But how many of you know that CRED is the sixth start up to turn Unicorn this year.

The start-up that raised 80M USD at a valuation of 800M 3 months back

Has now emerged as a unicorn gunda by raising 215M USD at a valuation of 2.2B USD

SWIPE right >>> to know more about the two-year-old start-up, led by high-profile entrepreneur Shah.

Now to all the business lovers out there

What could be the future revenue sources for Cred?

Let us know your views in the comment section below…!

13/04/2021

Whether or not a company’s financials were good for the previous year, 1st April gives every company a chance to indulge in some humor, and take their consumers by surprise.

With the increasing hype around April Fools Day and never-been-higher consumer awareness, these jokes are a tough nut to crack.

While some companies seem to have mastered this and brought it up at just the right time(and harmlessly), some others did not end up gaining much from it, and some even ended up with a backlash.

So, how well did humor work for companies this year - a year that in itself has seemed more of a joke?

Author - Shefali Soni
Design - Jibin Abraham

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12/04/2021

Why do brands change their names??

There are various reasons why companies are changing their brand names.

Swipe right >>> the below post to check why companies like Starbucks, Zomato, Amazon.com changed their names.

Author - Shefali Soni
Design -Shreya Mishra

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11/04/2021

Are you also getting shock after seeing the new advertisement from CRED...yes you will be more shocked if you checkout some marketing concepts from TDM...

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10/04/2021

UNICORN 🦄 ALERT!!
6 Unicorn in just 4 days!

5th April - CRED ( Fintech)
6th April - Groww India ( Fintech)
7th April - Meesho ( social commerce)
7th April - Pharmeasy (Healthtech)
8th April - ShareChat ( Social Media)
9th April - Gupshup ( Messenger)

Still wondering what is Unicorn?
Swipe Left ◀️ to know everything about Unicorn companies in the Business World. 🦄

Autor & design - Shreya mishra

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09/04/2021

IPL - Indian Premier League 2021 to begin on April 9.
IPL 2021 will start in Chennai on April 9 with the match between Mumbai Indians and Royal Challengers Bangalore.

The IPL is the most-attended cricket league in the world and in 2014 was ranked sixth by average attendance among all sports leagues.

Swipe left to know more about IPL!

Author & Design: Jibin Abraham

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08/04/2021

Domino's Pizza is one of the most famous pizzerias in the world and so is it's signature gaming-tile logo but it wasn't always the most ubiquitous pizza-maker on the planet, nor was its current logo the one that was intended.

Ever wondered about how Domino's logo managed to become one of the most recognisable one ? Let's take a look at the history of this logo for it.

Author - Rashi
Design - Jibin

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07/04/2021

Why do brands change their logos??

There are various reasons why companies are changing their brand logos.

Swipe right >>> the below post to check why companies like Hero MotoCorp, Amazon India, Apple PepsiCo and Google Pay India has changed their logos.

Author - Karthikeyaan GM
Design - shreya mishra

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06/04/2021

The millennials company…!!
We all know that people who are born in the year range of 1981 to 2001 are called millennials.

This time period even saw a significant boom in technology and scientific advancement that has shaped the world into what it is today.

Now the question is, are all the companies that started in this time period successful even now?

So here is the saga of the rise and fall of one such early Internet era pioneer in the 1990s.

Swipe right >>>>> to know more about this company
Where do you think they went wrong ?

Let us know in the comment section below…!!

Author - Shivangi Dutt
Design - Shreya Mishra

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05/04/2021

Do you know the reason why Unileverchanged their kissan branded products to a different brand??...

We will get back to you regarding this meanwhile give it a try😉

Post credits: Aman Aditya

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03/04/2021

Here is an enticing tale of how Fashion e-commerce start-up has to garner healthy margins and create a niche in this online fashion world.

This start-up focuses on being fashionably silly, while other brands have been talking only about fashion being chic and classy.

Swipe right >>to learn more about Bewakoof.com

Author - Shivangi Dutt
Design - Jibin Abraham

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02/04/2021

Brand extension is a marketing strategy of launching a new product into the market under the established brand name, thereby leveraging its brand value and awareness for selling the new products.

Swipe to find out some of the successful brand extension strategies employed by well-established brands.

Author & Design - Aishwarya Raj

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31/03/2021

Kingfisher Airlines Ltd. was owned by biggest liquor tycoon of India with an ambition to become an industry leader.

Growing share in the aviation market, a wide number of destinations and numerous awards, depicted a very attractive and innovative picture for the company.

Kingfisher airlines achieved success in gaining customer satisfaction by offering a great and comfortable flying experience to its passengers.

However, in the Indian aviation sector, Kingfisher Airlines had a short but lasting impression.
By the end of 2011, Kingfisher Airlines suffered a huge financial crisis.

Kingfisher Airlines, UB Holdings Ltd. was provided loan by many private and public sector banks in India, considering the reputation of its CMD.

He was unable to repay loans to many public sector banks, however, private banks recovered all loans.

Author - Raghu vamsy
Design- Jibin Abraham

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29/03/2021

Getting Chocked...!

I know you all might have got the hint of what we are speaking about today.

Yes, we are speaking about the Suez Canal blockage issue.

If you all have recently noticed many industry experts have termed this incident as choking of global supply chain.

You all must be wondering how a blockage by a ship in Suez Canal can cause choking….!

Well let’s take a simple example to explain this…!

Do you all remember the time when we used to pay Rs 360 for 1 GB of data??

Yes, those were difficult times.

But years went by and now we are using 30 GB of data at just Rs 300 or so…

Now imagine due to some issue, companies will not be able to provide us with 30GB of data for RS 300 anymore and we are made to go back to our previous plan of Rs 360 for 1 GB data.

Now how would this feel? Doesn’t it choke us?

Actually, something similar is happening with Suez Canal right now.

To know more about Suez Canal blockage issue swipe right>>>

Do you think our global supply chain is chocked due to this incident?

Let us know in the comment section below….!

29/03/2021

Team TDM wishes everyone a very happy holi.. 💐

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