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19/08/2023

Since the beginning of the digital revolution, the world of marketing has had to learn and adapt quickly. Digital and social platforms are now not only commonplace but also essential for companies, particularly B2C, to beat their competitors as well as prosper as businesses. The marketing landscape has shifted; with digital agencies expecting a 30% growth in 2014, it’s clear that more companies are taking digital marketing seriously.  

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22/07/2023

Growing a business without digital marketing can be a difficult endeavor. In today's digital age, businesses that are not leveraging digital marketing are at a significant disadvantage compared to their competitors who are. Here are some challenges that business facewhen they don't use digital marketing:

Limited Reach

Inability to Target Specific audience Demographics

Lack of Measurable Results

Difficulty Staying Competitive

Limited Opportunities for Engagement

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13/07/2023

Social media marketing is an ongoing process that requires consistent effort, experimentation, and adaptation. By implementing these tips, you can enhance your social media presence, connect with your audience, and achieve your marketing goals.
Here are some tips for social media marketing:

1. Set Clear Goals:

2. Know Your Target Audience:

3. Choose the Right Platforms

4. Consistent Branding

5. Engaging Content Strategy

6. Consistent Posting Schedule:

7. Two-Way Communication:

8. Influencer Collaborations

9. Analyze and Adapt

10. Stay Up to Date

30/06/2023

How will social media marketing improve my business?

If you have not considered social media for your marketing campaigns then you are missing out on a lot. SMM offers you a cost effective way to increase your brand presence across the globe. Almost everyone on the world has some form of social media account and you should put it at the forefront of any marketing campaign.

🚩 Benefits of SMM

▪️Brand awareness

This is the paramount reasons so many companies are into SMM. Brand visibility puts your products in the consumers minds. Social media allows you to explore a larger audience than traditional marketing campaigns. The best part is it is cost effective. By delivering on engaging content you can have your readers liking and sharing your content hence increasing brand visibility.

▪️Increase your website traffic

If you are looking for new leads then social media offers a powerful marketing tool that will keep referral traffic going to your website. You can have CTAs that direct traffic to your landing page.

▪️Targeted consumers

The tools that various social media platforms offer enable you to target specific geographical groups. If your product is meant for teenagers you can target then through sponsored social media ads. You can capture unique customer behavior and preferences and adjust your products to meet their needs.

▪️Engage your customers

You need to build the connection before sells, the social media helps you well in this. Most small business owners know that they need to be on social media. After all, social media isn’t going anywhere.

As a new small business owner, your aim should be to find your place on social media. This means that in the beginning you should focus only on, at the most, a few social media platforms that you’re already feeling comfortable

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21/06/2023

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16/06/2023

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09/06/2023

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The need for cybersecurity is dire and imminent. A report by RiskBased Security revealed that data breaches exposed a baffling 7.9 billion records in the first nine months of 2019. Its not end.....

06/06/2023

Social media marketing can be a powerful tool for businesses to reach and engage with their target audience. Here are some tips to enhance your social media marketing strategy:

1. Set clear goals
2 Understand your target audience
3.Choose the right platforms
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5.Be consistent
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30/05/2023

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24/05/2023

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22/05/2023

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18/05/2023

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17/05/2023

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07/05/2023

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04/05/2023

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01/04/2023

What Is – Search Engine Optimization
stands for “ .” In simple terms, means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
1.Products you sell.
2.Services yoru provide.
3.Information on topics in which you have deep expertise and/or experience.

How is different from and ?
stands for search engine marketing – or, as it is more commonly known .

is a type of . It is an umbrella term for the combination of and activities meant to drive traffic via organic search and paid search.
So how do and differ? Technically they aren’t different – is simply one-half of :
= driving organic traffic from search engines.
= driving organic and paid traffic from search engines.

vs.
stands for pay-per-click – a type of where advertisers are charged whenever one of their ads gets clicked on.
Here’s the best way to think about and :

Imagine is a coin. is one side of that coin. is on the flip side.

29/03/2023

, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only , , , but also text and multimedia messages as a marketing channel.
It can be done online and offline; in fact, both kinds are important for a well-rounded digital marketing strategy.
Digital marketing also provides access to more data and analytics about your customers, how they navigate the buying cycle, and what they want.
You need to understand and know how to leverage digital marketing for your business to succeed.

24/03/2023

WHAT IS PHISHING: is when attackers attempt to trick users into doing 'the wrong thing', such as clicking a bad link that will download malware, or direct them to a dodgy website.
Phishing can be conducted via a text message, social media or by phone but the term 'phishing' is mainly used to describe attacks that arrive by email.
Attacks can install malware (such as ransomware), sabotage systems, or steal intellectual property and money.
HOW TO PREVENT YOURSELF FROM PHISHING:
1. FOR USERS: Vigilance is the key
2. FOR ENTERPRISES: two factor authentication, strict password management, educational campaigns......
For any ENTERPRISE following step need to be taken care
1. Make it difficult for attackers to reach your users
2. Help users identify and report suspected phishing emails
3. Protect your organization from the effects of undetected phishing emails
4. Respond quickly to incidents