09/12/2023
YOUTUBE UPDATES ‘PRODUCT DROPS’ FEATURE
Good news if you’d like to take advantage of Product Drops during YouTube live streams.
YouTube updated its requirements to allow more users to include drops in their marketing efforts.
In the past, Product Drops were only available to people who connected their Shopify stores or have access to Google Merchant Center.
But now, you qualify if you’ve connected your first-party store or participated in the YouTube Affiliate Program.
And there’s no pre-planned requirement anymore. You can roll with Product Drops at any point during a live broadcast.
[Digital marketing, youtubers, content creation, video content, Youtube Update]
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